Catholic Theological Union Marketing & Communications Report: July - September 2024
This report provides a comprehensive analysis of the marketing and communications activities carried out by CTU between July and September 2024. Our focus this quarter was to amplify our digital presence and engagement across multiple platforms, as well as enhance our content strategy to reflect the unique value CTU offers.
THE REPORT INCLUDES:
ANALYTICAL DATA:
A breakdown of performance metrics across social media channels, our website, and Google My Business, highlighting key insights such as engagement trends, audience growth, and conversion rates.
PROJECT OVERVIEW & PLANS:
An outline of major projects executed this quarter, from campaigns promoting key events like the Weekend of Synodality to our ongoing "Telling Our Stories" initiative. We will also share our content strategies, featuring detailed plans for each initiative and how we aim to adjust moving forward.
REPORT OVERVIEW REPORT OVERVIEW
CREATIVE ASSETS:
A review of the various visuals, videos, and copy produced to support our campaigns, detailing what has been most effective in capturing and maintaining audience interest.
This report serves as a strategic tool to identify what resonated with our audiences and where adjustments are needed to drive stronger outcomes in the coming months. Our goal is to continue leveraging the lessons learned to further grow CTU’s reach and impact.
EVENT DIGITAL MARKETING EVENT DIGITAL MARKETING
JULY - SEPTEMBER JULY - SEPTEMBER
All CTU events were promoted through our All CTU events were promoted through our mailing list (Mailchimp) and in the event mailing list (Mailchimp) and in the event section of our social media pages: section of our social media pages:
LINKTREE (IG)
LINKTREE (IG)
FFACEBOOK ACEBOOK
LLINKEDIN INKEDIN
GOOGLE MY BUSINESS
GOOGLE MY BUSINESS
YYOUTUBE OUTUBE
YOUTUBE SHORTS
YOUTUBE SHORTS
JULY - SEPTEMBER JULY - SEPTEMBER
Long form YouTube Videos were created for big event and initiatives
Long form YouTube Videos were created for big event and initiatives
JULY - SEPTEMBER JULY - SEPTEMBER
Long form YouTube Videos were created for big event and initiatives
Long form YouTube Videos were created for big event and initiatives
JULY - SEPTEMBER JULY - SEPTEMBER
We have created custom-designed postcards in-house, We have created custom-designed postcards in-house, which were mailed through our mail house to promote which were mailed through our mail house to promote an upcoming event at CTU. an upcoming event at CTU.
JULY - SEPTEMBER JULY - SEPTEMBER
Here are the in-house designed flyers, printed for distribution
Here are the in-house designed flyers, printed for distribution at both internal and external events, aimed at engaging at both internal and external events, aimed at engaging and reaching our target audience effectively. and reaching our target audience effectively.
JULY
Post with the highest engagement on LINKEDIN
JULY JULY 2024 2024
Greece and Turkey Fall 2024 Sent Friday, July 12, 2024
PROJECT PROJECT
Drafted 2024
Drafted 2024
Enrollment Marketing Plan outlines
Enrollment Marketing Plan outlines CTU's strategy to drive growth through targeted CTU's strategy to drive growth through targeted digital marketing, expanded PR efforts, digital marketing, expanded PR efforts, and storytelling that highlights our faculty, and storytelling that highlights our faculty, students, and alumni. students, and alumni.
JULY JULY 2024 2024
PROJECT PROJECT
Advent Hesburgh Marketing Advent Hesburgh Marketing Campaign
Collateral Creation Campaign Collateral Creation
YouTube Video | Speaker Videos | Reels | Flyer
YouTube Video | Speaker Videos | Reels | Flyer
View Project Details C L I C K C L I C K I M A G E I M A G E
AUGUST AUGUST 2024 2024
Instagram | Fa
Post with the highest engagement on FACEBOOK
AUGUST AUGUST 2024 2024
PROJECT PROJECT
Annual Fund In-Person Interviews
Annual Fund In-Person Interviews
Photos and Videos Captured
Photos and Videos Captured
William Becerra Shannon Ambroise
View Project Details
Melissa Judah
AUGUST AUGUST 2024 2024
PROJECT PROJECT
Weekend of Synodality
Weekend of Synodality Marketing Campaign Marketing Campaign
Press Release Press Release | Speaker Videos | Reels | Postcards | Speaker Videos | Reels | Postcards View Project Details
AUGUST AUGUST 2024 2024
PROJECT PROJECT
Alumni Day of Giving Marketing Campaign
Alumni Day of Giving Marketing Campaign
NNewsletters ewsletters | Social Posts | Reels | Postcards | Social Posts | Reels | Postcards
View Project Details C L I C K C L I C K I M A G E I M A G E T O T O P L A Y P L A Y V I D E O V I D E O
AUGUST AUGUST 2024 2024
PROJECT PROJECT
Worked with Consultant to craft
Worked with Consultant to craft
Ignatian Family Teach-In for Justice Ignatian Family Teach-In for Justice
Event Promo Video and Pathways
Event Promo Video and Pathways videos for future marketing projects videos for future marketing projects
AUGUST AUGUST 2024 2024
PROJECT PROJECT
Hyde Park New Student Guidebook
Hyde Park New Student Guidebook Creation and New Student Creation and New Student
Neighborhood Tour Neighborhood Tour
SEPTEMBER SEPTEMBER 2024 2024
Instagram | Facebook | LinkedIn
Post with the highest engagement on LINKEDIN
SEPTEMBER SEPTEMBER 2024 2024
PROJECT PROJECT
September 5, 2024 CTU hosted September 5, 2024 CTU hosted Better Together celebrating Better Together celebrating our three schools under one roof. our three schools under one roof.
Press Release | Logo | Event Planning | Newsletter Press Release | Logo | Event Planning | Newsletter C L I C K C L I C K I M A G E I M A G E T O T O P L A Y P L A Y V I D E O V I D E O
View Project Details
SEPTEMBER SEPTEMBER 2024 2024
PROJECT PROJECT
Started "Telling the Stories of Our Started "Telling the Stories of Our Bold & Faithful Witnesses" website Bold & Faithful Witnesses" website ppage age showcases the transformative journeys of showcases the transformative journeys of our students, faculty, professors, and alumni. our students, faculty, professors, and alumni.
Interviews | Web page | Social Media Campaign Interviews | Web page | Social Media Campaign
PROJECT PROJECT
Thriving Together Ad Campaign
Thriving Together Ad Campaign
View Project Details
WHAT WE’VE LEARNED WHAT WE’VE LEARNED
As we close out this quarter, our social media performance has demonstrated strong engagement from the CTU community, driven by consistent posting and targeted content that reflects the interests and values of our audience. Campaigns such as the Alumni Day of Giving and the Spain Pilgrimage not only increased visibility but also inspired meaningful action, highlighting the power of social media in fostering deeper connections with students, alumni, and supporters.
A key part of this success has been documenting magic moments through film and photos, which are essential in telling our stories and sharing the essence of our mission. Whether capturing a transformative classroom experience, a meaningful conversation, or a powerful event, these visuals make our work more relatable and impactful. Over the past quarter, we ' ve significantly increased our photo and video content by capturing moments on a weekly basis, creating a rich archive that brings the vibrant life at CTU to the forefront. This combination of storytelling and digital strategy reinforces our ability to engage our community and sets the foundation for continued growth in the months ahead.
