My Story
Experimented with makeup at 11 years old Head makeup artist for a fashion show
Freelance makeup artist Featured as a beauty expert on screen and off
Personally requested for various photo shoots
Identity Sheet
What is Leading Lady?
Line of lip shades made from natural Ingredients
Product Packaging
Leading Lady: the actress playing the principal female part in a movie, play, or television show.
Leading Ladies of my life‌
S/S 2015 Color Palette
Stacey
Lip shades named after leading ladies, past and present
Will eventually correlate with Pantone color forecast
Target Customer
Millennial
18 to 35
Amateur to professional
Makeup artist
Influenced by various fashion publications
Social media junkie
Big City dreams
Fashion enthusiast
Beauty expert
Evolution of Leading Lady
Point of Purchase
Build a strong web presence
Open a small boutique
Marketing through social media
Philanthropy: Susan G.Komen
LabTec Cosmetic Manufacturing, Auburn Illinois
Color Palette and Inspiration
Lookbook
Lookbook layout Inspiration
Model: Nicole Barth
Model: Courtney Elliott
Model: Hailey Johnson
Model: Asha Nate
Model: Bethany Beebe
20% of all sales will go to support the Susan G. Komen foundation.
Outfit
Model: Taylor Barber
Leading Lady Inspired by life
Inspired by art
Inspired by love
Stay Tuned…