Brand & Marketing Report
2012-2015
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2012 - 2015 Brand & Marketing Report Table of Contents Brand Building......................................................................... 1 - 10 Paid Media................................................................................ 11 - 12 Built Media............................................................................... 13 - 18 Earned Media........................................................................... 19 - 22 Development............................................................................ 23 - 24 Admission................................................................................. 25 - 26 Community & Government Relations..................................... 27 - 28 Internal Communication.......................................................... 29 - 30 Awards and Goals...................................................................... 31 - 32 Olin in Action Photo Montage.................................................... 33 - 34
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Brand Building
Marketing and Communications (MarCom) Olin recruited its first communication staff member, Joseph Hunter, in 1999. Since that time the staff has expanded to five, including its first chief marketing officer, Michelle Davis, in the fall of 2012. The primary goal of these investments was to lay the groundwork for a bold fundraising effort to support Olin’s mission of continual innovation within its walls, as well as collaborating with other educators to transform education outside of its walls. Secondly, there was a goal to exceed 1,000 applications, and to continue to achieve gender balance and increase underrepresented minorities through the recruitment of qualified applicants. Both required national, but targeted, awareness-building with a relatively small staff and budget, totaling three percent of the college’s operating budget. In the late spring of 2013, Olin launched a new brand campaign, messaging and visual identity. The MarCom team has spent the two years since building Olin’s presence through earned, paid and built media with targeted national sponsorships, increased media coverage, and an increased digital and social media presence.
The following is an accounting of our work. 1
Brand Building
2012 to 2015 398 projects since 2012 3.7 million daily listeners on NPR 33% increase in web views 42% increase in media hits 53% increase in Facebook likes* 55% increase in Twitter followers* * since 2013; most recently available data
2012 to 2015
#8, #6, #4, #3 - Olin’s advancement in U.S. News and World Report for Best Undergraduate Engineering Program
2013 to 2016 61% - growth in applicants 75% - growth in women applicants 2
Brand Building
Telling the Olin Story, CLEARLY The Process Prior to launching its new brand messaging and look and feel, MarCom and its brand consultants (Sametz Blackstone) spent months poring over previous work and talking to key constituents to better understand: What are Olin’s strengths? What are its differentiators ? What resonates with key audiences? How can Olin’s complexity be expressed concisely? How can we appeal emotionally as well Corporate and as intellectually to Philanthropic audiences? A brand position, messaging and elevator pitch were developed and have been used as a touchstone, but not a slave, for messaging.
Key Audiences
Leaders
Internal Ambassadors
Community
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Educational, Policy & Government leaders
Prospective Students/Parents
Elevator Pitch Olin is an undergraduate engineering college that functions as a privately funded laboratory for STEM education research with a bold mission to radically change the way engineering is taught. Olin graduates engineer-innovators who envision and deliver the ideas, products, services and systems to positively transform the way people live. Olin is leading the revolution in undergraduate engineering education by forging new learning models and successfully collaborating with other educators to catalyze and accelerate change at their institutions.
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Brand Building
Creating a new visual identity A visual identity was re-crafted for Olin to reflect its rapid evolution from a “new and free” college to a “top-rated engineering” college to a “change agent and cause” in revolutionizing engineering education. The visual brand identity supports and enhances Olin’s story through integrated approaches toward color, typography, imagery, gesture, photography and composition - all connected to an updated primary identifier or logo.
Old Logo
New Logo The new logo built on the importance that the oval plays in Olin’s history and architecture, but flipped the orientation of the mark to symbolize forward motion, and used more dynamic type and color(s). Tipping its hat to Olin’s reputation for creativity and risk taking, the logo can appear in different colors.
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Brand Building
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Brand Building
The sum of the parts is greater than the whole To leverage the power of Olin’s brand, MarCom worked with designers and internal constituents to bring all the components of Olin’s brand together, including the SCOPE program, Development and renaming I2E2 as the Collaboratory. The Laboratory - our innovative learning experience drives the Olin engine, which is why it is at the center of the enterprise.
SCOPE Olin’s Lab and Collaboratory To better articulate Olin’s vision of transforming engineering education throughout the world, we renamed its outreach arm from I2E2 to the Collaboratory, and created an image to describe Olin’s exponential impact through helping other colleges and universities to change. The Laboratory is at the center driving transformation through continual improvement and innovation. 7
Brand Building
Implementation To build Olin’s brand among key audiences, MarCom employs “paid,” “earned” and “built” media (see a listing of approaches below) and seeks opportunities to integrate and leverage content among channels.
