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features

cover story . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8 Ruth and Vic Larson

Since Vic’s 1980 start, the nurturing couple, who raised three children of their own, has employed scores of youths. For many, it’s their first job. The Larsons expect much from their teen brigade, whom they regard as “our kids,” and get loyal high achievers in return.

feAture . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20 Administrative Professionals’ Day

feAture . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 38 Self-Publishing

arts & entertainment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12 Confluence Bookstore, Bistro and Business Center how i roll . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15 Bill Alford omaHa! renovation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16 Aksarben Village in the office . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18 Michael Alley hats off . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22 Walter Scott Jr. to Receive High Honor best of B2B omaha . . . . . . . . . . . . . . . . . . . . 25 Results bidomahanow.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 36 Auction-Style Market omaHa! . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 41 WorldWide Trekking best of B2B 2009 Results Page 25

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business ethics ....................................................... 44 Moral Courage All The Way Around

spring 2009 B2B Omaha 7

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cover story

Vic’s Corn Popper Owners

Do More Than Make Snacks, They Mentor Young People

Once

a teacher, always a teacher. The axiom applies to Vic Larson and wife, Ruth, retired educators whose mom-and-pop retail food company, Vic’s Corn Popper, integrates lessons from their lives and teaching careers. Since Vic’s 1980 start, the nurturing couple, who raised three children of their own, has employed scores of youths. For many, it’s their first job. The Larsons expect much from their teen brigade, whom they regard as ”our kids,” and get loyal high achievers in return. “They’re the neatest kids,” said Larson. “Our philosophy, like in teaching, is that people will produce at the level you accept. If you accept mediocrity, that’s what you’ll usually get. But if you have high standards, people will produce at that level. We have a high standard and we expect them to work to that. That’s why we give them the keys to the stores. They’re in charge.” Larson said it’s not unusual for someone to start at 16 and stay until graduation. Even after moving onto college, he said, many Vic’s veterans come back to work summers or holidays. Some continue even after starting careers and families. He and Ruth are adamant that high school students in their employ enjoy being kids. “They’re kids, we want

spring 2009 B2B Omaha 9

cover story continued from previous page

Cass St

78 S t Dodge St

10 B2B Omaha Spring 2009

‘em to have fun. We want ‘em to participate in school activities, go to games on Friday nights, go to prom, go to homecoming, and so we really push that. Instead of working 20 to 30 hours a week, they work 12 to 15 hours.” The bonds run deep. “We get invited to their graduations, their weddings,” Ruth said. “We look at them as individuals, not just as our Friday night crew or whatever,” she said. “They have their own needs, their own problems, their own families. You take each of those kids separately and think, ‘What does he need for guidance compared to this one, who maybe doesn’t need that.’ As a teacher you do that.” It’s the same with customers. “We make connections,” she said. “We really work with our employees about treating people with dignity and respect,” added Vic. “You treat them as valuable people. You look ‘em in the eye and you get to know who they are, what they like, especially repeat customers. You want to make them feel like they are somebody special.” Vic and Ruth say they’ve created a work culture based on “integrity and initiative.” The managers they hire instill a culture of “doing what’s right,” as Larson puts it. These principles were modeled by the couple’s own hardworking parents. His were educators. Hers, farmers. Like all good teachers, the Larsons view the youth in their charge as human resources they must prepare for the future. “They have to deal with money, they have to make and package a quality product, they have to scrub the floors…I mean, they have to do it all,” he said. “We want to create a positive work environment so that they feel good about their job and they’ll go out and hopefully have good work experience in whatever they do. We want our kids to become good workers for others. That’s our goal.” The Larsons communicate their business values and entrepreneurial guidelines not only with employees, but also with students at area elementary schools, high schools and colleges. He said he tells students, “If you ever want to start a business, it better be something you like. I also get into what we look

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for in hiring — we want good citizens because good citizens become good workers. With older students, I get into budgeting and what it really costs to run a business.” What began as a way for the couple to earn extra income became a passion for both. Larson worked in the OPS vocational ed office at the time. The ex-industrial arts teacher supplemented his sparse teaching pay working summers for engineers and homebuilders. Having a business of his own was his real desire. Ruth, who’d left teaching to focus on the kids, wanted to work again but not in the classroom. Taking a cue from the Korn Popper store he frequented growing up in his native Lincoln, Neb., Larson conceived a niche gourmet popcorn store featuring hybrid white corn. The brand long ago expanded into flavored varieties. Korn Popper helped the Larsons launch the first Vic’s store in midtown Omaha. Vic’s soon caught on. More sites followed, including a store in the downtown Brandeis food court. In ‘84 the couple sold most of it to investors, remaining part owners. Vic’s went national. The couple got out in ‘85. But the hunger to guide the business bearing his name compelled Larson to buy the Harvey Oaks store at 144th and West Center in ‘91. He’s since added the Oak View Mall store and reacquired the Brandeis site. A new addition is a production-distribution center set up to handle Vic’s growing Internet orders. What began as a moonlighting venture is now a well-established family enterprise and mentoring outlet for the couple. It shows what’s possible with hard work and imagination, a message Larson tries conveying to kids. “I want to really engage them in that, to spark some interest in them. I always ask, ‘What do you really like to do? You’ll never get anywhere if you don’t have any plans or goals.’ We try to get ‘em thinking about what they want to do when they get out of school.” The couple’s children have all worked at Vic’s. The grandkids are too young to work there just yet, but Ruth said they’re already “staking out” which stores they want to run one day. The kernel doesn’t pop far from the kettle.

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st o r y b y C a r o l e b a l st o n

P h o t o b y m i n o r w h i t e st u d i o s . c o m

Confluence

Bookstore, Bistro and Business Center — A Bellevue Gathering Place

Confluence owner Sue Lynn tucks into a cozy corner.

hriving, year-old Confluence was the brainchild and long-time dream of retired international business and languages graduate and Navy Commander, Sue Lynn. In years of travel away from home, a haven in which to relax, eat well, read and conduct business all under one welcoming roof was a special find. From her initial thoughts on creating such a place locally in 1995, her ideas came to fruition in November 2007 with Confluence’s doors opening in Bellevue. Leaving an environment in which one is successful and happy is no soft option though. Friends, family, colleagues and mentors gave her the impetus to ‘go for it.’ Among those to whom she feels especially indebted are General Cartwright, former boss at Offutt Air Force Base; Harlan Falk, Executive Vice President, Great Western Bank; and commercial artist from Fort Calhoun, Bob Hogenmiller. It was Bob whose designs in 2005 were so totally in tune with Sue’s vision, that they successfully communicated her dream to others in a way that words alone might not have achieved. 12 B2B Omaha Spring 2009

