SYNKD South Winter 2023/24

Page 23

synkd | our community

Karen Larson

Mark Goldberg

Jenna Patrick

Co-Founder, Soake Pools Pembroke, New Hampshire

Account Manager, Dynamic Green Products Houston, Texas

Writer, SYNKD Bozeman, Montana

www.soakepools.com

dgpworks.com

www.synkd.io

What inspired you to get into the industry? There was a huge gap in the market in the U.S. in 2013 when we developed our first precast concrete plunge pool. We wanted others to be able to install a pool that was beautiful, earthy and had quality within a budget that was reasonable! We designed the pool for year-round use, due to its smaller size. We also recognized that the timeline for gunite pools was long and we understood how our product would be a total game changer when it came to project timelines. Our vision was for every backyard in the US to be able to have a plunge pool!

What inspired you to get into the industry? I have been an arborist for two decades and wanted to continue to work within the tree care industry but in a supportive role as a manufacturer representative. There are so many tools arborists need every day to do their job effectively, efficiently and safe and when I saw what Scott Porter was doing with Dynamic Green Products (DGP), I knew it was a great fit and opportunity.

What inspired you to get into the industry? Every day, I get to listen to inspiring individuals who are passionate about what they do. In this industry, we care about doing things the right way, not just the easy way. I love that the people I talk to are solving problems for the industry as a whole, and openly communicating with others to learn. Using my skills to put their message on paper is the most rewarding job I can imagine.

What’s the best part of your job? When a customer writes in to tell us how installing a Soake Pool in their yard has totally changed their lives (for the better), it absolutely makes my day! Bringing a beautiful, functional body of water into a backyard really does change how our clients use their backyards! They spend more time outdoors. What’s the one thing that would make the industry better? More collaboration! What’s the best advice you have received for your career? Decide who you want to be as a business, and be that. Decide how much you want to grow, and grow to that size. Don’t grow just for the sake of growing.

www.synkd.io

What’s the best part of your job? Reaching out to folks every day who love trees and the environment as much as me and showing them our great products. What’s your favorite place you’ve ever visited? Sequoia National Park—mind blowing and magical—It’s my DisneyLand. What is something not many people know about you? I am obsessive about safety in the workplace. The tree care industry is dangerous and I never wanted to call a team member’s family and tell them their son/dad/husband wasn’t coming home. A hats off to all the arborists who manage team members and make sure they come home safe every day. What is your favorite karaoke song? “Home Sweet Home” by Motley Crue

What is key to great design? Research, communication, dedication and an open mindset: this is what a project requires to push past average and into something revolutionary from my point of view. With my background studying graphic design, I understand the importance of a design process, and applying that to a medium that lives, grows and impacts much more than meets the eye never fails to be a fascinating topic of exploration. What are you most proud of? As simple as it sounds, I take pride in being a genuine and kind person with a backbone. I advocate for what I believe in, and I challenge myself to consider other perspectives as often as I can. I’m proud of my long-term relationship with my significant other, and I often think about how much we’ve grown as people over the years.

SYNKD South Winter 2023/24 23


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DRONES AT YOUR SERVICE

1min
page 67

STRATEGIC SUBCONTRACTOR PARTNERSHIPS

2min
pages 64-66

First, it’s best to consider the entire scope:

2min
pages 60-63

CASE STUDY

0
page 60

TRIMMING THE Excess

2min
page 59

FINISHING STRONG

3min
pages 56-58

PREVENTIVE EQUIPMENT MAINTENANCE IMPROVES THE BOTTOM LINE

4min
pages 53-56

SUCCESS BEYOND The Design

2min
pages 49-52

LAYERING THE LANDSCAPE

3min
pages 43-47

COMMUNICATION THROUGH V isualization

3min
pages 37-42

PAVING THE WAY TO BEAUTIFUL, SUSTAINABLE PERMEABLE SURFACING

1min
pages 35-36

NOT JUST A CLIENT

4min
pages 31-34

ANGELICA & MATT NORTON

3min
pages 28-30

DR. DAMON ABDI OUTDOOR ARCHITECTS: A BLUEPRINT FOR SUCCESS IN THE GREEN INDUSTRY

3min
pages 26-27

THE ENTREPRENEURIAL ITCH

2min
pages 24-25

Karen Larson Mark Goldberg Jenna Patrick

2min
page 23

INTERVIEWS

2min
page 22

BUSINESS BUZZ

0
page 20

KEYNOTE SPEAKERS

0
page 20

ON THE SHOULDERS OF Giants

3min
pages 17-20

NO MORE CHASING CHECKERED FLAGS

3min
pages 15-17

CHASING THE DREAM

3min
pages 12-14

MARIANI GAINS MOUNTAINS

2min
pages 9-11

EQUIP EXPO & HNA BREAK RECORDS

1min
page 9

FROM THE EDITOR

1min
pages 3-4
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