Design & Retail Management
GVC
2014
Design & Retail Management
About me......................................4
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GERMÁN VÁZQUEZ CUIÑA
Furniture......................................12 Exhibition....................................22 Visual merchandising..................... 24 Interior Architecture....................... 28 Marketing research....................... 36 Retail strategy.............................. 38
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Design & Retail Management
ABOUT ME Information
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Date of Bird 29 August 1985 Place of Bird Lugo, Spain ID number 33552260k Status Single Telephone +34 679 612 966 Email germanvazquezcuina@gmail.com Web www.omoplace.com Notice two weeks
2014
GVC
Design & Retail Management
ABOUT ME Cover letter (Spanish)
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Después de finalizar mi formación, en donde simultáneamente comenzaba como profesional a través de diferentes colaboraciones con estudios de diseño, y ante una situación socio-económica con nuevos valores, y por consiguiente nuevas oportunidades, surge en mí la necesidad de cambio. Aprovechando mi interés por el profundo análisis en las relaciones interpersonales y aquellas que ocurren entre personas y objetos, mi continuo desarrollo e implicación en el diseño de interiores y productos, y los constantes cambios sociales y de valores, me especializo en Retail Design & Management, dando así respuesta a la necesidad de anteponerse y adecuarse a las nuevas tendencias y paradigmas sociales. Mi breve pero intensa experiencia profesional, conociendo diferentes mercados, ha hecho de mí una persona con capacidad de adaptación y de interpretar y entender el constante cambio al que nos vemos sometidos. En mis objetivos se centra la idea de continuar con mi crecimiento en el mundo del diseño, ya sea como autor de productos o cooperando con otros perfiles para el continuo desarrollo en redes retail y nuevos canales de distribución.
GVC
2014
Design & Retail Management
ABOUT ME Resume
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PROFESSIONAL CAREER
EDUCATION & COURSES
2013/Currently
2011/2012
Creative Manager Veneta Cucine China (Chengdu/ Nanjing/Hangzhou)
Politecnico di Milano Master Retail Design Management
2012
2007/2011
2010/2012
University ESD MADRID Design School Design Degree, specialized in Interior Design
Editor Exprimereildesign.blogspot.com
2005/2007
Retail Designer Calligaris SPA (Udine-Italy)
Founder & Interior Designer Inbentaredesign
University Ramon Falcon (Lugo-Spain) Projects and construction and projects management
2008/2010
2012
Senior Designer INNOVA MDS S.L. (Lugo-Spain)
Competitive Intelligence Politecnico di Milano
2007/2008
2012
Interior Designer Sindo Sancosmed S.L. (Lugo-Spain)
Costumer Journey Map DIMAD (Madrid)
2007
Workshop km13 DIMAD (Madrid)
2010/2012
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2010
Intership Jose Maria Alonso Montero Architectural Office (Lugo-Spain)
SOFTWARE Autocad, 3d Studio Max, Vray, Marvelous, Adobe Illustrator, Adobe Photoshop, Adobe premiere, Adobe Muse and Microsoft Office
LANGUAGES Spanish main language Italian high level English high level
2014
GVC
Design & Retail Management
ABOUT ME Skills
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MARKET RESEARCH
OBJECTIVES DEFINITION
Market place Territorial value research
Analysis swot Strategic objectives
Clients Costumer journey map Touch point interaction map Trend research Trend insight Social trends Consume trends New paradigms Aesthetic trends Generational target
GVC
STRATEGIC DEFINITION Brand strategy Communication strategy Web strategy Retail strategy VM strategy New channels
Competitors Competitive intelligence .Benchmark analysis .Cross competitors analysis .Visual store audit
STRATEGIC IMPLEMENTATION
ANALYSIS INTERN
CREATIVE PROCESS
Mission, vision and objectives.
Problem solving strategies
Operative plan Brand manual Strategic assortment VM manual and policies
2014
Design & Retail Management
FURNITURE Metallic family
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R e c y c l i n g m e tal T h is f a mily f ur n it ur e is p r o du c e d u s i g n r e c y c l e d pl ai n r e i n f o r c i n g r o d. I s in s p ir ed i n th e l i n e al c o n ti n u i ty i de a.
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FURNITURE Hung it
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C o at r ai l To b e us ed f or f it t i n g s at th e S qu ar e S tr e e t P o p U p S to r e i n H o n g Ko n g .