Advertising Sponsorship Event Sponsorship
Main Web Site Microsites SEO Social Media Events Campus Environment Inbound Marketing
Paid Media Relations Documentaries Speaking Engagements
Built
Earned
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Brand Building
#1 Priority - Support Fundraising Growth For many educators, Olin is a vital proof-of-concept for change in engineering education and has demonstrated significant success in co-designing change with other educators. The market is ripe for disruption, with students and families questioning the value of their investments in higher education, corporate tech leaders beating the drums for change in STEM education, and educators acknowledging and beginning to experiment with making the difficult transformation in cirriculum. To move from an inflection- to a tipping-point will require more investment in Olin faculty, resources and students than is currently available through its endowment or tuition. The usual source of additional funds –alumni – is not large or old enough at Olin to provide the needed boost. Just celebrating its 10-year graduating class, Olin has less than 750 alumni who are only beginning to enter their 30s. With Olin’s ambitious mission, the college is reaching out to major donors, foundations and corporate leaders for support. MarCom’s major priority is to build awareness, interest, engagement, donations and loyalty from these targeted audiences, which span the nation but tend to be clustered in innovation hubs, such as: •
Boston-Cambridge
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New York City
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Chicago
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West Coast belts (San Jose-Sunnyville-Santa Clara-San Francisco) and (Seattle-TacomaBellevue)
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Arlington-Alexandria-DC
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Dallas-Austin-Houston-Sugarland-Baytown)
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Denver-Colorado Springs-Boulder-Fort Collins
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The NC Research Triangle (Raleigh-DurhamChapel Hill)
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Brand Building
Corporate Leaders, Foundations and Donors You can’t donate if you don’t know about the opportunity, so MarCom has been focused on building awareness and interest first, and then working with Development to help cultivate donors, eventually soliciting them for a donation and then stewarding them to increased loyalty. Below is a description of how various MarCom tools support the donor’s journey down the funnel.
IDENTIFY PEOPLE WHO DON’T KNOW US BUT SHOULD
NPR and Nautilus sponsorship; media outreach; documentaries; thought leadership events
Awareness
The Wire; web site; Inbound marketing campaign; social media
Interest
Olin- and donor-events; Revolution print and video collateral; social media
Cultivation INVOLVE PEOPLE WHO KNOW US
Solicit
Customized one-on-one asks; print and online appeals
Donation
Donation experience Stewardship; donor reports; special donor events; experiences and access
LOYALTY
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Paid Media
National Awareness Building Campaign Olin invests nearly a third of its expense budget in a National Public Radio (NPR) buy on Here & Now and more recently also on On Point. NPR listeners are: 140% more likely to have a position in top management 42% more likely to be C-Suite 1 158% more likely to have an income more than $250,000 144% more likely to be educators 106% more likely to be engineers (NPR reported data)
Olin has invested in NPR for the past three years. In 2015/2016 (as an example of a one-year buy), Olin is reaching 3,730,700 listeners (cumulative) on a daily basis in all of Olin’s top markets. Olin is on air for 20 weeks with messaging around its brand for innovative education, gender balance, entrepreneurship, engineering and more. Olin asked alumni and their parents from across the country what they thought of the NPR sponsorships, and here’s an example of what they said:
Just to let you know we hear frequent support of Olin on our NPR station to the point where when mentioned that our son, Dakota Nelson goes there.... they always want to know more. A great place to be promoting Olin...the right kind of audience.
Not only have we heard about Olin on NPR... but I cannot count the number of folks, who do not have students there, that tell me they have heard about Olin from those spots. Best marketing money ever spent..so thanks for asking!
Yes... we’ve heard Olin ads on NPR in Colorado. Last week we introduced our Oliner to a friend, and that guy mentioned that he’d heard the NPR ad too.
Rapid City, SD
Lafayette, CA
Colorado
PROMOTIONAL BONUS In mid-2013, Howard Stevenson, an Olin Board member, and his wife, Fredericka, devoted 80 national, 10-second sponsorship ads to build awareness about Olin’s unique vision to transform engineering education. The sponsorships are running across the country on national programing, such as Morning Edition, All Things Considered and Weekend Edition. The spots increased Olin’s presence by 50 percent on NPR and ran during valuable drive time. The Stevensons’ mention of Olin continues to run today but on a less frequent basis.
