Ad m i s s i on a nd E nr o l l m e nt Ser v i c e s Bu i l di ng — OP E N I NG 2012
New Welcoming Experience at SCU A
First
Impressions Mean a Lot
Imagine walking on to a college campus that seamlessly blends the heritage of California’s oldest university, the entrepreneurial and innovative drive of Silicon Valley, the values of a Jesuit education, and the welcoming embrace of a close-knit academic community. Now picture the experience of prospective students and their families today at SCU. They park their cars on one side of a large, unfamiliar university and struggle to find their way across campus only to arrive at an old, cramped, and unwelcoming building that speaks to the college’s past rather than its future. Santa Clara University offers a world-class education,
A Bold New Welcome to Santa Clara University
an unparalleled location, and a safe and supportive
Santa Clara’s mission campus hosts a diverse student
environment. As a high-achieving high school student
body receiving a comprehensive, values-based Jesuit education infused with the energy of our Silicon Valley
with opportunities to attend the nation’s best colleges,
home. As our admission application rates continue to
however, what impression would you take away from
reach new heights and the quality of these c andidates
this experience?
rises to levels comparable to the finest colleges and universities in the country, we seek to elevate the q uality of hospitality extended to prospective students while
Think first impressions aren’t important? Studies show that a prospective student’s college choice is most influenced by their campus visit. First impressions mean a lot.
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accommodating present students with convenient
centralized services. The new Admission and Enrollment
The new Admission and Enrollment Services Building
Services Building accomplishes both of these goals,
will represent a unique blending of heritage and vision
presenting a 21st century welcome to current and future
of the future. A green-certified structure, it will p hysically
members of the SCU family.
complement the historic Mission Santa Clara at the
A remarkable facility will soon rise on Palm Drive from the innovative imaginations of some of today’s leading architects, educators, and engineers. The new s tructure will serve as the gateway for welcoming tens of thousands of visitors and prospects annually. This new
opposite end of Palm Drive while incorporating the most up-to-date technological features from the surrounding Silicon Valley. It will engage visitors with technologyinfused exhibits that illustrate our Jesuit mission as well as reflect the dynamic region served by the University.
University hub will also be the intersection of current
Most important, the new facility will showcase a true
students and the administrative services they will most
vision of the Santa Clara experience today and offer a
need, and between the University and our neighbors in
remarkable way for prospective students to literally see
the Silicon Valley.
themselves as Broncos.
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Why Now? For more than 150 years, Santa Clara University has offered a quality Jesuitbased education on one of California’s most beautiful college campuses. In recent years this campus has been transformed through a building program that increasingly provides students the very best in classrooms, laboratories, residence halls, and athletic fields. As the last piece in the 10-year Master Plan of 2001, the Admission and Enrollment Services Building will address the vision of Santa Clara University meeting the needs of 21st century students and our Silicon Valley home. The facility will complement the new and refurbished buildings most vital to our students such as the University Villas and Graham residence halls; the Locatelli Student Activity Center; the Harrington Learning Commons, Sobrato Technology Center, and Orradre Library; Stephen Schott Stadium; the Sullivan Aquatic Center; and Lucas Hall, home of the Leavey School of Business. All of these investments have resulted in dramatic changes in the pool of those seeking to enroll. Interest in attending Santa Clara University is booming, both in terms of absolute numbers as well as the achievement levels of p rospective students. For the fifth year in a row, Santa Clara University experienced a record number of applications with more than 13,000 seeking admittance. In just the past two years, applications have grown 30 percent, average SAT scores are up some 30 points, and many applicants now strongly consider SCU alongside Stanford, USC, and UC Berkeley, in
addition to
our traditional peer schools like LMU and USD. Enrollment services for our record crowds of new applicants and their families are currently scattered across several c ampus locations. Admissions and Financial Aid are housed in an 80-year-old former library that is far away from the campus entrance and difficult for visitors to find. Twenty years ago, when SCU processed fewer than 4,000 applications annually, this buildingcould accommodate staff and visitors. The current building can neither hold the large group p resentations common today nor adequately welcome visiting parents and students who must wait outside before campus tours or information sessions begin.
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These tours are crucial to a compelling campus visit leading to enrollment. Our student ambassadors, who lead the tours and are headquartered in the Admissions building, are among our best recruiting allies, proudly showing off their beloved campus and talking about what it is like to be a Bronco. The new building will set the stage properly and serve as a much better starting point for the exploration of our beautiful campus. And that is precisely what the proposed Admission and Enrollment Services Building is designed to do.
