Report

Report on Graphic Design

1 Define Graphic Design, the industry structure, its relationship to other industries and to society as a whole

Graphic design is a creative process - most often involving a client and a designer, undertaken in order to convey a specific message to a targeted audience.

Various methods are used to create and combine words, symbols, and images to create a visual representation of ideas and messages.

A graphic designer may use a combination of typography, visual arts and page layout techniques to produce the final result.

en.wikipedia.org/wiki/Graphic_design Sectors producing graphic design: • Advertising/design studios • Marketing / Print companies • Entertainment (music and movies) • Publishing companies • Multimedia companies 1B_The Design Industry.pdf

Common uses of graphic design include identity (logos, branding), publications (magazines, newspapers, and books), advertisements and product packaging.

2 Employment obligations & responsibilities of a Graphic Designer within day-to-day work

1. Communicate and consult.

Graphic Designers communicate and consult on design concepts, technical parameters and content with clients, colleagues, managers, internal and external service providers and suppliers, including printers and photographers.

2. Research.

To develop an understanding of the client, the client’s business and their targets, and existing designs for inspiration.

3. Develop ideas.

Interpret information through designs using text and graphics to convey ideas and information, usually for marketing purposes. Designers often produce rough sketches and concept drawings for the clients.

4. Operate/Apply Skills & Knowledge.

Operate a range of software and computers to achieve design solutions and to create attractive and viable designs.

5. Evaluate.

Evaluate or estimate design jobs in terms of the costs of (re)production the steps involved in realising the design, and the practical and aesthetic effectiveness of the results.

6. Cooperate.

Communicate and cooperate with others involved in the design process.

This high level of cooperation contributes to meeting deadlines and promotes the smooth flow of work throughout the entire design process.

7. Produce.

Use a range of techniques, equipment and processes to produce error-free technically finished digital files suitable for print or multimedia production.

8. Present.

Designers are often required to present concepts to clients, either informally at the designer’s desk, or perhaps in a formal meeting situation where various team members and clients may be present.

2_Graphic Designer Tasks.pdf

3 Identify (10) workplace issues that can cause conflict between employees, employees and management or employees and clients. As a guide include: employeerelated issues, or client-related issues and/ or computerrelated issues.

From the issues, suggest possible solutions to them

1. Copyright and piracy Responsibilities to other designers.

The creator or designer owns the rights to the design. Graphic Designers should definitely give full credit to the copyright owner, ask for their permission, or use copyright free images.

2. Content Shall not use false, misleading or deceptive statements in advertising or publicity material. The content must be fair to clients and other designers, and must not compromise the status of the design profession. * Solution for 1 and 2: “Maintain honesty - because it is the single most important prerequisite for success in life and work.

3. Free pitching It is the practice of clients asking for unpaid design submissions from one or more studios in order to decide which studio to use. “AGDA is unequivocally opposed to free pitching.”

4. Conflict of interest Shall not knowingly accept a position or commission in which a personal interest conflicts with professional obligation and duty. For example, making an ad for a company that makes candies in shape of cigarette.

5. Confidentiality Shall hold confidential all information of a client 6. Deadline Stress 7. Existing commissions Shall not knowingly accept a commission to work on a project for which there is an existing designer without first informing the other designer.

Solution 3 to 7: “Being clear about boundaries between friends and clients, money, and its perception being the complication that thwarts all successful achievement in collaboration.”

8. Credit Shall claim authorship to the extent of the involvement in a project. Where a project is a collaborative effort, each designer/consultant shall be credited for specific areas of authorship.

9. Design & Culture Graphic design is not only about the creativity and ability to create a ‘pretty’ design. It is also about the audience for which the design was created. Many students, and even teachers, forget the audience.

For example, a design that includes a hand giving the “thumbs up” may be appropriate for an American audience, but this sign is considered a rude gesture in some Asian and Islamic countries.

10. Criticism of another designer’s work Shall be fair and shall not belittle or denigrate the work or reputation of another designer.

Solution: “Kindness - because you can endeavor to be famous and successful and STILL BE NICE, which is not only possible, but mandatory for true happiness.” www.agda.com.au/about/code dpageek.wordpress.com/2

4 Current wages

Junior Graphic Designer

Sydney: 35,000 - 45,000 Melbourne: 32,000 - 35,000

Junior Web Designer

Sydney: 42,000 - 45,000 Melbourne: 30,000 - 32,000

Mid-weight G. Designer

Mid-weight Web Designer

Sydney: 50,000 - 60,000 Melbourne: 40,000 - 55,000

Sydney: 55,000 - 65,000 Melbourne: 43,000 - 50,000

Senior Graphic Designer

Senior Web Designer

Sydney: 60,000 - 80,000 Melbourne: 50,000 - 65,000

Sydney: 60,000 - 75,000 Melbourne: 50,000 - 60,000

archive.agda.com.au/jac/gettingwork

5 Description of professional standards and ethical practices as set by AGDA, or the DIA.

A Codes of Ethics is developed for the good of the profession, clients, and also all the potential stakeholders affected by what the professional does. For example: 1. The environment Shall work in a manner so that as little harm as possible is caused to the natural environment.