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Paid Media
NAUTILUS - New Science Outlet In 2016, Olin will start a modest partnership with Nautilus, a new kind of science outlet that describes itself as the New Yorker meets Scientific American. It’s jam packed with fascinating science and how it connects to our lives. Its print publication goes out to 6,000 movers and shakers in science, engineering, technology and physics, and it has top-notch writers and sponsors, including The Sante Fe Institute, Howard Hughes Medical Institute and Smithsonian. Nautilus’s web site has more than 1 million unique visitors a month with a significant social media presence on Facebook and Twitter. Even prior to the official launch of the partnership, Nautilus has featured several Olin ads and we are in the process of helping them to plan a special issue on education.
“Olin gave me the confidence that I could do something unique and innovative. It guided me out of my comfort zone and helped me to become used to taking risks, which is so important for a startup.” - Etosha Cave‘06
Olin graduate Co-founder, Opus 12
Carbon emission-reducing clean energy startup
Olin College produces innovators with the skills, perspectives and fearlessness to tackle the big problems our planet is facing.
olin.edu
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Built Media
Building a strong digital brand Along with the brand re-design, there was universal agreement that it was time to undergo a radical update of the web site, which had been initially designed with little funds, time or community input. MarCom, led by the team of Alyson Goodrow and Sarah Pickering, undertook a year-long remake of olin.edu in partnership with Genuine Interactive, and deeply engaging all stakeholders. The goal was to build a site as dynamic as the community and provide an active window into Olin’s culture, faculty, students, alumni and thinking. A new content management system (Drupal) was adopted, allowing for decentralized and easy updating of information. The new site launched in March of 2013 and was universally embraced by students, faculty and staff, and has resulted in a significant increase in visits and time on the site.
2012 - 2015 34% increase in visitors (2015 - 195,752)
66% increase in pages viewed (2015 - 1,124,676)
6% increase in time on site (2015 - 3:06 minutes)
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Built Media
Social Media Mix Social media is playing a growing role in building the college’s reputation, and in recruiting students and increasing donor stewardship. Below is an accounting of the increase in social media over the past two years. Alyson Goodrow and Sarah Pickering have primary responsibility for social media with support and involvement from the entire MarCom team.
Social Media
Content Mix
# Interactions/ % Change
(Jan. 2013 to Dec. 2015) Promotion of news stories, campus activities, thought leadership issues, achievements and rankings
63 % increase
Promotion of news, events, blogs, photos, rankings, thought leadership pieces and videos
55% increase
Education, group and alumni sites. Promoting news to prospective students, employees and supporters
NA – New metric
Repository for all videos related to Olin on various content , ranging from fundraising to recruitment to specific projects, such as assistive technology
65% increase
Repository for primarily event photography followed mostly by students and parents
NA – New metric
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3,839 likes
3,490 followers
512 followers
193,975 views
469 followers
Built Media
A new inbound marketing initiative In 2015, Olin launched an inbound marketing initiative designed to attract corporate and philanthropic leaders and other individuals interested in educational reform to content developed by Olin experts. Through Hubspot (an automated marketing system vendor), Olin leadership, faculty and staff publish blogs with calls-to-action (primers, videos, tips, etc.). In the process, Hubspot collects an email address and information about the inquirer, and can track their activity over time to determine if they have a growing interest in Olin that might warrant an invite to visit Olin or, in the long run, a solicitation for support. While the effort is nascent, the clicks on the blogs are more then we’ve seen for the same information posted on the web site.
