Welcome Workbook by ONEHOPE Wine

WELCOME WORKBOOK

YO U A R E A PA RT OF SOM E T HING

BIG

Congratulations on beginning your journey with ONEHOPE! Weâ&#x20AC;&#x2122;re excited to be your partner as you share the ONEHOPE mission and develop your own cause-driven business. Success starts with small steps, and with each step comes more passion, purpose, impact, and income. Use this workbook to help you get started, and be sure to visit the Training Center and to check out the Resource section at onehopewine.com. There you will find additional tools, videos, marketing materials, and more.

onehopewine.com

O UR O N E HO P E I S

TO BRING TOGETHER

A COMMUNITY THAT MAK ES THE WO R LD BETTER THROU GH M EM O R ABLE W I NE AND EXP ER I ENCES.

We founded ONEHOPE just a few years out of college with one simple idea: doing good is good business. With only 168 cases of wine, a storage unit, and just enough naiveté, we called friends and family, knocked on doors, and encouraged others to join our movement to make the world a better place.

We always dreamed of having hundreds, and then thousands, of teammates join us in sharing the mission. And that dream is now a reality. We look to grow our community of cause-driven entrepreneurs, each of them sharing the ONEHOPE story alongside their own, and uniting around a common mission to bring together a community that makes the world better through memorable wine and experiences. Thank you for joining our team—we look forward to sharing this journey with you!

the founders 3

Supporting documents for the following checklist items can be found in the Resource section at onehopewine.com

Personalize Your Website

Schedule a Call with Your Upline Mentor

Upload a picture, edit your personal profile, and set up your unique URL through your Dashboard at onehopewine.com

Your upline mentor is your best resource as you start out. Be sure to schedule a check-in call within your first 10 days to discuss the following topics:

Create Your Hyperwallet Account

LE T’ S G E T

STARTED Welcome to ONEHOPE! We are so excited that you’ve joined our mission as a Cause Entrepreneur. Read through the checklist on the right to start taking the first steps in setting up your new business.

Be sure to register with our partner Hyperwallet so you get paid on time. Make sure to visit the pay portal in your back office to set up your account.

• How to navigate the Training Center and Resource section at onehopewine.com • How to set up and close out an event • How to place an order • Create your action plan to maximize the Fast Start Program

Order Business Cards

Learn About Fast Start

Look for custom business card templates at Vistaprint.com. Learn more at onehopewine.com.

The first few months in your business are key to your success. Go to the goals section (pg. 10) of this workbook to learn more and to begin mapping out your Fast Start.

Create an Email Signature Promote your new business every time you send an email!

Read the FAQ’s and Terms & Conditions Become familiar with all of ONEHOPE’s policies and procedures.

Submit Your W9 Form Go online to download the W9 tax form. Fill it out, and email it to accounting@onehopewine.com.

Join the Next Training or Opportunity Call

Take the New CEO Training Course

Mark your calendar to join weekly and monthly training calls and webinars. You can view the calendar on the Events page in the Resource section at onehopewine.com

Found in the Training Center at onehopewine.com, this one-stop course has everything you need to know about topics ranging from your first tasting event to your first team member! 5

Why did you choose ONEHOPE?

What are you most passionate about?

What are you most excited about?

What does success look like to you? Be as specific as possible and include all aspects of your life.

LE T’ S FIN D YOUR

WHY

What are your unique skills/talents?

“Your WHY is the purpose, cause, or belief that inspires you to do what you do.” – Simon Sinek What do you want to accomplish? How do you want this experience to impact... You:

Your Family:

How will you celebrate your achievements?

LE T’ S G E T

PROFITABLE Launching your ONEHOPE business is easy breezy. Follow these simple steps to schedule your first tasting event, and start making an impact. You’ll find everything you need in your starter kit, and you can earn back your investment in just one tasting event!

STEP 1 Set a Date

STEP 3 Get Ready

Schedule your first tasting event to maximize your rewards while you’re within the Fast Start earning period. It’s as easy as one, two, three: just pick a date and time, choose a location, and determine the cause you will support.

Today’s the day—your first tasting event, hooray! Keep it casual. Chill the white and rosé wines, and prep some simple snacks. We recommend something sweet, like chocolate, and something savory, like cheese (mmm, brie).

Don’t worry about finding the “perfect” date. Not everyone will be able to attend your tasting event—and that’s ok! Pick a date that works best for you and your family, and start there.

Make sure to have your catalogs and order forms ready to go, along with a few Host Planners (for future event hosts) and Opportunity Brochures (for those who may want to join to movement, too!) Also, review the Event Items Checklist (at right) to make sure you’re not missing anything.

STEP 2 Spread the Word Once you’ve set your date, create an invitation and share the good news— you’re in business! Spread the word beyond family and friends to maximize results. Use the WINENOT List (pg. 10) to brainstorm people you know within different social circles. Inviting 40 or more people will help ensure 10 to 12 guests at your event. Encourage those who can’t attend to order online using the custom event link (your Party Link URL). This is also the perfect opportunity to book a tasting. Encourage them to host their own event, where they can mingle while making an impact.

