Algowork Process Book
The Team
Jennifer CEO
Ola
Skylar
CFO
CTO
Ridwan CMO
Team Charter: Rules and Norms
IDEATION: CHOOSING TOPIC FOR OUR TEAM
Affinity Mapping: Viable, Obsessable, Reachable
Final Direction: The Molecule
PRIMARY RESEARCH
Who we talked to
Current Students
A Professional
Professionals who changed their careers
Students who changed their majors
RESEARCH SYNTHESIS
AďŹƒnity Mapping: Individual
AďŹƒnity Mapping: All Participants
Timeline: Choosing Major
Empathy Mapping
INSIGHTS AND OPPORTUNITIES
Insight and Opportunity
Most high schools don't oer enough information about what fields of study students can go into.
How might we provide compelling information about available majors to all students?
Insight and Opportunity
Advisors are not so helpful or informative when it comes to learning more information about a major and the steps involved.
How might we provide compelling information about steps involved in choosing the major?
Insight and Opportunity
Choosing career path and transferring is scary. One feels that they need to make a good decision at once because this is what their life depends on.
How might we make the process of choosing the major less scary for students?
IDEATION: DESIGN CHARETTES
Design Charette Process Generation: 1. free listing
2. chunking
3. create products/services
4. storyboards
5. pitch
Narrowing down: 6. wireframes
7. pitch
8. roadmap
Validation: 9. presented ideas
10.conducted participatory research: the roadmap
11.afollow-up questions
Design Charette
Design Charette
Design Charette
Design Charette
VALIDATION: THE ROADMAP
Interview #1 John
Interview #2 Arthur
Interview #3 Max
Interview #4 Albert
VS
SYNTHESIS: THE ROADMAP
Synthesis Features To Build
COMPETITOR ANALYSIS
Competitive Landscape
•
MyMajors
•
Career Fairs
•
The Myers Briggs test
•
Medium
•
WikiHow
•
Hubspot
•
Career Advisors
•
The Competitors We Researched
What can we learn from them?
The Competitive Analysis
They started with video rentals
Netflix partners with movie and tv studios as well as internet service providers.
Produces own content along with licensing content for display on the platform. They also maintain the platform with servers.
Netflix has virtual content that is outsourced from physical servers
Netflix has variable costs: licensing and streaming capacity. Netflix also produces its own content
Netflix has a aordable subscription with quality content, the content is available on multiple platforms and updates regularly
Netflix updates regularly with new content. Uses algorithms to suggest content and has a free trial to keep customers
The website, app and traďŹƒc from people who used video rentals. Netflix has a strong brand as well to attract customers
Monthly subscription revenue
Netflix is available to the mass market with an emphasis on getting customers who use cable and satellite
The Competitive Analysis Wikihow partners with mass market to create, edit and collaborate content
Moderating content, managing creative commons, general maintenance on platform
Server to maintain website, outsourcing of maintenance when necessary
Paying sta and maintaining facilities maintaining domain and web infrastructure
Wikihow has a variety of content on how to do things that is entirely free to view, download, edit and collaborate
Free content to edit and collaborate, community of editors and self service on content
Wikihow is targeted to the mass market
Customers can find wikihow by google search, landing on the site and referral links from tutorials
Optional to view ads along with financing from founder when needed
free content!
The Competitive Analysis
we could focus on personality types too!
The Myers-Briggs test partners with career consolers, at both high schools and colleges, The foundation also partners with private companies wishing to use the test.
Hires people to lead training courses, maintain there website, deal with costumer relationships, and licensing out the exam to institutions.
The test uses Jung’s theory’s of psychological types, there are 8 primary psychological types, this is the foundation is foundation of the test.
The costs consist of paying the salaries of their training facilitators and the upkeep of their website.
The Myers-Briggs tests value is in its unique approach to determining peoples personality types. Which is then often used to determine if someone would fit into a work place environment or not.
To have quality customer service. Which is conducted ether online through there site or via calling them.
Buying the rights to use it. Or through individuals signing up to take there training course online.
Organizations and individuals who wish to become licensed in administering the exam. Customers are only able to buy the test if they complete the MBTI Certification Program or meet there educational eligibility requirements. There other customers are people who take the exam online.
Revenue is from licensing to educational, psychology, and career development professionals. Other streams of revenue come from training courses which costs $1795 per person. Their last stream of revenue comes from people taking the test which is $50 per person.
