Stage Two Executive Summary NTU FMB by Olivia Thomas

G L O B A L

H AV E N

EXECUTIVE SUMMARY

ETHICS This submission is the result of my own work. All help and advice other than received from tutors have been acknowledged and primary and secondary sources of information have been properly attributed. Should this statement prove to be untrue, I recognise the right and duty of the board of examiners to recommend what action should be taken in line with the Universityâ&#x20AC;&#x2122;s regulations on assesment contained in the handbook. Signed: Olivia Kate Thomas N0733317 Date: 14/05/2020 Word Count: 994

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INTRODUCTION

THE PROBLEM & OPPORTUNITY

THE BUSINESS IDEA

THE MARKET

MARKETING & COMMUNICATION

FINANCIAL INFORMATION

RISK ASSESMENT

THE FUTURE

CONCLUSION

CONTENT

01 02 03 04 05 06 07 08 09

01 As an under-researched area, Stage 1 explored the implications that expatriation and repatriation has on oneâ&#x20AC;&#x2122;s personal sense of self and identity. Additionally, if it has any detriment to oneâ&#x20AC;&#x2122;s mental or physical health, devised from the study (future thinking) on the macro trend of Health and Well-being.

Complications occur within the repatriation process due to unfamiliar environments creating a sense of loss and discomfort. Resulting into the main finding of feeling the reverse culture shock from oneâ&#x20AC;&#x2122;s home country.

Education on the implications of repatriation is vital to minimize any hindrance on well-being, mentally and physically.

Specifically, Third Culture Kids and females within the family are most vulnerable to struggle within expatriation and repatriation. Especially in terms of developing a sense of identity loss in the children.

Therefore, Global Haven (GH) is an online personalised consultancy service that aims to guide and coach expats through repatriation. Clients will have the opportunity to make their whole experience with GH tailored to their exact situation in order to avoid a â&#x20AC;&#x2DC;one-size fits allâ&#x20AC;&#x2122; generalised service.

INTRODUCTION

THE PROBLEM

â&#x20AC;&#x153;02

A part of the problem is that many people still donâ&#x20AC;&#x2122;t understand that repatriation is a problem, so there needs to be quite a lot of education.

OPPORTUNITY

â&#x20AC;&#x153;

The growing demand for repatriation support has been significantly reflected through the saturated volume of responses through primary research and supported by the lack of existing services in the market. The main reason expats struggle with repatriation is due to the feeling of alienation derived from the uncontrollable comparisons that are made between both lives.

â&#x20AC;&#x153;

The repatriation process was much harder than any of the expatriate assignments we had experienced and we were given the least amount of assistance and support (JENKINS, 2019)

PRESIDENT OF sietar uk

The results from an in-depth online survey and industry interviews proved that consumers feel the need for general understanding and guidance from experts on how to unite a family back to their home country, with a purpose to have their situation accounted for.

â&#x20AC;&#x153; i think an important element is that organisation helps the returner to optimise the skills and knowledge they have developed overseas. Family support is also very important.

nothing prepared me for being alone in a crowd, losing my identity, losing my charming story so to speak. So, if I could now design a program for the me I was then, I would want to be paired up with a contact, a mentor, someone who could show me how things work here.

(Survey,

(REFER TO STAG

No I didnâ&#x20AC;&#x2122;t receive any support or guidance which i think would have been very useful for my children as it is very stressful moving with larger families.

, 2020)

GE 2 APPENDIX)

I think, perhaps having some training before your return home, help with the practical aspects but also an overview of the potential emotional challenges. I think, though often the need for in person support depends on the individual.

03 THE BUSINESS IDEA

FIG 1.

