Media Pack Summer 2014 Please note details within are correct at time of publishing this media pack
Omni Local Ltd Office 3 - C/O Big Yellow Storage Units 1-3 Wyvern Estate - Beverley Way New Malden - KT3 4PH tel. 0203 418 9730 email - sales.omnilocal@gmail.com www.omnilocal.co.uk
About Us Omni Local is a quality FREE local A5 glossy magazine which is published every month and distributed FREE, to up to 20,000 residences in Kingston-Upon-Thames and surrounding areas. We also distribute around 4,000 copies every month to key outlets such as The Tourist Office, Police Station, The Rose Theatre, The Rotunda Centre, hotels, hospitals, doctors and dental surgeries, clubs, bars, restaurants, museums and theatres, libraries, galleries, record stores and car repair outlets. The total readership of Omni Local each month is an estimated average of around 100,000. Our FREE high quality LOCAL magazine offers our readers an interesting, different and useful variety of interests such as the Local Community Person, Local Charities, a selection of puzzles, cooking recipes, Health and Beauty, Care section, Business to Business, Home, DIY and gardening articles, local cinema/film releases and theatre guides. We also run a monthly competition with a cash or valuable prize. On top these interests we have a LOCAL FREE SMS voucher service offering excellent value and exclusive LOCAL discounts and meal deals. For smaller budgets we offer a business card size section for local traders and B2B clients to use our magazine as a convenient and value-for-money platform to find new customers. Because of the variety of the content Omni Local will appeal to every age group of the community. Omni Local is published for the local community, with strong local roots. We offer helpful, professional and friendly service, and with our flexible approach, for both readers and our customers. We connect your business or charity to the LOCAL residents in a fun and interesting way. Our aim is to fit nicely between the free-papers, and the glossy magazines but with more ownership to the readers and better value to our customers who advertise with us. Because of our unique approach our readers won't simply throw a quality publication away until they have their new issue. Why would they?
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Advertising is the fuel of enterprise. - George French (The Independent)
Omni Local Ltd Office 3 - C/O Big Yellow Storage Units 1-3 Wyvern Estate - Beverley Way New Malden - KT3 4PH tel. 0203 418 9730 email - sales.omnilocal@gmail.com www.omnilocal.co.uk
What else do we do?
Please ask for more details.
Leaflet Distribution
Email & Video Email Service
We offer a first class, guaranteed leaflet and flyer distribution service. If you need someone to hand out your flyers in busy town centres or delivering your leaflets and sales material door to door to a targeted area, our service is simply the best.
We offer both video and text emails which include newsletters.
SMS Marketing & Vouchers If you have a promotion, a discount or voucher you would like to offer to potential customers, then we provide a direct SMS messaging and voucher service. You can advertise this promotion in our Magazine and website, or you can print this on your advertising material or promote on your website.
Artwork and Graphic Design We offer graphic design services if you need an advert putting together, or if you feel that your current artwork has not worked for you. We offer professional advice when it comes to design, and offer suggestions of which could give you better results. We can also design any promotional material such as Flyers, Menus, Brochures and Logos.
Pay Per Click (PPC) Pay Per Click is one of the best rate of return of any kind of advertising online. We have taken on clients with budgets as small as just £10.00 per month thought to £10,000. Whatever type of business you have, PPC is well worth some considerable thought.
App Building Service If you are looking for an App, we offer template Apps or bespoke built Apps to suit your needs.
Social Media Marketing Service Social Media is an excellent free marketing tool for your business. However this can be very time consuming. We create, manage and offer advice on all aspects of Social Media at affordable prices.
MyEasyWebsites.co.uk MyEasyWebsites.co.uk is an excellent vital tool for ALL start up businesses. We offer a template website, which you can build yourself and is perfect until you have a bigger budget. Prices start as low as £49.00!
QR You? We offer new and unique cutting edge QR mobile websites. Our unique and bespoke service ensures your services and details are available 24 hours a day using our exclusive Sites and QR technology. Our QR sites work much like most websites, however using a QR code ensures that if someone is interested in what you do, they see your information without getting lost on a Google search.
