Brand manual

BRAND REPRESENTS YOUR SUCCESS

DESIGN AND VISUAL IDENTITY GUIDELINES

Address

Phone & More Info

Online Information

Design Art.Inc Zayona 18, Rubaee St. 529 Baghdad IRAQ

Phone 1: +0123 456 7890 Phone 2: +0123 456 7892

Email 1: info@yourwebsitename.com Email 2: you@yourwebsitename.com

Fax:

Web:

+0123 456 7895

www.yourwebsitename.com

OUR IDENTITY

DESIGN ART graphic and printing design limited (DESIGN ART) is one of Asia leading graphic design, printing and graphic companies and the largest

Page - 2

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Cras accumsan libero urna, sed malesuada ligula faucibus quis. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. In ornare ex est, eget cursus tellus eleifend at. Vestibulum sapien leo, sodales eget porta vitae, imperdiet a orci. Praesent molestie nulla sodales mauris auctor, vitae ultrices erat consequat. Vivamus tristique quam at justo porttitor vehicula. Mauris vel interdum libero. Donec condimentum eros a urna commodo commodo. Integer dui lectus, malesuada non bibendum vitae, venenatis vulputate purus.

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Curabitur rhoncus tortor eu nunc vehicula laoreet.

Integer elementum, magna a efficitur aliquet, dolor quam fringilla ante, id condimentum diam nibh in purus.

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DESIGNART BRAND MANUAL

CONTENTS BRAND GUIDLINES

BRAND TYPOGRAPHY

Brand Philosophy

...................

4

Font Usage

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22

Brand Values

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5

Secondary Documents

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25

Brand Elements

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6

Construction

...................

7

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28

CORPORATE SIGNAGE Office Signage

IDENTITY CLEARSPACE: Safe/Exclusion Zone

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8

VISUAL PROPERTIES

Typography

...................

9

Print Grids

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32

Colour Palette

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10

Layout Formats

...................

33

Brand Dos/Don’ts

...................

12

Placement on Colour Backgrounds

...................

14

Placement on Shades of Black

...................

16

Visiting Cards - Domestic and International

...................

18

Letterhead & Envelope Access Card & E-Mail

...................

20

STATIONERY STYLES

DESIGNART BRAND MANUAL

“

“

OUR CORPORATE MISSION AND POSITIONING, AS WELL AS OUR BRAND PLATFORM, REFLECTS THE DESIGN HERITAGE. Page - 3

BRAND PHILOSOPHY 1 2 3 4 Page - 4

DESIGN ART produce designs that get their clients’ messages across with high visual impact. They work on a huge variety of products, including websites, packaging, books and magazines, corporate identity (to give organisations a visual ‘brand’), advertising, exhibitions and displays, and computer games.

Most graphic design work is now done on computer using specialised industry-standard graphics and multimedia software packages. Graphic designers have to work closely with other colleagues involved in projects, such as copywriters, photographers and sales staff. They may also work directly with clients.

DESIGN ART usually work 6 days a week, Monday to Friday. Extra hours are common, especially to meet critical project deadlines. Part-time work may be possible. The work is usually done in an open-plan design studio. It involves sitting and working at a computer for long periods.

There are nearly 40,000 businesses working in graphic design, ranging from major agencies to sole freelancers. The design sector is growing, but competition for vacancies can still be keen. Gaining early experience and building a portfolio of work is an advantage. Some graphic designers create websites to show off their work.

DESIGNART BRAND MANUAL

BRAND VALUES Brand personality to support our position as an creative design inventor and our visual style must also evolve. We must be seen as passionate challengers of convention, compelled to perfect our each and all item. And, at the same time, we must maintain our role as a unique collaborator. We must maintain these characteristics at every point with our customers, consistently.

The brand personality describes the manner of the Optimus brand that we want to communicate, in both the things we say and also in the interactions we have with customers and other key clients.

RESPECT

SHARING

Be respectful and courteous towards others - even if you don’t necessarily like a particular person.

Sharing and communication will be your most powerful tool in a high action organization such as this.

GENEROSITY

SUPPORT

Offer to help others if there’s anything you might be able to do to assist them and make their job easier.

Helping others when they are in need will be a cause of pride in the organization.

COMPASSION

LOYALTY

Act with compassion in all social situations at the workplace be it helping out or working together.

Being loyal to your organization and superiors will only act as a stepping stone to corporate success.

TOLERANCE Make sure you are sensitive to the rules of the organization and the needs of your coworkers.

