やくざ yakuza
discover our hidden meanings.
yakuza.gokudō.wabori やくざ
ごくどう
ワボリ
OLIVIA KATE THOMAS N0733317
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1. ‘the hidden meaning’ our journey let’s look forward what do we propose? what makes us unique? who are we? who are we not? what do we do? our values
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2. our logo guidelines our name our type the colour scheme
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3. market overview streetwear and drop culture the power of exclusivity where are we in the market? our rivals
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4. the hypebeast the skater elitist
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39 45 47
5. ‘flex’ our range our holy ‘grails’ ‘cop’ our range
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6. communicating to you market routes
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7. our masterplan releasing our socials using the internet wisely lets get social the campaign help from our influences press release enter our world the big release our x partnership
73 75
8. 12 month critical path the big finish
We are Yakuza.
やくざ
We are all about the hidden meaning.
THE THE THE THE THE THE
HIDDEN HIDDEN HIDDEN HIDDEN HIDDEN HIDDEN
MEANING MEANING MEANING MEANING MEANING MEANING
Everyone has something hidden, so what’s yours? We want to open up your world to what no longer should be hidden. Hide your secrets but don’t hide your identity.
welcome to yakuza discover our hidden meanings. 1.
2.
the story.
this is yakuza...
and this is ...
our journey. やくざ
3.
Created by Danny Evans and influenced by Japanese culture and the power of expressing individuality, Yakuza was built to shape uniqueness and unveil personal expression of the consumer in the fashion industry. Yakuza was designed by using inspiration from the Japanese crime gang originally called Gokudō, members of transnational organised crime syndicates originating in Japan. Yakuza products have been designed and created around the full body suit tattoo intended to hide identity of crime gang members to rivals. Yakuza prides itself on expressing individuality by incorporating formal wear with casual fabrics and printed patterns on the inside of garments to highlight brand distinctiveness.
4.
物語 物語 物語 物語 物語 物語 物語 物語
物語 物語 物語 物語 物語 物語 物語 物語
物語 物語 物語 物語 物語 物語 物語 物語 物語
lets look forward...
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物語 物語 物語 物語 物語 物語 物語 物語 物語
“Our brand envisions intense distinctiveness in the market” We want to be the leading luxury streetwear brand offering products to help consumers highlight their individuality and confidence by wearing high quality and unique garments.
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from us, yakuza...
to you....
this is
7.
“
To those who are willing to express individualism, Yakuza offers a range of intensely unique garments incorporating hidden patterns to exhibit personality and reveal brand peculiarity.
8.
“
our proposal...
diffrentiating ourselves
Differentiating ourselves is extremely important to us in order to maximise success and ability to create a close and personal relationship with our consumers. The market we are entering is highly saturated especially due to the popularity of streetwear currently so highlighting why and how we are different compared to our competitors is at the heart of our aims.
be different. be unique. be yakuza.
We believe that because of our contrast of style, fabrics and USP of ‘hidden meanings’and by repetitive patterns hidden on inside of our garments; we can achieve differentiation through our promise of highlighting individuality. This leads us on to what makes us so different and how we do it... 9.
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what makes us unique? “we juxtapose the norm.� WE... create ranges of mens formalwear with the use of casual fabrics influenced from streetwear. FOR YOU... to enjoy feeling confident in formal wear but comfortable enough to be in sportswear.