2. Professional conduct Shall not act in a manner that compromises the status of the design profession.

3. Client’s best interests Shall always act in the best interests of the client, within the limitations of professional obligation and the guidelines of this Code.

4. Predatory pricing (free pitching) AGDA discourages from predatory pricing practices such as free pitching, loss leading and other pricing below breakeven, such practices will damage the economic viability of their business.

5. Plagiarism and breach of copyright Shall not, under instruction from a client or independently, plagiarise work or knowingly breach copyright.

6.

Presentations commissions

for

securing

Should present a proposal in writing which covers: • an understanding of the brief • an outline of how the project will be undertaken • an estimate of fees In addition to the above, a Member may also present: • examples of previous work • qualifications and details of experience of project team members 7. Subcontracting Shall inform the client of the scope of subcontracted work and the terms of subcontracting.

8. Fees and charges Shall charge a fee, royalty, salary or other agreed upon form of remuneration. After informing the client, may add a reasonable handling and administration charge to all reimbursable items. www.agda.com.au/about/code

6 Copyright & Trademark

Copyright protects a range of artistic works and written material (such as journal articles, novels, and reports), musical works and films. Drawings, logos, photographs and other visual images are likely to be protected by copyright as artistic works.

Copyright does not protect ideas, styles or techniques. For example, the “look and feel” of a newsletter is not generally protected by copyright.

7 Explanation of how copyright can be applied to Graphic Design material

• Be sure to put your copyright notice (© 2012 Your Name Here) in small type on every single photo or illustration you post online.

www.creativepublic.com/copyright.php

General explanation of the of contracts from both the client’s and designer’s perspectives

You own the copyright at the moment you create it in a “fixed” form of “expression” - such as paintings, sculptures, writings.

While copyright covers expressions of ideas, trademark covers logos and brand names.

Unless otherwise specified in a contract, the graphic designer retains the right to his creations. When designing a work for a client, you are also selling specific rights to use it. Copyright laws protect against additional use without proper compensation or agreement.

• Use electronic watermarking to protect your images and provide copyright information. These watermarks contain data that can be detected by PhotoShop and will notify viewers that your work is copyright protected and direct potential clients to an online directory of information about you.

8

Australian Copyright Council Information Sheet G75 Graphic designers 2

Without a graphic design contract, disagreements often come up even with honest, well meaning clients. Graphic design contracts are important to protect the designer and clearly spell out the terms of an agreement and project.

Part of the purpose is to describe, in as much detail as possible, the work to be done. This way both parties are in agreement regarding what is included for the cost of the job.

•Make images harder to “borrow” by reducing the image size for screen viewing. Lower the image resolution to 72 dpi and size it to be 400 pixels or smaller on the longest side.

• If you place your work on the web, most people will assume that they can link to it and this is generally not considered a copyright violation. You may want to post a notice on your home page asking others to get your permission before linking to your page.

If applicable, also it shall include in the contract guidelines for the use of the work, including where, in what ways, and for how long it can and cannot be used.

Legal issues need to be addressed in case a dispute should arise, protecting from third-party lawsuits. graphicdesign.about.com/od/contracts/a/ contract.htm

9 Identify methods through which a designer can stay informed and update knowledge in keeping up with the emergence of new technologies and trends in the industry

10 Personal career objectives, including a job description and possible opportunities for employment

1. Utilize All Of The Web Subscribe to RSS feeds, read blogs and search for the information you need.

2. Participate In Discussions Online & Offline Be proactive; join design forums, comment on blogs and share your own opinion with the design community.

3. Read, Collect & Discover Books & Magazines * Recommended design books * Best logo design books

4. Browse Design Galleries Sites like “Behance” and “Deviantart” are a perfect inspiration spot for designers of any caliber.

5. Build Relationships & Maintain Them Social media platforms like Facebook, Twitter & Google+ allow you to easily follow other influential designers on the web.

6. Have a Predisposed ‘Yes!’ Attitude justcreative.com/2011/10/20/how-tokeep-up-to-date-as-a-designer/

* Recommended design magazines

Background: I believe there is an artist in everyone.

Looking back, I can see that I was expressing my “creative nature” when ever and where ever an opportunity would arise.

Starting from constant itransformation of the nterior design of my own room, going further to my parents’ house and then their office.

Getting married gave me another opportunity to do bridal design, like my wedding dress, ring, decoration of our new home, and also composing a couple of love songs on piano for my beloved.

Despite all these artistic expressions, my father’s focus was to make me a doctor, no matter what! Thus, closing all the doors that would lead else where.

Now, after a decade of medical and academic studies, I’m granting myself the opportunity to experience art in a systematic way, learning it from great teachers.

Career Objectives: Choosing in which specific area one shall invest his life is a very hard decision. I hope in the period I study here, the choice gets clearer for me.

For now, my main interest is learning to present information and ideas on “welfare”, in a sort of interactive iBooks or magazines.

When I achieve this goal, knowledge on the “Art of living”, that are usually considered boring (or limited to those who actually study them), get the chance to be read by more and more people.

I’m heading towrad expressing my ideas through desiging the apps on popular devices, such as iPad, iPhone and all other Apple products,