Big Local APP
Video Services
We supply the first rate, professional photographs you need to support and develop your businesses communications. We offer portraiture, events and PR photography, product and pack shots, and architectural photography.
We offer a full range of Video services. Having video is far better than plain old text. Video is being used is so many ways, and also offers your business so many different benefits.
The Big Local App is a LOCAL App which acts like Google, Yellow Pages and Thomson Directory all wrapped up in an icon on smart phones. The Big Local App is a great way of reaching the local community, and is a great way to offer vouchers to thousands of local residences.
Profession Photography Services
Omni Local Ltd Office 3 - C/O Big Yellow Storage Units 1-3 Wyvern Estate - Beverley Way New Malden - KT3 4PH tel. 0203 418 9730 email - sales.omnilocal@gmail.com www.omnilocal.co.uk
Why Advertise? Firstly, before we point out why you should want to advertise with us, you need to know why you would advertise at all, in these difficult times. Advertising can be its own “science” within building a successful business; but, not advertising, is a mistake that is quite often overlooked. The main reasons why you need to advertise are simple : 1. You need to stay in touch with your customers 2. You need to be consistent and appeal to new and existing customers 3. If you are not advertising, your competitors will. When you can't be found
your competitors will 4. Competition in these times is very fierce; if you are not constantly in people's
minds you will soon be forgotten. Once this happens you will have to start all over again. Hard times always come and go, but when you don't advertise you are easily forgotten or replaced. Keeping up your company profile and image is vital when experiencing the hard times. Presence of your company at all times is a must !! Using a new and unique concept of advertising raises your business profile and will bring you new customers; it will endorse your existing clients, and will result in new business. A two-page spread attracts about 25% more readership that a one-page ad. A half-page ad is about 2/3 as effective as a full page. Readership interest DOES NOT drop off when an ad is rerun several times in the same magazine. In fact it helps boost customer confidence! A full-page full-colour ad attracts about 40% more readers than a black & white full page advertisement. Black & white ads are 20% more effective than ads printed with black and one other colour. For example an ad with black and red ink will generate 20% less readership attention compared to a basic black & white ad. Photographs are more effective than drawings. Photographs and illustrations of product in use are more effective than a still or static photo or illustration of the
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Many a small thing has been made large by the right kind of advertising. - Mark Twain
Omni Local Ltd Office 3 - C/O Big Yellow Storage Units 1-3 Wyvern Estate - Beverley Way New Malden - KT3 4PH tel. 0203 418 9730 email - sales.omnilocal@gmail.com www.omnilocal.co.uk
Why Advertise with Us? There are numerous reasons why Omni Local should be a key player in your company's marketing strategy. To advertise with us its 0.001p!!! - I am sure you can afford less than a penny!!! Our monthly articles cover the following subjects -
Community Section - Local Community Person - New person each month - Local Charity - New Charity each month - Police Advice - New message each month - Local Fund-raises - Local Fund raising projects - History Section - Local History Subjects - Care In The Community Section - Advice for Our Retired Readers
Topic Sections - Home - Various Home Subjects - Gardening - Local Gardening Experts Advice - Health & Beauty - Health and Beauty Tips - Cooking Corner - Seasonal Cooking Dishes - Monthly Feature - Monthly Focus - Learning Section - Learn something new every month - Motoring Section - All your local Motoring news & updates - Places To Go - Highlighting Local Restaurant and Nightlife - The Rose Theatre Listings - Monthly Theatre Listings - Film and Cinema - Monthly Blockbuster and DVD releases - Local Trades - The Best of the Local Trades - DIY - Advice on DIY Jobs around the Home - B2B - Advice from Local Business to Businesses - Property Section - Local Updates from the Local Agents - Puzzles & Competitions - Puzzles for everyone in the Family We appeal to a wide range of the community as we offer puzzles, games and cash prize competitions which will ensure that the whole of the community will focus on the content in Omni Local. Using Omni Local offers an excellent, cost effective, and interesting advertising concept which brings a connection with both the community we all work within, and the local businesses. You don't have to splash out on a huge advertising budget, you can advertise with us for less than 1p per resident. YES THAT'S RIGHT LESS THAN A PENNY. On top of the free magazine we also offer advertising space on our website which is free should you invest in advertising in our magazine and you will be included in our YouTube Video and our online page turner version - no matter how much advertising you agree to!! When you buy a product or service from a local business the money goes right back into the local community - So keep it local and keep your community thriving.