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bo ld
e
u
is
la sh i o n a f
t
f a s
c i t
ic
uni q
14. 12.
er
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Our personality traits are all derived from the backbone of our brand; we constantly ensure everything we do as a business follows the qualities of being unique, bold, simplistic and exclusive. We promise that our products will make you feel confident and unique enough to stand out from the crowd. Exclusive enough that your products are personal and special to you. Bold enough that consumers know who you are wearing and finally, simplistic enough that there is an element of surprise with the inside hidden meanings. Our characteristics are vital to us so we can continue to take our consumers on a journey with us and build customer relationships from the consumer connecting with us on a personal level.
g e n
ve
sim p l
who are we?
exclu si
It is very important to us that as a brand we do not sink into the average, the mass produced, the ordinary. We want to stand out so therefore we refuse to accept anything ordinary and seen before. We refuse to be lazy with any decision made for our consumers benefit. We are not fast fashion; we are premium formal wear brand with unique touches.
or d in
y ar
who are we not?
y z
our values
we. stand. out
Our three values stem from simplicity, innovation and individualism. Yakuza finishes off garments with simple overall exteriors and a more complex inside to showcase ‘hidden messages’.
what we. capture. attention.
confidently different. 15.
y
Y a k u z a finishes off garments with simple overall exteriors and a more complex inside to showcase hidden messages. Yakuza’s product range aims to look consistently minimalistic.
n
Yakuza’s value to be innovative derives from the uniqueness of the products and ability to continue creating brand distinctiveness.
13. 16.
u d i ali v i d
Yakuza u s e s individualism as a value in order to successfully set apart the brand and to also showcase consumers personal individuality through their products.
in
im
vatio o n
sm
we want you to feel
plicit
i
but most importantly
n
do.
Yakuza was built to help express individuality and shape uniqueness by incorporating casual wear fabrics and materials with formal wear style, and surprising consumers with patterns on the inside of garments, including eyes, hands, birds and Japanese writing.
s
we
Yakuza’s value to be innovative derives from the uniqueness of the products and similarly, Yakuza uses individualism in order to showcase personal identity through products.
LOGO GUIDELINES the breakdowns (digital)
THE FACE OF OUR BRAND THE FACE OF OUR BRAND THE FACE OF OUR BRAND
やくざ
43.92mm height: 43.92mm from each point of the strike
yakuza
yakuza
japanese writing: width: 50.354mm height: 15.629mm
69.95mm width: 69.95mm measured from the strike
going through the logo.
yakuza: height: 0.249mm width: 27.705mm 35.884mm height measured from points of each circle.
やくざ yakuza 31.931 full width of total measurements of semi-circles.
17.
やくざ
18.
y.a.k.u.z.a
1
Yakuza /jəˈkuːzə/ noun 1. a powerful Japanese criminal organization. a member of the Yakuza; a Japanese gangster. plural noun: yakuza
ya - eight ku - nine za - three
Japanese, from ya ‘eight’ + ku ‘nine’ + za ‘three’, referring to the worst hand in a gambling game.
19.
The word Yakuza (“good for nothing”) is believed to have originated from a powerful Japanese criminal organisation society and the word to describe a full body suit tattoo designed to be tattooed onto said criminals. Literally meaning, “eight-nine-three”, the loosing hand in the traditional Japanese card game Oicho-Kabu. A member who breaks the yakuza code must show self-punishment historically through a ritual in which a pinky finger must be cut off with a sword.
Scan this QR code to view all our pinterest boards that was the source or all our inspiration and where our brand name stemmed from.
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OUR TYPE yakuza heiti SC light
grey RGB: 204, 212, 217 CMYK: 8, 0, 0, 20
navy RGB: 40, 53, 131 CMYK: 100, 90, 10, 0 orange RGB: 212, 97, 23 CMYK: 15, 71, 100, 0
white RGB: 255, 255, 255 CMYK: 0, 0, 0, 0
black RGB: 0, 0, 0 CMYK: 100, 100, 100, 100
Aa Bb Cc Dd Ee Fg Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss tT Uu Vv Ww Xx Yy Zz
隠された hiragino kaku gothic std Aa Bb Cc Dd Ee Fg Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss tT Uu Vv Ww Xx Yy Zz
やくざ
our colour scheme.
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all about streetwear
market overview...