The bookstore was, for Sue, a prerequisite. Cozy corners on both floors invite any so-inclined human to sink into deep leather armchairs and soak up a book. The selection cannot compete with larger bookstores, but a nonetheless well-researched and inspiring range is available across the board for all  from the very young, to novels, cookery, local area, history, special interest, biography, an inspiring worldwide languages selection (Confluence is one of Offutt’s Language Center suppliers), and much more. Thanks to Bellevue School District links, the store can provide all 7 12 grade required and optional curriculum books. The online bookstore section is expanding as Confluence offers supplies to universities and libraries. The Bistro is underpinned by her love of simple menus, fresh and (where possible) locally sourced ingredients, and excellent cooking. It’s not only the food which is local, though; chefs are often recruited from Metro Community College. Fredy Hiltbruner, previously executive chef at Café de Paris in the Old Market, keeps a guiding consultative hand on the Bistro – as well as providing some of his own home-grown produce in season! 172 seats in as many as six different areas can be offered to diners throughout the two-story premises. In 2008, over 1,000 events took place at Confluence, ranging from piano recitals to business conferences, well above the 200 estimate in the original business plan for the first year. The business center has, in Sue Lynn’s own words, been “fully embraced by the local community.” Many local businesses do not have their own training or conference space, and Confluence’s highly sophisticated facilities are a jewel for the area, already appreciated and regularly used by leading defense and local businesses. Flexibility is the name for meetings, conferences and training. Movable walls, doors and book stacks, and electronically controlled drop-down screens, projectors and lighting offer up-to- the-minute tailored solutions and options to companies and groups from 20 to 150 people. Sue Lynn is now exercising her mind on further developments for Confluence for 2009.

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Spring 2009 B2B Omaha 13

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Bill Alford Rollin’ VIP

ill Alford wants everybody to roll like a VIP. As owner of VIP Limousine, Alford says the appeal of a limousine ride is “The escape. The entertainment value. A limo ride makes people feel special. Hence the name, VIP.” Alford’s got a fleet like no other in town. “We have vans, sedans, Hummers, limousines, all the way up to LimBUSines.” These are buses converted into limousines with wood floors, plasma televisions, leather seats, mirrored ceilings, karaoke, cd/dvd player and more. Alford added, “People are always surprised when they get inside. On the outside it’s a bus. They get inside and it’s a room where they can get up and move around.” Alford added, “The fun part of owning a fleet of luxury vehicles is taking people out on celebrations such as birthdays, anniversaries, office celebrations, Quinceañeras or weddings.” Alford stressed though, that the most gratifying part of his business is his work with the Make-A-Wish Foundation. The Make-A-Wish Foundation grants wishes to seriously ill children. Alford stated, “Most “wishes” have a transportation component and we are honored to work with the organization.” Aside from his fleet, what is Alford’s dream car? “Either a Jaguar XKR convertible or a Maserati Spyder.” Alford has a sporty sense indeed. His hobbies reflect that as well: they include basketball and skiing. Spring 2009 B2B Omaha 15

st o r y b y t o n y E n d e l m a n

P h o t o b y m i n o r w h i t e st u d i o s . c o m

Modern-Day Old Market

Soon, residents can say they live in “The Village.”

rive east on Center Street and you’ll notice that a landmark of Omaha’s past has been demolished. Yet, at that same site, a landmark of Omaha’s future is now emerging in its place. What was once home to the city’s treasured horse racing grounds is now the site of Aksarben Village, an incredibly unique mixed-use development highlighted by four buildings with office, retail, entertainment, academic and residential elements. The Village encompasses the area between Pine and Center streets, from Aksarben Drive to the west and 63rd street to the east. Noddle Development Company, overseeing the nearly $300 million project, envisions Aksarben Village as a place where people from business, academia, and the general public can amalgamate and interact. “It’ll be very much like a modern-day Old Market,” describes Jay Noddle, president of Noddle Development. “It’s going to look like a village. Two-, three- and four-story buildings with retail space on the first level, and office spaces and living spaces above.” Upon completion, Aksarben Village will feature: 750,000 square feet of office space; 250,000 square feet of retail space; 500 residences; a five-acre park; a Marriott Hotel; an entertainment district; and conveniently structured parking. Already a year into its first construction phase, Aksarben Village is steadily and impressively beginning to take shape. Its inimitable character is exhibited by the distinctive loft buildings that allow for retail, commercial and residential uses. Together, the buildings complement the development’s overall theme, with common design features, including bay windows, turrets and high ceilings. However, each building is different than the next, giving inhabitants the opportunity to choose from a variety of layouts. In September 2008, Aksarben Village welcomed its first tenant, The University of Nebraska Foundation’s Omaha office, which moved from 87th and Dodge. The Foundation is wholly committed to raising funds for the University of Nebraska-Lincoln, the University of Nebraska-Omaha, the Univer-

16 B2B Omaha Spring 2009

sity of Nebraska-Kearney, and the University of Nebraska Medical Center. Just a few weeks later in October, Wohlner’s, Omaha’s oldest grocery store, moved in below the Foundation offices and became the area’s first retail occupant. “Compared to our old location on Leavenworth, we have a ton more useful space,” says Wohlner’s owner, Mike Schwartz. “I am third generation. My grandfather started Wohlner’s in 1918. My family is very supportive of Omaha, and we take a lot of pride in what we do. Aksarben Village is a beautiful home for our store, and I really enjoy working here.” In November, the building just east of Wohlner’s opened, and currently serves as home to Security National Bank and Grubb & Ellis/Pacific Realty, with plenty of space still available. And, soon to open is the 110,000-square-foot building just north of Wohlner’s, at the southeast corner of 67th and Frances streets. The second and third floors will house offices, while the fourth floor will feature offices on the north end, and apartments on the south end. Noddle Company and Olsson Associates engineering firm will occupy all of the second-floor offices. Half of the first floor, which is reserved for retail space, is already leased to Paradise Bakery, Juice Stop, and Godfather’s Pizza. This spring, construction will commence on Building 4, between 64th and 67th on Frances Street. Of the 40,000 square feet, all but 6,000 will be occupied by DLR Group, an Omaha-based architecture, engineering and design firm. Most notable, perhaps, is the recent announcement that one of Nebraska’s premier businesses will be moving its headquarters to Aksarben Village. In 2011, Blue Cross Blue Shield, our state’s biggest health insurer, will begin leasing the Blue Cross Centre, a $98 million, 315,000-square-foot, 10-story office building. Blue Cross Blue Shield has signed a 25-year lease with Tetrad Corporation, the building’s developer and owner. The new facility will house over 1,000 employees, most of whom are currently spread across three separate locations, including the company’s longtime headquarters at 72nd and Mercy streets. According to Blue Cross Blue Shield officials, the move offers a number of advantages for both the company and its members. By