BRAND ESSENCE WHEEL (Bates, 1995)

WHAT THE PRODUCT DOES FOR ME

HOW I WOULD DESCRIBE THE PRODUCT

Communication Support Perseverance

MISSION

E IN nto PL ress i t.” RA rn st men ST “We tu excite

SI Gl ob th al H TI ro av O u e av gh r n gu NI oid ep id N al atri es e G ien at xp ati ion ats on to

VALUES

A FUNCT IONAL BENEF IT

HOW THE BRAND MAKES ME LOOK

info , confid rma ent tive ,

TO NE VO OF ICE Pati ent

highly skilled Alienated

RS lm t PE Ca eten mp Co Safe

To create an established understanding on the need for support in repatriation with a personalised communication service to accelerate in recognizing the highlighted issues from repatriation during the process of returning home.

CONSUMER IDENTITY

HAVEN

VISION

Informat ive and educatio nal

ising, Sincere, prom trusting

G L O B A L

LANGUAG

Global Haven is committed to supporting international assignees in their process to moving back to their home country. GH aims to reduce uncertainties about the repatriation half in the expatriation cycle in order to alleviate any feelings of alienation by providing personalised, one-to-one, support through consultancy.

AL N TIO FIT O nd EM ENE ment a B lfil l fu sing a n ea so Per

HOW THE BRAND MAKES ME FEEL

CONCEPT OVERVIEW Global Haven is a relocation consultancy firm that offers tailored lifestyle support to expats (niche target consumer) making their way back to their home country. International assignees seeking support have the opportunity to purchase one of three packages which will be determined through length basis and severity of personalised support. Global Haven will also have a membership feature as a pricing alternative for the website that will allow for connectivity between GH, the client and previous clients that have used the service before using a ‘success story’ section.

PACKAGES £145 - 3 months £149.99 - 6 months £279.99 - 12 months

SUBSCRIPTION £14.99 per month

BRAND GUIDELINES SUB LOGO

OFFICAL LOGO

G L O B A L

H AV E N

COLOUR PALETTE

FONT

ABCDEFG QUATRO BOLD

ABCDEFG QUATRO LIGHT

STYLE/IMAGE INSPIRATION

CUSTOMER ABOUT US

PACKGES & SUBSCRIPTION SERVICE

RESOURCES

SUCCESS STORIES

MEET US

PACKGES & SUBSCRIPTION SERVICE

> Clients are provided with confidential training sources including in depth information and research about how culture shock will impact you and why it happens. Helping to understand this is common and is normal to feel. > One-to-one mentoring with an expert providing etiquette and expectation training, given and directed to external sources that may help with any issues.

DOWNLOAD FULL PACKAGE PDF

PACKAGE B - 6 MONTHS EMPLOYMENT & EDUCATION

PACKAGE A - 3 MONTHS EMOTIONAL SUPPORT

CONTACT

> Offer job opportunities and employment help. > Research into the best education platforms suitable for your family, with enough time for application before moving. > Offer support in the process of job hunting with an understanding of the stress and nervousness. > Opportunity for GH to get in touch with recruitment agencies with your CV and application forms to support with the search in your area of expertise.

PACKAGE C - 12 MONTHS FULL JOURNEY SUPPORT > Mobility support. Allowing us to find the best quotes and deals from moving companies that will help pack up your home in your host country and successfully ship it to the UK. > Complete one-on-one support and coaching from start to finish. Allowing coverage of all points of stress. > Emotional mentoring on the impacts of goodbyes and how to overcome feeling isolated and alienated using professional and expert sources.

GH G L O B A L

ABOUT US

HAVEN

PACKGES & SUBSCRIPTION SERVICE

RESOURCES

SUCCESS STORIES

MEET US

CONTACT

PACKAGE A - 3 MONTHS PACKAGE B - 6 MONTHS

PACKAGE C - 12 MONTHS

JOURNEY

G L O BAL HAVEN

THE MARKET

THE MARKET The primary marketplace that Global Haven will enter into is the UK consultancy market, being worth over £10 billion in Europe (Consultancy, 2019). Progressing forward the market is projected to grow at a CAGR of 10.6% by 2022, exhibiting immense progression and has experienced growth from anxiety led lives from the micro trend of ‘self-actualization’ (TrendWatching, 2016). The alliance of the exponential growth combined with the desire for consultancy from ‘self-actualization’ helps GH to align personalisation into their services, projecting an important USP. Global Haven’s element of personalisation is to avoid a ‘one-size fits all’ process that has been reported as unhelpful. Implementing personalisation is causing a significant shift across consumer landscape facing brands (Abraham, et al., 2017) helping to seamlessly show traits manifested in global mobility.