Streetwear has become a macro fashion trend, which was originally created for skating and hip-hop culture, aiming specifically at a smaller demographic. With luxury brands edging its way into the streetwear market, it has led to creating collaborations that consumers cannot resist. Established from skate, surf and hip-hop culture since the late 20th century it has surfaced into a market of an obsession for logo’s, constituting the creation of terms “hypebeast” and “sneakerhead” as a subculture. These cultures are the reasons streetwear retailers have experienced an extreme demand for such products and due to this is the reason high prices and excessive status has risen. Over the past few years, luxury retailers such as Louis Vuitton have partnered up with streetwear brands to tap into a younger consumer base and to expand their brand with different styles and be more experimental. Streetwear is deliberately extremely hard to get hold of to create that sense of exclusivity for consumers, one of Yakuza’s main values and personality traits, which is a popular trait throughout streetwear brands hence the high competition for Yakuza. Luxury brands began collaborating with streetwear brands to help them remain new and fresh, aiming to hit the younger generation of consumers to ensure their brands would not fall into becoming outdated. Brands selling streetwear have actively attracted millennials into purchasing streetwear by inviting social media and celebrity influencers as their main measure of their communication strategies, reaching millions of consumers attention.
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Tr 25.
streetwear & drop culture.
nd
the power of exclusivity.
26.
物語 物語 物語 物語 物語 物語 物語 物語 物語 物語 物語
物 物 物 物 物 物 物 物 物 物 物
streetwear & drop culture. 16 seconds. 16 seconds it took for Rimowa’s luggage collection with Supreme to sell out once it was dropped. Brands have now all jumped on the bandwagon of creating a range of exclusive products and dropping them in small quantities without much advance warning. This all stems for the basic idea of creating urgency, a sense of panic and extreme need; just to create a hype around a brand.
Supreme, Yakuza’s main competitor seem to be the king of this retail strategy, however since then many other premium athleisure brands have started using this strategy to build their exclusivity. Luxury brands such as Burberry have even started to introduce drop culture where on the 17th of each month, new products drop on their social medias, reaching Burberry’s 14.3 million followers.
27.
Researchers believe that range drops are not only vital for brands to establish an on-going relationship with their consumers but to also be a key indicator to the world of brand messaging. Luxury brands and streetwear brands are happening to meet in the middle, which means what once was opposite ends of fashion are now becoming each other’s competition. Brands such as Supreme, Stone Island, Yeezy (Kanye West’s collaboration brand with Adidas) and even Nike have now become classed as luxury brands beside brands such as Gucci, Prada and Louis Vuitton who have always been classed as luxury. Gen Z are slowly taking up the majority of spending power with statistics showing that they are predicted to make up over 40% of consumers by 2020. Gen Z is the latest generation to really delve into buying brand culture. Wearing a specific logo shows who are you, where you come from and represents the kind of ‘status’ you hold. Take Instagram for an example, this generations most important social need is what you post so to get your hands on the most ‘Instagrammable’ product along with a compelling story is a key driver.
28.
物語 物語 物語 物語 物語 物語 物語 物語 物語 物語 物語
the power of exclusivity. Seeing that your favourite brand has sold out can be extremely frustrating for its fan base, however streetwear has a global understanding that products are very exclusive and will not be around to buy for a long time. This creates masses of hype around the brand generating social media hysteria, countdowns and shop queues. Consumers often queue for hours just to be able to take a look around streetwear stores, others queue and buy as much as they can to be known as someone who managed to get their hands on such exclusive products often because they have a tendency to look unique.
29.
The power of word-of-mouth benefits with helping brands increase their brand awareness massively due to the rarity of being able to purchase popular products. Therefore, having exclusivity intertwine in your brands tone of voice not only helps with strengthening relationships with your customers but it is also a free, easy and successful way of advertising the brand. Exclusivity strategies also helps to increase their competitive edge, especially for designer products as this allows the brand to use competitive price points as they know due to the exclusivity of it, consumers will happily pay above odds for the products.