541* 42
Inbound Marketing Process
Clicks on blogs
Call-to-Action clicks
* since September 2015 launch 15
Built Media BLOG
CALLS-TO-ACTION
TOPICS TO DATE • Cyber security: Facing the New Reality of Coordinated Adversaries • Hard Science vs. Professional Skills – Rebalancing Engineering Education • Motivation - 5 Important Things to Know • 5 Reasons Why Dropping Out Isn’t as “Cool” As You Think It Is • Creating Innovators
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Built Media
One-on-one contact
Corporate Relations Olin hosted:
To build awareness and interest among key
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A new EXPO VIP Breakfast. To date (3 breakfasts drawing 75 leaders)
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Northeastern regional dialogue on behalf of The Council on Competitiveness and the National Education Forum (60 leaders)
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STEMConnector Innovation Task Force meeting (25 leaders)
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Co-sponsored Xconomy Conference at Babson (2x - 600 leaders)
corporate leaders both locally and nationally, the MarCom team has joined and become more active in organizations, and hosted more oncampus events. It also seeks opportunities for Olin leadership, faculty and students to present, most recently with two students presenting at a STEMConnector Disruptive Innovation in Education conference in D.C. President Rick Miller has become a highly sought after speaker who receives unsolicited requests on a weekly basis, which greatly accrue to the benefit of Olin’s reputation. These include presentations on stage with New York Times Columnist, Thomas Friedman, and appearances at the Aspen Institute; the Grand Challenge International Summits; and several high-profile corporatesponsored user conferences (Autodesk and Dassault Systemes), to name just a few.
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Built Media MarCom-managed Memberships: • • • • •
Mass High Tech Council STEMConnector AICUM New England Council Newton/Needham Chamber of Commerce
Community Events • North Hill Innovation Fund (2 events drawing 100 people) • Most Likely to Succeed Screening (drawing 180 people) • Beyond Measure Screening (drawing 200 people: 2016) 18
Earned Media
Telling Olin’s Story in the Media The MarCom team tracks earned media coverage (mentions in the media that Olin doesn’t pay for) to assess the impact of our outreach efforts. Anne-Marie Dorning was added to the team in 2013, with primary responsibility for increasing media coverage. Highlights include: • • • • • • •
A story on NBC’s Today Show about Princeton Review’s annual release of Best Colleges An interview with Rick Miller in Fast Company on the changing nature of higher education A story in Forbes including Olin on a list of top 25 schools ranked by SAT scores Prominent features in the Boston Business Journal praising Olin’s financial model and focusing on Olin Robotics’ next venture An article in the Wall Street Journal on Professor Jon Adler’s research A story in the New York Times about Facebook’s innovative news feed featuring Olin alumni Greg and Chris Marra Viral stories featuring Olin student projects - the Confectionery Cannon, Snotbot, firefighting drones, hashtag# gloves, and a CNC pancake maker
Media Hits 2012 - 2015
42% increase in hits 41% increase in impact*
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Most Likely to Succeed Beyond Measure Let’s Do It
*impact score measures relevance of media to Olin’s goals
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documentaries include Olin
Earned Media
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Earned Media
Telling Our Story, Ourselves MarCom launched The Wire in 2015, a channel to collect and promote news about Olin. The Wire, written and edited by Anne-Marie Dorning, contains stories about student innovations, interviews with Olin newsmakers, and has a rich, digital component as well. The Wire is designed to appeal to journalists who are looking for story ideas and anyone interested in Olin. The most viewed stories on the site include a feature on Olin’s REVO racing team, a group of Olin alumni developing next-generation warehouse robots, and a story on research into firefighting drones. Importantly, a handful of stories first published in The Wire have made their way into the pages of The Boston Globe, The Boston Business Journal and other prominent media outlets.
6,300 Number of Wire page views since September 2015 launch 21
Earned Media
Reputation Management A key responsibility of MarCom is to manage crisis communications when events occur on and off the campus that could negatively effect the College’s reputation. In the past three years, the MarCom team has: • Battled the Boston Globe over an incorrect front-page article on its finances, including a meeting with Globe Editor, Brian McGrory, that led to a printed clarification. The team continues to actively correct misreporting by other channels on the topic based on the Globe’s coverage. • Internally managed a situation related to a Title IX case. • Helped to develop messaging to clarify our approach toward the potential for restoring fulltuition scholarship.
The Wire tells Olin’s stories with videos
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Development
Finding and cultivating donors MarCom’s number one priority is to support Development, Family and Alumni Relations (DFAR) in the identification and cultivation of donors. Joe Hunter serves as the primary MarCom liaison to DFAR. Targeted awareness building is a major component of that strategy but also supporting DFAR directly in: • Message development for the Revolution, appeals and cultivation • Development of collateral material, including brochures, invitations, letters, reports and videos • Creation of video/webinar series to keep alumni connected to Olin • Promotion of successes through earned and paid channels • Support in cultivation through regular channels, such as oVations and The Wire • Event support, particularly geared toward corporate supporters, such as the EXPO VIP Breakfast and Xconomy sponsorship • Issues management support around sensitive topics, such as the desired restoration of full merit-based tuition and misguided negative press about Olin’s finances
2015
78% donor participation rate among alumni.