FIG 2.

COMPETITOR POSITIONING MAP The competitor map has been deeply analysed in terms of how practical the service is. GH situates itself in the middle of being functional, emotional, professionally led and community based. Helping to successfully create a strong USP for GH. Competitors such as ‘relate’ have the closest business model to GH in offering counselling, however, no support for global mobility. Moreover, InterNations and Velvet Ashes attack the issue of alienation but through community platforms only.

G L O B A L

RELOCATION

HAVEN

C O N S U LTA N C Y

EMOTIONALY 14

PROFFESIONAL

COMMUNITY

FUNCTIONALITY

M COM

THE 4VS

FIG 3.

(Bazaz, 2019)

VALIDITY > Reinforce through the desire for expert guidance proved through extensive primary research, qouted “Having a

VOGUE

mentor who has already been through it to be “on call” for questions you have; someone who can help with the practical logistics;” (refer to stage 2 appendix, 1.3)

> Prevelant topics devised from pure lack of knowledge on repatriation. > Global Haven will ensure to not commoditise and overshadow the enriching experiences of expatriation during the move home by turning stress into excitment.

VALUE

> Emotional and functional value from supporting lifestyle and practical guidance during a global relocation. VALUE

VENUE

COST

> Online consutancy through www.globalhaveconsultancy. org distributed to enhance the convenience of expats/ repats situated worldwide for extremely busy clients.

MARKETING AND MMUNICATIONS OBJECTIVE Extensively promote and market Global Haven to the best ability possible through offline and online communication strategies to engage customer interest and awareness.

MARKETING

To gain a minimum of 1500 memberships on the globalhavenconsultancy.org website within the first year, and to sell a minimum of 200 consultancy packages (of any kind) within the first year. To secure positive consumer reviews for the success story section on globalhavenconsultancy.org, (refer to chapter 8) in order to carry out word-of-mouth marketing.

To increase and maintain customer retention within the expat community, aiming to increase it by 5% each year.

COMMUNICATION

To communicate effectively the importance of how support can ease repatriation and seamlessly create a better and mentally healthier lifestyle. Ensure that Global Haven remains up to date with their competitors and consumers for future success in growing brand engagement.

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globalhaven 10k

819 G L O B A L

1,327

HAVEN

Global Haven

Instagram will be used a key method of communication to help follow a ‘word-of-mouth‘ method by using #GlobalHavensHelp and #GHSupport to allow for consumers to share stories with other clients.

Global Mobility Consultancy #GlobalHavensHelp #GHSupport How Global Haven are helping expats around the world overcome issues surrounded by the process of repatriation.

Website: www.globalhavenconsultancy.org Fountain Street, Manchester, M2 2AN

#GHHelp

Success Stories EMAIL

Ted Talks

Podcasts CONTACT

STRATEGY STRATEGY Global Haven will follow an integrated communication strategy by using online and offline methods to significantly reach a mass audience. Using both helps to create a seamless customer journey and supports GH to cross communicate a combination of brand promotional materials with informative education. A key publication will be in the Emirates and British Airways inflight magazine, which will allow for wide-spread reach.

“ 17

“

Online communication has made it a lot easier for the business owners to connect with their clientsandpartnersfromanyplaceintheworld. It is evident that work becomes much smoother when there is an ease of communication.

Two monthly podcasts will be posted on the website to cover topics suggested by the GH community each month, to help them feel more connected to a community.

