The Marketing Concept of Spoiled Nation by Olivia Watson

Marketing Concept What is Spoiled Nation?

Spoiled Nation is both a digital and print platform able for anything to be discussed. It varies from speaking about music to mental health, fashion to general topics in the news and other areas of interest in society today.

There are numerous magazines available today that focus on specific trends such as fashion, lifestyle, travel whereas Spoiled Nation differs from these magazines by offering all of these topics in one platform. The content that I would personally add to the Spoiled Nation magazine is that of interviews with real people about real, relatable topics that people can read and interact with. Why I chose to write and interview two small business owners is because I can imagine a lot of people can relate to this and other, more personal, pieces.

Market Analysis The Magazine Publishers industry is underperforming when compared with the UK economy (Ibisworld. co.uk, 2018). That is because the majority of print publications also offer their magazine online, which most millennial users will opt to use. Spoiled Nation having both a print and online platform will encourage readers to use both, the content of the magazine is such a widespread collection that once readers have seen the content on the online website, they will be wanting to read the hardcopy for more. Fletcher (2012) explains how print now only tells one side of the story nowadays so for publications to have both a print and online platform gives them a much better chance of having a more widespread audience.

Spoiled Nation is active on two social media platforms; Twitter and Instagram. At the beginning of 2017, the total number of social media users in the UK had reached over 39 million users (www.statista.com). With having two social media platforms, Spoiled Nation will have a greater opportunity of marketing to a broadened age group.

Brand analysis To be able to sell Spoiled Nation as a brand, it needs to get the readers involved and wanting to invest in it as a brand. The target market for Spoiled Nation is quite broadened, from ages 18-50 as there is such a variety of topics and conversation that it can interest anyone. Not too broad that there is no structure to the magazine, but enough to be able to grab the attentions of more that one specific social group. This age group market because, as the title suggests, we speak and interact with the nation, not singling anyone or thing out which I believe is why it would be such a different and much needed magazine in the market today.

Trend Analysis The most popular magazines nowadays are the ones filled with fashion, health and fitness or celebrity and reality gossip. Spoiled Nation differs from these magazines by offering the readers, according to Agility PR Solutions, in 2017 the most popular magazines in the UK were the National Trust magazine with a circulation of more than 2.3 million, followed by Slimming World with a print circulation of 640,000. These magazines all stay focused on one particular thing which makes them popular to their readers, but how Spoiled Nation differs from these specific magazines is by offering readers a combination of all their favoured topics of interest; fashion, lifestyle, interviews, travel.