november/december 2019
enter into our world of yakuza To continue pushing for success, we are putting together an open creative space in Covent Garden, London, allowing for our consumers and invitees to jump into Yakuza’s brain and understand how we have built up the brand. Our pop-up experience will include a fashion show exhibiting our range, speeches from our director himself, Danny Evans and an exhibition space filled with our special Japanese decor and all our inspiration. Our event will be promoted all throughout our socials and our hashtag #DiscoverWhatsHidden as well as through using our influencers. The mood of our show will be created using Japanese blossom trees, Hip-Hop music, imagery and an intense use of our colour scheme and will be our biggest part of our communication plan to promote our upcoming range drop.
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