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OLD GOLD&BLACK W A K E

F O R E S T

U N I V E R S I T Y

T H U R S D AY, F E B R U A RY 1 2 , 2 0 0 9

VOL. 92, NO. 20

“Covers the campus like the magnolias”

University announces percentage increase in tuition By R. Hunter Bratton | Asst. opinion editor

The university announced Feb. 6 that the trustees approved raising the undergraduate tuition by 4.5 percent in 20092010. This number is 2.3 percent less than the 6.8 percent increase from the last academic year. When percentage signs are translated to dollar amounts, university students should anticipate the $36,560 price tag of last year’s tuition to be replaced by a new amount of $38,206. “Universities are feeling the impact of these difficult economic times,” University President Nathan O. Hatch, said. “We also recognize that these times present significant challenges for the families of our students at Wake Forest.”

Tuition alone is the source of income for the university, going to such expenses as research, faculty and staff salaries, utilities and financial aid. University students should also expect to see the price of on-campus housing vary in increase from 3 to 10 percent depending on multiple factors, including the residence hall. The average increase in price for an oncampus residence will be 4.5 percent. Although many rates will increase, students should not expect to pay more than last year on fees for vehicle registration, heath services or student activities. Universities around the nation are once again summoning their trustees and raising rates for undergraduate tuition and housing. Our own university, although seemingly variant only in the degree to

which the rates will increase, says that this year’s increase is the product of a determined effort to slow the swelling rate of tuition increase for college students. According to the College Board, the average price tag on a private college in the United States grew by 5.9 percent this past year. Even more, the national average for listed price on a four-year public college increased 6.4 percent. Such rates come at hard times for the 80 percent of college students who attend public universities in the United States. The Delta Project, a non-profit group studying college tuition prices, said

See Tuition, Page A3

Pepsi CEO David Gergen gives speech on marketing

See Nooyi, Page A5

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On Feb. 6, Indra Nooyi, chairperson and CEO of PepsiCo, spoke to a diverse crowd in Wait Chapel as part of the university’s 2009 MBA Marketing Summit. The event was hosted by Maria Bartiromo, business news anchor from CNBC, and Nooyi, who has been ranked by Fortune magazine as the “#1 Most Powerful Woman in American Business.” Topics discussed ranged across a variety of disciplines, intriguing all members of the audience from planners of the Marketing Summit, to undergraduate collegiate students participating in a marketing competition, to staunch feminists. Among the topics discussed were the recent success of PepNooyi siCo commercials televised during the Super Bowl (particularly those for Doritos), the changing images of snack products in the marketplace, PepsiCo’s international humanitarian efforts, gender differences regarding leadership in the workplace and the necessity of marketing all products, not just PepsiCo’s, to women. Nooyi’s pleasant demeanor made the discussion accessible to all those in attendance. While realistic in her expectations and the deployment of her work-related goals, she’s not afraid to inject a

would lead to deep political divides for decades to come. He said that World War II united the country, while the Vietnam War “divided us forever.” He cited examples of the Vietnam War affecting national politics as recently as the 2004 campaign where John Kerry’s swift boat duty and George Bush’s service in the national guard were both called into question. rs “This group only lasted ive n fU 16 years, and American was sy o e t r u ready to turn a page,” Gergen Graphic co said. According to Gergen, Obama is offering Americans a fresh start in an era when they are growing more and more pessimistic about their country. Gergen went on to describe Obama as a person, highlighting his personality, skills and special abilities. “He ran one of the best campaigns we have seen in modern politics,” he said. “You have to go back to Lyndon Johnson to see a Democrat who did as well as Obama.” Gergen said that Obama has the potential to build a new, formidable Democratic Party. He cited several reasons, including the fact that Obama did very well with Hispanics, who are projected to outnumber Whites in the United States by 2042, and also that he did well with the millennial generation, which consists of voters born since 1982.

See Gergen, Page A8

Students start original online business By Katie Phillips | Staff writer

Rachel Cameron/Old Gold & Black

Brett Apten and Ben Comer started MySavu to aid students in the poor economy.

