Design & Retail Management
GVC
2014
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GERMAN VAZQUEZ CUIÑA
2014
Design & Retail Management
About me......................................4 Furniture......................................12 Exhibition....................................22 Visual merchandising..................... 24 Interior Architecture....................... 28 Marketing research....................... 36 Retail strategy.............................. 38
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ABOUT ME Information
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Date of Bird 29 August 1985 Place of Bird Lugo, Spain ID number 33552260k Status Single Telephone +34 679 612 966 Email germanvazquezcuina@gmail.com Web www.omoplace.com Notice two weeks
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ABOUT ME Cover letter
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After making the scientist high school and have a short experience in the University of topography of Lugo (my city in Spain), i decided change my training. The reason which i decided study Design has been realize that it would be more productive and exciting to study something in connection to my real passion (the objects, the spaces and the consmuers world). My proactive attitud has done as soon as i started the University i also started to cooperate with Architectural and Design Studios of mi city. Very soon i realized that it would be better to me to move to an other school in the Capital where to be able to improve my training and understand better the society. This stage of my life is full of connections with workshops, creativity seminars and many projects which i did, some of them in cooperation with other groups and other by myself. This continuous activity and involvement in the Design and Products World has allowed me to get and develop a bigger sensitivity for the Retail Design. With my degree concluded, and togheter with a colleague, we decided to create exprimereildesign.com (blog about Design, Architecture, Retail, etc...) whereby we met numerous professionals in Retail Design and Branding. Basically, my interests focus on the Retail because i like the deep analysis on the interpersonal relations and those which happen between persons and objects or spaces. It was the reason because after my time in the capital i decided go out the country to Study a Post-Graduate in one of the best European Universities. In Milan, where i was doing the Retail Design Maagement Post-Graduate, was where i had contact with many professionals and Italian companies for Furniture and Fashion. There i had the oportunity to work with different companies and even to design for the Milan Furnitures Exhibition. I am especially interested in the Chinese market, this is the reason because today i am here. Mi objective is to achieve a high level of knowledge and become a practic and productive tool for my company.
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ABOUT ME Resume
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EDUCATION & COURSES
PROFESSIONAL CAREER
2011/2012
2013/Currently
Politecnico di Milano Master Retail Design Management
Creative Manager Veneta Cucine China (Chengdu/ Nanjing/Hangzhou)
2007/2011 8
2012
University ESD MADRID Design School Design Degree, specialized in Interior Design
Retail Designer Calligaris SPA (Udine-Italy)
2010/2012 Editor Exprimereildesign.blogspot.com
2005/2007 University Ramon Falcon (Lugo-Spain) Projects and construction and projects management
2010/2012 Founder & Interior Designer Inbentaredesign
2012
2008/2010
Competitive Intelligence Politecnico di Milano
Senior Designer INNOVA MDS S.L. (Lugo-Spain)
2010
2007/2008
Workshop km13 DIMAD (Madrid)
Interior Designer Sindo Sancosmed S.L. (Lugo-Spain)
2012
2007
Costumer Journey Map DIMAD (Madrid)
Intership Jose Maria Alonso Montero Architectural Office (Lugo-Spain)
SOFTWARE Autocad, 3d Studio Max, Vray, Marvelous, Adobe Illustrator, Adobe Photoshop, Adobe premiere, Adobe Muse and Microsoft Office
LANGUAGES Spanish main language Italian high level English high level
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ABOUT ME Skills
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MARKET RESEARCH
OBJECTIVES DEFINITION
Market place Territorial value research
Analysis swot Strategic objectives
Clients Costumer journey map Touch point interaction map Trend research Trend insight Social trends Consume trends New paradigms Aesthetic trends Generational target
STRATEGIC DEFINITION Brand strategy Communication strategy Web strategy Retail strategy VM strategy New channels
Competitors Competitive intelligence .Benchmark analysis .Cross competitors analysis .Visual store audit
STRATEGIC IMPLEMENTATION
ANALYSIS INTERN
CREATIVE PROCESS
Mission, vision and objectives.
Problem solving strategies
Operative plan Brand manual Strategic assortment VM manual and policies
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FURNITURE Metallic family
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R e c y c l i n g m e tal T h is f a mily f ur n it ur e is p r o du c e d u s i g n r e c y c l e d pl ai n r e i n f o r c i n g r o d. I s in s p ir ed i n th e l i n e al c o n ti n u i ty i de a.
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FURNITURE Hung it
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C o at r ai l To b e us ed f or f it t i n g s at th e S qu ar e S tr e e t P o p U p S to r e i n H o n g Ko n g .
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EXHIBITION The nest for Calligaris
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Exh ib it ion d es ig n ed f or Ca l l i g ar i s du r i n g th e M i l an Fai r / S al o n e de l m o bi l e 2012 a t Villa N ec c h i on t h e o c as i o n o f th e pr e s e n tati o n o f th e B l o o m C h ai r.
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VISUAL MERCHANDISING New merchandising furnitures
for Calligaris
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Des ig n a n d d ev elop men t of a n e w v i s u al m e r c h an di s i n g f u r n i tu r e f am i l y to u s e i n th e r e tai l s pac e s .
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INTERIOR ARCHITECTURE Casa Nani
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Con c ep t a n d exec ut ion pr o j e c t f o r a r e s i de n c e s e c o n d h o m e l o c ate d i n G al i c i a ( S pai n ) .
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Gro u n d fl oor
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Se c ti o n A
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Se c t i on B
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MARKETING RESEARCH Ta r g e t i n g
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K n ow in g t h e v a lues , p a r a d ig ms an d tr e n ds i n th e P o s t- o pu l e n c e s c e n e c an h e l p u s to cr ea t e emot ion a l c on n ec t ion lin k s wi th th e di f e r e n ts tar g e ts th r o u g h th e I n te r i o r s ty l i n g an d v i s u al di s pl ay s .
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R E TA I L S T R AT E GY Visual Store Audit & Benchmarking
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