The Competitive Analysis Educational institutions
MyMajors provides tools for counselors, helping people discover majors
Web/mobile platform, test surveys and magazines
Paying sta and maintaining domain and web infrastructure
Free results with an account creation, helps students find the right majors. Variety of tests to assist students in major search
Free access and ability to edit responses, sponsored by high schools
Marketing for blogs, magazines about value. Downloadable excel files of results to share
Magazine subscriptions
High school and college students
Counselors and Parents
involving counselors and parents might be a good idea
High Price
Axis Of Value Career
Coach
AlgoWork More Personalized
Less Personalized
Career
Counselors
Low Price
we'd like to be here
CONCEPT DEVELOPMENT
Storyboard
UI Flow
Storyboard
UI Flow
Value Prop Research
Value Prop Research
CONCEPT DEFINING
Our Business Molecule The People College Students, who are yet to find their passion in life
Us
Ha
ve
e
The Problem Its often hard to
discover what you are passionate about, and to find a career that will make you feel content with your life
The Solution Addresses
AlgoWork, a behavior tracking system, and journaling platform helps you discover your passion.
Primary Value Proposition
Our product AlgoWork helps college students who want to discover a major or field of work that they are passionate about by using behavior tracking and journaling unlike career counselors, aptitude tests, and high school advisors.
Secondary Value Proposition
Our product helps career counselors who want to enable people who come to them for help by installing the plugin and oering follow-up advice once the results come in, unlike traditional methods of discovery like aptitude tests.
Business Model Canvas
-Social media platforms and article sites for ad space - The department of education
- Buy ad space. - Updating the content with latest career trends - Hire designers and engineers
- Schools and universities - Career counselors
- Plugin and algorithm - Myers-Briggs survey - Hubspot to help us build the back-end
- Convenient guidance for students or for people who have graduated - Advice for counselors to help people find their passion - Holistic approach
- Follow-up service about the user's new interests - Provide community inspiration - Offer transparent information - Article sites, social media platforms on web/mobile - Career counselors and career events
- SOM: high school and college students - SAM: career counselors, professionals/adults changing their careers - TAM: high schools and universities
- Universities and high schools
- Cost of tuition covered subscription - Pay engineers and designers - Hosting space and domain name - Hire marketing and sales people
- Schools buy subscriptions for their students - "Buy one, get one for a low income student" program - Free one month trial before paying for a subscription
Value Proposition Creation Canvas PAST
COMPETITORS
GAINS
- Career coaches/ workshops - Pre-college programs - Aptitude tests
- Hands-on experience - Inspiration from others - Good parental influence
INTENT
NEEDS TO
SOLVE high school and - No hands-on college students experience
- Online research - Personal social network (talking to others) - Traveling - Exploration
HOMEMADE
 SOLUTIONS
FEATURES
SOLUTIO
PACKAGES
AlgoWork
- Lack of support - Lack of information - Bad parental influence - Financial issues
PAINS
PRODUCTS &
SERVICES
TASKS
PROBLEM
Market is hard to reach A problem people face, But customers are hard to find due to the nature of the discovery process
The People College Students, who are yet to find their passion in life
?
Us
Ha
ve
e
The Problem Its often hard to
discover what you are passionate about, and to find a career that will make you feel content with your life
The Solution Addresses
AlgoWork, a behavior tracking system, and journaling platform helps you discover your passion.
Unpredictability The People College Students, who are yet to find their passion in life
Us
e
Ha
ve
The problem is that there are too many unpredictable factors when choosing a major
The Problem Its often hard to
discover what you are passionate about, and to find a career that will make you feel content with your life
The Solution Addresses
AlgoWork, a behavior tracking system, and journaling platform helps you discover your passion.
PIVOT: Changing Market to Students who are about to graduate
Insight and Opportunity #1
There is a disconnect between what college students experience in their major and what they experience in their resulting career. How might we bridge the gap between college and the workforce?
Insight and Opportunity #2
It's hard to draw the line between what people think they should enjoy and what they actually enjoy.
How might we ensure students are confident that what they do is enjoyable for them?
Insight and Opportunity #3
There is a desire to know what the job is like before going to school for it.
How might we provide informative work experiences for students?
Insight and Opportunity #4
People don't know if they truly like something until they try it.
How might we encourage students to try their future job to see if they would enjoy it?
Insight and Opportunity #5
External pressure aects the desire for exploration and decision making.
How might we minimize external pressure around the topic of choosing the future career?
CONCEPT DEVELOPMENT #2
Our Business Molecule The People College students
Us
Ha
ve
e
The Problem It is diďŹƒcult for students to know what skills they are lacking in order to be ready for the workforce.
The Solution Addresses
AlgoWork, a behavior tracking system that provides students with resources and advice for workforce preparation
Ideation: Value Proposition
Our product AlgoWork helps college students who want to discover a major or field of work that they are passionate about by using behavior tracking and journaling unlike career counselors, aptitude tests, and high school advisors.