DESIGNART BRAND MANUAL

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BRAND ELEMENTS LOGO Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse non arcu vulputate, imperdiet augue et, rhoncus arcu. Mauris aliquet ex ligula, at vehicula lectus pretium in. Aliquam gravida aliquam ornare. Cras accumsan libero urna, sed malesuada ligula faucibus quis. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculu

Lorem ipsum dolor sit amet,

Lorem ipsum dolor sit amet,

TYPEFACE Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse non arcu vulputate, imperdiet augue et, rhoncus arcu. Mauris aliquet ex ligula, at vehicula lectus pretium in. Aliquam gravida aliquam ornare. Cras accumsan libero urna, sed malesuada ligula faucibus quis. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculu

TAGLINE Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse non arcu vulputate, imperdiet augue et, rhoncus arcu. Mauris aliquet ex ligula, at vehicula lectus pretium in. Aliquam gravida aliquam ornare. Cras accumsan libero urna, sed malesuada ligula faucibus quis. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculu Page - 6

DESIGNART BRAND MANUAL

CONSTRUCTION ‘DESIGN ART’ and logo should always be used in conjunction with each other.

The height of the ‘DESIGN ART’ unit (x-height) is the basic measure for all sizes and proportions.

It is separated from the ‘D’ symbol by a distance of 1/2x.

X

1.5X

1/2X 1/3X

1/3X 1/2X

2X DESIGNART BRAND MANUAL

Page - 7

IDENTITY CLEARSPACE: SAFE/EXCLUSION ZONE The dotted line (grey patch) around the logo indicates the minimum exclusion zone into which nothing should intrude.

This zone, which measures twice as much as the height of the x on all sides (that is 2x), has been designed to ensure that the logo never appears cluttered by other graphics.

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2X

2X

X

X

X

X

2X

2X

DESIGNART BRAND MANUAL

TYPOGRAPHY Optimus brand have selected LATO as our primary corporate font; which allows us for representing our brand messages from the enthusiastic to the practical understanding & reinforce personality.

SPECIAL TYPE

BOLD TYPE

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z

! “ § $ % & / ( ) = ? ` ; : ¡

“

¶

¢

[

]

|

{

}

≠

¿

‘

« ∑ € ® † Ω ¨ ⁄ ø π • ± ‘

REGULAR TYPE

Designer of LATO FONTS: Lukasz Dziedzic

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z

A handmade logo which is a graphic element and not the typeface.

æ œ @ ∆ º ª © ƒ ∂ ‚ å ¥ ≈ ç

DESIGNART BRAND MANUAL

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COLOUR PALETTE

100%

80%

60%

40%

20%

Blue C=75 M=24 Y=0 K=0 R=26 G=155 B=215 HEX #159DDB Green C=48 M=5 Y=100 K=0 R=148 G=192 B=61 HEX #93C01F Green C=26 M=19 Y=20 K=0 R=189 G=191 B=191 HEX #BDBDBD Page - 10

DESIGNART BRAND MANUAL

100%

80%

60%

40%

20%

Blue C=61 M=52 Y=49 K=20 R=80 G=79 B=85 HEX #636567 Green C=51 M=44 Y=40 K=6 R=80 G=79 B=85 HEX #828186 Green C=26 M=19 Y=20 K=0 R=189 G=191 B=191 HEX #BDBDBD DESIGNART BRAND MANUAL

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BRAND DO’S / DON’TS

Don’t change the size & relation of logo symbol & type

This is the perfect size & relation of logo symbol & type

Don’t add any effects like shadow, gradient and more

Don’t place the logo having insufficient level of contrast

Don’t compress the logo symbol and logo type

Don’t stretch the logo symbol and logo type

Don’t change the color of the logo symbol & type

Don’t place the logo over busy photographs

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DESIGNART BRAND MANUAL

Don’t use the logo in outline

Tagline unit missing

DESIGNART BRAND MANUAL

Use the white color logo with colored background

Company name unit missing

Don’t use as watermark/faded colours

Don’t mix/add colours

It is advised to utilize the logo in its entire form, in case of space constraints where the “positioning line – DESIGNART - The World is My Family” cannot be utilized, the below mentioned alternate logo unit pattern should be observed:

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PLACEMENT ON COLOUR BACKGROUNDS

White Background

Light-Tones

Black Background

Never use the logo on red background since it carries the bindu in red which won’t be visible

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Same Colour

Dark-Tones

DESIGNART BRAND MANUAL

Don’t

Don’t

Correct

Correct

Don’t

Don’t

Correct

Correct

DESIGNART BRAND MANUAL

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PLACEMENT ON SHADES OF BLACK

Page - 16

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

DESIGNART BRAND MANUAL

DESIGNART BRAND MANUAL

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STATIONERY STYLES VISITING CARD | DOMESTIC FRONT SIDE

The Corporate Brand aims at establishing a consistent brand look and feel across all the communication touchpoints.