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物語 物語 物語 物語 物語 物語 物語 物語 物語 物語 物語
streetwear
where are we in the market? You will find Yakuza located in the red highlighted circle in very similar positioning to brands like Supreme, Off-White, Yeezy and Palace situated in between being streetwear but quite premium as well. The difficulty of Yakuza entering this market is that it is already very saturated with it being so current. However, with it being in high demand due to the popularity of it, this also may help work in Yakuza’s favour. Prices for Yakuza will not vary much in terms of how the brand levels with their competitors and neither will our products’ quality, hence why it is positioned where it is. On the opposing side of Yakuza’s competition, Adidas, FILA, Champion and Nike also do offer some similar products however at a much lower price and here at Yakuza we offer excellence and premium quality therefore our prices will remain in the premium sector to endure exclusivity.
31.
やくざ yakuza
premium
high street
classic/traditional 32..
OUR RIVALS OUR RIVALS OUR RIVALS 33.
Founded by creative designer Virgil Abloh in Milan, Italy in 2012, Off-White has 24 independent stores and is supported by stores such as Barneys, Selfridges and Harrods. Off-White is a premium streetwear brand competing with similar brand, Supreme. However, research shows that Off-White’s ethical and environmental values are quite poor. Therefore the cost of producing their products is a large fraction of what they sell it for, showing a lack of respect to their consumers. Yakuza’s relationship with our consumers is at the forefront of our mission so we will ensure this does not happen to our brand.
Yakuza’s main competitor, Supreme, is an American skate inspired clothing brand established in New York in April 1994. The brand caters to skateboarding and hiphop culture derived from the youth. Although, due to the brand being famous for its printed logos all over their products it becomes very easy to copy. And since Supreme boomed in popularity; individual retailers counterfeit the Supreme brand. Although it is easy to copy products to sell on markets nowadays, we have made it so our garments are not covered in our logos so it will become more difficult to be mass produced by alternative high street brands attempting to copy us.
consumers...
the
34.
Isak 25 London, Shoreditch Graphic Designer The majority of consumers for Yakuza are often interested in ‘hype’ streetwear fashion or high luxury fashion too. The primary target demographic for Yakuza aims to be 18-28 year old males likely to have creative occupations such as graphic or fashion designers or even just an average male but with a passion for trends. The males we aim at have enough disposable income to spend on looking their best through their fashion choices and doing so is one of their best personality traits. Isak, our target consumers enjoys rebelling against average social conformities such as dressing a certain way but instead likes to wear garments to make heads turn. He listens to R&B and hip-hop, which highly influences his fashion choices, skateboards in his free time with his friends, has a very active social life and is extremely creative. 35.
36.
primary consumer
the hypebeast
secondary consumer
the skater elitist Jack 22 Manchester Graduated Central Saint Martins University for Architecture. Jack would prefer to show off hints of streetwear and luxury brands rather than dripping head to toe in the latest drop, he would prefer to just fashion accessories. His first ever streetwear purchase was the infamous Off-White yellow belt, which he wears as very frequently. He aims to save for our staple blazer jacket once he has got a stable job but is very much in touch with Yakuza and someone we consider loyal as we are the brand he will chose when purchasing a product over our competitors.
37.
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‘FLEX’ (v) to show off.
g Ran e
OUR
物語 物語 物語 物語 物語 物語 物語 物語 物語 物語 物語
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details
‘GRAILS’ (v) products hard to get hold of
The first collection that Yakuza will drop will be released as spring/summer wear for 2020. We pride ourselves on being able to layer up, so we have presented you with just that. Lots of layers, perfect to transitioning into autumn/winter too. Our range varies from shirts, polo’s , turtle necks, blazers and trousers all in the colours in which our colour scheme depicts. Due to the fact we are extremely exclusive we will not be producing masses of our products, but instead enough stock to sell to the first people to grab them on the website once it drops. All our products have been designed to be able to be worn with each other so our consumer can build up their very own Yakuza collection of their favourites without worrying about having to buy something to match. Additionally, our sizing will be traditional menswear sizing starting from small, medium, large and extra large. Our range includes:
range. 45.
