the colour scheme

consumers... the

the hypebeast

Isak 25 London, Shoreditch Graphic Designer

The majority of consumers for Yakuza are often interested in ‘hype’ streetwear fashion or high luxury fashion too.

The primary target demographic for Yakuza aims to be 18-28 year old males likely to have creative occupations such as graphic or fashion designers or even just an average male but with a passion for trends. The males we aim at have enough disposable income to spend on looking their best through their fashion choices and doing so is one of their best personality traits. Isak, our target consumers enjoys rebelling against average social conformities such as dressing a certain way but instead likes to wear garments to make heads turn. He listens to R&B and hip-hop, which highly influences his fashion choices, skateboards in his free time with his friends, has a very active social life and is extremely creative.