Revolution Recovery
The individuals driving Revolution Recovery.
Avi Golen
Co-founder of Revolution Recovery Technical Advisor for US Green Building
Fern Gookin
Co-founder of RAIR Masters in Sustainable Design
People
Revolution Recovery
Billy Dufala
Co-founder of RAIR Artist / Professor at PAFA
The business of being Revolution Recovery.
-Goal is to recycle construction waste; keeping it from landfills and delivering it to end markets. -Save builders money through recycling. -Provide premium customer service while being at the forefront of finding new markets for materials. -Raise awareness about recycling and waste streams through education, local community support, RAIR.
Motivation Revolution Recovery
The ideals that shape Revolution Recovery.
-Take advantage of the Embodied Energy in materials. -Following the 3 P’s: People, Profit, Planet. -Allowing ethics and revenue to overlap in all of what Revolution Recovery does. -Seperating and recycling all materials because it is the right thing to do.
Ideology
Revolution Recovery
Location
Big problem, small solution.
Location
Lots of building in Philadelphia means lots of materials for Revolution Recovery.
Local Sources Location
- Located within a major city. - A dense city means lots of construction projects. - Being close to sources allows materials to be moved faster and cheaper.
Population density map for Philadelphia area.
Recovered materials become commodities for local end markets.
- Being close to end markets helps preserve embodied energy. - Commodities from sorted materials keeps Revolution Recovery competitive.
Local Commodities Location
Limited Space Location
A 3.5 acre site promotes fast and minimal material processing.
- A manageable size for a young business that is still evolving. - Smaller site supports downcycling of most materials. - Does not support the handling of composite materials. Revolution Recovery
Taylor Recycling
Unpredictable delivery of materials plus a small site makes flexibility a must!
- Revolution Recovery receives little notice about arriving materials. - A flexible site allows Revolution Recovery to quickly refine their processing and business. - Movable “bunkers� are constantly reconfigured to stage separated materials. - Workers are not given specific job titles because most do a variety of tasks.
Flexibility Location
Services
A construction waste management, that provides premium customer service.
Services
Full dumpsters arrive and empty dumpsters leave.
Pickup & Drop off Services
-Dumpsters owned by Revolution Recovery and other companies drop off their contents.
Revolution Recovery does not handle hazardous materials.
Contaminated Materials Services
-Revolution Recovery does not deal with substances such as asbestos, lead paint, or sewage. -Special equipment and licenses are needed to process hazardous materials.
Seperated and co-mingled materials get sorted.
Sorting (on site) Services
-Cardboard boxes hold seperate materials before sorting. -Dumpsters are used for co-mingled construction waste. -Dropping off materials is less expensive if they are pre-sorted.
Clients
Revolution Recovery welcomes your construction waste.
Direct Clients and Indirect Clients.
Clientele Clients
Clients whose waste is collected and processed by Revolution Recovery.
- Typically receive advanced notice about dumpster delivery. - Work with contractors to integrate recycling into the construction process. - At times will know what materials are being worked on at the project site. - Offer project management.
Direct Clients Clients
Clients whose waste is only processed by Revolution Recovery.
Indirect Clients Clients
- Provide little or no information on when materials will be delivered. - Revolution Recovery can assume they will be receiving the standard construction materials.
JOE’s
The clients Revolution Recovery generally works with.
Who Clients
Looking for Services
Looking for Materials
Contractors Trucking Companies Corporations Architects University of the Arts
- Artists/Craftsmen purchase materials on a limited basis. - There is a vast network of buyers, varying by material type.
How Revolution Recovery built their business.
- Gain clients through word of mouth. - Participate in bidding for large contracts. - Make sales calls to large contractors and hauling companies.
Attracting Customers Clients
Revolution Recovery can save you money!
Attracting Customers Clients
“Landfill fees are the most expensive way to dispose of almost any material. By avoiding these costs and collecting credits for selected materials, builders are able to realize a savings through implementing a recycling program.� - Avi Golen
How Revolution Recovery built their business.