Omni Local Ltd Office 3 - C/O Big Yellow Storage Units 1-3 Wyvern Estate - Beverley Way New Malden - KT3 4PH tel. 0203 418 9730 email - sales.omnilocal@gmail.com www.omnilocal.co.uk
Who Should Advertise Because of our unique, dedicated and interesting concept, we attract a wide range of businesses that are happy to endorse Omni Local for both the community and business to business. The following types of businesses who benefit from advertising in Omni Local Magazine are as follows -
Local Trades - Plumbers, Carpenters, Builders, Garage Services, Painters and Decorators, Landscapers, Fencing and Gardeners, Plasterers, Electricians, Computer Repairs, Window Fitters, Kitchen and Bathroom Fitters, Tree Surgeons, Taxi and Cab companies, Carpet Fitters, Florists, Pest Control, General Handymen, Home Cleaners, and Laundry Services.
Professionals - Estate Agents, Accountants and Solicitors, Will Makers, Dental Surgeries, Mental Health Advisors, Funeral Directors, Mortgages and Financial Advisors, Travel Agents, Car Hire and Showrooms, Tax Advisors, Storage Facilities, Veterinary Practices, and Employment Agencies.
Personal Care and Fitness - Local Gyms, Personal Trainers, Spas and Health Clubs, Beauty and Massage Salons, Hairdressers, Dance Classes, Martial Arts Clubs, Nail Salons, Diet and Nutrition Advisors.
Personal Tuition
Music Instructors, Driving Schools, Language Schools, Life Coaches, Skill Workshops, Higher Education Tutors, Evening Classes or Workshops, and Sports Coaches
Entertainment and leisure
- Cinemas, Theatres, Restaurants, Bars and Nightclubs, Hotels, Food Delivery Outlets, Hobby Clubs, Internet Cafes, Bowling Clubs, Bingo and Paintball.
Retail - Pet Care, DIY Stores, Hobby Shops, Fashion Outlets, Jewellers, Independent Stores, and Sports Shops,
Other services - Dog Walkers, Babysitters, Nurseries, Mother & Toddler groups, Churches, and Car Boot fairs.
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Advertising is salesmanship-inprint.. - Claude C. Hopkins
Omni Local Ltd Office 3 - C/O Big Yellow Storage Units 1-3 Wyvern Estate - Beverley Way New Malden - KT3 4PH tel. 0203 418 9730 email - sales.omnilocal@gmail.com www.omnilocal.co.uk
Our Distribution Richmond Rd Tudor Drive Park Rd
Latchmere Rd
Kt2
Kings Rd Acre Rd
Please note details within are correct at time of publishing this media pack
Park Rd Richmond Rd Richmond Rd
KINGSTON HOSPITAL
Kingston Hill
Kt1
Dickeridge Rd Cambridge Rd High Street / South Rd
KINGSTON UNIVERSITY
NORBITON
KINGSTON CEMETERY
Grove Cresent / Grove Rd Villiers Rd Penrhyn Rd / Surbiton Rd
NEW MALDEN SURBITON
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We publisharound 25,000 copies each month and distribute as follows Up to 20,000 delivered to the whole Kingston area KT1/KT2 and some surrounding areas. Around 2,000 to Kingston Hospital Around 500 to the Tourist Office We have around 100 different distribution points throughout Kingston which include the Sports centres, Doctors surgeries, Police Station, Estate Agents, Cafes, Bars and Restaurants. Around 300 copies which are sent out to our mailing list and advertisers. We have about 2,500 reads of the magazine online, both the video version and the page turner. We have an estimated 100,000 reads each issue. This means our magazine has had 2.2 million reads! (This is up to our May 14 issue)
Omni Local Ltd Office 3 - C/O Big Yellow Storage Units 1-3 Wyvern Estate - Beverley Way New Malden - KT3 4PH tel. 0203 418 9730 email - sales.omnilocal@gmail.com www.omnilocal.co.uk
