TEXTUAL ANALYSIS
RADIO ADVERTS
This advertisement is for Barratt Homes.
The duration of this advert is one minute long, at the longer end of the scale. Having a minute long advert allows the producer to ‘push’ forward as much info about their product as they want.
It provides lots of information about Barratt Home and follows the typical structure found in radio adverts – the music starts which is followed by the voiceover.
I personal believe that this advert was too long, towards the end of the ad I begin to loss interest. Music is a key part of this radio ad. The upbeat music allows the advert to be ‘easily listening.’
This radio advert differs from the typical codes and convention s as it features no voiceover or no informatio n about the product, but is simply a ‘jingle’ which allows fans of coca cola to identify with it.
The jingle, however does follow the norm. The catchy, positive beat provides easy listening for an audience, reflecting the possible ‘happiness’ a coca cola can provide.
This 17 second long advertisement is shorter than others I have come across, however this appeals to me the most. It’s short and snappy which allows the audience to keep interested for the duration.