P ORTFOL I O
2016
RETAIL AND EXHIBITION DESIGN
B Y: O L IV VI A . R . S WA M I N A T H A N MIT INSTITUTE OF DESIGN,PUNE
CLASSROOM TENSILE STRUCTURES
1
NATURE & FORM
SPACE TRANSFORMATION
2
3
E X T R A WO R K KITCHENEXT
INDO-AFRICA PROJECT
URBAN MELA 2012
1
2
3
PROJECTS GREEN DESIGN
TECHNICALLY COMPLEX PRODUCT
MUSEUM DESIGN
4
5
6
I N T E R N S H I P WO R K CHAI POINT
SIEMENS
1
2
T E NS I L E
STRUCTURES
D H OW- T H E S A I L B O A T
CLASSROOM PROJECT
INDIVIDUAL
4 WEEKS
• To understand the basics of a tensile structure. • Select a theme/topic • Conceptualize a hypothetical event to be housed within this structure. • Translation of this concept brief on to the structure.
NATURE OF THE STRUCTURE AND SPACE:
DHOW - A Traditional sail boat. (Research) • Importance and significance in the history of indian economy and culture. • Effects of modernization on the use of dhow today. • Dhow’s significance in the lives of the people. • Culture,rituals and traditions followed. • CURRENT SCENARIO (Conciderate decrease in its use) (Its effects on society)
• • • • •
Abstraction of the form of a dhow. Semi-open Vast Spacious Should reflect the character of a sail .
STAGES OF WORK THE FINAL MODEL:
Its significance in cinema
Formwise translation: - Character of the sail. The Dhow Art and Culture
Its History
EXIT<-----------------------------<-------------------------------<-------------------ENTRANCE THE JOURNEY WITHIN
- The form reflects ripples of water. Reflecting both of the above on the elevation. Thus enhancing the User Experience! • MAX HEIGHT : 40 feet ( approx.) • ENTIRE LENGTH : 100 feet .
WHAT WOULD BE EXHIBITED?
• Dhow and its history • Its characteristics • Utility • Identity of the boat. • People associated with it. • The Art and Culture • Making • Technique • Study • Management.
• • • •
History and timeline Art and culture Seating
ZONING OF THE EXHIBITION Seating
How does this help?
Educates people Information Admiration of art Brings back the essence of tradition, art and craft that has significance in world trade.
What is Dhow! Significane in Indian cinema
UNDERSTANDING CLASTIC AND ANTICLASTIC CURVES THROUGH PROJECTION
LEARNINGS DURING THE COURSE:
• Exploring various connotations. • Studying the semiotics associated to each of the explorations. • First insight into structures and their making. • Visualization of space structures. • Translation of inspirations on various kinds of surfaces.
NAT UR E
AND
FORM
THE GREAT WHITE PELICAN
CLASSROOM PROJECT
INDIVIDUAL
4 WEEKS
• To understand form abstraction and minimalism. • To select any living creature, study its habitat and characteristics. • Taking its typical Attributes and minimize it to a 2D form and then converting to a 3D form.
INSPIRATION
2D FORM MINIMALIZATION
•Enormous •Blue bill - Red stripe, with a small red hook •Base of the throat is a bright yellow elastic pouch.
• Social Bird and co-operative bird • Aggressive • Focused
• Graceful
• Elegant
FINAL 2D FORMS
Balance Proportionate Strong Smooth Firm
FINAL 3D MODEL
• INSPIRATION: Beak of the Pelican • Attribute: DUALITY
• Smooth transitions
Smooth change in planes
Appearance of the opposite in one.
SPACE
T RANSFORMATION TRADITIONAL OPEN MARKETS
CLASSROOM PROJECT
INDIVIDUAL
4 WEEKS
• Select an area of interest and analyse each of its component. • Chose the activity as a reference and study various existing spaces . • Design the exterior of the space . • Final Model.