Find even more tips at onehopewine.com!

STEP 4 Wrap it Up Congratulations on a fabulous event! Tasting events automatically close after three weeks, so we suggest quickly closing your events to ensure that all orders and donations can be made in a timely manner.

Event Items Checklist All set for your first event? Be sure to remember the following items for a successful tasting! Starter Kit Wines Catalogs Host Planners Opportunity Brochures ONEHOPE Folder Clipboard Order Forms Pens Wine Key Serving Cups or Glasses Wine Pourers Ice Bucket (optional) Gift Set (optional) Tablecloth (optional)

WINENOT List Make Your Goals a Reality

Neighbors

Community Contacts

Parents of Kids’ Friends

Coworkers (Yours or Spouse’s)

Relatives

Wine Lovers

Corporate Contacts

Friends Near & Far

Do-Gooders

LE T’ S MA K E A

PLAN Use the page on the right to brainstorm the people you know in different social circles who you can invite to your tasting event.

FAST START Here’s How It Works:

LE T’ S G E T

REWARDED Start your journey with ONEHOPE strong—it’s easy and rewarding with our Fast Start Program. It all begins with The Grapeful Club! As you launch your business, conduct wine tasting events, and share ONEHOPE with your friends and family, you can offer everyone a chance to join The Grapeful Club! The Grapeful Club is our exclusive, members-only program that offers specials, savings, and the chance to make an impact on all purchases for your customers. Enrolling your

STEP 1 Enroll your customers! For every 3 new customers

you enroll in the The Grapeful Club, you will receive a $30 cash bonus!

STEP 3 Build a Bunch! What’s a Bunch? It’s the combination of enrolling 3 new customers in The Grapeful Club and 1 new Cause Entrepreneur who purchases a qualified starter kit! For every Bunch that you build, you earn an additional $60 cash bonus. (That’s a total of $120!)

STEP 2 Sponsor a new Cause Entrepreneur! When your

new Cause Entrepreneur purchases a qualified starter kit, you are eligible as their Sponsor to earn a $30 cash bonus!

STEP 4 Create Clusters! For every 3 Bunches you build, a Cluster is created. Each Cluster earns you an additional $360 cash bonus. (That’s a total of $720!)

customers in The Grapeful Club and sharing the ONEHOPE business opportunity are the two main pillars for building a strong foundation for your business! BONUS for SPONSORS! Earn $30 for every BUNCH your new Cause Entrepreneur builds!

BONUS for SPONSORS! Earn $30 for every CLUSTER your new Cause Entrepreneur builds!

ALL bonuses are unlimited throughout your entire Fast Start period! 13

J O IN M O N T H + M O N T H 1 + M O N T H 2

T RACK YOUR

FAST START

CASH BONUS! $30 $30 $30 $30 $30 $30 $30

$60

$30

$360

$60

$30

$360

$60

$30

3 $360

$720

$120

Cluster ($30)

Let’s get ready to grow... build Bunches and create Clusters during your Fast Start period by enrolling Preferred Customers in The Grapeful Club and sponsoring new Cause Entrepreneurs.

Ends:

M Y FA S T S TA R T E A R N I N G P E R I O D Begins: New Members in The Grapeful Club:

$120 $720

New Cause Entrepreneurs (Enrolled with Starter Kits @ $149 and $199):

Bunches: 1 2 Bunch ($30)

Clusters: 1 Sponsor Bonus:

TOTAL Bunches: $720

Wow... way to grow! You’re planting seeds of success!

TOTAL Clusters:

TIME TO

CELEBRATE Hooray! You did it!

A GOAL SHOULD

SCARE YOU

tear me out! Use this page to track your Fast Start. Pin it up on a wall or your fridge as a visual reminder of your plan to accomplish your goals in the first few months.

a little AND

EXCITE YOU

a lot â&#x20AC;&#x201C; J O E V I TA L E

THE FOUR K EYS TO

SUCCESS ONEHOPEâ&#x20AC;&#x2122;s merit-based business model is based on The Four Keys to Success: Booking & Host Coaching, Selling, Sponsoring, and Developing. Following the Four Keys to Success will help you unlock a thriving business with ONEHOPE.

Booking & Host Coaching

Sponsoring Selling

Developing

STEP 1 Brainstorm

STEP 3 Follow Up

Use your WINENOT List (pg. 10) to brainstorm people you know who

As the saying goes, the fortune really is in the follow-up! Don’t

would be interested in gathering some friends and family for a wine

rely solely on email or text messages for this part. A phone call or

tasting or fundraiser event. Include people who:

face-to-face meeting goes a long way and will help you be more

• Love great wine

K E Y TO S UCCE S S #1:

BOOKING & HOST COACHING The first Key to Success includes booking events in your preferred setting, such as in-home, in-office, and within your community. Host coaching helps create a meaningful relationship and ensures the success of your event.

efficient in booking. Set aside some time for this important step. We

• Get together regularly with friends

suggest setting aside one hour to call 10 to 20 people on your list.