- Gain clients through word of mouth. - Participate in bidding for large contracts. - Make sales calls to large contractors and hauling companies.
Attracting Customers Clients
Materials
Weighing Materials
Trucks are weighed in when arriving at Revolution Recovery.
Artist’s workspace
Mechanic’s shop
Offices/free space
Mulcher Wood
Cardboard
Sorting Conveyor Belt
Storage for processed materials
Steal
Sorting
Boxes of excess materials/ gadgets
Carpet/padding Steal
Commingled materials are placed in a pile at the back of the site. Presorted materials are placed in their respective piles.
Dumping Materials
Artist’s workspace
Mechanic’s shop
Offices/free space
Mulcher Wood
Cardboard
Sorting Conveyor Belt
Storage for processed materials
Steal
Sorting
Boxes of excess materials/ gadgets
Carpet/padding Steal
Organizing Materials
Materials are organized using movable bunkers.
Artist’s workspace
Mechanic’s shop
Offices/free space
Mulcher Wood
Cardboard
Sorting Conveyor Belt
Storage for processed materials
Steal
Sorting
Boxes of excess materials/ gadgets
Carpet/padding Steal
Commingled materials are placed on a conveyer belt and sorted by hand.
Sorting Materials
Artist’s workspace
Mechanic’s shop
Offices/free space
Mulcher Wood
Cardboard
Sorting Conveyor Belt
Storage for processed materials
Steal
Sorting
Boxes of excess materials/ gadgets
Carpet/padding Steal
Sorted materials are bailed and stored in the warehouse before being loaded and shipped out in trailers.
Bailing Materials
Artist’s workspace
Mechanic’s shop
Offices/free space
Mulcher Wood
Cardboard
Sorting Conveyor Belt
Storage for processed materials
Steal
Sorting
Boxes of excess materials/ gadgets
Carpet/padding Steal
Chipping Materials
Wood is fed through a chipper and loaded into dumpsters.
Artist’s workspace
Mechanic’s shop
Offices/free space
Mulcher Wood
Cardboard
Sorting Conveyor Belt
Storage for processed materials
Steal
Sorting
Boxes of excess materials/ gadgets
Carpet/padding Steal
Depending on its condition, drywall is either collected for reuse or ground down to be recycled.
Drywall Materials
Artist’s workspace
Mechanic’s shop
Offices/free space
Mulcher Wood
Cardboard
Sorting Conveyor Belt
Storage for processed materials
Steal
Sorting
Boxes of excess materials/ gadgets
Carpet/padding Steal
Carpet tile is cleaned for resale or processed for recycling. Carpeting is the only material sold online by Revolution Recovery.
Carpeting Materials
Artist’s workspace
Mechanic’s shop
Offices/free space
Mulcher Wood
Cardboard
Sorting Conveyor Belt
Storage for processed materials
Steal
Sorting
Boxes of excess materials/ gadgets
Carpet/padding Steal
Departing Materials
Trucks are weighed in once more before departing.
Artist’s workspace
Mechanic’s shop
Offices/free space
Mulcher Wood
Cardboard
Sorting Conveyor Belt
Storage for processed materials
Steal
Sorting
Boxes of excess materials/ gadgets
Carpet/padding Steal
Benefits
Energy and resource conservation is important.
Safe and effective waste disposal is found through redusing, reusing, and recycling our waste. With industry waste growing 9% a year, a safe method of disposal is a necessity.
Environmental Impact Benefits
Energy and resource conservation is important.
Environmental Impact Benefits
Landfill - compacted waste -land shortage -ground water pollutant -NIMBY syndrome (not in my backyard) -monitored frequently for leakage and Methane (70x more UV blocking than CO2)
Energy and resource conservation is important.