becoming a lessee, Blue Cross Blue Shield will save up to $2 million a year, enhance its overall efficiency, and better serve its continual growth in members and employees. “Building ownership and maintenance can be time- and resource-intensive, and is not one of our core business competencies,” describes Steve Martin, president and CEO of Blue Cross Blue Shield of Nebraska. “This move will allow us to focus on what we do best—providing health and wellness solutions for our members.” Also remarkable is the academic presence that will surely be felt in and around the Village. Last June, the University of NebraskaOmaha broke ground on Mammel Hall, a $31 million building, just south of the Peter Kiewit Institute and just north of Aksarben Village. Mammel Hall, named after an exceptionally generous donor, will be home to the UNO College of Business. “The opportunities that will come from being next to Aksarben Village are tremendous,” says Lee Denker, president of the UNO Alumni Association. “Businesses will be able to utilize the strengths of UNO’s business faculty and students, while the students will be able to capitalize on having so many businesses right across the street.” In addition to offices and retail businesses, Aksarben Village will feature an entertainment district, located directly to the west of Building 4 on 67th Street. Magnum Development is creating the entertainment zone, which, ultimately, will boast a 12-screen movie theater and a 30,000-square-foot fitness and spa facility. Just to the east of 67th Street, a 4.5-acre park will feature a band shell and stage on its west side, and an expansive green area in the middle with room to seat over 4,000 people. And, those that hope to live in the Village can choose from a variety of loft condominiums and townhouses. Aksarben Village is not just a strikingly innovative development, but a representation of the entire city of Omaha. When completed, the area will allow its residents and visitors to eat, shop, work and play — while creating an invigorating sense of community. Undoubtedly, Omaha will embrace the new Aksarben as much as it did the old Aksarben, and cherish what has been accurately and appropriately called a Village. spring 2009 B2B Omaha 17

st o r y b y M o l l y g a r r i o tt

P h o t o s b y m i n o r w h i t e st u d i o s . c o m

Michael Alley

Alley Poyner Macchietto Architecture

hen Michael Alley and his fellow partners at Alley Poyner Macchietto Architecture were hired to renovate the former Ford manufacturing plant on the northeast corner of 15th and Cuming streets, they had no inkling that their firm would one day be a tenant of the historic building. The firm of over 30 professionals works in an open, 10,000-square-foot space where individual desks are situated in close proximity to communal work surfaces. Its exterior walls are essentially oversized windows. The result is a workspace flooded with natural light, even on overcast days. Reminders of the building’s past are evident: the ceiling, though painted a soft gray, is unfinished; rough pillars speak to its manufacturing past, while more decorative columns remind visitors they are revisiting the former Ford showroom. This sense of place is important to Alley. He’s made a career out of historic conversions  turning old buildings, whose use is outdated, into viable structures with new purpose. The concept of a “shared memory” between a building’s history with its present intent appeals to Alley. At a job’s inception, Alley says that his firm always asks, “How can we protect the integrity of the original building?” Alley’s architectural firm was committed to what he calls “the stewardship of sustainability” long before it was en vogue. One of its earliest examples of sustainable design is the National Arbor Day Foundation’s Lied Conference Center in Nebraska City. 18 B2B Omaha Spring 2009

Since then, Alley has rehabbed old warehouses around the Old Market, including the Old Market Loft Apartments in the former Butternut Coffee Building. He has overseen renovations of the Rose Theater, Bull Durham Building, and most recently, the Omaha Building. Though passionate about historic renovations as a means to combat urban sprawl and promote sustainability, Alley also pursues new construction projects. The Slowdown development is an example of his handiwork, and he has designed buildings for Creighton University, UNO, UNL, and community colleges statewide as well. But especially close to his heart are “projects that have a social justice connection to them,” says Alley. “I am a real proponent of in-fill development,” specifically, in-fill housing in North Omaha. Alley describes it as going into neighborhoods with “missing teeth” derelict structures and houses  and rebuilding homes in keeping with the historic style of the neighborhood. He has worked for both city initiatives and non-profit organizations like Holy Name Housing. Why there is homelessness in a country with such wealth is an enigma that troubles Alley. His work with our city’s poor led to a worldwide odyssey on the nature of poverty. Alley and his wife have traveled to such places as Calcutta, Sierra Leone, and Guatemala to see first-hand how poverty is manifested differently in other countries. As a result of their travels, Alley has designed a medical clinic in Pakistan, and he and his wife adopted a Sudanese girl, now with a daughter of her own. Alley’s office is a testament to his dedication to recycled buildings, and his workspace reveals those people and principles close to his heart. He points to photos on his desk of his wife, their two biological daughters and Sudanese daughter, and new granddaughter. Standing guard over his desk from an adjacent bookshelf is a souvenir from one of their trips abroad: a hand-carved dog head from Nepal. And in the corner of his office rests his bike, his preferred mode of transportation to work from his Dundee home. Alley does not merely preach sustainability and social justice; he lives it.

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feature

Story by Sandy Lemke

Administrative

Don’t forget to show your appreciation. here are some thoughtful ideas!

Professionals’ Day — april 22

Administrative

Professionals, Executive Assistants, Secretaries, Personal Assistants -- whatever you call them, they keep offices humming. In the daily corporate battles, they serve on the front lines. It is fitting that a day is set aside to recognize their contributions. This year, it is Wednesday, April 22. It’s sometimes difficult to know what is a thoughtful gift. Flowers are always appropriate. We’ve asked some Omaha administrative professionals what they’ve enjoyed receiving in the past. Jennifer Cormier of First National Bank of Omaha has several recommendations. “A gift that I received once was a membership to the Omaha Children’s Museum. I found this nice because for a whole year I could spend time with my kids whenever we wanted to. It was very personal and one that I have never forgotten. Along those lines would be a membership to the zoo, the Joslyn, the Symphony, the Playhouse, etc. The possibilities are endless. Of course, we always recommend attending the Administrative Professionals’ Day Breakfast (for $20 each you get breakfast, a motivational speaker, door prizes and a goodie bag to take with you) (see sidebar).” Cormier also recommends: paying for a class/seminar/conference for the admin; personalized stationery; or books pertaining to the profession

20 B2B Omaha spring 2009

(Cormier’s personal favorite is “Become an Inner Circle Assistant” by Joan Burge of Office Dynamics). Ann Burke of Goodwill Industries liked receiving a subscription to a business magazine, paid training and a day spa gift certificate. In addition, Burke said, “I believe a wonderful gift would be for an employer to pay for membership dues to one of the International Association of Administrative Professionals® (IAAP®) four local Chapters. This is the organization that originally founded Administrative Professionals’ Day® (formerly Professional Secretaries Day®). IAAP® meets the highest standards of a well-run, effective professional membership organization.” Burke explained the benefits of the organization. “IAAP® members receive a monthly online newsletter; there is also a bi-monthly hardcopy magazine called OfficePro that is mailed to all members. Both of these publications help admins keep up with current office trends and rapidly changing technology. The information and training offered by IAAP® are essential for today’s administrative professionals as we adapt to constantly changing business environments. I have enjoyed being a mentor for others as well as being mentored by seasoned professionals in my field. The networking opportunities and continuing education are what I value most

from my membership, especially during these tough economic times.” Barbara Schuler of HDR added, “My employer pays for each of the admins and their executive(s) to attend the Administrative Professional’s Day® Breakfast sponsored by