• Pune Mandai
STUDY OF THE EXISTING SPACES: • • • •
Nature of the space Components- Structural, conceptual,functional. Aesthetics Tangential and Non-tangential aspects
COMMON ATTRIBUTES
• Delhi Haat
• Good accessibility • Centrally located • Historical significance • Multi-functional • Oragnized( linear/circular)
• Geometry • Transition from open spaces to closed spaces • Play of natural light • Level Difference • Narrow corridors
• Colaba Causeway
CONCEPTUALIZATION:
• Elevation explorations
• Street look
• Layout explorations - Geometry
MATERIAL PALETTE: • Brick wall • Arched doors and windows • Their frames: Wooden • Manglorian tiles for the roof.
• The various components.
Arched windows, wood , and brick construction hold a very significant role in Indian Architecture.
THE FINAL ELEVATION: • The market is spread over 2.7 acres of land. • Overall maximum height is 15 feet (max). • Width of the corridor space is 5-7 feet.
W
ACCESSIBILITY
Closed Semi - open
PLAN VIEW
Open
GEOMETRIC ORGANIZED TRANSITION LEVELS HIERARCHY
Open
Semi - open Closed ACCESSIBILITY
Retail stores- Buying and Purchase of traditional accessories, clothes, etc.
THE FINAL MODEL:
Central space for other activities + Food zone.
- I tried keeping the ambience casual by giving scope to other activities like food, relaxation and entertainment. - Landscaping will be done on various areas, enhancing the overall look of the space .
B AKERY T E C H N I C A L LY C O M P L E X P R O D U C T
CLASSROOM PROJECT
INDIVIDUAL
4 WEEKS
• Select an Activity Area. • Make keen observations on the technical aspects. • Modularity / Flexibility / Materials / Accessibility. • Give solutions that are technically sound and simple.
CHOSEN ACIVITY AREA : A Bakery
LOCATION : PUNE BAKING COMPANY
• JW Marriott, Pune. • High end bakery.
Wood finish
Wood finishes and colours.
• ORGANIZED • HIERARCHY • LINEAR
Marble
Glass
• VISIBILITY Stainless steel
Selected materials Colour palette Stainless steel and its polishes.
PROBLEM STATEMENT: To create a modular display unit for a JW MARRIOT as per the language
PROCESS
of the bakery. Product name
Flexible
Using multiple tiny elements for the assembly of the single tray.
Vertical supporting members 10mm to 12mm 5mm
Complete knock-down
Movable
FRONT
BACK
External mambers movable. System for the top bars of the tray.
Good visibility at all heights.
Storage Cabinet
Tray
Metal support (Horizontal)
Easily accessible
S.S metal sheet support brackets (Powder coated)
Wooden tray base
Eliminating the rod and directly attaching the tray to the vertical members of the shelf.
FINAL PRODUCT RENDER
G R E E N
DESIGN
DISPOSAL OF SANITARY NAPKINS
CLASSROOM PROJECT
INDIVIDUAL
4 WEEKS
• Select a Problem Area. • Scenarion research---People---Situation---Cause and Effect. • What all can be done? • System / Product that would help solve the problem. (KEEPING IN MIND MOTHER EARTH)
PEOPLE • 2 Billion women between the menstruation age of 12 to 50. • At any given day, more than 300 million women menstruate . • 93% of women don’t use sanitary napkins. • Access to commercial products is very limited. • Women use unhygienic materials - leads to health hazards --- affects education.
• Menstrual cups
• Ecofriendly napkins
• Tampons
• Cloth pads ALTERNATIVES
PREFERENCES
• Longer absorption • Easily available • Easy to dispose • More user friendly
• LACK OF INFORMATION , Coupled with STIGMA and SHAME is leading to improper hygiene . • A whole string of infections + pain which affects 81% of women globally.
PRODUCT - Disposable Sanitary Napkin The sanitary napkin is an absorbent item worn by a woman while she is menstruating, recovering from vaginal surgery, for lochia (post birth bleeding), after an abortion, or in any other situation where it is necessary to absorb a flow of blood from her vagina.