Environmental Impact Benefits
Incineration -causes air pollution -ash residue can be toxic -NIMBY syndrome (not in my backyard) -saves space and land -can be modified to Waste to Energy facility
Energy and resource conservation is important.
Environmental Impact Benefits
Recycling -citizen compliance is a problem -saves space and land -reduces strain on national landfills -promotes energy conservation -promotes resource conservation
Energy and resource conservation is important.
I=PAT
I (environmental impact) = P (population) x A (affluence) x T (technology)
Environmental Impact Benefits
-Revolution Recovery impacts our environment. -They are helping to control the rate we consume resources. -Giving processed materials more use is lowering the amount of affluence.
“...preserving embodied energy is key to what we do.� -Avi Golen
Revolution Recovery sorts 200 tons of industry waste a day and recovers 75% to 80% of it.
Energy Conservation Benefits
“...preserving embodied energy is key to what we do.� -Avi Golen
Revolution Recovery sorts 200 tons of industry waste a day and recovers 75% to 80% of it. This turns 200 tons of waste into 40 tons of waste
Energy Conservation Benefits
“...preserving embodied energy is key to what we do.� -Avi Golen
Revolution Recovery sorts 200 tons of industry waste a day and recovers 75% to 80% of it. This turns 200 tons of waste into 40 tons of waste and saves 160 tons of resources from being mined and processed everyday. Starting Amount of Industry Waste Ending Amount
Energy Conservation Benefits
Saving energy and reducing pollution.
Embodied Energy Benefits
Rigid Plastic -cut into small pellets -saves 70% of energy
Saving energy and reducing pollution.
Embodied Energy Benefits
Paper -sold to be processed and reused as paper -saves 40% of energy -saves 73% air pollution
Saving energy and reducing pollution.
Embodied Energy Benefits
Cardboard -sold to specialty fiber recyclers -saves 24% of energy
Saving energy and reducing pollution.
Embodied Energy Benefits
Nonferrous metal -sold to scrap yard -(i.e. aluminum) saves 24% of energy -saves 95% air pollution
Saving energy and reducing pollution.
Majority of clients do not care about environmental effects of the waste they dispose of.
Environmental Impact Benefits
Revolution Recovery is out-pricing and providing good service.
Cost Revenue Analysis - Recycling Vs. Landfill disposal - New Construction 50,000.00
Landfill Recycling
40,000.00 30,000.00 20,000.00 10,000.00 0.00 -10,000.00 -20,000.00
Trash
Drywall
Cardboard
Drywall
Metal
Cost Efficiency Benefits
-Because there are no landfills in the city, waste removal prices are high in urban areas. -�Landfill fees are the most expensive way to dispose of almost any material. By avoiding these costs and collecting credits for selected materials, builders are able to realize a savings through implementing a recycling program.� -Avi Golen
Revolution Recovery is getting the word out.
Awareness Benefits
-People are spreading the word about Revolution Recovery. -Clients are so impressed, by the cost of all the services provided, that there has been no need for marketing.
Revolution Recovery is getting the word out.
Awareness Benefits
-Team members Fern Gookin & Billy Dufala have co-founded Recycled Artist-in Residency. -Allowing artists the use of passing through materials, is spreading Revolution Recovery’s ideology to new places.
Revolution Recovery is getting the word out.
Awareness Benefits
-RAIR has created a holiday card, that are distributed to Revolution Recovery’s clients. -This provides a visual stimulant at what ever home or office it lands at.
What Revolution Recovery has accomplished.
-Establishing a profitable and ethical business. -Being forward thinking and community oriented. -Leading by example and educating others.
Accomplishments Revolution Recovery
Researching Revolution Recovery has changed how we see waste!
Resources rairphilly.org urbanstudiophl.com wasteage.com nationalgeographic.com elaw.org cwmanagement.net taylorrecycling.com Principles of Environmental Science 5th edition William P. Cunningham and Mary Ann Cunningham