RAESPONSIBLE FINAL SHOOT PLAN
BOOK OVERVIEW THIS BOOKLET WAS SENT TO EACH INDIVIDUAL I WAS COLLABORATING WITH TO ENSURE EVERYONE UNDERSTOOD THEIR ROLES AND RESPONSIBILITIES. EXPLAINING MY PROJECT TO OTHER PEOPLE ALSO ALLOWED ME TO DEVELOP A CLEARER NARRATIVE FOR MY PROJECT. THE BOOKLET ALLOWED PROFESSIONALS TO PREPARE IN ADVANCE, REDUCING MISUNDERSTANDINGS ON THE SHOOT. COLLABORATING WITH PEOPLE WAS A HIGHLY BENEFICIAL EXPERIENCE AS IT WAS ENJOYABLE ALLOWING PEOPLE TO GET INVOLVED WITH EXECUTING MY VISION. I HAVE LEARNT THAT IT IS VITAL TO HAVE A WIDE RANGE OF CONTACTS WITHIN THE INDUSTRY AND BE A CLEAR, EMPATHIC BUT CONCISE COMMUNICATOR.
DATE : 12/04/22 TIME: 11:30 - 2:00 LOCATION: PATHWAY STUDIO, ST THOMAS PATHWAY, CHESTER, ENGLAND, CH1 3LQ
PROJECT OVERVIEW: My project proposes a new and more responsible approach for Gymshark to remain relevant, competitive and sector leading in the athleisure market. It identifies a marketing strategy for this concept and proposes a brand collaboration with Christopher Raeburn who is changing the world by creating upcycled designs. It sheds a new light on the athleisure market, which is currently over-reliant on overproduction and the use of non-ecofriendly materials, by reducing the negative impact it is having on the environment. Sustaining current practice, which is proven to be having a detrimental impact on the environment, would not only be damaging to the planet but also highly incompatible with the new consumers of generation Z onwards. The message is portrayed through focusing on authentic and responsible marketing methods moving away from the current issues associated with sustainability such as greenwashing.
KEY WORDS: RESPONSIBLE ATHLEISURE OVERPRODUCTION UPCYCLING
SHOOT GOALS: Spend around 2 hours gaining a variety of content both photographic and videographic Shoot will be in a studio with full lighting kit provided Collect a wide range of video content to create a 30 second trailer of ‘BTS’ authentic content. Focusing on funny moments, styling developments, bts of creative director, bts of photographer, close up of modelling, full set bts Collect a wide range of photographic content focusing on close ups and full range shots
COLLABORATION: Creative Director - Olivia Eggington I will be taking the role of Creative Director. I will be taking the lead for the shoot and provide all details for plans prior to the shoot. I will also be conducting all the styling for the shoot. Photographer - Sophie Brock Videographer - Emma Dodd Model - Charlotte Mitton & TBD
SUSTAINABILITY SHOOT INSPIRATION
KEY ASPECTS: OVER CONSUMPTION: LAYERING OF CLOTHING CLOTHING POLLUTION PROTEST: USE OF PROTEST BOARDS
KEY ASPECTS: UPCYCLED ATHLEISURE DECONSTRUCTED CLOTHING COLOURFUL BOLD CLOTHING
STYLING INSPIRATION BOARD
WOMEN’S POSE INSPIRATION
KEY ASPECTS: SPORTY CLOSE UPS RANGE OF ANGLES
KEY ASPECTS: SPORTY CLOSE UPS RANGE OF ANGLES
MEN’S POSE INSPIRATION
CONCLUSION TO CONCLUDE, THE KEY ASPECTS I WOULD LIKE TO FOCUS ON FOR MY FINAL MAJOR PROJECR ARE: HAVING AROUND 20 FINAL IMAGES FROM THE SHOOT EACH FOCUSING ON DIFFERENT STYLING AND ANGLES BE ABLE TO CREATE A 45 SECONDS BEHIND THE SCENES TRAILER AND CREATRE SHORT FORM REELS HAVE FUN AND HAVE A REALLY ENJOYABLE DAY
THANK YOU VERY MUCH! I AM REALLY EXCITED FOR THE DAY AND THE OPPORTUNITY TO WORK WITH FELLOW TALENTED CREATIVES FROM THE INDUSTRY. ANY QUESTIONS PLEASE FEEL FREE TO MESSAGE ME! REFERSHMENTS AND SNACKS WILL BE PROVIDED ON THE DAY!