PRODUCT TYPES Panty Liner
ATTRIBUTES PROJECTED Ultra-thin
Regular
Maxi / Super
Overnight
Maternity
LIABLE LONG-LASTING
Daily Use
Compact(thin) Less bulky
A middle range A larger absorbency Overnight use Designed to be worn to absorbency pad. pad ( for the start absorb lochia (bleeding that occurs of menstrual cycle) after childbirth).
PRICE
PROMOTIONS
Whisper- 70/- to 200/Whisper ultra- 65/- onwards Whisper choice- 35/Stayfree- 35/- to 200/Tampons- 100/- onwards • At rural places- sanitary napkins given at 2/- per pad. • The cost of each pad for the BPL families- is 1 rupee per pad. • The production cost of one napkin is 10 paise only.
COMFORT SUSTAINABLE IDENTITY OF A WOMAN CONFIDENCE BOOSTER
FACTS NEGLECTED • Health issues never spoken about. • Ill-effects of the materials used are not made aware to the users.
AREAS OF CONCERN • Less knowledge/awareness
EDUCATION + DISPOSAL SYSTEM
• No accessibility/exposure • Improper hygenic practices • Existing taboos regarding menstruation • Harmful to health
SCHOOL LEVEL • Target audience: school girls (age of 8-16) • Informing the kids about the advantage/ disadvantage of sanitary napkins. • INCREASING AWARENES ABOUT THE FACTS OF SANITARY NAPKINS AND THEIR EFFECTS ON HEALTH, HYGIENE AND THE ENVIRONMENT
• Harmful to the environment
IN SLUM AND RURAL AREAS
• Making the appropriate products available to them. • Health hygiene and personal health.
• Increasing unmanagebable garbage daily
SYSTEM LEVEL
HEALTH CHECK-UPS
• Categorization of the product. • Improving on the info-graphic level. • Change in the material of the packaging.
Encouraging women to discard used sanitary napkin wrapped in newspapers and dispose them separately so that waste pickers don’t come into direct contact with them.
• Inappropriate system of disposal REGULAR CAMPAIGNS
PRODUCT LEVEL
PLANNED NETWORK
RIGHT METHODS OF DISPOSAL
AWARNESS OF THE COMPLETE CHAIN OF DISPOSAL
CURRENT STATISTICS (Segregation) :
SOLUTIONS
• Close to 56% of Pune’s waste = generated • Segregation is low at slums ( only 4%) . • 36% of Pune’s population= slums • 60% of commercial waste- produced by 2000 establishment- segregated. • Corporation gets barely 500tonnes of good segregated waste from households, hotels and vegetable markets. • Biogas plants can take 80-85 tonnes of wet waste.
COLLECTION OF SANITARY NAPKINS AT VARIOUS CENTRES Only 800 can be disposed off daily= DUE TO LESS MACHINES( currently) Dry waste
From hotels,restaurants etc. collected and converted to manure. Over a duration of a few weeks ( through traditional methods of vermiculture.) Segregated and sent to their respected places to be recycled or disposed properly.
SYSTEMATIC SEGREGATION
• Present population of the city = 40 lakh women aged between 13 and 45 years = 15 lakh • According to survey : NEARLY 2.5 LAKH SANITARY NAPKINS ARE COLLECTED IN THE CITY EVERYDAY. BUT NOT A SINGLE SANITARY NAPKIN DISPOSAL CENTRE IN THE CITY.
Wet waste
CLASSIFICATION OF THIS WASTE AS SANITARY WATE.
Sanitary waste
Should be collected separately and sent to incinerators installed at various places.
THE DISPOSAL SYSTEM: IN PUNE CITY
PLACEMENT OF INCINERATORS CURRENT GARBAGE COLLECTION CENTRES. CONNECTING ROUTES
PCMC
FINAL DISPOSAL AT THE LANDFILL
UNIVERSITY ROAD
KOTHRUD
• The placement of the incinerators is according to the current placement of the garbage collection and segregation centres throughout the city.
KOREGAON PARK
• The Sanitary napkins disposal system currently is happening in a very small part of the city,which is not even known.