In these harsh economic times, everyone is looking for a break. The college students in our nation who were already on a “college-kid budget” before the economic downturn are no exception. Thanks to two entrepreneurial students, students at the university are now being given the opportunity to save at a number of local businesses in Winston-Salem. Ben Comer, a sophomore communications major and Brett Apten, a junior psychology major, have started a business that connects university students with the Winston-Salem community. Both are entrepreneurship minors who had their own separate ideas about a business of this sort. A mutual professor suggested that the two students combine their plans. Comer and Apten are now part of an independent study for their entrepreneurship minors. Called MySavu, the Web site (mysavu.com) advertises local businesses as well as offering

Life | B5

INSIDE: Brieflies

A2

Unconventional Valentine’s Day

Police Beat

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Try out some not-so-typical gifts that

Spotlight

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can be given to a special someone.

The Hot List

B6

Sudoku

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In Other News

• OGB undergoes annual staff transitions | A3 • Interview with professor speaking at Convocation | A3

Outside the Bubble... Chinese hotel fire kills 1, injures 7 Flames engulfed the 40-story Mandarin Oriental hotel Feb. 9th, killing one fireman and injuring seven others. The fire was started by firecrackers set off next door outside of the neighboring complex for Central China Television. The station has since apologized and explained that the firecrackers were set off without permission.

Obama wants U.S. dialogue with Iran

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By Hannah Rothman | Contributing writer

David Gergen, a man University President Nathan O. Hatch referred to as one of our wisest and most trusted observers of public life, addressed a packed Wait Chapel Feb. 10 about both the shortterm and long-term challenges that President Barack Obama’s new administration will have to face. After opening with light remarks about his fondness for his home state of North Carolina, Gergen got right to his main point of the night. “The next few years are going to be terribly important to the remainder of the 21st century,” he said. Gergen attempted to show the importance and uniqueness of this moment in time by breaking it down in terms of generational transitions of power. He said that for his age group, this is the third generation to come to the White House, the first being the World War II generation containing Presidents Kennedy-Bush Sr. and the second being the generation born between 1940 and 1950, containing Presidents Clinton and Bush. Gergen said that the World War II generation was very optimistic about what our country could achieve, because they had personally saved that country during the largest war in history. However, he said that the generation of Clinton and Bush was different. “That generation did not come of age during a victorious war,” he said. “It was a time of enormous social turmoil.” Gergen described the 1960s as a time from which arose many wonderful things, but also many things that

Harvard professor and political anaylyst, Gergen speaks as part of the Voices of Our Time series

ity

By Elliot Engstrom | Managing editor

Graphic by Bobby O’Connor/Old Gold & Black

unprecedented discounts for students at a variety of locations. “The site includes discounts, business information and will have student reviews in the future. It is somewhat similar to The Student, but it is much more comprehensive and user friendly,” Comer said. The name contains a variety of different meanings, the first being that in French, savoir means “to know.” Also, this online business has been designed to save students money, hence the double meaning for Savu, possibly “save you.” Eventually, the two said, they hope to expand this idea to other universities, helping college students all over the country. Comer also said that there are so many quality restaurants in Winston-Salem of which students are unaware, and together they hope to inform the student population of a wider variety of dining options. Before getting started, Comer and Apten randomly selected 225 students to complete

During Barack Obama’s first primetime news conference he remarked that the United States was looking for opportunities for “face-to-face” dialogue with Iran. It has been nearly three decades without diplomatic ties and the new president believes that it will not happen overnight. His administration is reviewing existing U.S. policy toward Iran.

Former Wisconsin mayor to be arraigned Gary Becker, the former mayor of Racine, Wisc., will be arraigned on charges of possessing child pornography, soliciting minors and four other counts. He could face a sentence of up to 114 years if convicted. Becker was arrested in his office last month after trying to meet a person he thought was a 14-year-old girl. The girl was actually an undercover officer.

Second peanut factory closes after health threat Products at the Peanut Corporation of America plant in Plainview, Texas are suspected of being tainted with salmonella. The plant closed voluntarily on Feb 9. The state health agency is unaware of any illness linked to the Plainview plant; however, the current salmonella outbreak has killed eight and sickened about 600 people nationwide.

U.S. Senate passes stimulus plan The U.S. Senate approved an economic stimulus plan that will cost an expected $838 billion. The Democratic-controlled Senate voted for the plan 61-37. Negotiations are needed to reconcile this bill with the House of Representatives’ version. The U.S. Treasury Secretary has also come up with a bank bail-out plan that will be worth $1.5 trillion.

See Web, Page A5

Sports | B1 Diamond Deac Days A preview of the 2009 Diamond Deacs baseball season looks at the team, their schedule and their hopes for the postseason.

Opinion | A6 No stimulus, please Libertarian argues against stimulus package and one party rule in Washington.


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