Ak-Sar-Ben Chapter of IAAP®

Administrative Professionals Day® Breakfast Wednesday, April 22, 2009 6:30 a.m. – 9:00 a.m. Holiday Inn Central Tickets: $20 each Theme: “Shining Excellence” Keynote Speaker: Negel McPherson Jr., Senior Performance Consultant, HDR Engineering, Inc. Contact: Jennifer Cormier (402) 6333184 or jcormier@fnni.com

the Ak-Sar-Ben Chapter of IAAP®. We also are taken to lunch at a very nice restaurant a few months after Administrative Professionals’ Day®. I think I like going to the breakfast and being taken to lunch after the day the most because it does spread the fun out throughout the year.” Last but certainly not least, Cormier recommends, “Most important would be telling your admin ‘Thank you.’” Spring 2009 B2B Omaha 21

b y s a n dy l e m k e

Walter Scott Jr. to Receive High Honor from Horatio Alger Association

Walter Scott Jr. sets the bar high for philanthropists in Omaha, and nationwide.

n April 3, 2009 in Washington, DC, The Horatio Alger Association of Distinguished Americans, Inc. will award the 2009 Norman Vincent Peale Award to Walter Scott Jr. Scott, chairman emeritus of the association, serves on the association’s executive committee and board of directors. The Norman Vincent Peale Award is annually conferred upon an association member who has made exceptional humanitarian contributions to society, been an active participant in the association, and continues to exhibit courage, tenacity and integrity in the face of great challenges. The award is named in honor of Dr. Peale, who was an outstanding leader of the association for more than 40 years. “We are delighted to honor Walter Scott Jr. for his tireless leadership, dedication and support, which have proved invaluable to the association,” said Horatio Alger Association president and chief executive officer David L. Sokol. “He not only represents the American Dream, but also sets an example of involvement and philanthropy for our members and scholars.” Born in Omaha, Scott is the grandson of Scottish immigrants. Raised during the Depression, Scott learned the value of hard work at an early age. As he grew older, he worked on farms and ranches, and 22 B2B Omaha Spring 2009

even hopped a train to work on a ranch in Oregon during one summer of his youth. He demonstrated this same drive in his education and earned an engineering degree from Colorado A&M, which is now Colorado State University. Scott is chairman of the board of Level 3 Communications, Inc., one of the largest communications and Internet companies in the world. He also serves on the board of directors of Berkshire Hathaway and Valmont Industries. Trained as a civil engineer, Scott is a board member and Chairman Emeritus of Peter Kiewit Sons’ Inc., the nation’s fifth largest general contractor and top ten producer of coal. Scott and his wife, Suzanne, founded the non-profit Suzanne and Walter Scott Foundation, which funded the Scott Atrium & Education Center at the University of Nebraska Medical Center, the Scott Technology Center in Omaha and the Scott Kingdoms of the Seas Aquarium at Omaha’s Henry Doorly Zoo. As one of the most generous philanthropists in America, Scott has continuously supported efforts to provide more opportunities for America’s youth. Founded in 1947, the Horatio Alger Association of Distinguished Americans continues to fulfill its mission of honoring the achievements of outstanding individuals in our society who have succeeded in spite of adversity and of encouraging young people to pursue their dreams through higher education. The Horatio Alger Association offers three annual scholarship programs: the National Scholarship Program and state scholarship programs, and graduate grants. The association awards nearly $7 million annually in college scholarships and has given more than $63 million to deserving students since 1984. The association is a 2008 Combined Federal Campaign participant, ID# 77062. For more information, please visit www.horatioalger.org Please join us in congratulating Walter Scott Jr. on this well-deserved tribute.

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It’s time for the highly anticipated Best of B2B Omaha Winners List! The list is organized into categories, so if you’re looking for a specific product or service, you can easily find the best! These businesses have the coveted vote of confidence from B2B Omaha readers. The results were tabulated from ballots sent in from the Winter issue of B2B Omaha. Ballots had to be original, not photocopies, and more than half the ballot had to be filled out. If you see some of the businesses you patronize, be sure and congratulate them. They will greatly appreciate it! “This year, we received more votes than ever. The businesses who won in this year’s Best of B2B Omaha contest should feel very proud of their accomplishment,” said Todd Lemke, publisher of B2B Omaha magazine.

Building Services

Asphalt Company

Parking Area Maintenance US Asphalt

Awning/Canopy Company Atlas Awning Jorgensen Awnings

General Contractor

Lien Termite & Pest Control Heartland Pest Control

Glass/Window/Door Company

Picture Framing

Heating/AC Service

Plumbing Company

Janitorial Services

Property Management

Landscape/Lawn Contractor

Real Estate - Commercial

Locksmith

Roofing Company

City Glass Omaha Door & Window

Building Contractor

Standard Heating & Air A-1 United Heating & Air

Burglar Alarms & Monitoring

Midwest Maintenance FBG Service

Darland Construction Co. Vrana Construction Co. SEI ADT Security Services

Carpet & Rug Cleaning Sparkling Klean COIT

Pest Control Company

Kiewit Building Group Hawkins Construction Company

Lanoha Nurseries Mulhalls

Lewis Art Gallery Mangelsen’s Don Kracht Aksarben ARS

CBRE Mega Lund Company

Grubb & Ellis Coldwell Banker Commercial

Electrical Service

Omaha Locksmith ASAP Locksmiths

Ciaccio Roofing Ak-Sar-Ben Roofing Co.

Fence Company

All Makes Office Equipment Company Sheppard’s Business Interiors

Office Furniture

Security Equipment/Systems

Office Moving Company

Security Guard Service

OK Electric Company Miller Electric Company American Fence S&W Fence

Fire Alarm Company Heartland Fire Fireguard

Garbage Collection Abe’s Trash Service Papillion Sanitation

Office Furniture Installers Chieftain Van Lines

Painting Contractor

TRACO Linden Construction & Painting

SEI ADT Security Services

American Security Brink’s Business Security

Sign Company

Omaha Neon Sign Best Buy Signs Spring 2009 B2B Omaha 25

Snow Removal Service • Canvas • Aluminum • Winterfront • Backlit • Sunsetter Retractable Awnings • Entry Canopies • Patio Covers • Ultra Lattice

Clear Creek Jay Moore Landscaping

Towing Company

Neff Towing Services Heartland Towing

Vending Machines

Apple Vending Dependable Vending

Thanks for Voting us Best of B2B!

Window Cleaning

Window Pro Fisher Window Cleaning

Business Services Thank You Omaha Businesses for Voting Us Best of B2B!

Advertising Specialties Bergman Incentives Ideal Images

Auto Repair Service

We are a complete catering service, able to arrange your entire event from start to ﬁnish. Service Personnel, Delivery, Sit-Down Service, Buﬀet Events, Custom-designed menus!!!

