Olivia wilson Probably cold. Probably laughing.
I grew up reading anything and everything I could get my hands on. From Harry Potter to Jane Austen, I read it all. My world was shaped by the stories I read. I grew imaginative and open-minded, influenced by the many adventures I experienced through the characters in my books. The possibilities and potential that stories offered me when I was young are the same possibilities that I am able to explore as a designer. As a designer, I have the opportunity to draft my own stories through type, image, and message. It is a gift and a privilege to have learned the transformative power of design that can impact and influence people on such a large scale. Design offers a constant challenge and ensures that I continue learning, improving, dreaming, and searching. I’ve been lucky to find a profession in which I can help others, incite happiness, and ultimately make the world a more beautiful place, one project at a time.
01 Pers o nal B rand 01–06
02 seni or s h ow 07–10
03 not yo u r m ot h er' s c o o k b o o k 11–16
04 nu rtu r e th e earth 17–22
05 zia' s es pr es s o + G e lato 23–28
06 sud sy s oap s h op 29–34
07 nest m agaz i ne 35–43
01 Persona l B rand Brand Identity • Packaging
My brand is very reflective of the work that I create— traditional with an elegant and modern twist. I set out to create a brand that reflects my personal design aesthetic while also incorporating elements that relate to and inspire me. The front of my business card is sunny and bright, while the back is clean and simple. This contrast is related to my personality, as I am a joyful person who appreciates
CREDITS Plants by Jim Harter
simplicity and minimalism. I believe in creating genuine work
TOOLS
that combines traditional and modern elements in a thoughtful
Indesign
way and I am able to express this through the color and type
Photoshop
styling in my personal brand. The light and airy feeling found throughout my personal brand captures the observant, cheerful, and thoughtful person that I am known as.
TYPEFACES Letter Gothic Wagner Modern
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PERSONAL BRAND
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02 sen i or s h ow Event Brand Identity
The senior show poster is a project that the senior design students create annually in order to prompt excitement and anticipation for the senior shows, as well as the art and design program at PLNU. The goal of this project is to create informative posters and ephemera that stand out and make an impact among the barrage of posters and advertisements that people encounter on a daily basis. For my rendition of the poster, I chose to mix vintage and modern elements to create a feeling of both nostalgia and excitement. The personality of the poster is fun and playful, as it is focused on the celebratory spirit that accompanies senior year and the completion of school. The phrase “ready or not, here we come� comes from hide and seek, a game that we all played as children. Though the phrase had a different context then, I found it fitting to symbolize our embarkment into the world of art and design. I incorporated a vintage photograph of
IMAGES Google Images
a young boy hiding his face into a tree as if he were counting
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off the days until our portfolio review. The photo features a
Indesign
halftone filter that lessens the focus on the photo and helps
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the other elements on the poster stand out. In addition, the use of bright and celebratory colors coupled with inventive clusters of typography keeps the poster looking contemporary.
TYPEFACES Avenir Interstate
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SENIOR SHOW
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03 Not you r Moth er’ s cookb o o k Editorial
Not Your Mother’s Cookbook is a cookbook consisting of several of my father’s recipes. I sought to create a recipe book with
IMAGES
an elegant feel, to make the act of checking the cookbook for an
Google Images
ingredient an enjoyable and easy experience. Through the use of large, light-filled photos, decorative lines, and muted colors, I was able to create this elegant feeling. I used capital
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letters, large and small sized type, and color in order to
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introduce a system of hierarchy that is easy to understand.
Chaparral Pro
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NOT YOUR MOTHER'S COOKBOOK
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NOT YOUR MOTHER'S COOKBOOK
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04 N u rtu r e th e Eart h Packaging
These seed packets were designed in partnership with the sustainability office at Point Loma Nazarene University. PLNU Sustainability organizes Creation Care Week, a week focused on events that promote sustainability and stewardship. The objective was to advertise a “Plants of PLNU Tour” in an eyecatching and im aginative way in the hopes of encouraging more students to participate. Because the event was a tour that featured many of the beautiful flowers and plants throughout campus, I felt that a great way to advertise would be on seed packets. That way, the students that received the seed packets would be able to be participants in their environment throught the act of planting their seeds. Aesthetically, the seed packets are elegant and refined. Rather than labeling the packets with the name of the
CREDITS Plants by Jim Harter
flower seeds found inside, I decided to use the phrase “we are called to nurture the earth” to draw attention to the
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fact that we must be good stewards of the resources in
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our possession. The flap on the back of the packets adds a
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level of contrast to the busy flower pattern and provides
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an element to balance the inform ative text on the back.