(HUTT, 2017)

GLOBAL HAVEN: THE FUTURE OF GLOBAL MOBILITY Download now: globalhaven/org/podcast

THE FUTURE OF GLOBAL MOBILITY

THE FUTURE OF GLOBAL MOBILITY An interesting insight into how the currrent global affairs is having an impact on the process of global transitioning....more

THE JONES’ FAMILY: 6 MONTH PACKAGE WITH GH GH consultants sit down with the Jones’ family to discuss how they have felt since returning back to the UK. An interesting Q&A on how they would have felt pre-move without GH...more

GLOBAL HAVEN: THE FUTURE OF GLOBAL MOBILITY GH PODCAST: LET’S LISTEN - OCTOBER 10, 2020

FINANCE

SOURCING CAPTIAL

£60,000 £15,000

£25,000

Angel Investor

Government Start-up Loan

Family and Friends

£100,000

KEY START UP COSTING Refer to stage 2 appendix 7 for the full breakdown of all the start up costs for the first year.

FIG 4.

ITEM PUBLIC LIMITED COMPANY (LTD)

WEBSITE/ONLINE MAINTENANCE - VIP WIX WEBSITE BUILDER - DOMAIN PURCHASE - PRIVACY & PROTECTION - ‘PROPOSIFY’ CONSULTANCY SOFTWARE - COPYRIGHT -BUZZSPROUT

INSURANCE (refer to appendix 5.1 and 7.1 for price variation breakdown)

OFFICE SUPPLIES - COMPUTERS ( X4) - PHONES(x3) - PODCAST MICROPHONES

RATIONALE Registering Global Haven was chosen due to the safety net of all personal assets being protected and secured if failire occurs, especially useful for a start up business like Global Haven. The £150 fee is to be paid once in the first month of year 1. Global Haven will use VIP WIX website builder as it provides a significant level of functionality, being technologically advanced to attain successful communication between the client and consultant. This includes using ‘Proposify’ consulting internet software as it allows for the website to cope with significant traffic (Proposify, 2020). BUZZSPROUT software will be implemented into the website in order to be able to upload the podcasts to which allows for personal download too. See appendix for full price breakdown.

As Global Haven is a company with highly paid employees, Global Haven will take their insurance out from directlineforbusiness.com for a duration on 12 months at a time to ensure that the company is being operated legitamely.

COST £150

£1132.05

£638.32

See appendix for full price breakdown. As an online consultancy company, the tangible assets are a vital part of communication. Computers will be purchased for each employee and 3 work phones for the consultants will be purchased in order to allow them to work on the go. Two podcast microphones will be bought at once in the first month in order to be able to record the podcasts.

£3,200.98

See appendix for full price breakdown. MANCHESTER OFFICE RENT

Global Haven will operate in an office based in Greater Manchester. Manchester was the chosen place due to the renting costs and point of location for the director of GH.

£5,400

See appendix for full price and attribute breakdown. STAFF PAYMENTS > WAGES >PENSION BENEFITS (7% RATE)

As of the first three years, 4 employees will be hired. A global mobility consultant, 2 entry level global mobility consultants and a communication intern in charge of running the podcasts and social media. All staff will be paid at the average salary rate for consultants and be benefited with a 7% pension scheme. GH has potential to grow their employee base in 4th year and project to hire 4 more consultants.

£70,856.46

See appendix 6.1 for full salary breakdown.

ACCOUNTANT FEE

An account fee will be paid at £1000 at the end of each operating year for Global Haven to ensure that the company has financial guidance and organisation. This will also allow for guidance to direct how to overcome any financial dips.

£1000

= £82,494.89

PROFIT AND LOSS FIG 5.