5520 Miller Avenue • Ralston, NE 68127 • (402) 331-6610 • www.abrahamcatering.com

Walker Tire Paul’s Millard Sinclair Service

Background Screening Service One Source Now You Know

Business Appraiser/Broker Sunbelt Business Brokers Henderson Business Group

Business Forms & Services Corporate Express Donis Corp.

Cellular Service Alltel Cellular Sprint

Computer Service

Our Tech Solutions Geeks Mobile Computer Repair

Copier & Supplies Company SolutionOne Better Business Equipment Co.

Delivery Service

Express Messenger Systems Inc. Capital Express

Internet Provider

Cox Business Services Qwest Business

26 B2B Omaha Spring 2009

Thank you Omaha. We love to make you shine.

For a complimentary service evaluation call Bernie Tobin at 402.595.5033

cleaning responsibly fbgservices.com

Thank You, Omaha! Weâ&#x20AC;&#x2122;re proud to be your #1 Financial Advisor!

spring 2009 B2B Omaha 27

Mailing Lists

SalesGenie.com Group 3 List Marketing

Mailing Service

Burke’s List Management & Mail Service Omaha Mail Inc. Commercial Construction Green Environments Disaster Recovery Industrial Medical Education

Office Records Storage and Destruction

Benson Records Management Shred-It USA Inc. 2606 S. 156th Circle • Omaha, NE 68130 • (402) 399-9233 www.sparklingklean.com

Office Supplies

Payless Office Products Office Max

WE THANK YOU OMAHA FOR AGAIN VOTING OFI THE BEST!! “Quality service is not our goal, it’s our standard!” VALUED SERVICES • Warehousing • Ofce Relocation • New Installation • Reconguration • Space Planning • Panel/Chair Cleaning • Project Management

Since 1993 WHEN YOU WANT OFFICE MOVING PROFESSIONALS!

OFFICE FURNITURE INSTALLERS, INC. 3167 Spaulding Street, Omaha, NE 68111 402.451.8009

Photographer

Larry Ferguson Studio Drickey Photo

Printer

Omaha Print Barnhart Press

Screen Printing

www.o-usa.com

Shirt Factory Union Jack Screenprinting

Uniform Supply

Alamar Uniform Co. Pioneer Uniforms

Video Production Company Inflight Productions Editech

Water-Bottled

Ideal Pure Water Deep Rock Water Co.

Website Developer Orajen Group JM Web Designs

Financial Services

Auto Leasing Company Enterprise Rent-A-Car Atchley Ford

Bank

First National Bank of Omaha Security National Bank

Credit Card Merchant Processing First National Merchant Solutions American Payment Systems

28 B2B Omaha Spring 2009

Outdoor Kitchens Paver & Natural Stone Patios Block & Natural Stone Retaining Walls Water Features 3D/CAD Landscape Design Complete Backyard Renovations

Thank You for Voting us #1!

Call Luke to discuss your landscape plans and a free estimate

402.677.7652 www.clearcreeklandscapes.com

Thank You Omaha!

WANT TO DO BUSINESS WITH THE BEST? WE’RE WITH YOU. For the fourth year in a row, B2B Quarterly has selected First National Bank

Best Florist “Taylor Made” for ALL your floral needs since 1950”

as the Best Bank and Best Payment Processing Company.

Thank you to all of our customers for your votes and your business.

MEMBER FDIC

733-2322

5414 South 36th St. www.taylorsflowers24hours.com spring 2009 B2B Omaha 29

Payroll Service Payroll Maxx Owens

Banquet Facility Scoular Building DC Centre

Caterer

Brandeis Catering Hap Abraham Catering

Coffee Service

LaRue Coffee Service Host Coffee Services

Restaurant - Business Breakfast Le Peep Farmhouse Café & Bakery

Restaurant - Business Dinner Mahogany Prime Steakhouse Passport Restaurant

Restaurant - Business Lunch Kyle Robino Designer

HONEYMAN RENT-ALL

Accounting Office KPMG Orizon Group

Advertising Agency

Sleight Advertising Clark Creative Advertising SilverStone Group Grace-Mayer Insurance

(1 Block South of 114th & Center)

333-2882 • (800) 949-3608

Delivery Available

Professional Services

Employee Benefit Company

11226 Wright Circle

We Rent Solutions

Spezia Charleston’s

Employment Agency

Hemphill Search Group C&A Industries VOTED BEST 4 CONSECUTIVE YEARS THANK YOU

Engineering Firm HDR DLR Group

Financial Planner

Canopies • Tables & Chairs • Linens Childrenʼs Games • Chafers • Grills Casino Games • Space Bouncers Chocolate Fountains • Frozen Drink Machines

Quality, Service & Selection Since 1968 30 B2B Omaha Spring 2009

Feltz Wealth Plan Renaissance Financial Corp.

Insurance Agency

Grace-Mayer Insurance Marcotte Insurance

Thank you for voting Omaha Print as Omaha’s Best Printer!

Voted Best Caterer in Omaha! “I want to thank the Omaha Business Community for selecting my company, Brandeis Catering, as the best caterer in the Metro Area for three years in a row. We appreciate your support and will continue to work to make you proud.” Joe Thallas - General Manager

TipTop Downtown Ballroom

Livestock Exchange Ballroom

2440 S O U T H 141 S T C I R C L E

•

Thompson Center at UNO

(402) 334 -5446

•

Georgetowne Club

www.brandeiscatering.com spring 2009 B2B Omaha 31

Thanks for Votingg us

Law Firm

Fraser Stryker McGrath North Mullin & Kratz PC

Public Relations Firm Zaiss & Co. Vic Gutman & Associates

Travel & Event Planning

Airline

Midwest Airlines Southwest Airlines

Auctioneer

Rine Auctioneers Anderson Auction Inc.

Audio-Visual Service

AVI Systems Pratt Audio Visual & Video

Event Planning Service planitomaha Events Inc.

Florist

Taylor’s Flower Shop & Greenhouse Old Market Habitat

OMAHA’S FORD LEADER

Golf Course

Ironwood Country Club Omaha Country Club

Hotel

Hilton Omaha Regency Lodge

Limousine Service

VIP Limousine Old Market Limousine

Live Entertainment

Bryan Hill Entertainment Inc. Bandstand Music Inc.

Rental Service Store

• Omaha’s Most Established Ford Dealer • Omaha’s Lowest Ford Retail Labor Rate • Nebraska’s Largest Ford Service Center “Our Low Midtown Overhead Will Save You Money” Zach Atchley Owner 32 B2B Omaha Spring 2009

• Ford Business Preferred Network AtchleyFord.com • 402-574-2600 Just North of Maple on 72nd St.

Honeyman Rent-All the Party Place AAA Rents

Travel Agency

Travel & Transport Pegasus Travel Center

Public Relations Works. If it’s not for your business, you may be missing a vital connection. At Zaiss & Company our customer-based communications plans include effective, business-moving PR strategies that deliver marketplace results. For PR strategies that integrate with your total plan and connect to real, bottom-line benefits, partner with us.

