MediaWorks Branding Guidelines by Manuel Olmo

Branding Guidelines 2014

MediaWorks MediaWorks is an ad sales representative for many channels and media outlets. They manage exclusive representation for mayor television networks and cable television providers, and provide services as an in-mall media specialist that uses a mix of platforms to help its clients communicate with consumers. The company brings together media and technology, and drives innovation to create brand awareness and value. Here is a basic set of guides and rules to present the new mark in a consistent manner in order to build brand equity. http://www.mediawk.com

ÂŠ 2014 MediaWorks

MediaWorks Branding Guidelines

Visual concept evolution

Bauhaus style fonts

mw MmWw mw MmWw =

Nyamobile

Lloyd

Lamia

Stuntman

avenger



BD Alm

The symbol concept and form 2

MW Logo The letterform design contains ten letters and originates from a typeface called Rex, published by Fontfabric. The letters were

Logotype

altered and manipulated to be wider, with larger counters, and its appearance softened with rounded edges and corners. The logotype is clean and modern, and reminiscent of an accomplished, committed and dedicated company driven by hard working professionals. The “M” symbol represents the

Symbol

reach of media and how it resonates. its shapes are inspired by poster type from the Bauhaus movement. One basic idea of the Bauhaus was to remove everything superﬂuous and break a design down to its essential elements. The combination mark is created when the symbol and logotype are combined. A horizontal logo format, is

Logo (combination mark): 1 color

presented for alternate use.

Ref.: http://www.smashingmagazine.com http://fontfabric.com

Logo (combination mark): 1 color (horizontal format)

MediaWorks Branding Guidelines

Logo (combination mark): 3 colors

Logo (combination mark): 3 colors (horizontal format)

Illustrated and full color applications on corporate symbol

Color Palette There are three primary corporate colors: 1. Orange yellow 2. Corporate blue 3. Warm dark gray Blue is a classic, and it conveys stability, harmony, unity, trust, truth, conﬁdence, security, loyalty, and technology. Orange is complimentary to blue and it simbolizes energy, balance, enthusiasm, warmth, light,

Orange Yellow • Pantone 130 C • C0 M 15 Y 100 K0 • R 243 G 183 B 37

Corporate Blue • Pantone 301 C • C 100 M 55 Y0 K0 • R0 G 96 B 161

Warm Dark Gray • Pantone Warm Gray 10 C • C0 M5 Y 20 K 60 • R 115 G 112 B 98

demanding of attention. Gray is associated with security, reliability, and intelligence. The

Three primary corporate colors

dark gray color is also used as base on reverse applications of the logo. The corporate colors work together to identify, strengthen, compliment and represent the brand as well. An extended color palette was created for illustrated and full color applications of the logo.

Ref.: http://www.incredibleart.org Colour, Marshall Editions Limited, 1980.

Primary and secondary corporate colors palette

MediaWorks Branding Guidelines

3 COLORS

FULL COLOR

FULL COLOR (ILLUSTRATED)

1 COLOR

1 COLOR (REVERSE)

FULL COLOR DARK BACKGROUND (ILLUSTRATED)

1 COLOR (BLACK ONLY IF IT IS NECESSARY)

REVERSE (BLACK ONLY IF IT IS NECESSARY)

3 COLORS (REVERSE)

1 COLOR

REVERSE

2 COLORS (REVERSE)

Approved color use variations and application

Logo Use To strengthen the brand, it is essential and vital to always present MediaWorks logo in a cohesive and consistent way. The correct use of the corporate colors will help make the mark gain recognition. It is imperative not to alter the logo proportions, and always constrain its proportions.

DO NOT STRETCH (CONSTRAIN PROPORTIONS)

RESPECT THE APPROVED RELATIONSHIP BETWEEN ELEMENTS

AVOID LOW CONTRAST

ALWAYS USE APPROVED CORPORATE COLORS APPLICATIONS

The previous page shows samples of correct use and application of logo and color while this page showcases examples of incorrect and unaccepted logo and color use. Attention to color variations on reverse color logo applications. Some adjustments are required to achieve the desired contrast and color perception.

