A CELEBRATION OF SUMMER 2016 - LOOKBOOK

SPRING/SUMMER 2016

A CELEBRATION OF

SUMMER

HOT AT THE BEACH NEO SWIM + MIX & MATCH BIKINIS

FRAME SHORTS DESIGNED AS A CLASSIC – BUILT FOR THE FUTURE

JORDY SMITH TALKS BOARDIES AND STREET STYLE

SPRING/SUMMER 2016

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1 0 % D I S C O U N T*

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Excludes wetsuits, wetsuit accessories and hardware. O’Neill reserves the right to change or end the offer without notice.

S T O R E L O C AT O R

EDITORS NOTE A CELEBRATION OF SUMMER

Setting sail across the Indian Ocean, surfboards

of the key happenings within our world. We begin

stowed away and ready to dive into the deep blue.

with a story of travel and adventure as we follow two

For Spring/Summer 2016, our collection inspiration

surfers through Bali. Part romance, part surf trip and

draws upon the unique spirit and heritage of those

part exploration. Next, we move on to the World

that live near the Indian Ocean as well as the sea

Surf League tour where we catch-up with surfer and

itself. Bright patterns, considered materials and fes­

longtime O’Neill athlete Jordy Smith for a Q&A ses­

tival designs celebrate the summer, the bright blue

sion. Lastly, we head to the beaches of Byron Bay,

water, local cultures and coastlines brimming with life.

Australia for a sneak peek at our newest assortment of women’s swimwear. Here we present some stun­

At O’Neill we believe in being unreasonable. This

ning photography of our new Neo Swim collection

means that we as an organization seek to constantly

along with the 2016 Mix & Match collection.

evolve and push ourselves to do better. From our product to our athletes, we are committed to impro­ vement and delivering the best performance possible.

We hope that you enjoy!

For this season we have taken this challenge to heart

— Editor

and have created this magazine to showcase some

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HER: [BEACH KIMONO] – [MELANGE KNOT BANDEAU TOP] + HIM: [CULT HYPERDRY T-SHIRT]

BALI ROADTRIP SPRING/ SUMMER 2016

The Island of Bali, positioned east of Java and west of Lombok has always held a very special place in the hearts of surfers around the globe. With near perfect waves, volcanic mountains, warm water, and friendly locals, Bali provides something for all travelers, producing endless saltwater smiles.

For some, their visit is about relaxation and a respite from the 9 to 5 grind, while for others it’s about adventure; chasing the next swell and soaking in all that the island has to offer. So, what is the perfect Bali trip? With a loose itinerary and lots of time on their hands, we follow a couple as they explore the island from the highest inland waterfalls to the most remote breaks accessible only by boats.

From sunrise to sunset, we tag along with them to document their trip, capturing the dramatic to subtle and all moments in between.

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HER: [SURF CITY TANKTOP] – [ISLAND SHORTS PRINT] – [SANTA MONICA FEDORA] – [BATIDA BEADS] + HIM: [7 SEAS T-SHIRT] – [STRINGER PATTERN SHORTS]

HIM: [YARDAGET-SHIRT] – [SHIPWRECKS SHORTS] + HER: [IN STYLE JUMPSUIT] – [ISLAND FLIP FLOPS]

HER: [ACAPULCO PLAYSUIT] – [PAISLEY BANDEAU BIKINI TOP]

[ART HYPERDRY T-SHIRT] – [RETROFREAK POSEIDON BOARDSHORT]

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[FRAME SHORTS BRIGHT AQUA]

DESIGNED AS A CLASSIC, BUILT FOR THE FUTURE. FROM WET TO DRY, UNREASONABLY FAST. O’NEILL FRAME SHORTS

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WHAT TO PACK FOR HIM

[4] [1]

[2] [5)

[6] [3]

[1] JEFFU BACKPACK €69,99 / £54.99 [2] SAND CASTLE TOWEL €45,99 / £37.99 [3] PROFILE GRAPHIC FLIP FLOPS €22,99 / £15.99 [4] TUBE SUNGLASSES €65,99 / £49.99 [5] WADA MAL SHIRT €69,99 / £54.99 [6] FRIDAY NIGHT CHINO SHORTS €55,99/ £39.99

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HER: [BREEZE JACKET PRINT] – [COSTA HOODIE] – [JACKS POCKET TANK TOP] – [MAMBO LACE SHORTS] – [SHOREBREAK BACKPACK]

HER: [NEOSWIM CROP BIKINI] + HIM: [RETROFREAK POSEIDON BOARDSHORT]

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ACTIVEWEAR AS FLEXIBLE AS YOU ARE O’NEILL 365 ACTIVEWEAR

[365 HARMONY LEGGING] – [365 ADMIRE CROSS BACK TOP]