You’ll be in good company. Customer-Based Planning and Communications

Best PR Agency, 2008 & 2009

Call 964-9293 today. 11626 Nicholas Street Omaha, NE 68154 zaissco.com

Thank you Omaha for voting us one of Omaha’s Best Credit Card Processors

Thank You for Voting us Among the Best 4 Years in a Row!

5620 SOUTH 72 STREET OMAHA, NE 68127-3974 PHONE: 402-339-3707

Call us about our special program for BBB Accredited Business Members.

402-502-9985 • www.americanpaymentsystems.com

2700 NORTH 27 STREET LINCOLN, NE 68521 PHONE: 402-467-4151 112 EAST 6 STREET KEARNEY, NE 68847 PHONE: 308-234-1015

Spring 2009 B2B Omaha 33

Thanks for voTing BeTTer Business equipmenT

the best

Copier & supply Company in omaha for The fourTh ConseCuTive year

1034 S. 74th Plaza • Omaha, NE 402-390-0122 or 800-523-2120 www.pegasusomaha.com

Call Pegasus Travel for these Exclusive Holland America Cruise Benefits • Mariner Shoreside events • Cruise Host • Membership Reward Redemption

Thanks for Voting us Providing

Quality Services to Omaha and Surrounding Communities

8037 H Street • Omaha, NE 68127 • 402.593.1242

www.cityglasscompany.com

H O S P I TA L I T Y U N I F O R M S A N D A P PA R E L No business tool impacts your company’s image as powerfully as the right apparel.

Quality • Integrity • Service www.tracoinc.com

402-345-7213

34 B2B Omaha spring 2009

3105 Leavenworth • Omaha, NE 68105 402-341-8790 • 800-666-6635 • Fax: 402-341-8895

bidomaha

b2b omaha is offering something brand new to its readers – the opportunity to bid, auction-style, on omaha’s best products and services as voted in b2b omaha’s best of b2b contest. see the winners listed on pages 25-35.

It’s easy and fun. To get started: 1) Register to bid at www.bidomahanow.com. Must have a valid credit card. 2) Bid on as many items as you want. Bids start at 50% of retail value. 3) Check back periodically to see if you have been outbid. 4) High bidders’ credit cards will be charged. 5) High bidders will receive email notification on how to receive product or service within 4 business days.

Thank you for participating in Omaha’s Best of B2B Auctions! $ 250 e V a lu

Get a free subscriPtion Your choice of b2b omaha or omaha Magazine when you register to bid at www.bidomahanow.com

Try our new 14-Passenger Cadillac escalade limo. Perfect for bachelor/ bachelorette parties, quinceaneras etc. Sun - Fri only. Subject to availability. not valid for special events. exp: Oct. 30

402-934-5466 1-866-762-6885 www.viplimo.com

enter to win

a night on the town includes limo and Dinner for 2!

$ 1400

$ 500 ue

Val

use this $500 gift certificate for our new 24 passenger Mammoth white Stretch Ford F-650. Perfect for sporting events or a night out on the town. Sun - Fri only. Subject to availability. not valid for special events. exp: Oct. 30

402-934-5466 1-866-762-6885 www.viplimo.com 36 B2B Omaha spring 2009

also

a lu e

Promote your business with this slim credit card design 1.0 Gb uSb flash drive. we can even upload a file of your choice to each uSb drive. includes 90 units with your 1-color logo, setup charge and ground freight. 402-661-7900 omaha, ne www.bergmanincentives.com

$ 250 e V a lu

use this $250 gift certificate for our excursion limousine. holds up to 24 passengers. Perfect for weddings, birthdays and more! Sun - Fri only. Subject to availability. not valid for special events. exp: Oct. 30

402-934-5466 1-866-762-6885 www.viplimo.com

$ 5 , 9 6u e l Va

raCe by haworth gives you a comprehensive, easily managed solution to worker need problems, while also providing power, data and telecommunications cabling as needed. This former showroom sample is fully loaded and includes: overhead storage, 2 filing cabinets, task lighting, Jump Stuff accessories. Visit the all Makes showroom at 25th & Farnam to see this product.

bidomaha

Cocktail party for 25 guests

Printing, mailing, address list and postage on 1,500 - 8 1/2 x 5 1/2, 1 color, 2 sided postcards on colored paper, going out at presorted standard postage.

$ 753 Valu

14734 Grover Street omaha, ne 68144 www.omahamail.net 402-758-0671

$ 4 , 3 0u e l Va

$750

V a lu

hors d’oeuvres for 25 Guests Full Premium bar Service for 25 Guests Service Personnel included bartender included

$1250 Value

excludes rental items. not valid on Saturdays, Sundays, holidays or Month of December. (need to call for availability). expires november 2010.

5520 Miller avenue ralston, ne 68127 www.abrahamcatering.com 402-331-6610

Flowers For a Year, a corporate account will be started to the winner of the auction with a $750 credit to start the account. 5414 South 36th Street omaha, ne 68107 TaylorsFlowers24hours.com

$ 500 e V a lu

17410 Storage rd. Suite a omaha, ne www.bestbuysigns.net

$ 3600

V a lu

PreMiSe by haworth provides options to merge the practical and the pleasing. This free standing office cubicle is a former showroom sample and is fully loaded including: overhead storage, task lighting, keyboard tray, 2 filing cabinets, storage cabinet and lateral file.

use this gift certificate for our hummer limo.holds up to 18 passengers. Perfect for bachelor/bachelorette parties, quinceaneras and anniversaries. Sun - Fri only. Subject to availability. not valid for special events. exp: Oct. 30

402-934-5466 1-866-762-6885 www.viplimo.com

Visit the all Makes showroom at 25th & Farnam to see this product.

Make your best impression with this aluminum retractable ballpoint pen. Features a Swiss nib and long-lasting German cartridge. includes 700 pens with your 1-color imprinted logo, setup charge and ground freight.

$ 500 ue Val

Try our limbusine. holds up to 36 passengers. Perfect for casino trips, sporting events & bachelorette parties! Sun - Fri only. Subject to availability.

$ 1400

V a lu

Promote your business with this premium 10’x7’ Trade Show Display complete with carrying case and display lights. also includes custom art time and printing.

$ 750 e V a lu

Cater business luncheon for 20 people to your office. Please allow 48 hours notice.

not valid for special events. exp: Oct. 30

402-934-5466 1-866-762-6885 www.viplimo.com

402-661-7900 omaha, ne www.bergmanincentives.com

1101 Jackson St omaha, ne 68102 (402) 344-3200 spring 2009 B2B Omaha 37

feature

Story by Sandy Lemke • Photo by minorwhitestudios.com

Lisa Pelto, of Concierge Marketing, and Tom Becka (inset) have advice for would-be authors.