The highest in the country. 23
Alumni Videos
Development
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Admission
Recruiting the right students The MarCom team works closely with the Admission team to develop the messaging and channels for recruiting prospective students, with an emphasis on attracting women and underrepresented minorities. Specifically, Alyson Goodrow serves as the MarCom lead, and provides across-the-board support, including developing messaging for the “Royall� search campaigns; overseeing the development, design and production of the Viewbook and its complementary microsite; and other admission-specific materials. Additionally she supports Admission in its social media efforts both on Facebook and Twitter, and general awareness building (NPR, Nautilus, media relations, The Wire, inbound marketing, etc.) also helps in recruitment efforts.
2013 - 2016 (4 years)
61% increase in gross applications (803 to 1,293)
75% increase in applications from women (208 to 365)
114% increase in applications from underrepresented minorities (98 to 210)
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Admission JULIETTE CHEVALLIER ’15 Laguna Niguel, CA
Olin College of Engineering SUNDAY, OCTOBER 25, 2015
OLIN COLLEGE QUICK FACTS
11:00am–12:30pm
LOCATION Needham, MA (14 Miles from Boston)
registration & tours available
ENROLLMENT 334 students (50% women / 50% men)
12:30pm–4:30pm
official program
fall open house
ORIGINS 38 states, 12 countries, 23 foreign nationals MAJORS ECE: Electrical & Computer Engineering ME: Mechanical Engineering E: Engineering (with concentrations such as Bioengineering, Computing, Design, Materials Science, and design your own)
#OlinOH
GET TO KNOW OLIN
NASSIM “CHLOE” EGHTEBAS ’15 Los Angeles, CA
BABSON COLLEGE STUDENT
Chat with faculty, students and alumni Learn more about our innovative curriculum Check out our state-of-the-art campus Discuss our unique CHANI MARTIN ’16 admission process Portage, MI Connect with other adventurous high school students Find out about our half-tuition merit scholarship for all enrolled students
CASEY MONAHAN ’15 White Plains, NY
OTHER OPPORTUNITIES TO VISIT OLIN If you are unable to attend our Open House, don’t worry! During the fall we have regularly scheduled information sessions and tours. You are welcome to plan your own campus visit at a time that’s more convenient.
Space is limited– register early! by October 21st at olin.edu/admission/visit-rsvp/fall-open-house/
MEET current students
olin.edu/admission
TAKE a tour HEAR from our faculty LEARN about our curriculum
women’s open house DISCUSS the admission process FIND out about our half-tuition merit scholarship for every enrolled student
Sunday, September 27th, 2015
#OlinWomen
OLIN COLLEGE QUICK FACTS LOCATION Needham, MA (14 Miles from Boston) ENROLLMENT 334 (50% women) FACULTY 35 full-time (46% women)
MAJORS ECE: Electrical & Computer Engineering ME: Mechanical Engineering E: Engineering (with concentrations such as Bioengineering, Computing, Design, Materials Science, and design your own) WELLESLEY COLLEGE STUDENT
A YOUNG “CLAIRE” KEUM ’16 Yong In, Korea
11:00am–12:30pm 12:30pm–4:30pm
registration & tours available
official program
OTHER OPPORTUNITIES TO VISIT OLIN If you are unable to attend Women’s Open House, don’t worry! Join us for Fall Open House on Sunday, October 25th or an information session and tour. Plan your visit at olin.edu/admission/visit/. olin.edu/admission
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RSVP
Space is limited so register early by September 23rd at
olin.edu/admission/visit-rsvp/womens-open-house/
Community Relations
Our neighbors and Advocacy Led by Joe Hunter who serves as Community Relations liaison, Olin has engaged in community partnerships with a number of local organizations (Needham and surrounding communities) aimed at advancing the college’s strategic goals and demonstrating good institutional citizenship. These encompass memberships in community organizations, community donations and deeper partnerships. Olin is an active participant in the Newton/Needham Chamber of Commerce, and has representation on the Chamber’s Innovation Corridor Committee. Chamber members attended Expo last year, and will again in 2016. The college has developed a close partnership with the North Hill retirement community and hosted a launch event in Boston for the Olin College-North Hill Innovation Fund. Olin College also hosts an innovation fund lecture series every year, which helps provide the funding for annual grants to support student and faculty projects.