2 turtle neck undershirts, available in navy and white.
3 blazer jackets (outerwear) available in navy, grey and black. 3 trousers available in navy, grey and black. 4 shirts in white, orange, square pattern and eye pattern. 46.
‘INSTACOP’ (v) the holy grail, purchasing instantly.
trousers £210 £310 £290
pricing. Due to careful consideration, planning and evaluating using pricing strategies, we have architectured our prices below our competitors and at reasonable prices considering the quality of our products. The quality of our products enables us to set our products at premium prices. Additionally, we consider our products as investments for our consumers to keep for a long time.
47.
patterned shirts £140 £135
turtle necks £120 £130 blazers £420 £570 510
coloured shirts £130 £135
48.
Effectively communicating to you and keeping our consumers in the loop of what we are planning is very important to us. Yakuza’s communications will efficiently embrace multiple channels that will engage our desired target audience and in return, improve our brand equity as a whole as we move through the upcoming year. Integrating multi-channels together will hopefully ensure a seamless two-way conversational experience to appeal to the modern consumer. Focussing on this will help our brand listen and respond to our consumer needs to create a perfect experience and increasing our customer relationship. We hope that you, our consumer, can relate to all our communication methods and are convincing enough that you believe in our brand the same way we do.
communicating to you 49.
50.
MARKET ROUTES online To begin with Yakuza will use online methods to distribute products and to reach out to the consumer. The saturated market of e-commerce proves that there is a clear demand to shop online, purely mainly for convenience and this form of channel has been increasing year on year. Yakuza will apply this by creating attractive social medias and the use of their own website, linking all channels together to create a seamless experience with ease for our consumers. The trend of streetwear ‘dropping’ collections often works hand in hand with being released on brands websites, Yakuza will begin with using this method for ease before developing in store drops.
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MARKET ROUTES offline Having an offline presence is also very important for Yakuza as it not only increases brand equity but increases the routes in which we can sell in, bringing in higher cash flow for the company. Additionally due to market research, despite the power of the internet, physical stores still account for about 80% of retail revenues. Therefore a physical store will allow consumers see the products come to life instead of through a screen and consequently establish brand to consumer connection. With this we will enter Yakuza into department stores beginning with Selfridges, chosen due to the stores trust and reliability. Yakuza will suit being sold into selfridges as it will sit alongside our competitors, slotting right into its place in the market and will gain a much larger audience. Consumers can also gain a taste of our excellent customer service proving close and loyal communications ensuring return of our consumers. 52.
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These are all the things we are going to do to make sure everyone if fully aware of what we have to offer, and you will not want to miss any of them. Follow our critical path further on to find out when they will all happen as well. It is important to us that all of our events and promotional methods meet all our consumers needs and entice you enough to go ahead with purchasing all your favourite products.
To begin our journey we are going to start by releasing all our social medias to the public for you to all follow, like, share, watch and more importantly a way to connect with us. Our posts and live stories on Instagram will be extremely frequent, expressing all dimensions of our brand including where we started, what we are special for, why you should chose us and what products we have got to offer. scan the QR code to view all our inspiration.
Carry on reading if you want to discover what we’re made of...