YEAR 1

YEAR 2

YEAR 3

TOTAL NET REVENUE

£46,965.08

£295,687.87

£869,650.47

COST OF GOOD

£21,721.00

GROSS PROFIT

£25,244.08

£273,966.87

£847,929

TOTAL EXPENSES

£140,896.79

£154,472.54

£202,485.44

NET EARNINGS

-£115,652.71

£119,494.33

£645,444.03

(INC. REVENUE STREAM 1 & 2)

CASH FLOW CASH INJECTION £100,000

JUNE

JULY

AUG

SEPT

OCT

Incoming

GROSS PROFIT

-£1,115

-£805

£389

£1,274

£1,819

Outgoing

OVERHEADS

£10,057.11

£20,068.47

£18,506,47

£8,178.47

NET PROFIT

-£11,172.40

-£20,238.35

-£18,117.07

-£6,904.34

-£6,359.45

£88,827.60

£68,589.24

£50,472.17

£43,567.83

£37,208.38

BALANCE WITH INJECTION

The profit and loss account shows that Global Haven has financial viability. Operating on a loss during the first year of operation due to high consultant salaries and start up costs; GH overcomes this by expanding to expatriation support in year 2, helping to significantly boost sales. Global Haven successfully breakeven 6 months into year 2 making £9,097.86 that month, ending on a total net profit of £119,494.33 The cash flow forecast exhbits that the cash injection of £100,000 helps to maintain cash flow running through the business for the first 7 months of operation, helping to end GH’s year on a much less concerning figure, aiding to show more promising sales forecast for future years. (Refer to stage 2 appendix 5.7)

W FORECAST YEAR 1 NOV

DEC

JAN

FEB

MAR

APR

MAY

TOTAL

£3,718

£2,948

£3,743

£5,407

£25,244

£6,616.44

£7,616.77

£141,532.28

-£6,519.47

-£16,904.70 -£16,224.90 -£4,460.21 -£3,668.33

-£2,873.80

-£2,209.59

-£115,652.71

£30,688.90

£13,784.20

-£2,440.70 -£6,900.92 -£10,569.25 -£13,443.11

-£15,652.71

£1,659

£2,764

£3,444

£8,178.47

£19,668.47

£8,178.47

FIG 6.

G L O B A L

H AV E N

KEY PERFORMANCE INDICATORS 23

FIG 7.

OBJECTIVE BRAND PERFORMANCE To create excellent customer service and continuously improve consultant training to offer guaranteed success to retain consumers by positive referrals.

BRAND AWARENESS Ensure Global Haven continuously provides customer acquisition and reaches the objective of obtaining 10% of the current repatriation market for the UK each year. BRAND ENGAGEMENT To obtain exceptional customer loyalty in order to obtain the personality and tone of voice being safe, sincere and secure. Attain close relationships that will allow for consumers to trust Global Haven and therefore, refer the relevant friends and family. BRAND FEASIBILITY To perform as a profitable business within the first year of establishment with obtaining 10% of the 138,000 repats each year in the UK; as well as obtaining a total of 200 packages and a minimum of 1500 subscribers by the end of first year.

BRAND GROWTH To begin the expansion and growth once Global Haven has shown secure and stable profits and assured continuous growth of sales.

BRAND COMMUNICATION To ensure the level of communication is prioritised and is always performed at a top level, through the online consultancy and in person.

MEASUREMENT > Measure customer willingness to complete a review for the success story/referral page. Additionally, through feedback reports. > Track the progress of growing sales and through which methods of marketing has best helped to initiate purchase. > Ensure staff training takes place frequently and recruitment of staff must have previous global mobility experience.

> Analyse the profit and loss account by measuring the increase of sales from subscribers and sold packages. > Measure the growth of social media followers. > Evaluate external media coverage and word-of-mouth marketing about Global Haven. > Monitor relevant competitors methods of support and marketing to ensure Global Haven does not get substituted or diluted in the market. > Monitor customer feedback. > Carefully identity the volume of podcast suggestions through the podcast sector on the website > Monitor the amount of listeners/downloads each month. > Use the instagram hashtags #GHsupport and #GlobalHavenhelp to track number of posts post consultancy.

