On Course Golf Member Brochure

The proven support and benefits you want.

The independence you demand.

Choose your On Course Golf membership today.

Visit us at oncoursegolf.com.au Call 03 8542 7777

On course and on your side Why join the growing nationwide On Course Golf community? Because building a successful coaching and retail business requires best practice business systems, proven marketing strategies and merchandising know-how.

There simply aren’t enough hours in the day to do it all alone. That’s where we come in.

Group buying power and savings

The world’s biggest golf brands

Your own online store

Digital Marketing Platform

Exclusive offers and campaigns

Business and marketing advice

Golf’s game changers We’re golfers, professionals and business people, just like you.

Our founding members – a group of 12 like-minded golf professionals – established On Course Golf in 1987 to pool their resources, support each other and secure better deals and margins for their businesses.

That’s important.

It means we get it. We understand you and your customers. We understand the realities of running your business. And we know how to help you maximise your profits, whilst minimising your workload.

Started by golf professionals for golf professionals.

Today, we’re the largest member services and golf buying group in the country, with over 200 members at public, private and semi-private golf clubs and ranges across Australia.

Wherever you are.

Whatever you want to achieve.

National marketing campaigns. Easy-to-implement database marketing solutions. Best-practice business systems and tools. All designed, delivered and supported by our experienced team.

• Buy more for less. Exclusive offers and group-buying savings with golf’s biggest brands.

• Your own online store. Join Australia’s largest online Pro Shop network.

• Integrated digital marketing platform. Opt in or out of campaigns and social posts.

• Dripmail functionality. Email campaigns sent to your customers based on purchases.

• Enjoy tailored advice. From marketing, to store layout, signage, ticketing and point-of-sale.

• Maintain your independence. Enjoy full buying autonomy, with as much (or little) support as you need.

• Network with your peers. Exchange ideas at our national conference and state meetings.

“I booked 5 fittings in one week from one email by head office.

They did all the work and it just went to my database. I didn’t have to do a thing!”

Nathan Stubbs, McLeod Pro Shop

The On Course Golf digital marketing platform Digital marketing done for you Custom built with the PGA Golf Professional in mind, the new On Course Golf digital marketing platform enables you to:

Send email campaigns

Send SMS

Leverage dripmail campaigns

View buying offers

Access templates and digital assets

• Opt into personalised email campaigns and newsletters sent straight to your database.

• Access drip mail campaigns linked to purchases through the online store.

• Connect your social media accounts allowing head office to post on your behalf.

• Send SMS*.

• View and opt into buying offers.

• Access product, fitting and lesson templates and assets for your own campaigns.

• View the marketing calendar for oversight on upcoming campaigns and promotions.

You’ll have your own online profile with your logo, club details, images and links directly to your booking system which our team will help you to set up. *SMS messages are charged at $0.055c per message

Your own online store Designed and developed by the team that built Bike Exchange and the Myer online store, this state-of-theart ecommerce platform allows you to have your own online store without having to think about uploading product or engaging in SEO, SEM, advertising, maintenance, updates and more.

When you sign up for the On Course Golf online marketplace, you can: • Enjoy your own online store that your customers can ‘favourite’.

• Populate your store from over 1000 products pre-loaded onto the system.

• Integrate with XPOS or Vend providing live stock straight to your store.

• Leverage drip mail campaigns through the integrated digital marketing platform.

• Fulfil orders via click & collect, dropship or delivery (using our courier partner, Shippit).

• Link your Acuity or Timely account enabling customers to book online.

• Add your own logo and/or clearance product.

Your store will be branded with your logo and include your contact details, images, opening times and products. We charge a commission rate of 2% on all sales to host, manage, maintain and promote the site plus standard merchant fees will apply. Set-up can usually happen within 24-48 hours.

For more information request a copy of our Frequently Asked Questions document.

“The web shop’s been great for me and really helped raise awareness of my business. I’ve made sales I would never have made were I not on the store and digital marketing platform. Both systems are easy to use and I’m really happy with the results.”

Jason Mimmo, Leeton Golf Club

Boost your profit margins and customer loyalty.

Reduce your workload.

Choose the level of business and marketing support that suits your needs.

When you choose from one of our six membership packages, you’re not simply investing in best-practice business and marketing tools and systems that complement your existing ones, you’re investing in solutions with a proven ROI and profit-boosting potential.

Bronze

Bronze Plus

Leverage our group’s buying power to secure savings and exclusive offers from the biggest brands in golf. You’ll also receive an invitation to the OCG annual conference and access to XPOS.

All the benefits of Bronze with access to your own online store and use of the new digital marketing platform.

Silver

Silver PLUS

Leverage our group’s buying power and enjoy access to branding, summer catalogue and XPOS.

Everything our Silver membership provides plus your own online store and use of the new digital marketing platform.

Gold

Platinum

All the great benefits included in our Bronze and Silver packages, with subsidised access to our national conference and a share of 50% of the group’s profits, based on your contribution to the group’s income.

All the benefits. All the support you need. Includes summer catalogue, online store, digital marketing platform and a share of 100% of the group’s profits, based on your contribution to the group’s income.

Our no fee option

$65* per month

$1,500* unit purchase fee, then $205* per month

$79* per month

$129* per month

$3,000* unit purchase fee, then $500* per month

*Prices not inclusive of GST.

How does profit sharing work?

Available to our Gold and Platinum members, profit sharing rewards you with a share of the group’s financial success through an annual profit distribution.