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april & may 2019
Welcome to our masterplan.
releasing our socials
discover our hidden meanings.
yakuza discover our hidden meanings.
spring/summer 2019 shop spring summer 2019 lookbook
spring/summer 2019 shop
flex with us
spring summer 2019 lookbook
travel to our stores
flex with us travel to our stores
chat with us
chat with us
find out about us
yakuzauk 1.5k
やくざ
posts
10.5k
7,000
followers following
yakuza
-yakuza-
やくざ
yakuza
mobile version (app)
やくざ
fashion label based in the UK est 2019, uk www.yakuza.co.uk/springsummer2019
fashion shows
drop dates
where we started
A website plays a major role in consumer interaction, it is usually the first thing consumer puts into google when researching a brand. So therefore, our website will ensure it grabs attention is gives the best first impression of our brand possible. We have all hope that it will be user friendly, easy to navigate and straight-forward when buying one of our products. In addition to this, having our brand accessible on multiple devices and platforms allows customers to access us on their choice of any digital device to suit them, on the go or at home. Direct links will be connected from our social medias straight to our website to bring together all channels and make it easier for our consumers to buy.
find out about us
online website
やくざ yakuza spring/summer 2019 shop shop by colour and pattern
WEBSITE, APP & INSTAGRAM mock up
home
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‘‘using the internet wisely’’
shipping terms contact size guide faq
online website
Our app, launching just after our social media promotions, will provide exactly the same content as our website but on a mobile version to make sure no faults or glitches happen and will be free to download from the Apple and Android app stores. Consumers will be able to buy, search, watch our lookbooks, read about our upcoming drops and find where we are located in Selfridges. 58.
‘‘let’s get sociable’’
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scan our qr code to view all our instagram posts!
やくざ yakuza
YAKUZA UK @yakuzauk HOME
@yakuzauk
ABOUT POSTS LIKES YAKUZA
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やくざ
COMMUNITY
We’ve worked hard on creating the best leading luxury wear for you to pick up over the coming summer. With blazers, shirts, trousers up for grabs - come down to covent garden to watch our pop up exhibition and fashion show, exhibiting our new collection!
yakuza
CREATE A PAGE
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june 2019
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Our aim through all our social medias is to keep you updated, attracted and in touch with us. Our facebook page will be set up in order to keep you informed of our upcoming drops, releases and how to get hold of our exclusive items. We are giving you the first chance to grab your favourite product before anyone else! Additionally, Our facebook page will take an integrated approach and share all links for our social medias including Youtube videos, Instagram links to our posts, our tweets, and latest press releases.
july 2019
the campaign Yakuza introduces to you...
#DiscoverWhatsHidden Our clothes are made to help bring out your confidence and therefore we are introducing our campaign, #DiscoverWhatsHidden, an alternative twist to our tagline, discover our hidden meanings. With this campaign we hope to promote confidence and individuality and allow you to join us on our journey to making our brand the leading luxury streetwear brand, created from formal wear with casual wear fabrics.
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#DiscoverWhatsHidden Yakuza’s Autumn/Winter drop. January 2020.
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Carrying on, we are proud to introduce to you the help we are getting from our influencers. A little goes a long way when it comes to working with models and influencers who have a large following and hoping by doing so it will largely increase our brand equity. Our models will post onto their social medias wearing our clothes with the hashtag #DiscoverWhatsHidden to promote our upcoming range as well as letting their following know when and where you can get hold of it too. They will also attend our press event in November in London. We are pleased to tell you that macro influencers Anwar Hadid and Diego Barreuco are on board with Yakuza and we are extremely excited to continue our journey with them.
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august & september 2019
nothing wrong with a bit of help...
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Yakuza Launch New Menswear Collection For Autumn/Winter 2020 Alongside a ‘Not to Miss’ Event Held in Covent Garden. october 2019
Leading luxury menswear brand Yakuza is excited to announce the launch of their new clothing collection selling an array of formal streetwear created with casual fabrics and their fresh and exciting event hosted in London. The collection has been created to improve personal confidence and to bring out individuality for their consumers. The collection for Autumn/Winter 2020 offers a range of streetwear styled items in the form of formal wear including blazers, trousers, shirts and turtle neck polos and as noticed there is a strong colour scheme of navy, orange, white and black throughout the range including a few patterned shirts. Yakuza has specially designed their collection to be bought completely separately and enable consumers to mix and max all their products with the final outcome still all matching. Truthfully, the streetwear market has boomed recently as athleisure has crept up in demand despite often being hid behind social medias online. Yakuza don’t only want to be an online craze, but have decided to bring all aspects of their brand to life in their press event, a pop up fashion show and exhibition in Covent Garden, London. Yakuza’s event will be turned into an open creative space where the audience will feel like they are inside the brands vision. Anwar Hadid and Diego Barrueco who are Yakuza’s main influencers, will attend, walk in the show and give a talk to the audience about the upcoming brand.