> Measure the cash flow and sales forecast to identify which months need more marketing for awareness growth. Also, measure when is viable to recruit more consultants to make sure they can support the number of customers. > Identify the marketing techniques that prove successful in order to carry them over for a few years. > Ensure education via TED X TALKS is extremely educational, using factual information in order to allow for a â&#x20AC;&#x2DC;shock factorâ&#x20AC;&#x2122; that will lead to word-of-mouth communication and referrals.

> Analyse the sensitivity analysis to identify if Global Haven will need any extra cash injections and therefore, avoid large costs like an expansion. > Identify where on the profit and loss account and sales forecast where would be a viable and appropriate option to begin the expansion. > Conduct consumer research with existing and external consumers to measure how successful it would be.

> Ensure software updates are frequent to maintain the highest standard of communication. > The online consultancy is to suit the convenience of the customer and therefore is vital to upkeep the technology to ensure best possible communication. > Heavily test the software and communication methods before launching Global Haven.

RISK ASSESMENT Key internal and external risk assesment factors have been indentifyed. When creating a new business concept, it is important that the success is measured to ensure that the guided objectives are met and can be implemented with growth in the future.

RISK

FIG 8.

IMPACT

SOLUTION

Lack of clients to cover costs

Lack of clients would result in reduced covers, leading to Global Haven not making enough revenue to cover overheads. Lack of clients would result in reduced covers, leading to Global Haven not making enough revenue to cover overheads.

A calculated plan was put together to ensure Global Haven will be able to survive on minimal clients. Additionally, spread out marketing methods across the year to ensure visibility for 12 months.

Not enough intial funding

Low initial investment would impact the cash flow indefinitely and not be able to cover the high start up costs, including salaries and result in a negative outlook.

Global Haven will be sure to carefully select the most appropriate method of initial investment that will cover the costs of starting up.

Events occurring into lack of travel

Lack of expats returning to the UK would result in lack of clients and therefore dissolve the brand in the market as it will be less needed and clients will choose the free platforms for part time community support.

Podcasts and TED X TALKS have been implemented to continue educating the public. This will solve the problem by keeping the public aware of GH’s mission and remain at the top of consumers’ business of choice when it comes to repatriating. Subscriptions will also continue to ensure revenue over the packages.

As Global Haven will rely a lot on referrals and word of mouth, negative feedback could impact the generation of new clients.

Deep initial primary and secondary was taken the business concept would be viable and feasible in order to prevent negative comments. Additionally, staurate marketing with success stories over each online and offline method.

Negative feedback from clients Expatriation trend decline

The decline in trend is unlikely however would be a significant risk to GH as it would result in a lack of consumers as they would not need the service.

Whilst this will be completely out of Global Haven’s control, research has showed a significant need for a service like this due to the saturated amount of expats/repats needing support and shows no likeliness to decline.

FUTURE GROWTH In years 2 and 3, Global Haven will focus on the expansion into expatriation support as method of increasing brand recognition and helping to significantly increase net profit, in addition to tapping into the alternative key insight from Stage 1. Although projected to expand GH’s employee base in year 3, Global Haven will recruit new consultants in the 4th year once profits have completely stabilised. Doing so will ensure that Global Haven can withhold the capacity of consumers as GH matures. Additionally, the 5th and 6th year growth plan consists of creating new ‘corporate packages’ sold directly to organisations, allowing for in-house pre-departure training.

Ansoff Matrix to show further growth

EXISTING MARKET

EXISTING PRODUCT Market Penetration

Product development

> Global Haven will continue to grow by expanding into expatriation support as well as repatriation in year 2 to further develop GH into being relatable and sincere to all processes in the expatriation lifecycle.

> Focus a whole new developed package on the sole insight of wellbeing hindrance instead of filtering it through the existing packages.

> Global Haven will increase the amount of networking events they attend to successfully infiltrate into the global mobility market in order for an increase of referrals from consumers and external organisations.

NEW MARKET

Market Development

NEW PRODUCT

> Global Haven will begin to penetrate consultancy into external organisations through the addition of a B2B service. Doing so will help to easily gain more direct consumers experiencing first hand expatriation/repatriation. > Add to the existing packages with the addition of a ‘corporate package’ being sold directly to organisations that will allow for in-house culture training through the 3rd party of Global Haven.

