Working with public figures to make the UN global goals famous
“Planet Earth is Home. It is home to everyone who ever lived - and everyone who will ever be born. It’s our home. It’s worth making a plan for. The new UN goals are the plan for planet earth.” Richard Curtis Founder of Project Everyone Campaigner Screenwriter/ film maker
What is Project Everyone? In September 2015, the United Nations are launching the global goals, a series of ambitious targets to end extreme poverty, fight inequality and tackle climate change for everyone by 2030. If the goals are met, they ensure the health, safety and future of the planet for everyone on it. And their best chance of being met is if everyone on the planet is aware of them.
The ambition of Project Everyone is to share the global goals with 7 billion people in 7 days.
What is Project Everyone? Project Everyone is the team that has come together to make the global goals famous. Project Everyone’s mission is to ensure that every website, TV station, cinema, school, radio station, newspaper, magazine, billboard, pinboard, milk carton and mobile phone is put to use to make sure everyone knows about the new UN global goals.
Why Project Everyone? The more famous these global goals are, and the more widely understood they are - the more politicians will take them seriously, finance them properly, refer to them frequently and feel the pressure to make them work. This is a mission for humanity; unified goals that resonate with everyone, everywhere.
Who are our partners?
How can public figures help?
The World’s Largest Lesson The World’s Largest Lesson will communicate the global goals to the people most affected by them: children. Delivered in partnership with UNICEF, educator communities, and ministries of education, the World’s Largest Lesson will be a multi-platform learning experience for children. It’s the largest collaborative education project the world has ever seen.
What does this involve? A universal lesson to promote the global goals Will be used by all schools in the week of 27 September 2015 Will include a film, comics and lesson plans for teachers The message has been devised by acclaimed educationalist Sir Ken Robinson The film is being animated by Aardman, with introductions from public figures well-known to children
“We don’t grow into creativity, we grow out of it. Or rather, we get educated out of it.” Sir Ken Robinson
What does this involve? A global competition for teachers Teachers around the world have created lesson plans about the goals as part of our competition in partnership with TES.
What does this involve? A crowd-sourced learning pack A multi-platform flexible toolkit of lesson plans and teaching resources covering goal themes will be distributed to teachers to help them bring global citizenship to life. Lesson plans will be devised by competition-winning teachers, education experts and public figures, to help students from New York to Nairobi understand the significance of the goals to their futures.
How can you help? Film a personalised introduction to the lesson film
Become a lesson champion
Share a photograph Take part in a lesson
Share a photograph Help launch the Help create and of yourself with your World’s Largest This would involve put your name to customised World’s Lesson to the media a 1-2 minute piece a lesson plan about Largest Lesson by taking part in to camera delivered one of the goal LEGO statuette on a showcase lesson in English, French, themes, reflecting social media. delivered by the TES Spanish, Portuguese, your passion for one teacher competition Arabic, Hindi, of the goal areas. winner in September. Malay, Mandarin, or Bengali.
Radio Everyone Radio Everyone is a 7 day pop up station bringing together the world’s broadcasters for the first time. Curated and hosted by popular musicians, sportspeople, cultural leaders and broadcasters, its aim is to use the world’s most accessible medium to reach as many people with content relating to the global goals.
What does this involve? Airing from September 26th, content will range from authored documentaries to exclusive collaborations and surprising interviews. Mixing information and entertainment, the shows will aim to raise awareness and engage new audiences.
What does this involve? As well as an online stream on the UN Global Goals website and on digital platforms, Radio Everyone will share content with radio stations ranging from the BBC to Virgin Radio, and in countries including the USA, Australia, Thailand, India, Nigeria, Kenya, and Brazil. Radio stations around the world will also create unique Radio Everyone programming for specific audiences.
How can you help? We’re inviting public figures to curate a pre-recorded show for Radio Everyone with creative and impactful content. The brief is to get the globe talking about the issues you are most passionate about. Our teams of experienced radio professionals can deliver your vision.
The show could include an artistic collaboration, an interview with a changemaker you admire, doing a voiceover for a documentary on an issue close to you, revealing exclusive material, showcasing artists from different parts of the world, or giving a live performance. We also have some “format” ideas that could be recorded with just an hour in a studio.
