2030
INITIAL
RESEARCH
Certainties
Certainties
Certainties
POPULATION
DEPLETION
Certainties
POPULATION
DEPLETION
Confucian va!es
Certainties
POPULATION
DEPLETION
TOP industries
Confucian va!es
Certainties
POPULATION
DEPLETION
TOP industries
REAL ESTATE
-70%
Confucian va!es
Certainties
POPULATION
DEPLETION
TOP industries
REAL ESTATE
-70%
Confucian va!es
UNCertainties
artificial intelligence
v. HUMAN
FOREIGN
policies
Happiness
drivers
GOVERNMENT
FUNDING
DRIVING
WHAT IS THE
FUTURE OF ELDERly CARE
IN JAPAN ?
QUESTION
SCENARIO 2030
SCENARIO DRIVERS
artificial intelligence
v. HUMAN
GOVERNMENT
FUNDING
-
government has agreed to invest in new real estate to alleviate elder care
-
-
-
tech + culture stall
government initiatives underway
-
-
without aid of technological advances, the need for caregivers is abundant
government has agreed to invest in new real estate to alleviate elder care, with help of foreign investors to develop land
-
the Japanese government refuses to bring in foreign workers, for fear that Japanese cuture will be diluted
global technological advancements in AI and AR, streamlining medical care issues.
-
Tokyo urbanization houses most of the younger generation, with more vertical real estate available post-2020 Olympics (Athlete’s villages etc.)
costs of elderly living facilities continue to increase due to the lack of people available to work - facilities are strained and elder living experience is not ideal
- Large gap of cultural values between generations
-
elderly population is forced to find means of living on their own
-
with younger generations working and living in downtown Tokyo, elders either live with their kin, rent apartments around the downtown core
-
technological advancements have become available in the medical field such as AI and AR, but personal use is still expensive
-
Tokyo urbanization houses most of the younger generation, with more vertical real estate available post-2020 Olympics (Athlete’s villages etc.)
elderly population is forced to find means of living on their own
-
without aid of technological advances, the need for caregivers is abundant
-
the Japanese government refuses to bring in foreign workers, for fear that Japanese cuture will be diluted
-
can’t beat a DRAGON ROLL
costs of elderly living facilities are at an all time high with many needing care and virtually no availability in existing facilities
- Large gap of cultural values between generations
DRUNK ON SAKE
lack of government initiatives in elder care
REAL WORLD : TOYKO
tech + culture advances
JASMINE TEA - WHO’S GON’ MAKE IT?
PERSONAS
want relaxed, suburban villages partially digital natives possess strong Japanese values can still afford retirement living 
 miss the connection to younger generations and family members
OLDER GENERATIONS
PERSONAS
overworked chaotic urban life digital natives multitaskers mobile work/living quarters connect via AR/VR health conscious losing traditional cultural values identify as globalized generational cohort
YOUNGER GENERATIONS
CHALLENGE
IMPLEMENT GOVERNMENT INITIATIVES TO PROVIDE ELDERLY CARE FOR AN AGING POPULATION
CHALLENGE
CHALLENGE
cannot rely on younger generations as full time care takers
CHALLENGE
cannot rely on younger generations as full time care takers idea of foreign health care workers is still culturally and governmentally not ideal
CHALLENGE
cannot rely on younger generations as full time care takers idea of foreign health care workers is still culturally and governmentally not ideal
alleviate cultural and generational gap between japanese cohorts

OPPORTUNITY WHEN IT COMES TO THE ISSUE OF ELDERLY CARE IN JAPAN A PRIVATE-SECTOR PARTY COULD ACCELERATE PRODUCTIVITY AND BOOST VALUE ADDED BY 28%.
best global practices
NEXT-GEN TECHNOLOGIES
ORGANIZED FOR PERFORMANCE
OUR FIRM
zentai
design
multidisciplinary experiential firm specializing in elderly care 

VALUES
integrity HARMONY INDEPENDENCE UNDERSTANDING
Services
URBAN PLANNING ARCHITECTURE USER EXPERIENCE medical care TECHNOLOGY APPLICATIONS
2030 SOLUTION
CLIENT
SITE
PROJECT
PARTNERS
ADDED VALUE
2030 SOLUTION
CLIENT
2030 SOLUTION
SITE
2030 SOLUTION
PROJECT
SUBURBAN OASIS WITH CULTURAL INTEGRITY
2030 SOLUTION
2030 SOLUTION
PARTNERS
PROVIDE TOP TECHNOLOGICAL PARTNERSHIPS FOR BEST ELDERLY CARE
2030 SOLUTION
ADDED VALUE
SPECIALTY RETREAT SPACE FOR URBAN DWELLERS
The Business Model Canvas Key Partners
Key Activities
AI and vr leaders In medical field Robotics, EMR, and big data leaders Government agencies, such as the government's Social Insurance Agency Public and private hospitals, clinics and nursing homesRobotics, EMR, and big data leaders Leading
urban planning architecture u/x medical care tech app. Key Resources
Japanese companies in various industries such as Toyota, Honda, Nisan, Nippon, Canon, Sony, Toshiba, Sharp
staff operations equipment partners
Designed for:
Designed by:
Value Propositions
Customer Relationships
expertise in medical tech and elderly Experience HYPER AWARE OF CULTURAL NECESSITIES
multidisciplinary experiential firm specializing in elderly care
Cost Structure
Channels
Date:
Version:
Customer Segments
Government developers Public and private hospitals, clinics and nursing homes
direct CHANNEL OFFERING vr scaled propsals user experience simulations
Revenue Streams
staff operations equipment
fee for service commissions on tech products u/x specialty programming (Future)
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designed by: Strategyzer AG The makers of Business Model Generation and Strategyzer
strategyzer.com
future scalability
g"bal leader in elderly care as global population ages, specializing in cultural awareness with key partners in techno"gical advancements
zentai Dōmo
design
THANK YOU
Arigatō