URALIKANCHAN LANDFILL
An organized system will: - Provide employment to more people - Will reduce the carbon footprint of the city - Will reduce the harm caused by the waste to people working for the cleanliness of our city.
PRODUCT LEVEL INTERVENTION CURRENT SCENARIO THE DISPOSAL PACKET (PLASTIC)
THE DISPOSAL POUCH/BAG (DISPOSABLE CLOTH)
MADE OF NON-WOVEN FABRIC
STEP 1: 1 - PULL PULL THE STRING TO OPEN. STEP THE STRING TO OPEN
STEP 2: REMOVE THE SNAITARY NAPKIN STEP 2 - REMOVE THE SANITARY PAD.
DIRECTIONS OF DISPOSAL STEP 3: PLACE THE USED SANITARY PAD INSIDE THE POUCH.
STEP 3 - PLACE THE USED SANIYARY PAD INSIDE THE POUCH.
• Decomposable • Environment friendly • Fibres • Light weight • Lesser decomposition time than plastic
STEP 5- DISPOSE IN DUSTPIN.
STEP 5: DISPOSE INTO THE BIN
STEP 4: TIE THE STRING AROUND TO
STEP 4 - TIE THE STRING AROUND TO CLOSE POUCH.
CLOSE THE POUCH
MUS E UM
DESIGN
B O L LY W O O D C I N E M A
CLASSROOM PROJECT
INDIVIDUAL
8 WEEKS
• Select an area of interest. • Study its scope to be converted to a museum. • Content and Narrative. • Translation of the Narrative onto the location and space.
NARRATIVE Achhut Kanya
1936
Mother India
1957
To showcase Bollywood movies that gave out a social message to the society of their time, In order to bring about a social change in their outlook and living.
BOLLYWOOD MOVIES
CONTENT Dil Se
1998
Provoked
2007
Kahaani
2012
1st movie of Indian parallel cinema till present time movies.
Experience
THEIR DIRECTORS
Insights and working process.
REAL LIFE STORIES AND SITUATIONS.
Library
Screening
OBJECTIVE OF THE MUSEUM
• To uncover the impact that Bollywood films had on the mindset of the society at each of their times. • Be a platform to bring about social change in the world.
THE AIM OF THE MUSEUM: Attracting more and different kinds of people from all over the world.
Be an eye opener and give a different perspective about the society.
Showcasing a variety of work under one roof.
Encourage discussions
ZONING: MUEUM AREA (Permanent)
14,631 sft
EXHIBITION (Changing)
2300 sft
PERFORMANCE AREA / SCREENING (Permanent)
4000 sft (screening)
LIBRARY
CAFE
(Permanent)
(Permanent)
4000 sft
5935 sft
Informative and Entertaining.
Encourage theatre and its medium.
CEARTING AN EXPERIENCE.
STYLE OF EXHIBITS.
PLAY OF MATERIALS AND NATURAL LIGHT.
CHOSEN LOCATION 4000sq.mt
2800sq.mt
2400sq.mt SCOPE FOR PLACEMENT PROPOSAL:
PLACEMENT OF THE MUSEUM: Goregaon Film city, Mumbai.
Study of the location and area available .
Placement done according to: • The accessibility to the central and internal roads. • The vegetation in that area. • The availability of land for construction.
PLAN OF THE MUSEUM - Stage 1 Chosen area:
2800 sq.mt
INDEPENDENCE POST-INDEPENDENCE Initial overview of the museum narrative
R
NARRATIVE BRIEF
Origin of film
D
Seating space
Trees and vegetation around.
D Reception
Information panels D Movie Directors and their films.
3720 sft
2 Lifts (12’ x 12’) Staircase
Pause space
R Real events
R 1860 sft
450 sft
Experience room
.
Back entrance and exit
CURRENT DAY
PRE-INDEPENDENCE
BASIC DIRECTION ( Ground Floor )
Open to sky (Pitch roof with central part open) The joineries can be visible : that will cast shadows onto the flooring and the remaining area will be shaded.
SHOWCASING
LIBRARY
Issuing and display of items.