The same applies for our Corporate Stationary, which plays an important role in portraying our company’s image for external audiences. Hence it is extremely crucial for us to ensure that strict processes are followed while printing the same.

John Doe Dirctor

+123-456-7890 +123-456-7890 info@yourwebsitename.com www.yourwebsitename.com HA31 75LA, Alanees St.8, Zayona, Iraq

BACK SIDE

www.yourwebsitename.com

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DESIGNART BRAND MANUAL

STATIONERY STYLES VISITING CARD | INTERNATIONAL FRONT SIDE

The administration team at the registered office is responsible to centrally monitor and facilitate the creatives designed and approved by the corporate brand team, for all the offices, including international locations.

The new creatives for the corporate stationary elements are listed below. No other previous designs or creatives should be utilized w.e.f.: 01/07/2018

John Doe Dirctor

+123-456-7890 +123-456-7890 info@yourwebsitename.com www.yourwebsitename.com HA31 75LA, Alanees St.8, Zayona, Iraq

BACK SIDE

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DESIGNART BRAND MANUAL

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STATIONERY STYLES LETTERHEAD | ENVELOPE 1/4X

1/4X

X

X

1/2X

+123-456-7890+123-456-7890 info@yourwebsitename.com www.yourwebsitename.com HA31 75LA, Alanees St.8, Zayona, Iraq

1/2X

6X ENVELOPE

6X

3X +123-456-7890 +123-456-7890 info@yourwebsitename.com www.yourwebsitename.com HA31 75LA, Alanees St.8, Zayona, Iraq

1/2X LETTERHEAD

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DESIGNART BRAND MANUAL

FINANCE DEPARTMENT

STATIONERY STYLES ACCESS CARD | EMAIL SIGNATURE John Doe Dirctor +123-456-7890

John Doe Dirctor

+123-456-7890 info@yourwebsitename.com www.yourwebsitename.com

DEGREE C ISSSUE DATE: 29 SEP 19 EXPIRE DATE: 26 FEB 22

HA31 75LA, Alanees St.8, Zayona, Iraq Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse non arcu vulputate, imperdiet augue et, rhoncus arcu. Mauris aliquet ex ligula, at vehicula lectus pretium in. Aliquam gravida aliquam ornare.

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Suspendisse non arcu vulpu

ACCESS CARD

EMAIL SIGNATURE

DESIGNART BRAND MANUAL

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CORPORATE TYPE The primary brand font is LATO and should be used consistently across applications.

In cases where the application is dependant on the user’s system or online then, Trebuchet, a Windows default font must be used.

CORPORATE FONT

CORPORATE TYPEFACE Lato Bold | 3031 Glyphs

Lato Light | 3031 Glyphs

Lato Light Italic | 3031 Glyphs

ABCDEFGH abcdefghijkl 123456789

ABCDEFGH abcdefghijkl 123456789

ABCDEFGH abcdefghijkl 123456789

Lato Black | 3031 Glyphs

Lato HeavyItalic | 3031 Glyphs

ABCDEFGH abcdefghijkl 123456789

ABCDEFGH abcdefghijkl 123456789

ONLINE COMMUNICATION

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Sansation Bold | 543 Glyphs

Sansation Regular | 543 Glyphs

Sansation Italic | 536 Glyphs

ABCDEFGH abcdefghijkl 123456789

ABCDEFGH abcdefghijkl 123456789

ABCDEFGH abcdefghijkl 123456789

DESIGNART BRAND MANUAL

STATIONERY STYLES A4 PUBLICATION Type needs to be clear and legible.

The typography should reinforce the brand message.

The chosen faces are strong letter forms that allow light or white areas to breath. Show lightness of touch in your use of type. Do not centre align headings and avoid setting them in italics.

The following sizes have been mentioned for an A4 size design.

The header can vary as per layout requirments.

TYPE MUST CATCH YOUR ATTENTION !

HEADLINES: Lato Bold | 3031 Glyphs

SUBHEADS: Lato Light | 3031 Glyphs 10.5, 11.5 pt leading BODYCOPY: Lato Light | 3031 Glyphs 10.5, 11.5 pt leading

BULLETS: Lato Light | 3031 Glyphs

Typography:

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Mauris aliquet ex ligula, at vehicula lectus pretium in.

Aliquam gravida.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse non arcu vulputate, imperdiet augue et, rhoncus arcu.

Mauris aliquet ex ligula, at vehicula lectus pretium in.

Aliquam gravida.

