1027 High St. Listing Presentation

Page 1

1027 High St. Palo Alto, 94302

PREPARED FOR: MR. WORKU

Nick Daher and Jennifer and Andrew Oldham

The Oldham Group

NOW, MORE THAN EVER, THE EXPERTISE OF A REAL ESTATE PROFESSIONAL MATTERS IN THE SALE OF YOUR HOME

My Team Nick Daher

Bay Area Specialist

Nick is a local Bay Area native. He was born and raised on the Peninsula, attended Santa Clara University at the Leavey School of Business, and developed prior sales skills working at Apple. One of Nick’s favorite things about living in the Bay Area has been experiencing the various cultures present in the community. With diverse influences from all around the world in terms of arts, music, and cuisines, Nick loves the opportunity to experience various cultures throughout the world right here in the Bay Area. He utilizes his local expertise and extensive market knowledge to help his clients make informed real estate decisions. Nick's passion and number one priority is to serve as the best advocate and resource for his clients.

Realtor® 650.242.6961

nickdaher@compass.com DRE 02119491 californialiving.me

Nick has developed personal relationships with wealth advisors, lenders, CPAs, stagers, and marketing partners to assist his clients. There is no detail overlooked when Nick is your buying or listing agent.

OLDHAM GROUP

My Team Jennifer and Andrew Oldham

Team Leaders

We understand a home is much more than where you rest your head at night. A home can be a lifetime of memories, an escape from stress, a feeling of security and love, and often a home represents the most significant financial asset of a family. Understanding the importance of a home is our job and our lifetime careers. It is our duty and our aspirations to see your transaction is not only as stress-free as possible but is a financially savvy move for you and your family. Compass and our team have innovated great programs like Compass Concierge, a program where we ensure your home achieves the highest price through cosmetic renovations. Beautifying your home will get the attention to attract the most buyers. And we do this with no points and costs, and we advance the expenses of this renovations at no cost to you. We do this because we want you to capture the equity you have earned over the years.

Our team is very proud to have helped families realize their dream homes, start their real estate journeys, and transition to their next great life adventures.

DRE #: 01207289

888.842.4930

theoldhamgroup@compass.com

From start to finish, you will be in capable hands, ensuring each detail is mastered. Trusted home improvement vendors and integral team members provide concierge service, while Andrew and Jennifer provide personal service and expert attention. Warmly embracing your real estate challenges, considerately guiding you through the process, systematically tackling each step, and responsively delivering your every need with calming confidence.

oldhamgroupcompass

Oldham Group | Compass

Oldham Group at Compass

californialiving.me

OLDHAM GROUP
$1,550,000
1652 SF $2,150,000 811 Fifteenth Avenue
Lubich Drive
BD 3 BA 1695 SF $2,370,000 115 Lake Road 1410 Tasso Street 4 BD 4 BA 2851 SF $2,750,000 548 Gabilan Street 1094 Clark Avenue 98 University Drive 785 Wildwood Lane 3 BD 2 BA 1360 SF $3,000,000 3 BD 2 BA 1610 SF $2,350,000 4 BD 3 BA 2875 SF $4,335,000
$2,005,000
$1,705,000 328 Bryant Street
Sales Here is a snapshot of our top sales in your area.
3 BD 2 BA 1730 SF
3 BD 2 BA
3383
3
2 BD 3 BA 1780 SF
2 BD 3 BA 1239 SF
Notable

About The Oldham Group

The Oldham Group is a Collective of talented agents, staff, and support, led by Andrew and Jennifer Oldham - Founding Agents for Compass. Having closed over $1 Billion in sales volume during their career, Andrew and Jennifer lead a team that has substantially increased its business year over year while covering the expansive Silicon Valley, San Francisco Peninsula, and Monterey Peninsula real estate market. Because their agents have been selected based on their hyper-local expertise, they confidently represent a vast coverage area with in-depth knowledgeacross Monterey Peninsula, Silicon Valley, and San Francisco Peninsula. With over 85 years of combined real estate expertise in marketing, law, title, design, and escrow, they provide their clients talents and expertise unparalleled in the California market. Combining their knowledge and experience with their love and passion for residential real estate, local expertise, exceptional marketing, personal service and the backing of the nation’s best luxury brokerage, Compass, they will prove to you the Oldham Group difference. $300+M

Closed Volume in 2022 Over 230 Transactions closed in 2022 Rankings #73 in the Nation #20 in California #14 out of the top 100 producing agents/teams in the Bay Area

We let our clients do the talking.

