Promoting independent fashion, nationally!
The style depot is Northern Ireland’s one stop shop for style disciples in search of their next fashion fix. We live in a culture of well clothed, wellgroomed and modern, style-conscious people who like to keep one step ahead of trends in all the latest fashions. At the heart of this, we are very proud to boast that Northern Ireland independent fashion retailers pave the way for cutting edge style for men and women of all ages throughout our region. Our independent fashion retailers pick and choose affordable, stylish and trend-setting items for sale throughout our network of independents, but due to budgets and external factors, sometimes miss out maximising sales due to the national brand power of high street stores.
“We can provide national exposure and establish new routes to market” If the last two years have taught us anything, it’s that we all need to work harder to stay one step ahead of the competition. We have recognised that by forming a coalition between our independent fashion brands we can provide national exposure and establish new routes to market to boost sales throughout our region.
As a single unit, marketing capabilities and new national sales are restricted to budgets and internal resources. As a stong and unified group, however, major costs are absorbed and shared throughout: our voice becomes louder and our capabilities stronger.
“ Maximise sales with bespoke photo shoots showcasing your distinct style” Our population is spread vastly throughout our region and due to our busy work commitments we tend to spend on fashion within our local vicinities. As a whole, independent fashion brands market their clothes to high net worth individuals, although these too are spread vastly throughout our region and sometimes difficult to target. Before long, advertising budgets are spent and it’s very difficult to ascertain a positive response on set campaigns and promotions. With the Style Depot we have devised an easier, hassle free system with trackable results and an already established route to market for an increase in sales, nationally. With each new fashion season, (semiannual/every six months) we will create and distribute the only tailor-made fashion catalogue for independent fashion brands within Northern Ireland. This premium, quality designed 444 page catalogue will focus on 44 independent retailers from our region and showcase the brand power, style and popular fashion lines available in each store.
Each retailer will take part in their own photo shoot, with experienced models and industry leaders from fashion styling, makeup and hair dressing to deliver tailored shots bespoke to each retailer that will speak volumes about the brand appeal and items on sale. Our catalogues will be distributed nationwide and our customers can purchase anything published within our pages via our website (www.style-depot.co.uk). Our retailers can benefit from the convenience and comfort that home shopping brings to the public. Our website has been custom built to service our retailers and the public for easy, hassle free transactions – payments and orders are sent directly to our retailers and our courier network will handle all courier collections and returns. Our website also allows for regular result tracking for progress and promotions. Readers can interact with our retailers through image and video whilst learning hints and tips from industry leaders as they make their purchases. All internet sales are commission-free and the full sale price goes directly to our retailers. As retailers enjoy new sales throughout our region, an ever growing database will quickly evolve. Quick and easy HTML email solutions are available for a fast response to any promotions, events or sales. The look books used by suppliers are often great for promotion of a new fashion line or range specific to one supplier, but the downside is that these images are shared throughout the country and are not tailored to individual retailers. As independents now stock more and more suppliers within their stores, these look books do not speak volumes about the fashion trends available. We solve this issue by creating individual photo shoots for each store, as these shots will usually be of clothes mixed and matched from several suppliers to create the overall independent retailer look. We have a selection of locations planned for a three week photo shoot. Once completed and with the images rendered and photo shopped they are supplied to each retailer for use within their own marketing campaigns. We can also offer exclusive trade discounts on printed solutions with these including: PVC/Mesh Banners/ Posters/Flyers/Booklets & Brochures.
Contact
Stephen Collins Hillview House, 5 Daisy Hill Park, Steelstown Road, L’Derry 028 7135 2316 | 07805565997 | info@style-depot.co.uk