DIY Online Marketing Plan Your Business Here 2011
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One Net Express Custom Online Marketing Plans. Simplified.
Online Marketing Plan Table of Contents Website Audit ..................................................................................................................................... 3 Conversion Funnel Analysis & Recommendations ................................................................................ 3 Registration Form Review & Recommendations ................................................................................... 8 Browser Compatibility Testing & Recommendations ............................................................................ 9 Usability Testing & Recommendations .................................................................................................. 11 Recommended Website Tools ............................................................................................................... 14 Recommended Readings ...................................................................................................................... 14
Social Media Marketing Strategy ............................................................................................... 14 Create a Social Culture Blueprint ........................................................................................................... 15 Listening and Responding ..................................................................................................................... 16 Setting Up Your Listening Schedule ...................................................................................................... 16 What exactly are you listening for? .................................................................................................... 16 How do you listen? ............................................................................................................................ 16 How often should you be listening? .................................................................................................. 17 Creating an Effective Facebook Business Page .................................................................................... 17 Establishing Your Business on Twitter ................................................................................................... 19 Optimizing Your LinkedIn Business Profile ............................................................................................ 21 Maximizing Social Bookmarking ........................................................................................................... 21 Scheduling and the Editorial Process .................................................................................................... 21 Recommended Social Media Tools ....................................................................................................... 21 Recommended Social Media Readings ................................................................................................ 22
(Flex Module ) Content Marketing Strategy .......................................................................... 22 Blog Architecture and Design Recommendations ................................................................................. 23 Owning the Emotional Space in Your Market ........................................................................................ 27 Write Content That Spreads .................................................................................................................. 27 Thinking Outside the Blog ..................................................................................................................... 29
By One Net Marketing Inc. 250.483.7411 express.onenetmarketing.com express@onenetmarketing.com
One Net Express Custom Online Marketing Plans. Simplified.
Search Engine Optimization ......................................................................................................... 31 On-Page SEO Recommendations ......................................................................................................... 31 Item #1: Content Optimization ........................................................................................................... 32 Item #2: Optimize <Title> Tags ........................................................................................................... 35 Item #3: Optimize Content Hierarchy ................................................................................................. 36 Item #4 : Site Map Recommendations ............................................................................................... 37 Item #5 : Navigation and Link Optimization ....................................................................................... 37 Item #6 : Unique Content Strategy .................................................................................................... 37 Item #7: Non Image Content Optimization ........................................................................................ 37 Item #8: Meta Content Optimization .................................................................................................. 38 Item #9: Code Validation .................................................................................................................... 38 Item #10: Image Optimization ............................................................................................................ 38 Item #11: SEO Friendly URLs ............................................................................................................ 40 Item #12 : Load Time Optimization .................................................................................................... 40 Off-Page SEO ........................................................................................................................................ 41 Task #1 : Directory Submission Recommendations ............................................................................ 41 Task #2: Sitemap Map Submission ..................................................................................................... 42 Task #3: Link Development Strategy ................................................................................................... 42 Task #4 : Public Profile Recommendations ......................................................................................... 43 Task #5 : Social Buttons ...................................................................................................................... 43 Task #6 : Blog Optimization ................................................................................................................. 43 Google Maps / Places Optimization ...................................................................................................... 44 Recommended Off-Page SEO Tools ..................................................................................................... 45 Recommended Off-Page SEO Readings .............................................................................................. 45
Email Marketing Strategy ............................................................................................................. 45 Newsletter Review & Recommendations .............................................................................................. 46 List Segmentation Stragey .................................................................................................................... 46 Transactional Email Marketing Strategy ................................................................................................ 46 Email Service Providers ......................................................................................................................... 47 Recommended Tools ............................................................................................................................. 48 Recommended Readings ...................................................................................................................... 48 By One Net Marketing Inc. 250.483.7411 express.onenetmarketing.com express@onenetmarketing.com
One Net Express Custom Online Marketing Plans. Simplified.
Designed for Success Your online marketing plan contains the same tactics strategies and recommendations that our we use to drive millions of dollars in sales to our agency clients. The only difference is that you are responsible for executing opposed to the One Net Marketing team. That said, we stand behind our custom online marketing plans and we’ll never leave you stranded. We’re here to answer questions as you execute your online marketing plan. Your success is our success and we’re committed to helping you succeed. Also, be sure to check out the free tools section located at www.onenetmarketing.com/tools and subscribe to our blog for useful online marketing tips and advice.
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By One Net Marketing Inc. 250.483.7411 express.onenetmarketing.com express@onenetmarketing.com