2 minute read
the skater elitist
nothing wrong with a bit of help...
Carrying on, we are proud to introduce to you the help we are getting from our influencers. A little goes a long way when it comes to working with models and influencers who have a large following and hoping by doing so it will largely increase our brand equity.
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Our models will post onto their social medias wearing our clothes with the hashtag #DiscoverWhatsHidden to promote our upcoming range as well as letting their following know when and where you can get hold of it too. They will also attend our press event in November in London.
We are pleased to tell you that macro influencers Anwar Hadid and Diego Barreuco are on board with Yakuza and we are extremely excited to continue our journey with them.
august & september 2019
Yakuza Launch New Menswear Collection For Autumn/Winter 2020 Alongside a ‘Not to Miss’ Event Held in Covent Garden. october 2019
Leading luxury menswear brand Yakuza is excited to announce the launch of their new clothing collection selling an array of formal streetwear created with casual fabrics and their fresh and exciting event hosted in London.
The collection has been created to improve personal confidence and to bring out individuality for their consumers. The collection for Autumn/Winter 2020 offers a range of streetwear styled items in the form of formal wear including blazers, trousers, shirts and turtle neck polos and as noticed there is a strong colour scheme of navy, orange, white and black throughout the range including a few patterned shirts. Yakuza has specially designed their collection to be bought completely separately and enable consumers to mix and max all their products with the final outcome still all matching.
Truthfully, the streetwear market has boomed recently as athleisure has crept up in demand despite often being hid behind social medias online. Yakuza don’t only want to be an online craze, but have decided to bring all aspects of their brand to life in their press event, a pop up fashion show and exhibition in Covent Garden, London. Yakuza’s event will be turned into an open creative space where the audience will feel like they are inside the brands vision. Anwar Hadid and Diego Barrueco who are Yakuza’s main influencers, will attend, walk in the show and give a talk to the audience about the upcoming brand. “We are extremely excited to launch Yakuza, a project very close to our hearts that we, as a team, have worked so hard on to create! It is something different but regardless we hope the first drop’s sales soar and customers love what we have to offer.” - Danny Evans, creator and founder of Yakuza.
Ends
Influenced by Japanese culture and the power of expressing individuality, Yakuza was built to shape uniqueness and unveil personal expression of the consumer in the fashion industry. Yakuza products have been designed and created around the full body suit tattoo intended to hide identity of crime gang members to rivals. Here at Yakuza we pride ourselves on ‘juxtaposing the norm’.
Find out more at: www.yakuzau.co.uk & instagram.com/yakuzauk
やくざ
y a k u z a