Testimonials (more on demand) “On behalf of Love Kingston, we would like to express our huge thanks to the Omni Local magazine for their fantastic support, which is helping to raise the profile of this exciting, new fundraising campaign for the borough of Kingston upon Thames. We have received many phone calls from businesses and residents who, after reading the 'Community People' article in your December edition 2013, have contact us to offer their support and made donations”. Elaine Miller Love Kingston Charity "I took out a full page advert in the very first Omni local & was delighted with the response. The investment paid off & I'm in profit. All the customers loved my service & all said they would use me again!" - Ben Macloughlin - Zero Dry Time. “The team at Omni Local have always offered honest and trustworthy advice. We have had a huge response from the investment in advertising. Many Thanks for all your hard work” - Peter Stephans www.Pubs4Sale.com. 'I decided to advertise in Omni Local as it features other small local businesses like mine and is directly targeted at my local area. John is extremely helpful and supportive of the local businesses and I have already made sales as a direct result of my adverts.' Mark Rouvray Active Web Design. “We used advertising in Omni Local to launch our new business. We picked up new customers within a matter of days! John and his team provide a first class service, and deliver results. Many Thanks John, keep up the good work” Scott Kingston Gold Buyer. “I advertised in Omni Local for my business, and got good results. It's an excellent way of reaching local people and John is a responsible and helpful person to talk to” "John is great to work with. He's enthusiastic, committed and very easy to talk to. He'll go the extra mile to ensure you have a good outcome from your advertising." Margi Ross - The Conscience Women. "We took a chance by advertising in Omni Local, and we where taken back by the immediate response we got. The Omni Local team have proved to be an essential partner in boosting our business. We have been very happy with our investment and would highly recommend Omni local" - Igor Hotez - Roz Ana "An Extraordinary Indian Restaurant" Momentum has used Omni Local on many occasions to spread the word about our charity and to advertise our events. The magazine is distributed in the heart of our fundraising area so it is the perfect vehicle for us.' Natalie Momentum Children's Charity We just want to say that after advertising in your fab magazine we have really noticed an increase in our service sales and client enquires. John has been very professional and extremely helpful and was never pushy or put any pressure on us advertise. We would recommend Omni Local to all local business. Simone and Gemma - The Baby Planners "John has proven to be one of the best connections I made in 2012 and I have no hesitation when I would recommend him as a strategic business partner. His expertise in marketing & advertising is pure gold for any business (no matter how big & small) and his fine sense for people is a great plus on his side." Remus Pataki Webfish Studio “I spent £300.00 on advertising in Omni Local, and I was fully booked out with 6 months of work, which has a value of £1800”. Edward Dalton Decorators "'It was great working with omnilocal they were organised and efficient and the staff they provided for our event were excellent! Would recommend to others!" - Trade MKT Dpt - Revlon Beauty Products
Artwork Sizes Please note we only accept top notch artwork. You need to send us your advert in the following formats PDF - JPG - EPS - TIFF MIN 300 DPI REZ e s wher This i ill be w t the cu a u need made yo ce a p s little n case just i
Half Page Portrait 64mm
Full Page No Bleed 148mm Full Page Bleed 132mm
to orget f t ’ n Do enough leav e fo r sp ac e ! d e bl e
Half Page Landscape 132mm Feature Advert 64mm Business Card 62mm
Feature Advert 20mm
Business Card 35mm Half Page Landscape 93mm
Quarter Page Portrait 93mm
Half Page Portrait 190mm
Full Page Bleed 190mm
Full Page No Bleed 210mm
Full Page No Bleed 148mm X 210mm
Quarter Page 64mm
Full Page With Bleed 132mm X 190mm
Half Page Portrait
Quarter Page
64mm X 190mm
64mm X 93mm
Feature Page Front Page Advert 64mm X 20mm
Business Card Size 62mm X 35mm
Half Page Landscape 132mm X 93mm
Don’t have your photos or text too close to the cut area!
Ideal Space!