Jennifer & Andrew have been great to work with - personally and professionally - in both the sale of our old house and purchase of our new one. Without getting into detail, our situation was quite complex on the purchase side - so much so that my wife and I agreed that it required more expertise than could be fairly expected of any typical realtor or broker. The Oldhams provided that expertise for us, and we've already referred another couple to them. 5 stars!

BUEYER AND SELLER

Jennifer and Andrew were wonderful to work with, starting with pricing and sales strategy right up to negotiations and closing. Highly recommended. They both are seasoned professionals able to manage the entire sales process, and having a lawyer on the team provides additional clarity for occasional complexities.

SELLER

Jen and Andrew have beyond exceeded our expectations. They were patient with us through a long search process, provided a consultative approach along the way, set realistic expectations without letting us overpay and we're never just here to sell us any house. When it came time to sell our home the team of people they work with to prep, the marketing support and the frequency of updates keeping us in the loop has once again been over the top. We could not be happier to be working with them, will 100% be referring our friends and colleagues and will without question use them again in the future.

BUYER AND SELLER

My team is dedicated to selling your home. Jennifer Oldham DRE #: 01325650 408.835.4119 jennifer@compass.com
Leader Team Leader/Attorney Marketing Director Andrew Oldham DRE #: 01207289 408.393.0773 andrew.oldham@compass.com Megan Caviglia 408.209.3135 megan.caviglia@compass.com Social Media Manager Hope Rollins
Team

Strength in our numbers

-REALTRENDS

Global exposure and recognition.

Our rapid growth has made Compass, "a household brand name for both home buyers and sellers."2

This recognition translates directly to your home, whether buying or selling.

Global reach and network.

As one of the only residential brokerages in the Fortune 500®, our unparalleled network of the nation's top agents gives you the most valuable referral network in the industry.

Strength and stability.

You can be confident that you are supported by a brokerage with the collective insight of 27,000 agents, the scale of the #1 brokerage by sales volume, and the merit of the Fortune 500® .

RANKED FORTUNE
BROKERAGE IN THE U.$' LISTED ON THE FORTUNE 500®
"What is stunning about this is that... Compass wasn't even in business a decade ago."
·�of2021Clos.ed Sole$Volume.Real Trend$500
'Seeking Atpho compo,., ThisReol Estate Titan,,. TooGoodOf AStealToPosson·,Moy 2022
A network of top real estate agents ready to bring you your buyer. $254B+ 2021 Gross Transaction Value* 350+ 27K+ Cities Agents** c *Gross Transact on Value is the sum of all c os ng sale pr ces for homes transacted by agents on the Compass p atform We nclude the value of a single transaction twice when our agents serve both the home buyer and home seller n the transaction This metric excludes rental transactions **Agents are defined as all licensed agents on the Compass platform as of 6/2022
Everyone gets a first impression... Compass gets billions. 250M+ 1.4M+ 150B+ Annual website and social media impressions* Annual unique international users on compass.com** 2021 PR Impressions*** Our digital footprint attracts potential buyers to your listing. Our website drives international buyers to homes like yours through curated presentation and artificial intelligence. Our in-house media team works with top publications to share compelling narratives about your home with target buyers. Digital Reach International Reach Media Reach *Sourced via Sprout Socia and Google Analyt cs, 11 2020–1231 2020 **Sourced via Google Ana ytics 11 2020–1231 2020 ***Sourced via Me twater, 11 2021–1231 2021

Placing your property where your buyers are searching.