EXCEPTIONS: It is common to encounter a situation where the logo application of color is diﬀerent or there are space limitations, please consult with the head of marketing to present your speciﬁc need and be ready to provide posible solutions. Certain unexpected circumstances may present the opportunity to consider a new alternate use and application of the logo.

Incorrect color use and application

MediaWorks Branding Guidelines

Stationery The ďŹ rst example of logo use and color application, is applied on the design for the corporate stationery set. The design also incorporates the shapes of the symbol on the paperâ&#x20AC;&#x2122;s cut.

Basic corporate stationey

Typefaces Two corporate typefaces have been sellected for use in all communication channels: Open Sans Family and Bebas Neue. Both fonts are free and available for all company employees to access and use. Open Sans is a humanist sans serif typeface designed by Steve

ABCDEFGHJKLMNOPQRS TUVWXYZ abcdefghjklmnopqrstuv wxyz 0123456789 Open Sans Regular

Matteson. Open Sans was designed with an upright stress, open forms and a neutral, yet friendly appearance, and has excellent legibility characteristics in its letterforms. Bebas Neue is a sans serif font by Ryoichi Tsunekawa, Dharma Type Foundry. It has clean lines, elegant shapes, a blend of technical straightforwardness and simple warmth which make it uniformly proper.

Open Sans and Bebas Neue typefaces are free fonts available for open use and download at: http://www.fontsquirrel.com Ref.: http://fontfabric.com http://www.fontsquirrel.com

Light Light Italic Regular Italic Semibold Semibold Italic Bold Bold Italic Extrabold Open Sans Family

ABCDEFGHJKLMNOP QRSTUVWXYZ 0123456789 Bebas Neue

ÂŠ 2014 MediaWorks

Proportions The relationship between both elements of the logo, the symbol and the logotype, must be consistent. The height of the logotype sets the rule in size unit and increments, for the spacing and placement.

An invisible protective or safety area around the logo must be respected by avoiding competing or distracting

elements to occupy this space.

EXCEPTIONS: It is common to be in a situation where the logo application of color is diﬀerent or there are space limitations, please consult with the head of marketing to present your speciﬁc need and be ready to provide posible solutions. Certain unexpected circumstances may present the opportunity to consider a new alternate use and application of the logo.

Proportions, positioning, placement and safety area

MediaWorks Branding Guidelines

QR Code This QR Code was generated to redirect to MediaWorks’ corporate website: http://www.mediawk.com The QR Code for MediaWorks was stylized to resemble and mimic the curves, lines and corners of the corporate logo. The code should always show high color contrast, and be no smaller than 1.25 inches.

Quick Response Code

Email The best way to include an image on an email corporate signature is to host it on a server somewhere and then use the absolute URL to insert the logo. The horizontal version of the MW logo is recommended for the email signature. A corporate or professional email signature should include basic and eﬃcient contact information (name, position, phone number and mail or web live links. We also recommend inclusion of a descriptive phrase and a conﬁdentiality clause.

Kenneth S. Krans Negrón President, Partner 787-641-5222 kskrans@mediawk.com http://www.mediawk.com AD SALES REPRESENTATIVES This email and any files transmitted with it are confidential and intended solely for the use of the individual or entity to whom they are addressed. If you have received this email in error please notify the system manager. This message contains confidential information and is intended only for the individual named. If you are not the named addressee you should not disseminate, distribute or copy this e-mail. Please notify the sender immediately by e-mail if you have received this e-mail by mistake and delete this e-mail from your system. If you are not the intended recipient you are notified that disclosing, copying, distributing or taking any action in reliance on the contents of this information is strictly prohibited.

Email signature format, contact information and confidentiality clause

The design of a logo, which is the product of endless refinement and experiment, is, ultimately, a reflection of the integrity of the business it symbolizes. Its effectiveness is largely dependent on its exposure, how often and how well it is used. PAUL RAND

Manuel Olmo Rodríguez for MediaWorks, 2014

Branding Guidelines 2014 Ad Sales Representatives P.O. Box 366741 San Juan, PR 00936-6741 info@mediawk.com www.mediawk.com 787-641-5222