Community donations that align with Olin’s educational mission include: • Needham and Wellesley spelling bees • MetroWest Foundation • Boston Area Rape Crisis Center • Wellesley Community Children’s Center • “Luminary Stroll” during the holidays • North Hill Senior Living • Great Hall Performance Series
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Government Relations
Advocating for education As Olin builds its reputation as a leader in STEM education, there are opportunities to shape the public dialogue through political engagement. To stay abreast of new laws and government initiatives and to shape the discussion, Olin is an active member of AICUM (The Association of Independent Colleges and Universities in Massachusetts), the New England Council, Mass High Tech Council and other local, regional and national STEM and higher educationrelated organizations. Led by Anne-Marie Dorning, Olin has hosted visits from, and interacted with, a variety of government officials including: • • • •
Representative Joe Kennedy State Senator Richard Ross State Representative Denise Garlick In 2014, President Rick Miller attended the first White House Maker Faire • In 2015, Professor Yevgeniya Zastavker and President Miller attended a White House event focused on the 21st Century Grand Challenges • Closer to home, Associate Professor Debbie Chachra participated in a panel discussion on STEM education with House Minority Leader Nancy Pelosi and Representative Joe Kennedy
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Olin was a sponsoring partner of the Massachusetts STEM Summit in Worcester, MA, which promotes STEM education and workforce development from early childhood through adulthood. Governor Baker was a keynote speaker at the event and 1,600 people attended.
Internal Communications
Internal Champions MarCom’s most important audiences are internal - students, parents, alumni, alumni parents, faculty, staff, Board members and the President’s Council. They are all important ambassadors to the world for Olin. Keeping them apprised of, and engaged in, Olin’s progress and initiatives are essential to the brand. Likewise, eliciting feedback and ideas from them about how to shape and spread our reputation ensures that our messaging is on target and keeps pace with the evolution of the college. Upon arriving at Olin, the CMO met with all the key constituencies to better understand what makes Olin, Olin. A committee of faculty, students and staff was deeply involved in the development of Olin’s new graphic identity. The process of redesigning the web site also deeply involved constituents across the organization. Today, a group of students is leading the redesign of Olin’s mascot - The Phoenix. Students staff Olin’s MarCom department. MarCom staffers sit on committees across Olin and regularly attend faculty meetings. A survey of the town meeting was initiated last year, which is helping to evolve the format of the presentation.
New Initiatives
Relevant and Engaged Social Media
oLink - weekly newsletter oLink for alumni and parents Social media reinvigoration
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Internal Communications
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Awards
QUALITY AND CREATIVITY... In the past three years, the MarCom team and its partners have earned several awards for the creativity, quality and effectiveness of its marketing and communication material: •
Gold AVA Awards, Video (2016)
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Gold, Case Excellence Awards, Video (2016)
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Gold, AVA Digital Awards, Website (2015)
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Silver, Education Digital Marketing Awards, Website (2015)
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Gold, HERMES Creative Awards, Viewbook (2014)
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Platinum, HERMES Creative Awards, Website Overall (2014)
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Platinum, MARCOM Awards, Website (2014)
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Honorable Mention, CASE Excellence Awards, Viewbook (2014)
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Platinum, MARCOM Awards, Viewbook (2013)
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Gold, Collegiate Advertising Awards (2013)
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Our Future
WHAT’S NEXT... The foundation is laid for the next three years and our priorities are as follows: 1. Continue to relentlessly build our reputation among philanthropic, corporate and educational leaders through thought leadership efforts, published content of high value, media and documentaries, in-person and on-line events and paid sponsorships on the right channels. 2. Deeply partner with Development to create compelling messaging and strong moments of engagement to draw potential donors in and current donors closer to Olin’s mission, and to create a stunning giving experience for donors. 3. Maintain and build on tremendous gains in Admission, continuing to focus on recruiting women and underrepresented minorities. As a foundation for the following, MarCom must have strong partnerships and trust across the institution as well as with external partners, including faculty, students, alumni, parents, companies, community organizations, donors and more. Finding genuine ways to partner and work together to achieve the above-mentioned goals is a key strategy.
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Olin in action...
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The most powerful form of communication is personal narrative. Why do you support Olin?
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