Once your home is listed, it will automatically be syndicated to some of the top real estate platforms domestically and in 60+ countries globally. This will allow us to get maximum exposure for your home.

Top Domestic Syndication Platforms, Including

Zillow The Wall Street Journal Mansion Global Nextdoor

Trulia San Francisco Chronicle Realtor.com Juwai.com

International Syndication*

Argentina

Australia

Belgium

Bulgaria

Cambodia

Canada

Chile

China

Colombia

Czechia

Denmark

Estonia

Fiji

France

FrenchPolynesia

Germany

Greece

HongKong

India

Indonesia

Ireland

Italy

Japan

Kazakhstan

Laos

Latvia

Luxembourg

Macau

Malaysia

Mexico

Monaco

Morocco

Myanmar

Netherlands

NewCaledonia

Panama

PapuaNewGuinea

Peru

Philippines

Poland

Portugal

Qatar

Romania

Senegal

Serbia

Singapore

Slovakia

SouthAfrica

Spain

Switzerland

Tanzania

Thailand

Tunisia

Turkey

UnitedArabEmirates

UnitedKingdom

UnitedStates

Uruguay

Venezuela

Vietnam

*ListGlobally opt-in required. Data based on the reach of ListGlobally’s network.

Sharing Your Home Globally

Instantaneously reach millions of potential international buyers on a vast network of trusted sites.

165M+ Annual international buyers reached*

60+

Countries your home syndicates to*

100+

International portals your home syndicates to*

*ListG oba ly opt-in required Data based on the reach of ListGloballys network

Captivating California

Within 5 years of our arrival in the Golden State, Compass has become one of the top brokerages in the region.

Markets We Excel In

Lake Tahoe

Wine Country

San Francisco Bay Area

Silicon Valley

Carmel/Monterey

Central Coast

Santa Barbara/Montecito

Los Angeles

Orange County

Palm Springs

San Diego

#1 $43.4B+ Sales volume since inception

Brokerage in LA and SF by Sales Volume

6.6K+ 140+

Offices with over 500 employees

Number of agents LA Bus ness Journal Ranked #1 By 2019 Sales Volume | SF Business Times Ranked #1 By 2019 Sales Volume
sales volume in the Bay Area in 2021. Sotheby’s* 5.4% Keller
6.7% Coldwell
8.8% Compass* 21.3% 2021
*2021 transaction-side resident al sales reported to MLS [Bareis MLS East Bay MLS MLSLis ngs and SFARMLS] through 10/31/21 per Broker Metrics Based on top 1465 ranked offices/brokerages
Outperforming the competition in the Bay Area. $46B+
Williams*
Banker*
Top 4 Brokerages Percentage Market Share
clients continue
choose Compass as the market leader for luxury homes in Northern California. Discover the pinnacle of luxury real estate. Prestigious. Exclusive. Emboldened. NorCal increase in ultra luxury home sales in 2020*
Our
to
price than other brokerages*
*Broker Metrics data for 11 Bay Area Counties for the 12 months ending 11/30/20 and ncludes agents who c osed at least one transact on s de **2021 transaction-side residentia sales reported to MLS [Bare s MLS East Bay MLS MLSLisings and SFARMLS} through 10/31/21 per Broker Metr cs 2021 Top 4 Brokerages Percentage Luxury Market Share ($5M+ Homes) Compass** 9.9% DeLeon** 3.4% Coldwell Banker** 14.6% Sotheby´s** 32.4%
51% Higher average sales
68% 53% NorCal increase in luxury home sales in 2020*

No one knows luxury better than Compass.

Elevate all aspects of your elite property through enhanced aesthetics, emboldened exposure, and an unparalleled network of top brokers.

LuxuryAtCompass.com

Stay on top of the market and keep your clients informed with monthly dedicated emails and quartlery reports highlighting key properties and trends.

Wealth Mapping

Identify and plan strategic outreach through our partnership with Wealth-X.