Exclusive member offer on XPOS XPOS is a sales and stock management system that will change the way you do business. Used by over 1,700 golf retailers around the world and featuring a live database of over 500,000 golf products, XPOS will help you to: • Save hours on stocktaking time • Reduce admin & paperwork • Build customer loyalty and increase sales through integration with our online marketplace

The system enables you to manage your business on the go via your smartphone, send automated emails with personalised offers to your customers and it integrates with accounting software Xero.

You can also wave goodbye to excess or dead stock through simple reporting that helps you make the best buying decisions for your business.

Available from $175 per month exc. GST. Speak to your membership services officer to find out more or arrange a demo.

Membership Inclusions – a snapshot Platinum

GOLD

SILVER PLUS

SILVER

BRONZE PLUS

BRONZE

One-off unit cost

$3,000

$1,500

N/A

N/A

N/A

N/A

Monthly fee

$500

$205

$129

$65

$79

$0

100%

50%

N/A

N/A

N/A

N/A

$250

$500

$500

N/A

N/A

$175

$175

$175

$175

$175

N/A

N/A

N/A

N/A

2

2

1

1

Membership Fees

Buying Benefits Profit share Buying offers Summer catalogue Member services XPOS system inc. email automation

$175

Access to national conference National conference subsidy State meetings Store visits per year*

2

2

Marketing Support Your own online store

N/A

N/A

Use of the digital marketing platform

N/A

N/A

Dripmail functionality

N/A

N/A

Strategic marketing advice

N/A

N/A

Use of the PGA/OCG logo

Web & door sticker only

Web & door sticker only

Access to PGA/OCG in-store signage and price tickets

N/A

N/A

*location dependent

*Prices not inclusive of GST.

Got a question?

We’re here to help, so if you can’t find the answer you need below, or if you’d simply like more information about joining On Course Golf, please call us on 03 8542 7777.

Can I get better deals elsewhere or with a supplier directly?

As the biggest buying group in the country, we’re confident we provide the best supplier terms, margins and exclusive offers.

Will I be obliged to take stock from a supplier I don’t support?

Not at all. You make your own buying decisions.

Our job is to facilitate the best deal for you. We don’t allocate products you haven’t asked for and you deal directly with the supplier. You order what you want, when you want.

Will I be expected to stock preferred suppliers?

We have ongoing relationships with all the top golf brands and encourage our members to support them. It results in a win-win for everyone and improves our group buying power.

Do I pay On Course Golf or the supplier?

You pay the supplier directly.

Do I need ticketing and signage?

Ticketing and signage are optional and depends on your level of membership but linking to our nationally recognised brand adds value and credibility to your business.

Why should I choose On Course Golf over another buying group?

In addition to securing the best margins and supplier terms, we offer a range of services to help you grow your business. Enjoy your own online store as part of Australia’s largest Pro Shop network and take advantage of our integrated digital marketing system. Send dripmail campaigns, SMS, newsletters, social posts and more - all at the touch of a button.

Can I upgrade my membership?

Yes, you can do this at any time. Many of our members choose to upgrade and our member services team can help you find the right level at the right time.

How are you affiliated with the PGA? We’re committed to the growth of the game and are proud to be the Official Buying Group of the PGA and a support sponsor of their Associate training program. Their endorsement of our group builds trust amongst our members and the general public.

“I haven’t received the same level of service anywhere else.”

Lee Hunt, Bankstown

Looking for another reason to join us?

Here’s over 200. Meet our members.

Join our 200+ members in maximising profits and minimising workloads.

“I’m old school but I know that online is the way the world is going and it’s what the younger players expect – they just want to be able to jump online and buy. I’ve made some good sales through the new On Course Golf web shop and been introduced to new markets. I even made a sale in Perth! It was pretty straightforward getting on board too which helps.”

Peter Jaeger, Lismore Workers Golf Club “I’ve had a lot of experience with buying groups and find that On Course provides the best buying deals and terms, while supporting me with merchandising, stock control and marketing. I haven’t received that same level of service anywhere else.”

Lee Hunt, Bankstown, New South Wales “Like any Pro, my time is precious and having On Course negotiating the best deals on my behalf frees up my time to focus on my business.

I don’t need to see reps as often and the exclusive products offer me a distinct advantage over my competitors.”

“My membership with On Course Golf allows me to pick and choose the deals I want while maintaining my own identity. And as a prestigious private club, that’s important. Their latest addition of the web shop and digital marketing platform is impressive and has helped boost business by enabling me to make sales online, even while we’ve been closed.”

Andrew Bertram, Yarra Yarra, Victoria “I joined primarily to save money after I discovered I was getting charged premium rates by some of my suppliers, despite the size of my business. The savings more than covered my fees plus I received a rebate each year. I also get regular opportunity buys at leading market prices which helps my margin along with ongoing support from head office when I need it.

On Course has helped me and my staff get our heads around marketing and advertising and the national meetings enable me to catch-up with other members and share any issues I’m having.”

Robert Farley, Marangaroo Golf Course, Western Australia

Sean Seymore, Maroochy River, Queensland

Get in touch

We’re just a call or click away.

Contact your local member services manager: Mitch Roberts (WA) 0416 285 270 mitch@oncoursegolf.com.au

Visit us at oncoursegolf.com.au facebook.com/oncoursegolf Call us on 03 8542 7777 Suite 1 Building 26, 270 Ferntree Gully Road, Notting Hill VIC 3168

Wayne Spruce (NSW) 0402 868 190 wayne@oncoursegolf.com.au