It Will
Create a Kind of Mosaic of Santa Clara’s Past and
Present
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Visitors Will
Enter Through a Dramatic 40-Foot Atrium and Have Their Breaths Taken Away
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A Dynamic and Engaging Welcome In designing the Admission and Enrollment Services Building, we have sought to create a welcoming space that tells the SCU story to prospective students and visitors. Positioned centrally along Palm Drive, this beautiful mission-style building will be a new campus landmark from the day it opens. Visitors will enter through a dramatic 40-foot atrium and have their breaths taken away. They will be drawn to an engaging environment showcasing Santa Clara’s mission, programs, and place in the dynamic Silicon Valley region. Interactive kiosks featuring the latest technology will be found throughout this room, each telling a different part of the Santa Clara story. Displays will be designed to appeal to how today’s students process information. Young people respond to different stimuli than their parents, and we must provide new ways to reach them through the technologies they use for study, social life, and play. At the center of this welcoming space will be a unique highly polished metal Sphere— an object soon destined to be a major campus attraction. The Sphere—similar in concept to Chicago’s famous “Bean” in Millennium Park—will reflect photographs and exhibits around the atrium touching on all aspects of the SCU experience including our Jesuit heritage, our long history, the dynamism of our campus and region, and the Bronco spirit. It will, thus, create a kind of mosaic of Santa Clara’s past and present. When prospective students encounter the Sphere, they will be stepping into Santa Clara University’s future—and they will literally see themselves as part of it. The magic of the Sphere will be to graphically and dramatically insert these people directly into the SCU community. Their images will be right there next to scenes of graduation day, athletic triumph, graduation day, and views of campus from 100 years ago.
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All in all, more than 250 people a day will be able to be accommodated. That means tens of thousands of potential students, their parents, and community members will have a chance to see and experience the best of what Santa Clara University has to offer.
An Essential Building for All Students The value of the new Admission and Enrollment Services Building will go far beyond introducing prospects to the University. The facility will play an ongoing role in the life This virtual experience will make it possible for high schoolers and college transfers to envision themselves right at home on campus and as a part of the ongoing legacy that is so central to the Santa Clara University experience. And through the wonders of technology developed here in the Silicon Valley, smartphones will be whipped out of pockets and pictures taken and sent, or posted, to share what could be a pivotal moment in a young person’s life.
of Santa Clara students. From their first day on c ampus through their undergraduate or graduate careers, right up to commencement, they will find themselves accessing this gateway building. Students will be able to check the status of their financial aid, register for classes, and pay their bills. Gathering these services, which are currently spread across campus, in a single, 25,000-foot facility will enable students to efficiently navigate many of their nonacademic tasks in one central location for the first time.
After spending time in the atrium, visitors will be invited to a state-of-the-art presentation room—able to accommodate more than 90 people—for a formal University welcoming and multimedia presentation. They will then head out on campus to begin their tours. Because the atrium is so inviting, and because of the sheer amount of information to be found there, many visitors are apt to return on their way back to their cars for one final look around. What a great way to begin— and end— a day at Santa Clara University. And what a dramatic difference
A First
Impression Happens Only Once
from a campus visit today.
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Conclusion All of the up-to-date technology in a brand new, energy
As important as these facilities are to our students,
efficient welcome center would not mean much if it were
they are of equal importance to our community.
not indicative of the environment that students, faculty,
Some 75 percent of our graduates live and work
and staff experience every day. Yet, at Santa Clara this
within 50 miles of c ampus after graduation. They are
is just what campus life is like. Students live, study,
the teachers, the engineers, the entrepreneurs who
work, and play in state-of-the-art facilities surrounded
help to make the Silicon Valley the global center of
by the physical beauty of California’s oldest college.
technological innovation that it is. Attracting and
A welcoming Admission and Enrollment Services facility will tell our story to thousands of people every year. It will help the University meet and exceed both e nrollment
Santa Clara University’s c ontribution to making sure it stays that way.
and mission goals attracting talented s tudents who
A first impression happens only once. The new
will put their Jesuit education to work after g raduation,
Admission and Enrollment Services Building
bringing creative energy and ethical p ractices to
will ensure a positive first impression that lasts
industry, and building bridges between Silicon Valley
a lifetime.
and the needs of the developing world.
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retaining a gifted and diverse student body is
A Call
to Action Prospective students and parents are
The Admission and Enrollment Services
attracted to Santa Clara University for myriad
Building has been named in honor of
reasons: academic rigor in the arts and
Patricia A. and Stephen C. Schott in
s ciences, b usiness, and e ngineering;
recognition of their generous lead gift. Other
n ationally recognized graduate and
donors may wish to honor loved ones, family,
professional schools; bountiful opportunities for
friends, their employer, or group, with a
corporate and civic engagement in the Silicon
naming opportunity such as one of the below:
Valley; and the permeation of Jesuit values throughout curricular and community activities leading to lives of service and leadership.
• Grand Entry
$2,000,000
• Presentation Room
$1,000,000
• Student Entry Plaza
$250,000
• Student Services Wing
$250,000
critical new facility that is the threshold to the
• Conference Rooms (3)
$50,000 - 250,000
University and also the entryway to one of
• Enrollment Management Office
Please join us by investing in the future of Santa Clara University by supporting this
the most vibrant regions in the world.
• Counseling Rooms (6)
$100,000 $50,000
For Additional Information
Visit www.scu.edu/admissionbuilding or, please contact: The Office of Development 408-554-4400 giving@scu.edu
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SCU A dmission and Enr ollment Services Building
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Santa Clara University 500 El Camino Real Santa Clara, CA 95053 -1400 www.scu.edu
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