> Begin hosting events for expats and repats around the UK to communicate, meet and offer/gain support of their own. To create a feeling of connectivity back home.

08 > Develop on the insight of well-being hindrance as a sole

Diversification

> Publish an educational and informative book for consumers to have on the go and refer to during their moving process, thereby will increase consumer acquisition and sales with the existing consumer base.

FIG 9.

CONCLUSION

09 Global Haven successfully exhibits the ability of becoming a financially feasible business fuelled by the consumer tension on the lack of support dedicated to repatriation, researched throughout Future Thinking and Stage one. Global Haven presents itself with evidenced potential to penetrate the consultancy market and meet the needs of the target consumer with growth plans leading up to the 5th year of operation.

G L O B A L

H AV E N

REFERENCES Online Articles Abraham, M., Mitchelmore, S. and Collins, S., 2017. Profiting From Personalization. [online] https://www.bcg. com. Available at: <https://www.bcg.com/publications/2017/retail-marketing-sales-profiting-personalization. aspx> [Accessed 3 May 2020]. Consultancy.uk. 2020. United Kingdom. [online] Available at: https://www.consultancy.uk/consulting-industry/ united-kingdom [Accessed 13 March 2020]. CROWN (2019). Big global mobility trends to watch in 2019. [online] pp.6-21. Available at: https://www. crownworldmobility.com/wp-content/uploads/2019/02/Big-global-mobility-trends-to-watch-in-2019-CWM. pdf [Accessed 5 Feb. 2020]. Hutt, M., 2017. The Main Benefits Of Online Communication [online] Eztalks.com. Available at: <https://www. eztalks.com/unified-communications/the-main-benefits-of-online-communication.html> [Accessed 11 May 2020]. Online Visual Paradigm. 2020. Brand Essence Wheel Model [online] Available at: <https://online.visualparadigm.com/diagrams/templates/brand-essence-wheel/brand-essence-wheel-model-template/> [Accessed 11 May 2020]. Books: Belch, G. E., & Belch, M. A. (2004). Advertising and promotion: An integrated Marketing communications perspective (6th ed.). New York: McGraw-Hill/Irwin. Porter, M., 2004. Competitive Advantage. New York. P.46 Storti, C. (2011). The Art of Coming Home. London: Nicholas Brealey Pub. Lectures: Bazaz, Pinky., 2019. Marketing and Branding Refresher [Lecture to Fashion Marketing and Branding, Nottingham Trent University] 03/12/2019/

IMAGE REFERENCES IMAGE 1 Azabache, A. 2019. â&#x20AC;&#x153;Grey Mexicoâ&#x20AC;? [online image] Pexels, available at: https://www.pexels. com/photo/photo-of-monument-during-daytime-3290068/ [accessed on 11/05/2020]

IMAGE 2. Bishop, J. 2019. “Mountain Range’ [online image], pexels, available at: https:// www.pexels.com/photo/mountain-range-2397645/ [accessed on 21/4/2020]

IMAGE 3. Unknown. 2019 “Person on beach” [online image], GOODNEWS, available at: https://goodnews.eu/en/author/roxana/ [accessed on 30/4/2020]

IMAGE 4. Ijsendoorn, P. 2016. “Antelope Canyon” [online image], pexels, available at: https://www.pexels.com/photo/light-landscape-nature-red-33041 [accessed on 21/4/2020]

IMAGE 5. Pixabay, 2016. “Red Sand” [online image], Pexels, available at: https://www. pexels.com/photo/red-sand-50570/ [accessed on 4/5/2020]

IMAGE 6. Unknown. 2020. “Globe with headphones animation” [online image] PNGwings, available at:https://www.pngwing.com/en/free-png-pkexl [accessed on 4/5/2020]