Curated Magazine

Distributed globally, this specialized periodical is the essence of Compass Luxury and features our most prestigious properties throughout the country.

Our Success in the Bay Area.

$46B+ 3,800+

Sales volume in 2021*

Number of agents 280+

Number of employees 3 Alain Pinel Realtors

Amazing partners

Pacific Union Paragon

*Source Broker Metrics Resident al sales for eight Bay Area counties from 11/1/20 - 10/31/21

compass.com/diversity-inclusion

L E T ' S TA K E A LO O K AT O U R P L A N TO S E L L YO U R H O M E

Pre-Market

Home Preparation

Photography

Pricing

Pre-List Marketing

Leveraging Our Exclusive Agent Network

On-Market

Media Plan

Open Houses

Assessing Our Strategy and Monitoring the Market

Our Step-by-Step Plan

What to Expect

As your trusted advisor, I’ll be there to guide you throughout the home selling process to ensure that your experience is as seamless and stress-free as possible.

1 Complete listing paperwork

2 Prepare your property for market

3 Pre-market and promote your property to Compass agents*

4

Develop and execute our marketing strategy and media plan

5 6 7 8 List property online Show property and follow-up with leads

Monitor the market, provide updates and assess strategy

Review offers and negotiate the optimal contract

Close on the property and assist with post-closing questions

9 10 Schedule closing and work through contract terms PRE-MARKET ON-MARKET CLOSING *Pre-market ng strateg es are independently determined by cl ents at the r direction

Getting Your Home Ready to Sell

Your home only has one chance to make a great first impression and we are here to guide you every step of the way. Together, we can focus on identifying and making improvements that will enhance the marketability of your home and stage it to appeal to potential buyers.

Data from the latest Cost vs. Value report from Remodeling magazine and the National Association of Realtors® estimates a:

71% 118% Return on investment for minor kitchen upgrades* Return on investment for new wood floors**

BEFORE BEFORE AFTER | NEW WOOD FLOORING *2022 Cost vs Value Report Remodeling Magazine (remode inghwnet/cost-vs-value/2022) **2022 Mode ing Impact Report National Association of Realtors (cdnnarrealtor/sites/default/files/documents/2022-remodel ng-impact-report-04-19-2022pdf)

Compass Concierge is the hassle-free way to help sell your home faster and for a higher price.

From staging to renovation, we can leverage our exclusive Concierge program to prepare your home for the market with zero upfront costs or interest. By investing in your home’s potential, we aim to provide a swifter, more profitable sale.

How it Works

1. Determine a budget and updates together, then apply for Concierge funds

2. Immediately receive your ConciergeCard or request cash

3. Work with trusted vendors to complete homes improvements

2x Apply at concierge.notablefi.com/apply/start

Sellers who use Compass Concierge are nearly twice as likely to sell their home in 60 days (compared to the average MLS listing in Compass markets)**

4. Repay at closing, delisting, or 12 months after approval.* Rules & Exclusions apply. Compass offers no guarantee or warranty of results. Subject to additional terms and conditions. Concierge Capital loans are provided by Notable Finance, LLC, NMLS# 1824748 and are made or arranged pursuant to a California Finance Lenders Law license. Loan eligibility is not guaranteed and all loans are subject to credit approval and underwriting by Notable. Compass is not a lender and is not providing loans as part of the Compass Concierge program. *Homes up to $5M may be eligible in certain areas via Concierge Classic. **Data is sourced from certain regional MLSs and has been aggregated to create an approximated national data set for purposes of providing estimates set forth above.

The Power of Photography

Beautiful photography is one of the most powerful tools for selling your home. Compass uses bestin-class photographers to show your home in its best light, make a positive first impression, and attract more buyers.

Pricing Your Property to Maximize Buyer Activity

Timing of Buyer Activity

A property receives the most traffic within the first few weeks of hitting the market. It is important to get the price right in order to gain the attention of interested buyers and maximize your home's position in the market.