Chaparral Pro
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NURTURE THE EARTH
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NURTURE THE EARTH
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05 Zia’s Es pr es s o + G e l at o Brand Identity • Editorial • Packaging
The Zia’s brand pays homage to traditional Italian elements and heritage all while providing a fresh and modernized feel that appeals to all ages. The goal for Zia’s was to create an environment and brand that encompasses their goal to be authentic, delicious, modern, and fresh. The Zia’s mark is indicative of the fresh and authentic products that they offer. Its logo is based off of a traditional Italian cookie called a pizzelle, which was chosen for its intricate beauty and roots in Italian culture. This logo m aintains the com pany’s authentic
TOOLS Illustrator
Italian feel through the subtle texture but also updates the
Indesign
brand through the use of a bright chartreuse color. In addition,
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the utilization of a double-sided logo creates the modern and playful vibe that the brand needs in order to compete in a competitive urban marketplace.
TYPEFACES Chaparral Pro Duke
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ZIA'S ESPRESSO + GELATO
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ZIA'S ESPRESSO + GELATO
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06 su d sy s oap s h op Brand Identity • Packaging
SUDSY Soap Shop is a conceptual soap company based in San Diego, California. SUDSY’s brand focuses on the fact that it is local and handmade, with a target audience of millennials that stay involved in their com munity by buying local products. The packaging features brightly colored wrappers and bands that encircle the bars of soap with simple typography. The wrappers are attention-grabbing and draw people to the product. The illustrations featured on the wrappers of each bar of soap
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convey the type of soap inside and are slightly abstracted
Illustrator
versions of the featured ingredients. These illustrations are
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hand-drawn and vary in size and appearance, further playing
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into the handmade aspect of the brand. This font was chosen over
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others because it is playful, round, and reminiscent of bubbles.
Museo
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SUDSY SOAP SHOP
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melon
cucumber
8oz / 230g
8oz / 230g
8oz / 230g
SUDSY
san diego, ca
san diego, ca so
ap shop
SUDSY
ap shop
let’s get
so
let’s get
SUDSY shea butter, coconut oil, olive oil, castor oil, tallow, distilled water, lavender essential oil, vanilla flecks, lye
SUDSY SOAP SHOP vanilla
lavender
SUDSY
san diego, ca ap shop
shea butter, coconut oil, olive oil, castor oil, palm oil, distilled water, cucumber juice, melon extract, lye
OLIVIA
shea butter
coconut milk
SUDSY so
let’s get
SUDSY shea butter, coconut oil, olive oil, castor oil, palm oil, distilled water, coconut milk, lye
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07 NEST M A G A ZINE Editorial
Nest Magazine is a conceptual interior design magazine that focuses on home tours which incorporate unique and creative design solutions. The name comes from the idea of a “nest” being a home—specifically, a type of home base or landing point. Nest utilizes white space, beautiful photographs, and a strict grid in order to reflect the carefully curated spaces featured within the magazine. While designing the spreads, I aimed to find simple but interesting layouts that don’t distract, but rather enhance the user experience. The goal is to create a magazine
CONTENT Lonny Erin Feher Genevieve Garruppo
that stands out in the marketplace and fulfills the design
Apartment Therapy
aficionado’s desire for a simple and clean publication. This
Monica Wang
is achieved with a classic serif font that evokes a feeling of timelessness, and a predominantly black and white color palette. This subdued color palette does not compete with the photographs
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and the addition of subtle pops of olive green adds a bit of
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visual interest that draws the eye to important areas of text.
Bodoni
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NEST MAGAZINE
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NEST MAGAZINE
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than k yo u You’re the best.
FAMILY M + D Em meline Timothy FRIENDS Emily Balestreri Colleen Holton Em ma Lenz Gabi Menendez Beth Murphy Nicolette Roberts Matthew Linman Talia Moyer Olivia Armitage Taylor Roy Nicki Dennis Megan Wai Kelsey Vasquez TEACHERS Courtney Mayer Lael Corbin David Adey Scott Wyss OTHER PLNU Marketing + Creative Services PLNU Art Department Young Life Capernaum Face in a Book
DESIGN Olivia Wilson 2016 PHOTOGRAPHY Olivia Wilson Matthew Linman Google Images Mock-up Resources PRINTER Clearstory PAPER STOCK Finch Fine Id Ultra Smooth 80Cv 9 x 12 inches BINDING Cot-Linen Cover Wire-O TYPEFACES Wagner Modern Letter Gothic SOFTWARE Adobe Creative Cloud