IMAGE 7. Shevtsova, D. 2018. “Aerial of Sea shore” [online image] Pexels, available at: https://www.pexels.com/photo/aerial-photography-of-seashore-1680140/ [accessed on 4/5/2020]

GH G L O B A L

HAVEN

ABOUT US CONTACT

PACKGES & SUBSCRIPTION SERVICE LOG IN

RESOURCES

SUCCESS STORIES

PACKGES & SUBSCRIPTION SERVICE PACKAGE A - 3 MONTHS EMOTIONAL SUPPORT

PACKAGE B - 6 MONTHS EMPLOYMENT & EDUCATION > Offer job opportunities and employment help. > Research into the best education platforms suitable for your family, with enough time for application before moving. > Offer support in the process of job hunting with an understanding of the stress and nervousness. > Opportunity for GH to get in touch with recruitment agencies with your CV and application forms to support with the search in your area of expertise.

MEET US DOWNLOAD FULL PACKAGE PDF

IMAGE 8. Thomas, O. 2020. “Package & Subscription Description on Website” Mock up. [image], 20/04/2020

GH G L O B A L

ABOUT US

H AV E N

PACKGES & SUBSCRIPTION SERVICE

RESOURCES

SUCCESS STORIES

MEET US

CONTACT

LOG

PACKAGE A - 3 MONTHS PACKAGE B - 6 MONTHS

PACKAGE C - 12 MONTHS

IMAGE 9. Thomas, O. 2020. “Package & Subscription drop down” Mock up. [image], 20/04/2020

> 15:20

globalhaven 10k

819 G L O B A L

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H AV E N

Global Haven Global Mobility Consultancy #GlobalHavensHelp #GHSupport How Global Haven are helping expats around the world overcome issues surrounded by the process of repatriation.

IMAGE 10. Thomas, O. 2020. “GH Instagram” Mock up. [image], 21/04/2020

Website: www.globalhavenconsultancy.org Fountain Street, Manchester, M2 2AN

#GHHelp

Success Stories

Ted Talks

Podcasts CONTACT

IMAGE 11. Thomas, O. 2020. “British Airways ‘High life’ Magazine” Mock up. [image], 8/05/2020

IMAGE 12. Thomas, O. 2020. “Global Haven Podcast” Mock up. [image], 3/05/2020

GLOBAL HAVEN: THE FUTURE OF GLOBAL MOBILITY Download now: globalhaven/org/podcast

THE FUTURE OF GLOBAL MOBILITY

THE FUTURE OF GLOBAL MOBILITY An interesting insight into how the currrent global affairs is having an impact on the process of global transitioning....more

GLOBAL HAVEN: THE FUTURE OF GLOBAL MOBILITY GH PODCAST: LET’S LISTEN - OCTOBER 10, 2020

FIGURE REFERENCES FIGURE 1. BATES’ BRAND ESSENCE WHEEL Thomas, O. 2020. Brand Essence Wheel, [Figure] 28/04/2020

FIGURE 2. MARKET POSITIONING MAP Thomas, O. 2020. Marketing Position Map. [Figure] 1/05/2020

FIGURE 3. THE 4V’S MARKETING MIX Thomas, O. 2020. 4V’S Marketing mix, [Figure] 4/05/2020

FIGURE 4. START UP COSTS Thomas, O. 2020. Start-up costs, [Figure] 11/05/2020

FIGURE 5. PROFIT AND LOSS Thomas, O. 2020. Profit and loss account model [Figure] 9/05/2020

FIGURE 6. CASH FLOW FORECAST Thomas, O. 2020. Cash flow forecast account model [Figure] 9/05/2020

FIGURE 7. KEY PERFORMANCE INDICATOR TABLE Thomas, O. 2020. KPI table [Figure] 7/05/2020

FIGURE 8. RISK ASSESMENT Thomas, O. 2020. Internal and External Key Risks [Figure] 10/05/2020

FIGURE 9. THE ANSOFF MATRIX Thomas, O. 2020. Ansoff Matrix [Figure] 10/05/2020