Who saves your life?
OLD GOLD&BLACK Life | B5
W A K E
F O R E S T
VOL. 95, NO. 19
U N I V E R S I T Y
T H U R S D AY, F E B R U A RY 9 , 2 0 1 2
Campus to host major summit Marketing practice cases give competitors chance to win award
Giants crush Patriots
Sports | B4 oldgoldandblack.com
“Covers the campus like the magnolias”
LEARNING TO
By Julie Huggins | Asst. news editor During Feb. 16–18, the Wake Forest University Schools of Business will be hosting the 22nd Annual Marketing Summit, which will be held on the university’s campus. The three-day competition, which is the premier student-run marketing case competition in the world, is the inaugural event for the new Wake Forest Center for Retail Innovation, and it will be sponsored by Hanesbrands Inc. and BB&T. “Hanesbrands is a proud partner of the prestigious Wake Forest Marketing Summit,” Richard A. Noll, chairman and CEO of Hanesbrands, said, “We look forward to seeing how the student competitors will approach our case and expect that we will be able to implement some of their recommendations.” Competitors will be challenged to develop solutions for real-world problems facing the prominent companies supporting the event. Students have 36 hours starting on Thursday night to come up with creative and innovative answers to the questions and cases presented. On Saturday morning, the competition will end at 8 a.m. when teams will submit recommendations to a panel of judges representing the case sponsors and other global corporations. The winning teams will be announced at the Awards Gala that evening. The Wake Forest University Schools of Business Marketing Summit this year has a record award of $106,000, which will be given to the case competition winners. This year, the summit will feature eight MBA teams and six undergraduate teams, which were selected from more than 60 applicants. With school
See Marketing, Page A6
Graphic by Renee Slawsky/Old Gold & Black
Presence of various religious groups affirms administration’s support of diversity By David Inczauskis | Staff writer The university is now home to at least nineteen different faith-based organizations, and recent developments on campus have proven that the administration will stand by the ideal of religious toleration and diversity. The presence of diverse religious groups on campus has been a polemic topic recently, especially after the finding that a handful of donors threatened to withhold from the university because of the hiring of a Associate Chaplain for Muslim Life, Imam Khalid Griggs. Despite the pressure from these donors, the university never wavered in its support of the tolerance of all faiths, whether they fall in line with its Baptist heritage or not. Griggs praised the administration’s steadfast pledge to make the
university a safe place for people of all religions. Contemplating the creation of his job, which took place two years ago, he said, “I was really thrilled about the commitment of the administration to not just say that we are trying to create a diverse student population but to actually do something in that regard.” Rabbi Michael Gisser, the associate chaplain for Jewish life, agreed with Griggs’ view, noting that the number of self-identifying Jews has increased since the creation of his position. However, Gisser was quick to state that being Jewish does not necessarily have to do with religious belief. “Although we have a religious affiliation, Hillel is not just about ritual and religion,” Gisser said. “Judaism in the United States is actually a culture, a civilization.” Co-president of Hillel, junior Hanna Book, noted that the Jewish organization has been at the university since 1997 and has “grown exponentially” in recent years. “We plan a wide assortment of activities that range from religious engagement to social action to social meet-ups as well as educational opportunities,” Book said. “Key events include: speakers,
Shabbat dinners, movie nights, bagel brunches, Israel awareness week and much more.” Members of Hillel have also participated together in intramural sports and other campus activities such as Hit the Bricks and D.E.S.K.
“I was really thrilled about the commitment of the administration to create a diverse student population.”
Khalid Griggs
Associate Chaplain for Muslim Life
Aside from commenting on the meetings and functions of Hillel, Book lauded the hard work that Gisser has put into Jewish life at the university. “Rabbi Gisser serves as a mentor, adviser and friend,” Book said. “He helps guide us in planning our events, organizing our budget and appropri-
See Religion, Page A3
Before the Forest catches fire Humanities
Graphic by Ian Rutledge/Old Gold & Black
Students living offcampus should be conscious of fire safety
By McKenna Begin | Staff writer For many upperclassmen, moving off-campus is an exciting prospect, presenting a whole new type of independence. However, this independence also brings new risks as the comfort of dorm living is often replaced by carelessness. Wake Forest experienced four fire incidents on campus or in Reynolda Village in 2011, with countless others off-campus going unreported. With 1, 200 students residing in apartments or homes not owned by the university, fire prevention measures must be ensured. “The biggest concern in my opinion is the lack of knowledge when it comes to fire safety and thinking it can’t happen to me,” Micah Bodford, Assistant Fire Marshal with the Winston-Salem Fire Department, said.“To my knowledge, the Winston-Salem Fire
Department has never responded to a serious fire on or off-campus,” Bodford added. But that’s very lucky. Every student — regardless of housing location — should have smoke detectors in place and do regular fire drills. “This will reduce the time it takes to escape from the building should a fire or emergency occur,” Bodford added. Two weeks ago, a Virginia university witnessed a tragedy that spoke to the importance of fire safety as a house fire sent two students to the hospital. The Hampden-Sydney College football stars involved in the incident were rushed to VCU Medical Center in Richmond, Va. after the fire, reported at 4:12 a.m., engulfed the house. Although the burns were not life threat-
See Fire, Page A6
Meet the man behind the camera By Paige Emerson | Contributing writer
Everyone knows Dean Shore. Or, at least, everyone thinks they know Dean Shore. It’s nearly impossible, after all, to meet someone who hasn’t been tagged, at some point or another, in one of his many albums on Facebook. He is seen at nearly all of the university’s sporting events and any football game will have hordes of students yelling to get his attention in order get a photo. He photographs campus traditions like Hit the Bricks, Homecoming and Project Pumpkin. Shore is one of the most recognized figures on campus, spotted more often than President Hatch himself. But there is much, much more to Dean Shore than his camera and his photos.
Dean Shore has been cutting hair in the on-campus barber shop for six years and provides free haircuts to those who want to donate their hair to charity.
Research center brings old ideas into new digital age By Daniel Schwindt | Asst. news editor
On the top floor of Reynolda Hall, where few students regularly tread, the Wake Forest Humanities Institute is situated in spacious offices. Launched in the fall of 2010 with the mission of enhancing collaboration and ties between scholars, the Humanities Institute has begun to broaden its gaze. The Humanities Institute has added new programs to the original list of faculty seminars, round-tables, research projects and a wealth of other intellectual activities. “Students out there have ideas. We want them to know that you can make them happen.”
Beth Ann Williams
University Fellow for the Humanities Institute
This is my sixth year working at Wake and being a barber. Before coming to Wake, I was a
The Institute, like many other programs on campus and across the country, is trying to enter the digital age. The Humanities Institute is moving into the technological world through its Digital Humanities Initiative. “So the Digital Humanities, as a field, is pretty new in the world,” Beth Ann Williams, Wake Forest Fellow for the Humanities Institute, said. “But there’s a lot of energy nationally around this issue, starting to introduce fields like history and religion to a public audience and encouraging scholars to collaborate across different schools by using the web.” “Creating websites is one big thing that happens as well as using innovative technology like geo-teching to make the works come alive for students,” Williams added.
See Profile, Page A2
See Center, Page A3
Tell me a little about yourself. How long have you been working at Wake Forest? Madeline Baker /Old Gold and Black
Institute links with scholars