Air conditioned
EXHIBITION SPACE
1200 sft 930 sft
The museum is a G+1 structure. The zoning is done according to Timeline. The movement is decided, keeping in mind the surrounding( natural light and vegtation ), access areas, existing plan of the film city and the user’s experience.
Reading area
CAFE
Open to sky
Air Conditioned
Reception area Open seating area
1395 sft Glass covering / puncture
Lifts Staircase area
BASIC DIRECTION ( G+1 Floor )
SIDE ELEVATIONS OF THE MUSEUM: The Architectural style: modern with a blend of traditional construction styles. The pitch roof is a representation of the traditional Indian habitat. The concept of exposed brick walls has been used, since the museum talks about real life incidences and bollywood film based on each of these events. The entire layout has been planned and designed around the trees that are present on actual site, thus causing no harm to the environment. Use of materials kept as minimal as possible thus making it sustainable.
17 metres
121 metres
NARRATIVE: The Entrance area:
Talks about the inception of film in India. It provides information about the first Indian directors and their vivid styles of thought, working process and their depiction of reality through films.
ZON E 1: Pre -Ind e p e n d e n c e a n d Ind ependence zo ne. Experiential room
The Pre-Independence and Independence zone:
P
showcases real life events, the significance of cinema during the freedom struggle and also its impact on the social mindset back then. ENTRANCE AREA
The Experiential room:
As the name suggests, it will aim at creating an experience through the emotions of that era for its viewers through various projections, audio and visuals. MATERIAL USAGE AND TREATMENTS F
Flooring
T
Tiles cladding
B
Exposed brick wall
P
White wall paint.
G Glass wall
G
F
B T INTRODUCTION TO BOLLYWOOD CINEMA
PRE-INDEPENDENCE AND INDEPENDENCE SECTION
E X T R A WO R K KITCHENEXT
INDO-AFRICA PROJECT
URBAN MELA 2012
1
2
3
KI T CHENEXT COMPETITION
CLASSROOM PROJECT
GROUP PROJECT
4 WEEKS
â&#x20AC;¢ Selecting a family of 4 and designing an open kitchen for their house as per their needs.
BASIC RESEARCH
CATEGORY CHOSEN Family Chosen: 2+2 (Parents working) KITCHEN CHOSEN: Previously was a closed kitchen now converted to an open one. The area of the kitchen: 9.2 feet x 15feet( around 135 s q,ft)
DIFFERENT KITCHEN LAYOUTS AND THEIR WORK TRIANGLES
PLAN
THE PROPOSED LAYOUT DRAWINGS
ELEVATION 1
ELEVATION 2
ERGONOMIC STUDY: THE WASHING AND DRYING ZONE
•The different body postures at the basin. • Platform height: 3 feet (approx.) • Considered human height: 5feet
PROBLEMS AND THEIR RESPECTIVE SOLLUTIONS:
• MAINTAINENCE
• INCONVENIENCE WHILE USING THE BASIN
• PLACEMENT & STORAGE OF UTILITIES
Leg space beow the sink - which will reduce the strain in the back.
Provision for keeping garlics etc. within the lower storage racks.
Provision of hooks for hanging cups,pans etc.right above the sink-- water drains straight into the basin.
FINAL BENEFITS
• More storage in less ocupied area. • More floor space. • Neat and clean look 24x7. • Organized and planned system for storage of utilities.
INDO-AFRICA PROJECT F I L M F EST IVA L
LIVE PROJECT
INDIVIDUAL PROJECT
4 WEEKS
To design an installation / surface for projection mapping for a Film festival that represented the collaboration between India and Africa.
INSPIRATIONS
MY CONCEPT:
SKETCHES FORM EXPLORATIONS ORIGAMI SURFACES
CONCEPT APPLICATION
• Architectural style Voortrekker monument to the Mughal architecture found in India. •Patterns on Voortrekker monument to the triangular patterns and textures found in Indian architecture.. •Tribal Art: Loud & Colourful Basic but Intricate Vibrant Nature inspired
Keeping the installation inclined and suspended from the top. This will allow projection to be done from the top as well as the bottom and sides and also providing more circulation space around the installation.
