Welc ome
There is so much to discover! TIME TO TRY SOMETHING NEW Kia ora koutou…
F
irst, I want to thank every New Zealander who has supported the tourism industry by getting out and doing something new, as we navigate these ever-challenging times together. COVID-19 has had a devastating impact on tourism in Aotearoa, so I know that every activity booked, every hotel bed slept in and every restaurant meal enjoyed has meant a lot to our communities and the tourism industry. Thank you! Domestic tourism has an important role to play in helping to restart the tourism sector while our borders remain closed to international visitors.
“Jump into this magazine that Oliver has pulled together… and start dreaming about the different corners of New Zealand that you can discover.”
Tourism New Zealand is now working to support domestic tourism through our Do Something NEW New Zealand campaign, which is about inspiring Kiwis to get out and try something new in their own backyard. We know through the work of ourselves and the industry, as well as the generous support of Kiwis, we have seen more Kiwis travelling outside our home regions. In July 2020, the domestic numbers were 24 per cent higher than the previous year. While we are still missing our international visitors, these results are incredibly encouraging.
Change things up a bit and try something new
We know Kiwis love routine when it comes to holidaying in New Zealand – we tend to go to the same places, year in and year out. While there is value in the familiar, what we at Tourism New Zealand want to do is encourage Kiwis to change things up a bit and try something new. That might be a new region you have never been to before, or even trying a new tourism activity when you are away at the bach or regular camping spot.
Opportunity to enjoy New Zealand like never before
As we look ahead at how we manage COVID-19 and the differing alert levels as a country and industry, we ask for your continued support by travelling when it is safe to do so, in regions it is safe to do so. We are incredibly lucky to call Aotearoa home – a country that up until recently, millions of international visitors have crossed the world to see for themselves. For now, there is an opportunity to enjoy New Zealand like never before, something I think is rather special. So, jump into this magazine that Oliver has pulled together, grab yourself a hot drink and start dreaming about the different corners of New Zealand that you can discover.
Ngā mihi CEO OF TOURISM NEW ZEALAND STEPHEN ENGLAND-HALL
Hokitika Gorge, West Coast | credit: Fraser Clements
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Hump Ridge Track, Fiordland | credit: Tareen Ellis
Waimarino Adventure Park | credit: Andy Belcher
Waitematā Harbour, Auckland | credit: Explore NZ