11

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[LACE SWEATSHIRT] – [ENDLESS DENIM SHORTS]

WHAT TO PACK FOR HER

[1] [5] [3]

[6]

[2]

[4]

[7)

[1] UNIVERSAL TOWEL €45,99 / £37.99 [2] ISLAND FLIP FLOPS €39,99 / £32.99 [3] SOLID CROSSOVER BIKINI TOP €35,99 / £29.99 [4] BEACH KIMONO €69,99 / £54.99 [5] SANTA MONICA FEDORA €29,99 / £24.99 [6] ENDLESS DENIM SHORTS €69,99 / £54.99 [7] SOLID TIESIDE BIKINI BOTTOM

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€25,99 / £22.99

HER: [NEOSWIM TRIANGLE BIKINI] + HIM: [RETROFREAK FRAME BOARDSHORT]

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[TIDE OVER HYPERDRY T-SHIRT] – [RETROFREAK POSEIDON BOARDSHORT]

HER: [PAISLEY TANK TOP] – [HIGH WAIST BRICK SHORTS] + HIM: [GOODDAY T-SHIRT] – [THIRST FOR SURF SHORTS]

15

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JORDY SMITH: [JORDY HYPERFREAK HYDRO BOARDSHORT]

JORDY SMITH SIGNATURE BOARDSHORT

faster and is lighter than ever before. Were these all requests that you made?

A

I have made quite a few requests to the design­ ers as to what I want. I share my thoughts with

them and then I leave it to the design team to take it from there. I need boardies that are flexible, light, bold and quick drying. This is what you get in my boardshorts.

Q

We recently sat down with O’Neill team member and WSL surfer Jordy Smith in between stops on the

A

world tour. Just stepping out of a session on the water, Jordy was kind enough to talk about surf, style and his newest signature boardshort.

Q

Q

Hey Jordy, we know that you tend to get in­ volved on the design of your signature board­

do you spend your time?

A

A

Q

short. How much time and effort is involved? Where

Yes, I’m pretty active. I like to give them some ideas of what I want and color ways. Sometimes

the design is a bit out there for the market (Jordy

I’d say that it is creative and experimental.

You have a bit of a sneaker fetish – how many pairs are you up to?

Ha, I’m not even sure any more – maybe around 100. #23 is something that we’ve seen on your back in contests. Is this a tribute to the basketball

legend Michael Jordan?

laughs) but we always find a happy medium.

Q

How would you describe your personal style?

Your signature boardshort has evolved a good

A

deal over the years. The short now dries even

grew up in house numbered 23.

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Yes, I guess in a way it is. My first name is Jordan and my second name is Michael and I

‘THE FASTEST & LIGHTEST O’NEILL BOARDSHORT EVER’ O’NEILL HYPERFREAK HYDRO

JUST LIKE JORDY WE ARE TAKING PERFORMANCE TO THE NEXT LEVEL The all new Jordy Hyperfreak Hydro is all new for Spring/Summer 2016 and is now the fastest and lightest boardshort that O’Neill has ever manu­ factured and features 170% stretch and welded body construction.

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[POP ROCK TRI BIKINI TOP WHITE AOP] – [STRUCTURE REGULAR BOTTOM PINK AOP]

O’NEILL SWIMWEAR FASHION-FORWARD

For this season, we head down to Byron Bay for a look at some of the sexiest and fashion-forward swimsuits from O’Neill. From our new neoprene col­ lection – Neo Swim, to our new collection of Mix & Match bikinis featuring O’Neill Hyperdry, from wet to dry unreasonably fast. We have something for everyone to make the very best of the beach season.

[SOLID HIPSTER BIKINI BOTTOM] – [PRECIOUS PONCHO]

‘OUR MIX & MATCH BIKINIS DO SOMETHING THE OTHERS CAN’T. DRY FASTER.’ FEATURING O’NEILL HYPERDRY

[STRUCTURE REGULAR BOTTOM] – [STRUCTURE MOLDED WIRE TOP]

[PAISLEY MOLDED WIRE BIKINI TOP] [PAISLEY TIESIDE BIKINI BOTTOM]

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NEO SWIM O'NEILL SWIMWEAR

N EO

[NEOSWIM TRIANGLE BIKINI]

When Jack O’Neill invented the wetsuit, he never imagined neoprene looking so good. Introducing O'Neill Neo Swim, from the original wetsuit company.

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FASHION OR FUN CTION? BOTH.

PREMIUM LIBERT Y FABRIC M E E T S P R E M I U M O ’ N E I L L H Y P E R D RY. W E T TO D RY U N R E A S O N A B LY FA S T.