Self-Publishing

The Emphasis is on “Self”

Have

an idea for your own book? Fancy yourself the next bestselling author? Keep in mind, publishing a book is more than writing. What’s more, publishing is often confused with printing. Much is involved in publishing, before and after the actual book printing. Local publishing executive Lisa Pelto of Concierge Marketing has advice for would-be authors. “A book can take years to write. Once the decision to enter the publishing process is made, the author should expect another six months to a year prior to actual printing to build an audience, produce a high-quality book, get distribution in place and line up advance publicity. National magazines require four to six months advance preview in order to review a book. Most published authors will say that the writing was the easy part of publishing. Just because you can get a book done in a month, doesn’t mean it’s a good idea to do so.” Tom Becka, who wrote “There’s No Business Without the Show!” (Orpheum Brothers Press, $21.95, www.TomBecka.com), said of 38 B2B Omaha Spring 2009

his publishing venture, “I’ll admit I was a little naive when I started this project. There is a lot more work to writing and publishing a book than I imagined.” Becka’s book presents the parallels between salesmanship and show business, and how salespeople can use showmanship to set themselves apart. Becka uses celebrity quotes to illustrate his points. The book flows well and is easy to read. It contains a lot of basic, but solid, sales advice in addition to Becka’s fresh ideas. Pelto added, “The answer in self-publishing is simple: the author. The author’s decisions along the publishing path can set them apart – they can stand alongside books that have huge budgets from major publishing houses, or they can languish in the shadows with other books that have not been professionally edited or produced and don’t have an identifiable audience or any marketing. The author’s diligence in producing a high-quality book and then marketing it properly is what makes a self-published title successful.” Tom Becka is pleased he wrote his book, and is working on a second. “When I wrote the book, I had no idea what was in store for

the economy. But now I think the message is more relevant than ever. The competition out there right now is very tough. (see below). To win you’ve got to stand out and be noticed. You’ve got to have the old showbiz attitude of “The Show Must Go On.” You’ve got to learn how to deal with rejection. Something every entertainer has to deal with if they want to succeed.” The hard work is paying off for Becka. “One of my biggest joys with this book is when someone comes up to me and thanks me for writing the book. When they tell me that it helped them make a sale or deal with an issue. I love doing my speeches and workshops and motivating people to tackle the challenges we all are facing now. When a business hires me a second time to speak to a different group of salespeople, and buys books for the entire staff, I know that my message is striking the right chord.” How are sales in this tough market? Said Becka, “Book sales are good and it’s very rewarding to see something that was

no more than a vague concept a few years ago turn into a viable, valuable product. I recommend the process to everyone. Well... maybe not everyone... but if you’ve always wanted to be an author. Do it. It’s a great experience.” Other Omaha authors’ offerings: Van Deeb’s Selling From the Heart (One Way Press, $14.95 www.sellingfromtheheart. com) is a quick read peppered with Deeb’s motivational quotes such as: “Stay away from negative influences,” and “Find a way to love your job and it won’t seem like work.” Those who know Deeb or who have heard him speak will see his magnetic personality shine through in his writing style. Selling From the Heart is full of concrete selling that can be put to use immediately. Avalanche (Kaplan Press, by Steve Sanduski and Ron Carson, $16.95 http://avalanchebook.com) is a surprisingly exciting story – unlike the other books described here, it’s a parable. Steve Sanduski and Ron Carson have crafted a gem of a book

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about a fortysomething executive faced with several personal and professional challenges. Avalanche is effectively motivating and leaves a call to action at the end, making it one you’ll feel good about recommending to others. Self Marketing Power: Branding Yourself as a Business of One by Jeff Beals (Keynote Publishing, $19.95, www.selfmarketingpower. com )is a comprehensive book explaining a system of remaking oneself into a “business of one.” This book is appropriate for anyone looking to make their career mark, whatever that career may be. It contains advice on seeking opportunities, networking, goal setting, attitude, professionalism, even interviewing techniques. Soul Eruption ($12.95, www.catricejacksonspeaks.com/souleruption) by Catrice Jackson is a book designed to take the reader on a journey of self-inventory and “an amazing journey of self-discovery.” Jackson, an Author, Speaker and Trainer, offers advice on facing fears, forgiveness and empowerment.

SELLING YOUR BUSINESS ? Here’s what it takes… · An individual who has built a business from the ground up, worked 20 years building his business and sold it for a bunch

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Grout Res-Q solves the most common maintenance problem tile owners share...dirty grout. This process has been used in grout cleaning and restoration for over a decade now with fantastic results. Our grout stain/sealer has been used in auto showrooms, hospitals, hotels, food establishments, commercial restrooms, and residences from California to Florida since 1993. It has proven to be the solution to grout maintenance problems and is even endorsed by three national grout manufacturers. Our restoration process makes grout completely uniform in color, just like when it was new. The protection our stain/ sealer provides is far superior to that of clear penetrating or impregnating sealers. Dirt and spills are easily cleaned from the grout surface with regular maintenance. Grout can be restored to its original color or changed to match any color. In fact, we have over 400 shades and match every grout color.

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GET THE MONEY YOU DESERVE ! Spring 2009 B2B Omaha 39

WO M E N ’ S

H E A LT H

CA R E

Methodist Health System

Making women’s health care a priority into the details and amenities that make a hospital Throughout Methodist Health System—Methodist experience more pleasant,” Korth said. Hospital, Methodist Physicians Clinic and Jennie Full-size rooms were constructed at Methodist Edmundson Hospital—attention is being paid to replicating the same floor plans, requisite equipment wellness for women in many different ways. One of and décor as the patient rooms in the new hospital. the most palpable examples of this initiative is the Doctors, nurses, staff and patients were then invited construction of an entire hospital and campus to tour the rooms and provide feedback on feasibility, dedicated expressly to women’s care. ergonomics, comfort level—anything and everything Building is currently under way at 192nd & that might affect patient care. Their responses are West Dodge Road for Methodist Women’s Hospital, helping to shape the hospital stays of future patients the first hospital of its kind in the region. The 74 because a positive obstetric and gynecologic experience will often result physicians and three nurse in a positive outcome. midwives, who currently All patient rooms in practice at Methodist the Methodist Women’s Hospital, are already slated Hospital will be private, to move to the new facility. with necessary equipment Heading up the new hospital and apparatus on-hand, is the energetic and highly but out-of-sight. Some focused chief operating rooms, such as those officer, Susan K. Korth, Ph.D. reserved for high-risk The new COO’s Rendering of the new Methodist Women’s Hospital at 192nd & West Dodge Road pregnancy patients, will professional and academic feature accommodations closely resembling studio credentials make her uniquely qualified for the job, apartments. but it is her creative and well-reasoned approach to this A Level III Neonatal Intensive Care Unit (NICU) undertaking that is most compelling. will help alleviate the metropolitan area’s shortage “I want to go beyond the confines of ‘what’s been of beds for at-risk babies. In addition to maternity done’ and make ‘what can be’ something tangible,” services, the new women’s hospital will provide a full Korth said. range of gynecological services for women of all ages. The goal of the Methodist Women’s Hospital is to The new hospital will offer both men and women a provide excellence in personalized, family-centered host of outpatient diagnostics, while the 84th Street care through education and creative practice. Korth campus will continue to provide the core major services and her team intend to deliver on that goal. They’ve of cardiac and cancer care. Many green spaces have been planned for the campus, including a rooftop living garden. The garden will feature easy access for hospital beds, providing patients on mandatory bed rest a much-needed change of venue. Dr. Korth and her staff are working tirelessly to implement innovations that will benefit patients and personnel alike. They join colleagues throughout begun by looking at every aspect of care in the new the system in championing wellness for women facility through the eyes of the patient. and making Methodist Health System the leader in “Hospital visits and stays can be stressful for everyone women’s health. in the family, so we’ve put a great deal of thought

“I want to go beyond the confines of ‘what’s been done’ and make ‘what can be’ something tangible.”