URBAN MELA 2012 I N D I A - GE R M A N Y C O L L A B O R ATI O N
LIVE PROJECT
GROUP PROJECT
4 WEEKS
To document the entire set up of the Indo-German Exhibition that took place in January 2013, on Deccan ollege grounds, Pune.
10,000 photographs of detailed construction of the pavillions and several time-lapsses at the end of the documentation. LEARNINGS : First insight into the production stages of an event and its construction. Helped in understanding the various developement stages and its construction details.
I N T E R N S H I P WO R K CHAI POINT
SIEMENS
1
2
C H AIPOINT CAFE & KIOSKS
• Site Measurements • Vendor meetings • CAD Drawings • Site work • Layout planning
LOCATION 1: CUNNINGHAM ROAD- Design developement & site pictures.
EXPERIENCE ON:
• Site visits
•Vendor meetings
•Design developement- CAD Drawings, Conceptualizing
• Design Audit
LEARNINGS: This Cunnigham Road Chai Point Cafe was one of the major projects that I worked on in my Internship duration. • Client feedback, budget and specific requiremnets were some insights into the real world. • Got a better understanding about the construction details of furniture, space, stucture etc. • Learning to translate your ideas into an actual space.
LOCATIONS 2 & 3: ECOWORLD & ECOSPACE
• Layouts and Concept renders EXPERIENCE ON: • Site visit and measurements • Layout Planning • CAD Drawings • Understanding requirements
S IEMENS CLINICS
• CAD Drawings
• Layout planning
Reception & Waiting lounge
Counselling Room Door swing
Consultant room
Sound proof room
LOCATION 1: Bareily ACTIVITIES: • Layout Planning • Furniture details • CAD Drawings • Understanding requirements • Technical understanding LEARNINGS: • Space planning as per requirements. • Optimum usage of area available.
ABOUT ME
Hello! I am a Retail and Exhibition design graduate from MIT Institute of Design,Pune. I am sincere, hardworking, passionate and dedicated towards whatever I do. To me, design is a perspective of looking at things around you. It is a medium used to add value to the lives of people and also bringing about a change in the society and environment. As a person, the process interests me more and I believe that a good process will always lead to a good solution. Research, user study and understanding a problem in various perspectives are my strenghts. I also have an eye towards detailing. Understanding a brand, its target audience and translating it on to various platforms is something that interests me.
Name: Olivvia .R. Swaminathan 25th March 1993 (Born)
Working at the front line at the store has helped me understand retail systems and practically experience design challenges and come up with real time solutions.
solivvia@gmail.com
+9 1 9 0 1 1 7 3 7 6 0 9
EDUCATION
St.Joseph’s High School Pashan, Pune
2009
Secured 89% in the
SSC Board Examination .
Nowrosjee Wadia College, Pune.
2011
Secured 1st class at the HSC Board Examination (Science stream)
EXPERIENCE
URBAN MELA, Pune.
2012
Was a member of the documentation and installation team.
RETALE Design solutions, Bangalore
2014
Interned for a duration of 2 months
Future Retail Limited, Mumbai
2011-15
graduation project for 2015-16 6months Big Bazaar.
ACHIEVEMENTS • Represented the school in Hockey at the District Level. • Stood 2nd in the International Abacus Competition held in Mumbai.
Autocad
• Sketching
3ds Max
• Research + Analysis
Sketchup
• Conceptualization
Keyshot
• Prototyping • Brand analysis and
Photoshop
translation
MIT Institute of Design, Pune. Studying Retail and Exhibition Design.
SKILL SET
Currently: Visual merchandiser for the Generation next store of Big Bazaar and fbb mumbai.
Indesign Illustrator
DESIGN INTERESTS • Space design
• Brands
-
- Analysis and strategy - Communication - Brand translations
Retail spaces Museums and Exhibitions Commercial spaces Interior space design
• Retail design
THANK YOU solivvia@gmail.com +91 9011 737 609