• Volunteer and give back

Feeling nervous about calling, or don’t know what to say? Here are

• Enjoy entertaining and hosting parties

some tips: • Stop thinking so hard about it. Be you. Be authentic. • Write down what you’d like to say, and refer back to it

STEP 2 Warm Up

when needed. •

Turn the names on your list into hosts and prospects by sharing the ONEHOPE mission. Send a short, sincere email or text to the people you are warming up. Be straight to the point and let them

STEP 4 Team Up

know why you're reaching out. Mailing out catalogs with a personal

They said yes—hooray! Now that you’ve set the date with your

note is also a great way to warm up someone on your contact list—

host, it’s time to team up for a great experience. Be sure to work

and people appreciate receiving items in the mail!

together with your host to build the guest list, set a fundraising

In your email, explain why you're reaching out. Examples include: • I thought of you because.... (cold lead/general)

goal for maximum impact, choose the wines, and get ready for success. Use the Host Coaching Checklist in the Resource section at onehopewine.com as your guide.

• I hope you’re enjoying your wine (event customer follow-up) • I noticed you’re involved in a charitable cause (fundraising focus) • I would love to help you fundraise for your child’s school / mom’s breast cancer walk, etc. (fundraising focus) • I’d love to do a wine tasting event for you and your friends (acquaintance)

Social Gatherings Keep things light and casual. Make your next night with friends a tasting event!

The Grapeful Club

K EY TO S UCCE S S #2:

SELLING Marketing your ONEHOPE business and selling to family, friends, and customers are fundamental to your success. Check out five of the best ways to sell on the right.

Enroll your customers in The Grapeful Club for special member-only benefits and savings where they can give back 10%! You will earn recurring commissions, too!

In-Home Tasting Events Gather friends at home to enjoy award-winning wine that makes an impact.

Office Happy Hours Try different settings as a way to promote your business. Office happy hours are a great way to reach out to a new crowd!

Corporate Gifting Go beyond the living room, and expand your sales with corporate gifting and bulk orders.

B E E N T H U S IAST IC !

L IST EN FO R C UES

Your mindset and attitude make all the difference. Show your excitement and passion for your business, and you will naturally attract others!

Whether at an event, or involved in a one-on-one interaction, verbal cues will often give you a lead-in to introduce your business opportunity. For example, anyone who says, “Oh my gosh, I love making an impact!” could be a future team member. For this reason, consider where you’re setting up to check your customers out. Are you leaving the room where the action is? Get yourself organized, and stay a while to hear all the conversations. Your future team members are right there.

S E T GOA L S

KE Y TO S UCCE S S #3:

SPONSORING Start your very own dream team! Share the ONEHOPE mission and your personal story with others—let them know how you’re making an impact while earning an income. Building a team is rewarding, fun, and a great way to layer your income as a Cause Entrepreneur.

Use your Fast Start program to set goals and start talking to everyone! Invite your friends and contacts to become Cause Entrepreneurs or members of The Grapeful Club. The more people you enroll in The Grapeful Club and sponsor onto your team, the more income you will earn, and the more success you will feel.

B E P R E PA R E D Keep Opportunity Brochures, Host Planners, and catalogs with you in your car, purse, home, and office. You never know when an opportunity to talk about your business will present itself.

IN V IT E YO U R H O ST TO J O IN Hosts often make the best Cause Entrepreneurs. If you coach each host, then you are already training them on how to be a Cause Entrepreneur! If you don’t offer the opportunity to every host, you are leaving potential at the door. Invite your host to join!

GE T O UTSI D E O F YO UR OWN NETWO RK Find networking events and any other opportunities to meet new people. This might mean joining a book club, getting involved in your kids’ school activities, or joining other local organizations. The goal is to meet new people!

GE T O NLI NE Build your social media strategy and focus on growing your online presence. Use your personal website, Facebook, Instagram, YouTube, Pinterest, and even blogging to expand your reach!

B E L IEVE I N YO URSELF! Be brave, believe in yourself, and know that you can do this! There WILL be people who love your business as much as you do! After all, YOU said “yes” for a reason!

20 22

Training Use the Training Center and participate in weekly training calls.

Coaching Find a mentor, and become a mentor!

Recognition KE Y TO S UCCE S S #4:

DEVELOPING

Earn titles, trips, and awards!

Compensation Plan Get to know your competitive road map for success.

Community Itâ&#x20AC;&#x2122;s important to commit to learning new skills and experiences. This is what will make you grow as a Cause Entrepreneur. Participate in all trainings and coaching with your mentor! When you build your own team youâ&#x20AC;&#x2122;ll turn your focus to making a difference by helping them become the best they can be. The more you help others, the more we can grow together.

Learn from others, and share with others.

LET THE FUN

BEGIN