Attracting Buyers Using Competitive Pricing

Using competitive analysis, market research, and Compass’ suite of AI-powered tools, we recommend a price for your property to generate the most activity and offers early on before buyers move on to newer listings.

If the asking price is too high, then the property appeals to fewer buyers.

0 1 2 3 4 5 6 7 Number of Weeks Activity Peak Activity
0% 5% 10% 15% 20% 30%
95%
50%
Percentage Over Market Value Percentage of Buyers
Graphics are for informational purposes only. Compass does not guarantee or warrant similar results.

Our Exclusive Pre-Marketing Advantage

Private Exclusive Coming Soon

A Private Exclusive listing is an off-market home that can be shared by a Compass agent with their Compass colleagues directly. Property details aren’t disseminated and won’t appear on public home search websites. Listing your home as a Private Exclusive allows you to control what information is shared while still getting exposure to top agents at Compass. Compass Coming Soon gives us valuable opportunities to market your property while building anticipation among potential buyers and pressure-testing our pricing strategy all without accruing days on market. 2–3x 7% ~19% More views by consumers and agents* Fewer days on market vs. listings that go straight to active** More traffic at an open house*** Data refers to a comparison between MLS and Compass Coming Soon listings vs listings that go straight to act ve *Viewership sourced via Compasscom 1/2020–8/2020 **Days on market sourced via Compasscom 1/2020–7/2020 ***Open house traffic sourced via Compasscom 1/2020–9/2020 Compass Com ng Soon and Pr vate Exclusives are subject to local MLS restrict ons and not ava lable in all markets Local pol cy definit ons may restrict how Pr vate Exclusive istings can be shared between agents, even within the same brokerage Where the programs are availab e pre-marketing and list ng strateg es are independently determined by the client Compass does not recommend one particular strategy or guarantee results compass.com/coming-soon compass.com/private-exclusives

Reach more prospective buyers with intelligent digital advertising.

By leveraging Compass’ digital advertising tools and partnerships across social media and advertising throughout your listing process, we can generate demand to sell your home faster, and we meet potential buyers where they are, online.

Proprietary Targeting Optimized Performance

Compass helps generate buyer interest by using proprietary data to serve ads to Facebook and Instagram users.

Compass tracks and measures the results of every campaign which allows for continued optimization.

INSTAGRAM IMAGE AD FACEBOOK VIDEO AD

Marketing your home

At The Oldham Group, we put an emphasis on modern marketing, taking a multi-pronged approach to the digital promotion of your property. This starts with a professional property website to properly showcase your home to interested buyers online.

The frst thing we do before marketing is Identify the buyer persona. For example, a Silicon Valley engineer with a net worth of $3M who likes mountain biking and comic-con. Then, we create marketing that will attract that buyer persona to your lising.

Enhanced Targeting allows us to target consumers based on the sites they visit and the apps installed on their phone. By narrowing down to profession-specifc sites and apps, we can effectively target any profession or interest you can imagine.

The property website includes photos, videos, virtual tours, listing details and has the ability to submit contact information as an interested buyer.

PROPERTY WEBSITE
LEAD GENERATION LABS ADVERTISING
Listed
2701 Witheridge Road
Just Just

We run website traffc ads through Facebook and Instagram to drive visitors to the page. These ads are live for the duration of the listing and are updated with status changes such as “Coming Soon,” “Just Listed,” and “Price Reduction.

We also target the listing area through email campaigns. These emails are sent for each status change on your listing and are full of information for potential buyers. When sending these emails, we create a list of potential leads in the area through a mix of home buyers in our team database as well as local homeowner leads from a third party real estate farming tool.

GOOGLE ADS

To top off our digital listing campaign, we create and publish Google Display and Search advertisements. Very similar to the social media ads, these content pieces are posted for status changes. They drive traffc to the property website as all of the digital.

INSTAGRAM ADS FACEBOOK ADS
EMAIL MARKETING
s n house me ess* es have nce the virtual ol** *Zi low Group Consumer Housing Trends Report 2021 survey data **Compass Livestream: Virtual Open House vs In-Person Open House 61 2020–831 2020

No one does virtual marketing like us.

