3 minute read
WHY LANDSCAPERS CAN’T AFFORD TO STAY SILENT
Kelly Dowell, Founder of onlawn.io
Ditch the Excuses, Embrace Authenticity and Showcase the Magic You Create
In the landscaping world, we hear it all the time: “We’re too busy to take pictures.” Maybe you’ve said it yourself, thought it in passing or heard it from your team. But let’s be real—it’s an excuse.
As landscapers, you pour countless hours into perfecting outdoor spaces, transforming yards into retreats and making every blade of grass and paver count. Yet, when it comes time to show off that hard work? Crickets. No photos. No videos. Nothing to showcase the magic you’ve created.
Why?
The reasons pile up: “The site isn’t ready.” “The client might not approve.” “No one on the team knows how to take a decent picture.” Sound familiar? Let’s hit pause and rethink this.
Your work deserves more. Your clients deserve to see it. And let’s not forget—your future business depends on it.
You don’t need a $5,000 camera rig or a professional production crew. All you need is a smartphone and 30 seconds of bravery. Yes, it’s that simple. Because here’s the truth:
• A progress shot today becomes tomorrow’s before shot.
• An imperfect photo is still better than no photo.
• Showing up consistently beats waiting for perfection every time.
If you’re not documenting your work, guess what? Your competitors are. They’re the ones racking up likes, fielding client inquiries and getting recognized for projects that might not even compare to the brilliance you’re delivering. The difference? They’re putting themselves out there.
What’s holding you back? Maybe it’s fear of negative feedback. Or maybe you’re worried your photos won’t look polished enough for Instagram or Facebook. I’ve got news for you: authenticity wins. Every. Single. Time. Clients don’t want to see something fake or overly staged. They want to see you. The raw, behind-the-scenes, in-the-moment magic.
So, grab your phone, snap that photo and post it. Celebrate the messy beginnings, the in-progress transformations and the finished masterpieces. Don’t just show off the pristine end results—show the dirt, the sweat, the journey. That’s what people connect with.
Still hesitant? Start with one project you’ve been too shy to share. Pick up your phone, document it and post it today. You might be surprised by the support and engagement you’ll receive.
Our industry creates breathtaking spaces and unforgettable moments. Let’s stop keeping it a secret. Flood social media with the proof of what we do best. Because your audience isn’t waiting for perfection—they’re waiting for you.
Contact
Kelly Dowell, Founder
Email: Kelly@onlawn.io
