First Theme: “Realizing the Potential of Low‐Income Markets: From Pre‐Commercial Pilots to Fully Profitable Business Models” •
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What misconceptions do you see—in companies, amongst investors, in society at large—about low‐income communities and about how BOP business models work? And what do you think is the best way to address such misunderstandings? If a company hears of projects being done in another part of the world, what is the best way they can figure out if that idea is adaptable to their own location? At what venues and through what media is connecting with companies and investors most effective? (Examples: at international, regional or local events? Which publications? Which new media sources? Are books important to you and your peers?) How can companies better promote their successful ventures to serve as models to other companies? What would encourage companies to put some effort into mentoring other companies (not direct competitors)?
Second Theme: “New Partnerships for Development” •
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How can an institution—whether a company, a nonprofit, a public sector agency, an investor, etc.—determine whether another institution will be an effective partner? Are there questions that should be asked, or other kinds of evaluations that are helpful? To what extent is risk appropriate and tolerable to you or your organization? Is it possible to eliminate risk completely? What are the pros and cons of risk in any relationship or venture? Are there partnerships you have observed that seem especially positive? Are there lessons to draw from those partnerships that are applicable to help strengthen others? (Or, are there lessons you have learned about what NOT to do, from observation or personal experience?) What are the best ways governments can enable and support BOP business projects?
Third Theme: “A Preview of the International Conference on Market Solutions for the Base of the Pyramid” • •
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What more would you like to know about Brazil specifically as an environment for BOP business? Brazil is a large country and its low‐income residents live under many kinds of circumstances: urban “favelas,” rural agricultural areas, remote indigenous communities, and more. What are your feelings on whether and how these different populations should be prioritized? How targeted do various strategies need to be in a diverse country like Brazil? What is most important to you to receive at an event like this? Information, inspiration, networking opportunities, etc.? Are there topics you feel do NOT need to be covered at an event like this one? In other words, what does everyone know by now and does not need to be repeated?
Overall questions for reflection and discussion •
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What particular advantages and challenges does the Latin American and Caribbean region have, as compared to other regions with high percentages of low‐income people, in terms of developing and implementing BOP business models? What does your organization need this year to be more effective in matters related to BOP business? Do you need new partners, new investment opportunities, more support from management, a more conducive governmental environment, etc.? BOP business models and other interaction with the private sector are not what the IDB has been historically known for. What challenges and possible advantages does Opportunities for the Majority face in making its work better known?