We have unparalleled technology to market the sale of your home virtually through evolving times. Using dynamic, guided video, we showcase the key features of your property to our target clientele, wherever they are.

Private Interactive

Home Tour

We’ll take buyers on a virtual journey through your home to highlight the unique features. Our interested buyers can easily provide direct feedback through live video or text.

Virtual Neighborhood Tour

Our buyers and their loved ones can explore all that the surrounding community has to offer with snapshots of key attributes of the neighborhood.

Digital Listing Brochure

Pages will turn, videos will play, and home features will come to life with interactive brochures to create an immersive experience for even the most discerning of buyers.

Video Mail

More opens lead to more closings. We embed live video into our email marketing to engage clients in a modern and compelling way.

Live Postcard

We utilize animated emails to showcase the most attractive elements of your property. This helps grab the attention of buyers at every stage of their home search.

Digital Marketing & Insights

We’ll run and actively optimize Facebook and Instagram ad campaigns to promote your property to high intent buyers.

Enhanced 3D Staging

We’ve partnered with the nation’s leading virtual staging firm to provide touch-free staging in order to show your home in its best light virtually.

YOUR HEALTH AND SAFETY IS OUR #1 PRIORITY.

Virtual Open House

Oldham Group Simple Sale

How it works?

1.We, local experts, come to your house

We are a team of licensed top real estate agent in your area so we know your market better than anyone.

2.We tour your property and snap some pictures

Our agent will take a quick look at each room and be in and out in no time. No need to tidy up, our partner will buy your house as-is.

3.Our partner writes you a competitive cash offer

Our partner uses our evaluation and their powerful pricing model to assess whether your home is eligible for the program and determine the best price to offer you. You’ll get an offer from them within a week.

4.You accept and receive cash for your home!

You control the timeline and move when you’re ready. Your house is sold and cash is in your hand, often in as little as 10 days.

Oldham Group Simple Sale

Simple Sale vs. Traditional Sale

Simple Sale Traditional Sale

Cash offer within a week

No repairs or updates

No listings or showings

No offer negotiation or buyer demands

No home sale contingency on next home purchase

No expensive double mortgage, bridge loan, or interim housing

Close in as little as 10 days

Here’s how this compares for a home with an $800,000 valuation against a Traditional Sale.

Home Valuation

Sale price

Agent Fees

Listing prep work & repairs

Closing Costs

Additional proceeds after market sale

Average days to complete the sale

$800,000 $800,000 $720,000 $800,000 $720,000 $720,000 10 90 $52,000 $20,000 $8,000

Trade-In Program

How it works?

1.Get a guaranteed offer

Our partners will work with us to make an offer on your current home - and guarantee it. That's the price they'll pay you for your current home as soon as you're ready to move into your new home.

2.Make a strong offer on your new

home

When you've found the home of your dreams, you'll be ready to make an offer with no lending or home sale contingency. This means you're more likely to close and can do so on your own timeline.

3.Move in on your

schedule

Once your offer is accepted, everything comes together in days, not months. Our partner buys your home at the guaranteed price so you get the cash to close on your dream home and control when you move.

4.Get full market value when we sell your home

We list your past home. If your home sells for more than our partner paid for it, they give you the additional cash minus selling costs and program fees.

Our Immediate Next Steps

Complete listing paperwork. Begin to prepare your home for the market. Continue to monitor the market and assess our strategy. Launch your property. The listing agreement is a contract that explains our relationship and the high level of service that we will provide to you. Let’s determine next steps together. Once your home is ready for market, we will reassess market data and finalize our pricing strategy to make sure we are in line with any recent market updates in your neighborhood. Nick Daher
# 02119491 REALTOR®
650.242.6961 nickdaher@compass.com Jennifer Oldham DRE# 01325650 REALTOR®
408.835.4119 jennifer@compass.com
DRE
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