5. ‘flex’ our range

enter into our world of yakuza

To continue pushing for success, we are putting together an open creative space in Covent Garden, London, allowing for our consumers and invitees to jump into Yakuza’s brain and understand how we have built up the brand. Our pop-up experience will include a fashion show exhibiting our range, speeches from our director himself, Danny Evans and an exhibition space filled with our special Japanese decor and all our inspiration.

Our event will be promoted all throughout our socials and our hashtag #DiscoverWhatsHidden as well as through using our influencers. The mood of our show will be created using Japanese blossom trees, Hip-Hop music, imagery and an intense use of our colour scheme and will be our biggest part of our communication plan to promote our upcoming range drop.

the time has come... january & february 2020

January is here and it is the month to get all things ready for our big release. All 12 items of our collection will drop on our website at 12.00pm UK time on January 20th for all of you to get your hands on. This is your time to enter our world of Yakuza and officially become apart of our family.

Our campaign #DiscoverWhatsHidden will carry on after our release drop in order to allow our customers to share their looks all throughout our social medias and hope it provides enough inspiration for others to come and show their interest. Once our drop has sold out, it will not be able to be purchased from Yakuza’s direct selling routes anymore until our next release.

our partnership yakuza x supreme

We are proud to announce our exciting collaboration with streetwear designer brand, Supreme. Supreme is one of our few rival brands as well as on of our major influences so we are extremely pleased to be able to work alongside of them to create a fresh and unique collection featuring both of our unique ideas. Our collaboration aims to spread awareness for our brand as we will still be relatively new at this point and is a vital way to enter the “drop” market, which is an important trait for us.

march & april 2019

yakuza

x

supreme

05/04/2020

12 month critical path

Our critical path reveals how Yakuza will implement each communication strategy over a 12 month period. As seen on the visual path we have take a staggered time approach to ensure the best possible success by allocating sufficient time and months to help build customer relationships. The staggered time approach will allow us to make sure there is no error or overlaps in our communication strategy approaches.

releasing socials

apr may jun jul aug sept oct nov dec jan feb mar

lets get social

the campaign

influencer help

press release

pop up show

the release

partnership with supreme

last but not least...

All in all, we want to provide you with the best quality luxury streetwear in the style of formal wear but with casual fabrics for your best style and comfort. We aim to juxtapose against all norms and bring something completely unique and innovative to you. Our 12 month communication plan will be feasible and successful due to the fact the majority of our strategies are through social medias based promotions.

Enjoy what we have got to offer. Thank you for joining our family and we hope you have discovered not only our hidden meanings, but yours too.

やくざ

y a k u z a

discover our hidden meanings.