“We are extremely excited to launch Yakuza, a project very close to our hearts that we, as a team, have worked so hard on to create! It is something different but regardless we hope the first drop’s sales soar and customers love what we have to offer.” - Danny Evans, creator and founder of Yakuza. Ends Influenced by Japanese culture and the power of expressing individuality, Yakuza was built to shape uniqueness and unveil personal expression of the consumer in the fashion industry. Yakuza products have been designed and created around the full body suit tattoo intended to hide identity of crime gang members to rivals. Here at Yakuza we pride ourselves on ‘juxtaposing the norm’. Find out more at: www.yakuzau.co.uk & instagram.com/yakuzauk
やくざ yakuza
discover our hidden meanings. 65.
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november/december 2019
enter into our world of yakuza To continue pushing for success, we are putting together an open creative space in Covent Garden, London, allowing for our consumers and invitees to jump into Yakuza’s brain and understand how we have built up the brand. Our pop-up experience will include a fashion show exhibiting our range, speeches from our director himself, Danny Evans and an exhibition space filled with our special Japanese decor and all our inspiration. Our event will be promoted all throughout our socials and our hashtag #DiscoverWhatsHidden as well as through using our influencers. The mood of our show will be created using Japanese blossom trees, Hip-Hop music, imagery and an intense use of our colour scheme and will be our biggest part of our communication plan to promote our upcoming range drop.
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january & february 2020 the time has come... January is here and it is the month to get all things ready for our big release. All 12 items of our collection will drop on our website at 12.00pm UK time on January 20th for all of you to get your hands on. This is your time to enter our world of Yakuza and officially become apart of our family. Our campaign #DiscoverWhatsHidden will carry on after our release drop in order to allow our customers to share their looks all throughout our social medias and hope it provides enough inspiration for others to come and show their interest. Once our drop has sold out, it will not be able to be purchased from Yakuza’s direct selling routes anymore until our next release.
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yakuza x supreme
We are proud to announce our exciting collaboration with streetwear designer brand, Supreme. Supreme is one of our few rival brands as well as on of our major influences so we are extremely pleased to be able to work alongside of them to create a fresh and unique collection featuring both of our unique ideas. Our collaboration aims to spread awareness for our brand as we will still be relatively new at this point and is a vital way to enter the “drop� market, which is an important trait for us.
march & april 2019
our partnership yakuza x supreme
05/04/2020
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12 month critical path
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aug sept oct nov dec jan
releasing socials lets get social the campaign influencer help
Our critical path reveals how Yakuza will implement each communication strategy over a 12 month period. As seen on the visual path we have take a staggered time approach to ensure the best possible success by allocating sufficient time and months to help build customer relationships. The staggered time approach will allow us to make sure there is no error or overlaps in our communication strategy approaches.
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press release pop up show the release partnership with supreme
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feb mar
last but not least... All in all, we want to provide you with the best quality luxury streetwear in the style of formal wear but with casual fabrics for your best style and comfort. We aim to juxtapose against all norms and bring something completely unique and innovative to you. Our 12 month communication plan will be feasible and successful due to the fact the majority of our strategies are through social medias based promotions. Enjoy what we have got to offer. Thank you for joining our family and we hope you have discovered not only our hidden meanings, but yours too.
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やくざ yakuza
discover our hidden meanings.
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やくざ yakuza
discover our hidden meanings.