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+123-456-7890 +123-456-7890 info@yourwebsitename.com www.yourwebsitename.com HA31 75LA, Alanees St.8, Zayona, Iraq

DESIGNART BRAND MANUAL

Page - 23

FONT USAGE

PUBLICATION SMALLER THAN A4

DON’T Do not use these alignments for body text

HEADLINES: Lato Bold | 3031 Glyphs

Force justified Type needs to be clear and legible. The typography should reinforce the brand message

SUBHEADS: Lato Light | 3031 Glyphs 10.5, 11.5 pt leading

Centered Type needs to be clear and legible. The typography should reinforce the brand message.

Do not use these alignments for header Centered Elements Of Brand Identity Italics Elements Of Brand Identity Page - 24

BODYCOPY: Lato Light | 3031 Glyphs 10.5, 11.5 pt leading

BULLETS: Lato Light | 3031 Glyphs

TYPE MUST CATCH YOUR ATTENTION !

Typography:

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Mauris aliquet ex ligula, at vehicula lectus pretium in.

Aliquam gravida.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse non arcu vulputate, imperdiet augue et, rhoncus arcu.

Mauris aliquet ex ligula, at vehicula lectus pretium in.

Aliquam gravida.

• Lorem ipsum dolor sit • Lorem ipsum dolor sit • Lorem ipsum dolor sit • Lorem ipsum dolor sit • Lorem ipsum dolor sit

+123-456-7890 +123-456-7890 info@yourwebsitename.com www.yourwebsitename.com HA31 75LA, Alanees St.8, Zayona, Iraq

DESIGNART BRAND MANUAL

SECONDARY DOCUMENTS CASH MEMO

INVOICE

DESIGN ART COMPANY HA31 75LA, Alanees St.8, Zayona, Iraq +123-456-7890 +123-456-7890

CASH MEMO | INVOICE

+123-456-7890 info@yourwebsitename.com

DESIGN ART COMPANY HA31 75LA, Alanees St.8, Zayona, Iraq +123-456-7890 +123-456-7890

+123-456-7890 info@yourwebsitename.com

www.yourwebsitename.com

DESIGNART BRAND MANUAL

Page - 25

SECONDARY DOCUMENTS SALES RECIEPT

SALES RECIEPT | MESSAGE SLIP MESSAGE SLIP

+123-456-7890 +123-456-7890 +123-456-7890 info@yourwebsitename.com DESIGN ART COMPANY HA31 75LA, Alanees St.8, Zayona, Iraq +123-456-7890 +123-456-7890

Page - 26

+123-456-7890 info@yourwebsitename.com

DESIGNART BRAND MANUAL

DESIGNART BRAND MANUAL

Page - 27

OFFICE SIGNAGE LOGO SIGNAGE ON DIFFERENT MATERIALS The logo can be etched on glass and metal and .... etc surfaces for applications like signage, souvernirs, trophies etc. Frosted vinyl can also be used for achieving an etched effect on glass.

Page - 28

DESIGNART BRAND MANUAL

DESIGNART BRAND MANUAL

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VISUAL PROPERTIES

Page - 30

DESIGNART BRAND MANUAL

PRINT GRIDS A4 FORMATS

UNCONVENTIONAL FORMATS

Creating a consistent grid gives structure and flexibility to our printed communications. Grids are the foundation of all great print design.

The grid has been created with a six columns which is flexible because you can scale it up and down on the page and structured so it will fit exactly.

The grid has been developed to provide the support mechanism for a wide variety of designs and page layouts.

DESIGNART BRAND MANUAL

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LAYOUT FORMATS HEADER (font size or type according to desing

ADVERTISEMENTS PRINT | HOARDINGS

LOGO

HEADER (font size or type according to desing

LOGO

SPONSOR LOGOS

SPONSOR LOGOS

Border width variable as per design

Page - 32

DESIGNART BRAND MANUAL

LAYOUT FORMATS

NEWSLETTER

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Quid maximus ut aliquiasped

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FREIGHT SOLUTIONS N E W S L E T T E R

LOGISTIC WORLD ISSUE NO. 56, AGUST 2018

Looking for Investors?

Search worldwide with us

8

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WORLDWIDE THEORY Quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna.

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Logistics Idaeas

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DESIGNART BRAND MANUAL

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Page - 33

LAYOUT FORMATS

CORPORATE WEBSITE

HOME

ABOUT US

PRODUCTS

CONTACT US

Page - 34

DESIGNART BRAND MANUAL

ANNUAL REPORT

CHAIRMAN’S LETTER TO THE SHAREHOLDERS Quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna.

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Quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat

2019 - 2020 ANNUAL REPORT ANNUAL REPORT TEMPLATE

DESIGNART BRAND MANUAL

$10M

83%

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ANNUAL REPORT 2019

LAYOUT FORMATS

Page - 35

BRAND REPRESENTS YOUR SUCCESS

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