AFFILIATE MARKETING (CPA)
SERVICE MODULE OVERVIEW 2011
ONE OBJECTIVE. NET RESULTS.
AFFILIATE MARKETING (CPA)
SERVICE MODULE OVERVIEW 2011
ONE OBJECTIVE. NET RESULTS.
Affiliate Marketing: one proposition One Definition.
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Affiliate Marketing is an Internet-based marketing practice in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliate's marketing efforts. Wikipedia
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One Proposition. One Net Marketing provides expertise, tracking technology and recruitment services to help launch your affiliate program to dozens of networks, thousands of affiliates and millions of customers. One Net began as an affiliate publisher so we know exactly what it takes for a CPA program to gain traction and deliver results. We have an innate understanding of major tracking technologies and affiliate networks, in addition to pre-existing relationships, with many top publishers to drive your affiliate marketing campaign! www.onenetmarketing.com start@onenetmarketing.com
805.201.3075 250.483.7411
USA. CANADA.
Affiliate Marketing: benefits •• Pay only for results. Commission are paid only if an event is triggered such as a lead, sale or registration. •• Expand your market reach. Affiliate partners will place ads on major search engines which increases brand recognition at no cost to you. •• Exponentially increase your online sales force. Affiliates will purchase ads across major search engines and ad networks to send traffic directly to your site. •• Mitigate your marketing risk. Affiliates pay up front for advertising expenses. •• Reach new markets. Affiliates are extremely efficient at identifying and exploiting niche markets that you may not have thought of.
www.onenetmarketing.com start@onenetmarketing.com
805.201.3075 250.483.7411
USA. CANADA.
Affiliate Marketing: service offering •• Dedicated program management •• Network recommendations, setup and integration •• Installation of web analytics and conversion tracking (pixel / Javascript) •• Affiliate management and optimization •• Ongoing recruitment of top affiliates. •• Offer distribution across CPA networks (where applicable) •• Customized campaign deployment and network launch strategies •• Automated sales reporting and campaign metrics •• Custom affiliate tools & data feed management www.onenetmarketing.com start@onenetmarketing.com
805.201.3075 250.483.7411
USA. CANADA.
Affiliate Marketing: our reach One Net Marketing has successfully managed CPA campaigns and programs across the following networks:
www.onenetmarketing.com start@onenetmarketing.com
805.201.3075 250.483.7411
USA. CANADA.
Affiliate Marketing: one philosophy •• Affiliate programs cannot be managed passively. A proactive approach and daily attention by a dedicated team is required to be successful in this channel. •• Affiliate partners should be regarded as an extension of your sales team. •• Policies should be written to support this ideology; particularly with PPC affiliates. •• The affiliate channel should compliment other online channels and not compete against them. •• Accurate tracking, competitive CPA’s, frequent payouts and responsive management attracts top tier affiliates.
www.onenetmarketing.com start@onenetmarketing.com
805.201.3075 250.483.7411
USA. CANADA.
Affiliate Marketing: why hire us? •• Performance based compensation. Pay only for results. •• Extensive knowledge of CPA networks and affiliate tracking technologies. One Net Marketing started as an affiliate advertising firm. •• Performance history with most major networks. •• Cross-channel expertise (channel integration). •• In-house engineers for tracking integration, custom development and technical support. •• Existing relationships with top tier affiliates and networks. •• We’re easy to talk to and quick to respond. www.onenetmarketing.com start@onenetmarketing.com
805.201.3075 250.483.7411
USA. CANADA.
Our Clients:Â
www.onenetmarketing.com start@onenetmarketing.com
805.201.3075 250.483.7411
USA. CANADA.
Affiliate Marketing: performance pricing One Net Marketing works with proven clients on a performance pricing basis. Our client engagement process and fee structure is listed below: Step
Price
Action
1. Discover
$500
Install analytics tags on client site to review traffic and sales trends. Summary of key findings sent to client and key metrics are established.
2. Recommend
Free
A custom marketing proposal is designed based on analytics data and the client’s objectives.
3. Deploy & Optimize
$5,000
Client receives 25 hours of campaign creation, deployment and management services plus 25 hours of design and development services per month to optimize website and campaign performance. If client has in-house design and development resources price is adjusted accordingly.
4. Investment Assessment Free 5. Performance Pricing
Initial campaign results and metrics are analyzed to determine if client fits One Net Marketing’s performance pricing program criteria.
Cost Per Action Actions are defined (hit, lead, call or sale) and commission is negotiated. Campaigns are then scaled on a performance-based (CPA) compensation model.
www.onenetmarketing.com start@onenetmarketing.com
805.201.3075 250.483.7411
USA. CANADA.
Affiliate Marketing: related services Conversion Optimization Using web analytics multi-variable split testing we can tweak your landing pages and conversion path to achieve maximum conversion rates. Video production services are also available through sister company View Street Productions.
Landing Page Design / Web Design We offer world class sales-driven design services. We can revamp your landing page or redesign your entire site to improve conversion rates, stickiness and increase visitor frequency. Banner design is also available.
E-commerce Development Our rapid web development services can bring your site up to speed. Add a shopping cart, payment gateway or order processing system and get into the ecommerce game. www.onenetmarketing.com start@onenetmarketing.com
805.201.3075 250.483.7411
USA. CANADA.
LET’S TALK.
EMAIL.
start@onenetmarketing.com
For fre e adv www.o ice, tips and nenetm tri arketin cks visit g.com
805.201.3075 250.483.7411
USA. CANADA.