COFFEE
IS IN OUR DNA
BOON COFFEE, WE HAVE A STORY TO TELL – A STORY OF PASSION, HERITAGE, AND TRADITION PASSED DOWN FROM GENERATION TO GENERATION.
HOW BOON COFFEE STARTED As an Ethiopian and the granddaughter of generations of coffee farmers in Harar – where coffee trading first began, coffee is in my DNA. In fact, the earliest family stories that I heard were all intertwined in some way around coffee. Thanks to where I grew up, coffee has always occupied an important place in my daily life. My early childhood was filled with the delicious aroma of coffee roasting over charcoal on a pan. I knew then the rhythm of the day would start with the repetitive sound of the mortar hitting the barrel during the beangrinding process. And I would bask in the sound of the laughter that would follow as my mother and her friends gathered to enjoy their coffee. During those gatherings, she would often talk about the farm where that day’s coffee had been grown, as she and her friends discuss or debate the daily news, daily issues, or the finer points of the coffee roasting. I recognized even then just how personal the coffee experience was meant to be. My mother knew her guests’ preferences, and just how each liked her coffee served. She
put meticulous effort into preparing each cup to ensure her friends’ satisfaction. My sisters and I took part as well, competing for the privilege of serving those guests so that we might collect blessings as they received their servings. My eyes were always drawn to my mother, watching as she waited for the smiles and nods that revealed her friends’ satisfaction after the first sip of coffee. After eventually moving to Dubai, I gradually came to understand that I too needed to demonstrate coffee’s true magic. That single cup of coffee is not just a source of caffeine. Rather, it is a story of hard-working farmers, the person who roasts it, and all those who took part in its creation. Here at Boon Coffee, we have a story to tell as well – a story of passion, heritage, and tradition passed down from generation to generation. Now, I watch as customers enjoy their coffee – much the same way that my mother watched her friends all those years ago. Like her, I can’t help but eagerly wait to see the nod and smile after the first sip of coffee.
Orit
Founder of Boon Coffee
Boon Coffee is an organic specialty coffee roaster, providing the finest, freshest and most skillfully roasted coffee beans available in the UAE. We are proud to be able to offer 100% pure, single-origin, Arabica coffee beans sourced directly from Ethiopia - the birthplace of coffee! With over three generations of coffee palate expertise, and with top quality European equipment to ensure our beans are roasted to perfection, we at Boon guarantee consistency, aroma and flavor beyond belief! We like to call our winning formula the essence of great coffee, all born from a passion for perfection, pure & simple!
We want you to know that our beans are not preroasted. They’re not sitting around in a warehouse somewhere, waiting for someone to order them. Instead, we only start the roasting process when you place your own individual order. That’s the only way to ensure that your beans are roasted to perfection, with their full flavor intact. We also deliver your coffee order directly to your door, by standard shipping or deliveryman. Either way, you can rest assured that you’re receiving the freshest, most perfectly-roasted coffee in the UAE.
WHOLESALE
If your business plan includes a need for great coffee, we’re eager to hear about it. If your business plan includes a need for great coffee, we’re eager to hear about it. We collaborate with cafes, restaurants, hotels, and others who share our driving passion for the freshest and most wholesome products.
We can provide out partners with the finest single-origin and blends, and all the services you need to ensure that your customers always get that perfect cup of coffee they need.
MACHINE MAINTENANCE Our barista training program is available to help you safeguard quality and consistency for your customers. With both theory lessons in specialty coffee and practical hands-on training with coffee machines, Boon Coffee’s trainers will teach your barista(s) how to make the perfect cup of coffee. We also do routine training to help you ensure that your coffee staff is always up to date.
COFFEE TASTINGS We offer coffee tasting opportunities to help you match your customer taste profile. These tastings showcase our most popular single origins and blends to give you a dynamic sense of how versatile coffee can be. With a variation of specialty single origins and our tailor made blends, our premium product will be sure to win you over. Contact us as soon as possible to reserve a spot on the round table!
BARISTA TRAINING Our barista training program is available to help you safeguard quality and consistency for your customers. With both theory lessons in specialty coffee and practical hands-on training with coffee machines, Boon Coffee’s trainers will teach your barista(s) how to make the perfect cup of coffee. We also do routine training to help you ensure that your coffee staff is always up to date.
CUSTOM BLENDS OR PRIVATE LABELING Boon Coffee provides both custom blends and private labeling based on your unique needs. Contact us for more information!
BOON COFFEE SHOP The Boon Coffee Shop located in JLT shares its brewing methods with both coffee lovers and specialty coffee connoisseur, offering access to the type of coffee nirvana you won’t find anywhere else. Thanks to the variety of manual brewing methods available today – V60, Syphon, Aeropress, French Press, and more – it’s easy for you to experience coffee in any number of different ways. Whatever your preference, just know that our greatest desire is to see that smile on every visitor’s face. Our greatest purpose is to extract that perfect cup of coffee with zeal and consistency. And our greatest ambition is to continue to deliver the most genuine coffee experience for every customer we meet. Boon Coffee is also available for events and catering.
HELPING HANDS At Boon Coffee, we are always aware of the great debt and responsibility that we owe to the Ethiopian farmers who provide what many have called “black gold” to the world. Because we come from a large family of traditional coffee lovers, we work closely with the farming communities that provide us with the beautiful coffee beans. Boon Coffee believes that education fosters opportunity, and that is why we assign a portion of our profits to help children in these communities attend school and get the education they deserve.
Contact Us Today! Question, comments, or requests? Let us know how we can be of service. For more information, or to set up a coffee tasting, please contact us. +971 4 421 4500 +971 4 421 4072 info@booncoffee.com @booncoffee @booncoffeebeans @booncoffee