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Design & Retail Management
EXHIBITION The nest for Calligaris
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Exh ib it ion d es ig n ed f or Ca l l i g ar i s du r i n g th e M i l an Fai r / S al o n e de l m o bi l e 2012 a t Villa N ec c h i on t h e o c as i o n o f th e pr e s e n tati o n o f th e B l o o m C h ai r.
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GVC
Design & Retail Management
VISUAL MERCHANDISING New merchandising furnitures
for Calligaris
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Des ig n a n d d ev elop men t of a n e w v i s u al m e r c h an di s i n g f u r n i tu r e f am i l y to u s e i n th e r e tai l s pac e s .
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INTERIOR ARCHITECTURE Casa Nani
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29 Fir st fl o o r
Con c ep t a n d exec ut ion pr o j e c t f o r a r e s i de n c e s e c o n d h o m e l o c ate d i n G al i c i a ( S pai n ) .
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G r o und fl o o r
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Se c ti o n A
S e ct io n B
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Design & Retail Management
MARKETING RESEARCH Ta r g e t i n g
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K n ow in g t h e v a lues , p a r a d ig ms an d tr e n ds i n th e P o s t- o pu l e n c e s c e n e c an h e l p u s to cr ea t e emot ion a l c on n ec t ion lin k s wi th th e di f e r e n ts tar g e ts th r o u g h th e I n te r i o r s ty l i n g an d v i s u al di s pl ay s .
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GVC
Design & Retail Management
M i nd B u i l der s
Family ac tiv is ts
T he n ew exis t en t ia lis t s : M en f r om 35 to 5 0 y e ar s o l d. P r o u d o f th e i r r o o ts an d th e i r te r r i to r y. T hey a r e t h e en g in e of t h e “A f f in it y c u l tu r e ” wi th i n th e par adi g m o f s h ar i n g .S m ar t O bj e c t c o n tainin g t h e v a lue of a n a d v a n c ed r es e ar c h .Te c h n o l o g i c al de v e l o pm e n t an d ae s th e ti c r e s e ar c h .
Th ey are acqu i ri n g ag ai n th e cen ter o f f am i l y an d so ci al l i f e. L i sten i n g to th e ne e ds of children an d g ran dch i l dren , bu t w i th a po i n t o f vi ew to th e an ten ti o n o f th e f am i l y availability. “Vo cati o n to th e pro acti o n ”. B eco m e th e po si bi l i ty o f y o u th th ro u g h th ei r g ra ndchildre n.
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Pl easu r e G r ow er s
Uniqu e s ons
Mat ur e v it a l g r oup f leein g t h e t yp ic al patte r n s o f th e e l de r l y. Ne w po te n ti al ( e c o n o m i c , s o cial, c ult ur a l) a n d g r ea t er c h a n c e s wh i c h wh e r e e x e r c i s e . I n f o r m al , y o u n g , e n e r g e ti c ...
U n i qu e so n s, i n di vi du al i sti c, sel f - cen tered, co n su m eri st, are th e en g i n e o f th e ne w consume r so ci ety. S u bj ects em pl o y ed i n creati ve an d eco n o m i c acti vi ti es w h i ch are th ei r own e xiste nti al h o ri zo n . I n n o vati ve an d o ri g i n al pro du cts an d “ar ti sti c ex peri en ces” th at c an add value to ever y day l i f e. New ty pes o f co n su m pti o n an d n ew pro du ct categ orie s.
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Design & Retail Management
R E TA I L S T R AT E GY Visual Store Audit & Benchmarking
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Vis ua l St or e A ud it is a met h od f o r a v i s u al an al y s i s i n th e po i n t o f s al e , by th e de e p s t ud y of d if er en t a s p ec t s s uc h a s s tr ate g i c s pac e o r g an i z ati o n , s tr ate g i c as s o r tm e n t org a n iza t ion , c ommun ic a t ion in -s t o r e an d pr o m o ti o n s . Th e r e s u l t h e l p u s to o pti m i z e th e In t er ior d es ig n s t r a t eg ies a s we l l as pr o du c t o r g an i z ati o n an d c o m u n i c ati o n . An d w it h t h e a n a lys is of our c ompe ti to r s , we c an do g r aph s to i de n ti f y po i n ts wh e r e we s h o u l d i m pr o v e .
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Design & Retail Management
GVC
2014