Some ideas for inspiration
Macklemore explores what ‘equality’ means to young people from a range of places across the globe, mixing it together with his selection of tracks on the same theme.
Lorde in conversation with Malala Yousafzai covering everything from gender equality, to being in the spotlight whilst still in your teens.
Questlove speaks to some of the biggest African innovators of the 21st century.
These are indicative artist names and ideas only
Didier Drogba showcases the work of his foundation and interviews other well-known footballers about how they are creating change in their communities.
Global goals at the movies Project Everyone is producing a cinema PSA to raise the profile of the new UN global goals. Conceived by award-winning creative Sir John Hegarty and advertising agency BBH, and animated by Aardman, the film will depict world leaders at the UN devising a plan for the world’s future – the global goals. However, these world leaders will not be politicians but our national animals – the Indian tiger negotiating with the French cockerel.
What does this involve? Through a partnership with the Screen Advertising World Association (SAWA), the PSA will be shown in cinemas across the world in September. With pro-bono media space committed by cinemas in more than 30 countries, it will be the first-ever global cinema campaign.
How can you help? Project Everyone will be inviting some of the world’s most iconic actors to voice our animal world leaders. This should take no more than 45 minutes in a studio and can be recorded anywhere in the world.
Global goals on the TV In collaboration with Chris Martin and the Global Citizen Festival, Richard Curtis is developing a one-hour TV show to bring the goals into homes across the world through primetime TV. Richard’s pedigree of curating cause-focussed TV broadcasts includes Red Nose Day UK and USA, Idol Gives Back, live shows such as Live Aid and TV movies The Girl in the CafÊ and Mary and Martha.
What does this involve? By weaving original content from our partner Global Citizen’s festival in New York on 26 September with other live content and short films, the TV show will harness the power of the entertainment industry to engage and inform audiences around the world. Broadcasters include the BBC and NBC, and some broadcasters are exploring national-specific shows to complement the global broadcast.
How can you help? Our partners Global Citizen have approached a range of performers and changemakers to take part in their festival. Richard will also be inviting high profile figures from the arts, media, sports, entertainment and campaigning worlds to participate in the 1-hour show.
Global goals on film For the global goals TV show, the Global Citizen festival and digital platforms, a selection of short films will be created that aim to inspire multiple audiences about the goals and the issues they cover. Click images to watch videos
How can you help? Some of these films will require the talents of high profile global creatives and public figures, such as well-known actors and activists.
The World’s First Deconstructable Activist Book Published by Penguin Books and curated by Richard Curtis and Neil Gaiman, this book will provide the inspiration, motivation, and materials to be a goals changemaker. This fully deconstructable book will be packed with information on the global goals, slogans, how-to’s, easy actions, inspiring song lyrics, graphics, poems, and usable stencils – everything you need to make a noise about social and environmental justice.
How can you help? Artists, writers, and high profile campaigners have already contributed unique content to the book. Once published, Project Everyone would love public figures to use the book and share materials from it on their social media platforms.
Digital goal champions From September 26th, we’ll be working with our partners from Google to Wikipedia, to ensure that all digital platforms are buzzing with news of the goals. By offering shareable creative assets from viral videos to jazzy jpegs, Project Everyone will be asking everyone around the world to join us in the mission to spread the goals far and wide.
How you can help? We would love public figures to engage their digital communities in the goals in September and act as online champions for the goals they care about most.
Project Everyone will provide sample posts and visual assets to encourage fans and followers to help spread the word.
“The Sustainable Development Goals could be one of the most potent and effective documents the UN has ever produced. They are a blueprint, a roadmap, a to-do list for the planet, a declaration of planetary rights. Epic goals to eradicate extreme poverty and the conditions responsible for extreme poverty by 2030, so that in the near future everyone can lead a life of dignity without destroying the planet’s potential to provide for future generations.” Click to watch video
Richard Curtis Founder of Project Everyone Campaigner and writer/director
Thank you Project Everyone needs artists, entertainers, public figures, story-tellers, creatives, sportspeople, high-profile campaigners, cultural influencers – and anyone with a loud and passionate voice – to help us make the new UN goals famous among everyone, everywhere so they can hold leaders accountable for the future of our planet. We look forward to hearing how you can help realise this vision.