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Founded by creative designer Virgil Abloh in Milan, Italy in 2012, Off-White has 24 independent stores and is supported by stores such as Barneys, Selfridges and Harrods. Off-White is a premium streetwear brand competing with similar brand, Supreme. However, research shows that Off-White’s ethical and environmental values are quite poor. Therefore the cost of producing their products is a large fraction of what they sell it for, showing a lack of respect to their consumers. Yakuza’s relationship with our consumers is at the forefront of our mission so we will ensure this does not happen to our brand.

Yakuza’s main competitor, Supreme, is an American skate inspired clothing brand established in New York in April 1994. The brand caters to skateboarding and hiphop culture derived from the youth. Although, due to the brand being famous for its printed logos all over their products it becomes very easy to copy. And since Supreme boomed in popularity; individual retailers counterfeit the Supreme brand. Although it is easy to copy products to sell on markets nowadays, we have made it so our garments are not covered in our logos so it will become more difficult to be mass produced by alternative high street brands attempting to copy us.