8 Actionable
DIGITAL MARKETING TIPS for Small Business Owners in 2019
Digital broadcasting has become an influential segment of modern-day marketing strategies. If it is not a part of your business strategy, it should be. Digital marketing is essential for any small business to stay competitive. But the question is what digital marketing tactics should you focus on?
Being a small business owner, it can be hard to know from where to start when it comes to digital marketing. But it’s essential. Here I am going to discuss 8 essential digital marketing tips for every small business owner.
START WITH YOUR ONLINE PRESENCE: Make sure you have an updated, mobile-friendly website having rich content, which users can navigate easily across the various devices. Don’t forget to optimize it for voice searches!!
DON’T FORGET THE BASICS: Never forget to include the essential information which your customers want to know, like your business address, contact number or email id, hours of operations, etc. You’d be surprised by facts that many businesses forget to list this info.
ALWAYS THINK LOCAL: Having a local business or want to target only local customers? Don’t forget to claim your business on local search directories, such as Google My Business.
DON’T FORGET THE RULES OF THREE: Be consistent, keep everything simple, and always respond to feedback as soon as possible. These are the three rules which I suggest you follow.
USE CONTENT MARKETING: Are you looking to boost your online efforts? Try starting with a blog for your business. You can even tap into industry influencers to contribute posts and share with their communities.
USE SOCIAL MEDIA TO BE SOCIAL: Don't make a mistake of using social media to blast your followers with promotions. Try to include the ‘social’ aspect in your digital marketing and provide relevant content to your target audience. They will pay close attention to the few promotions that you mix in there.
ENCOURAGE ONLINE REVIEWS:
Claim your business on good reviews and rating sites just like yelp and encourage your customers to write reviews for your business. Monitor them ad quickly respond to them if you find any negative review. Try to maintain a 4 star or above rating.
CONNECT WITH CUSTOMERS VIA EMAIL: Create a monthly email newsletter and send out regular marketing messages to customers and business buyers with special offers, news, and discounts.
As a small business owner by following the above digital marketing tips, you’ll see your sales and profits grow.