Ideation: Value Proposition
Our product AlgoWork helps college students be better prepared for the workforce by analyzing individual's work, abilities, and behaviors to give them the necessary skills and experience they are lacking in order to find a successful and enjoyable career, unlike career counselors.
Final Value Proposition
AlgoWork bridges the gap between college and the workforce by providing people with the opportunity to experience their field of study as a career.
AlgoWork
Product: Wireframes
MARKET VALIDATION
“Mentor” Survey
“Mentor” Survey
“Mentor” Survey
Talking to students at SF State University
DESIGNING WEBSITE
ACQUISITION
Acquisition: Where we promoted our service
AlgoWork
Acquisition: Tabling at SF State
RETENTION
Analytics
AlgoWork
Funnel
AlgoWork
Acquisition Activation Retention Revenue Referal
# of people
# to %
Conversion rate
How many people saw the posts?
2230
2230 = 100%
176 page views (how many people loaded page)
7.9%
7.9%
101 visits (how many people saw the content)
4.5%
57.3%
Sign ups: 13
0.6%
12.8%
Double opt-in: 5
0.2%
38.5%
WEBSITE ITERATIONS
Changing Language
Changing Language: Outcome
Here we adjusted message on the posts. This gave us more page views later on.
Enhancing Landing Page Design
Enhancing Landing Page Design
Enhancing Landing Page Design: Outcome
Here we adjusted page design, the outcome was good.
MINIMUM VIABLE PRODUCT
Soon: MVP
AlgoWork Provides Meeting Guide
Helping
Finds
AlgoWork
Mentors
$ Icons by Gan Khoon Lay, Eliricon from the Noun Project
Students
Eventually
REVENUE MODEL
Costs & Partners
AlgoWork
ACTIVITIES $ 33,450
PARTNERS
-Product Development
-Marketing
-Companies
-Product Management
-Developing partnerships with
-Colleges and Universities
companies & university’s -Brand Strategy
RESOURCES $418 -Intuit QUICKBOOKS.
Costs $34,288 -Engineering
-Office supplies
-Marketing
-Employee salaries
-Sales
-Lawyer
-SquareSpace.
-WWS Hosting Space.
Revenue Streams & Customers
CUSTOMER RELATIONS - Social Media Outreach
- Community Feedback
- Quality Customer Support
- Friendly and Approachable atmosphere
CHANNELS - Relavent sites
- Career events
- Social media
- Universities
- Our Website
- Student to student - Career counselors
Revenue Streams - Students pay per
- Universities and Colleges
experience
pay subscriptions
AlgoWork
CUSTOMER SEGMENTS Students
Universities
Run Rate + Market Plan
Pricing
Billed
guide’s guide’s
CONCIERGE TESTING
Concierge: Planning
Sent Out Email to Students
4 Student sign ups
1 match
Sent Out Survey to Professionals
6 willing to help
Concierge: Matching
Concierge: Timeline
Ask both students and mentors for availability and address
Prepare a guide for student and it send out
We have a match! Email with info when and where is the meeting
Follow-up survey: How was your experience?
Concierge
Concierge: Outcome
“She genuinely seemed interested in my responses. I liked how she wanted the experience to benefit her future.” - Susan, Architecture professional
“The guide was very helpful, without it I wouldn’t think of asking questions on some important topics. It inspired me to create my own questions. I learned really a lot about Architecture that evening!” Nidhi, Architecture student
FINAL PITCH
Go To Market Plan
PHASE 1 (Q1 2018)
AlgoWork
PHASE 2 (Q3 2018)
PHASE 3 (Q1 2019)
AlgoWork
AlgoWork
Build and test features for customers needs
Icons by Noun Project
100 professional guides and company partnerships
Launch Algowork platform
Sources •
Analysis of the Netflix Business Model. (n.d.). Retrieved October 09, 2017, from http:// www.digitalbusinessmodelguru.com/2013/01/analysis-of-netflix-business-model.html
•
Economy, U. (2017, August 30). How Does NetFlix Make Money and NetFlix Business Model. Retrieved October 09, 2017, from https://unicornomy.com/how-does-netflixmake-money-business-model/
•
Myers-Briggs Type Indicator. (n.d.). Retrieved October 09, 2017, from https:// www.mbtionline.com/AbouttheMBTI
•
WikiHow:About wikiHow. (n.d.). Retrieved October 09, 2017, from https:// www.wikihow.com/wikiHow:About-wikiHow
•
(n.d.). Retrieved October 09, 2017, from http://www.myersbriggs.org/home.htm?bhcp=1
•
M. (n.d.). Making an Impact. Retrieved October 09, 2017, from https:// www.mymajors.com/