40 B2B Omaha Spring 2009

Chief Operating Officer of the new Methodist Women’s Hospital

About Susan K. Korth Susan K. Korth has over 20 years of clinical and medical management experience, including five years at Methodist Hospital as a clinical supervisor in high-risk OB/GYN. Korth earned a bachelor’s degree in Health Administration from the College of St. Francis, a bachelor’s in nursing from the College of St. Mary, a master’s degree in Public Health Administration from the University of Minnesota and a doctorate in Health Care Administration from Pacific Western University. She joined Methodist from Accenture, a global management consulting, technology services and outsourcing company, where she worked in quality improvement. “I’ve been looking forward to a challenge like this since I began working in women’s health care. It’s a privilege to work with such an inspiring team.”

st o r y b y J o n a t h a n w e l s h

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WorldWide Trekking

Trekker Mike Johnson, on the road to self-discovery.

hese days, considering the doom and gloom predictions many economists have laid bare for 2009 and conceivably beyond, we all have to be more deliberate with our discretionary dollars. As small businesses and corporations heave the budget axe, consumers are retrenching. But even in hard times — perhaps especially in hard times — we have to take time to get away from it all. This is why Mike Johnson, owner of WorldWide Trekking, believes that his company will succeed, notwithstanding the current economic climate. WorldWide Trekking is Omaha’s first outdoor adventure travel company, but Johnson, an astute entrepreneur with a face tinged by frequent exposure to high altitudes, has no shortage of trekking experience. Born and raised in Omaha, Johnson grew up in a home that respected the call of the wild: hunting, fishing and the outdoors figured prominently in his life as a youngster. As he grew older, this lifestyle evolved into a passion for travel and adventure trekking. In 1991, Johnson completed the Rainier Mountaineering Inc. mountaineering seminar under Ed Viesturs, America’s foremost alpinist. He has since organized and led over 61 adventure trips in countries like Peru, Canada, Mexico, France and Ireland. “Adventure trekking is about self-discovery. It’s a big world out there, you have to get out and see it,” said Johnson. Spring 2009 B2B Omaha 41

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All of WorldWide Trekking’s excursions are planned well in advance and fully supported. Depending on the adventure, clients will stay in tents, huts, yurts, cottages, or mountain lodges. And the guides typically double as chefs, providing three hearty meals a day. Client comfort is the mainstay of WorldWide Trekking, but Johnson believes that the company’s true value is intangible. “At WorldWide Trekking, we offer people the chance to experience a journey and grow as a person,” said Johnson. Peggy Dunn, a 43-year-old single professional and former VP of a credit card processing company, recently embarked on a journey to Peru with WorldWide Trekking. Because she was able to travel as an adventurer and not merely a tourist, Dunn’s journey prompted a change in her life perspective. “This experience helped reinforce that material things and/or a job title are not at all what define me,” said Dunn, “nor are they what fill my life in a meaningful way.” Virginia Collins, an organizational psychologist, has taken trips to Peru, Colorado and Wyoming with WorldWide Trekking, commenting that, “Each trip gives me a sense of personal achievement and a sense of awe from being exposed to parts of the world that few people experience.” Both Dunn and Collins plan to embark on future adventures with Johnson in spite of the economy. They have faith in his ability to put together trips in the most affordable way possible. According to many forecasts, very few countries will escape the force of the current economic tsunami, but Johnson wants to use this to his advantage. He’s planning a trip to Iceland this summer, where the purchasing power of the dollar has risen due to bank failures and Iceland’s devalued currency. As the saying goes, “out of chaos rings opportunity.” But, Johnson believes that there are some things you just can’t put a price tag on, like getting away from it all, good friends, and taking time to reflect on life. And he’s confident that this, in essence, is what will sustain his company well into the future.

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Moral Courage All The Way Around

business ethics b y B e v e r ly J . k r a c h e r , P h . D.

Economic uncertainty creates fear and loathing — in more places than Las Vegas

veryone I know is at least a little bit scared. We don’t know whose industry will be the next one to fail, or whether the company for which we work will have enough accounts at the end of the month to keep us on the payroll. On the other hand, there are people I don’t know who seem to be making out very, very well. (I obviously hang in the wrong circles.) This is where the loathing comes in. The typical United States citizen is disgusted with the stories of Wall Street CEOs who take the salaries and bonuses “for which they are entitled by contract” — especially because the money now comes from taxpayers, and the typical taxpayer is in a world of hurt. Notice how this loathing is fueled by our American business values: We are practical. We believe in hard work and efficiency. We have integrity. We believe in personal honor and responsibility. We believe in giving back. We may not recite these values before we go to bed at night, but they are as deeply engrained in us as our love for our parents and apple pie. Well, it doesn’t seem that the Wall Street CEOs who are taking taxpayer money are being especially responsible. Their companies are sinking as we speak. And honorable “captains” go down with their ships, don’t they? They don’t get into the first fully inflated, fully provisioned lifeboat.

44 B2B Omaha Spring 2009

We cannot afford minimal or even average leadership in today’s business world. We need leaders who aim higher. We need moral heroes who take less when they can get more because toughing it out with the rest of the group is the noble thing to do in these circumstances. But listen, folks. We need moral courage among the rank and file, too. We could spend our lives pointing fingers at our leaders and bemoaning the ineptitude and injustice. But to what end? This crisis requires strength and courage from all of us. Epictetus, yes, that most famous of ancient Stoics, says that we must “learn the things we can control and the things we can’t.” We must draw upon our pragmatic natures and problem-solve. We must find the strength to move on. Perhaps our highest form of moral courage is the ability to laugh in the face of fear; to trust when it is easier to distrust; and to remain silent when it is easier to be cynical. Let’s put an end to the fear and loathing. Let’s be moral heroes. Let’s get on with solving the issues that we can control. Let’s have moral courage all the way around. Beverly Kracher, Ph.D. Executive Director, Business Ethics Alliance Associate Professor of Business Ethics & Society College of Business Creighton University

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