PLEASE NOTE - NOT TO SCALE
Omni Local Ltd Office 3 - C/O Big Yellow Storage Units 1-3 Wyvern Estate - Beverley Way New Malden - KT3 4PH tel. 0203 418 9730 email - sales.omnilocal@gmail.com www.omnilocal.co.uk
Editorials Omni Local Magazine offers two types of editorial. One which is common is called Advertorial. An Advertorial is paid for advertising which is a cross between editorial and advertising text. This form of advertising can be more successful than running a normal advert, because using the right language you can get your message across by engaging the reader and showing off your skills, knowledge or authority in the profession you represent.
Win Win Win The Reader, Your Business and Omni Local. With the right Advertorial everyone benefits. Why? Although (from our own research) our readers enjoy reading Omni Local, and use the services offered in the magazine, they also actually read the content. If you have a person who engages content about what you do, how you are different to others, why they should need your services and know everything there is to know about you, you have their attention for longer than a quick flick through and seeing an advert. You are more than likely to win them as a customer if they need, want or like what you do. On top of this, editorial in magazines are taken as fact and are generally trusted more than an advert when stating facts. Writing an advertorial, also gives the reader some familiarity, and puts a face or an image about you to your story. Keeping the readers interest for longer gives you more of a chance convincing the reader to contact you. This can also help you focus on what you want to offer. Omni Local magazine in turn has more content to offer, instead of just block to block advertising. The editorial content means the magazine is retained longer, and the advertisers are more likely to have their advert seen not just for the first time, but time and time again.
The different types of Advertorials No matter what kind of business you have, we offer a wide range of sections for your advertorials and we offer different types of access.
Free: Depending on the length, and size of your advert, we offer editorial for FREE. All we ask is that the editorial is not sell, sell, sell. We prefer content to be informative. You can use case studies, advice or “even how to use”. If you have an advert you should leave space to include details of how to contact you, and which page your advert is displayed.
Page Sponsor: This service is basically a page sponsor. We provide the content which is written in advance, which would be specific to your profession. However the content would not include anything about why people would buy from you but your company would be detailed within the editorial. At the end of the article we include the text “This page is sponsored by” and would include a business size advert of your company.
FULL Page of Editorial: This is a Full page of editorial, which includes a quarter page advert inserted into the page. The editorial content will be entirely provided by you. You can use this space to get your message across and inform every one of our readers why your business or services are the best. As detailed above, this form of advertising can be more effective than a normal advert. If you have an advert at the same time as editorial you really get your message across. We use Editorial to promote several charities and they have said it's a strong message they get across instead of simply advertising that they need donations! If you need advice on what to write, then please let us know and we can send you our Advertorial Advice sheet.
Omni Local Ltd Office 3 - C/O Big Yellow Storage Units 1-3 Wyvern Estate - Beverley Way New Malden - KT3 4PH tel. 0203 418 9730 email - sales.omnilocal@gmail.com www.omnilocal.co.uk
Publication Forecast Issue 19 - February 2014
Issue 24 - July / August 2014
Love Kingston Day - Valentines Day Editorial Deadline - 15th January Advert Deadline - 18th January
Kingston’s Summer Events
Editorial Deadline - 16th June Advert Deadline - 17th June
Issue 20 - March 2014
Issue 25 - September 2014
Health & Beauty - Mothers Day Editorial Deadline - 13th February Advert Deadline - 14th February
Back To School - Kingston Carnival Editorial Deadline - 15th August Advert Deadline - 18th August
Issue 21 - April 2014 DIY & Home Improvements Editorial Deadline - 13th March Advert Deadline - 14th March
Issue 26 - October 2014 Kingston Comedy Festival - Halloween Editorial Deadline - 15th September Advert Deadline - 19th September
Issue 22 - May 2014
Issue 27 - November 2014
Holiday Special - May Day Bank Holidays Editorial Deadline - 18th April Advert Deadline - 21st April
Winter Special Editorial Deadline - 17th October Advert Deadline - 17th October
Issue 23 - June 2014
Issue 28 - Dec / Jan 2015
Business Special - Fathers Day Editorial Deadline - 12th May Advert Deadline - 12th May
Christmas and New Year Special Editorial Deadline - 13th November Advert Deadline - 14th November