Brand Book www.ulsport.ie
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The UL Sport brand encompasses all sports activity taking place under the University Arena umbrella. UL Sport seeks to clearly communicate to our broad customer base - from high performance Olympic athletes to community groups and school kids. UL Sport is about highlighting the great energy, fun, friendship, atmosphere, achievement of sporting life at UL.
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How do we do this? Protect our brand = Use the force wisely Be consistent = Repetition is king Have fun = Play More Live More Be More
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The technical bits that make up a good brand Use the logo at all times and correctly. Use distinct colour cues (Brand Palette). Be people & activity-focused. Only use high quality imagery.
Our logo This is a valuable asset that should be protected and used to best effect at all times.
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Meet the family
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Our primary logo This should be used whenever and wherever possible.
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Primary 01
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When primary won’t work Sometimes it just won’t work due to the colouring of what it’s mounted on. When this happens we’ve got the following logos to help us out.
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Primary 02
Primary 03
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Our primary logo minimum print size The height of our primary logo should never be less than 30mm. If it is, we need to start thinking about going horizontally. Otherwise it would be hard to read our strapline.
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Primary 01
30mm
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This is horizontal Sometimes we need things to be a little more horizontal. The same rules apply as with the primary logo.
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Horizontal 01
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Colour options of horizontal Sometimes the horizontal logo doesn’t work due to colouring. Again, when this happens we’ve got the following logos that we can use.
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Horizontal 02
Horizontal 03
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Our horizontal logo minimum print size The height of our horizontal logo should never be less than 12mm as we need to be able to read the strapline.
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Horizontal 01
12mm
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Digital Media When we’re online we need a little bit of framing to work better. Here’s our logo as an icon.
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Web 01
Web 02
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Our specialist areas Of course we can’t forget our specialist areas, these iterations can be adapted in the same way as our primary logo.
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BOATHOUSE
01 Vertical Iteration
ALL WEATHER
04 Vertical Iteration
ACTIVITY CENTRE
02 Vertical Iteration
TEAM PARK
05 Vertical Iteration
03 Vertical Iteration
ARENA
06 Vertical Iteration
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Do’s and Don’ts 01 Space around the logo Always leave the logo some space to breathe. Use white or neutral backgrounds 02 If the unavoidable happens..... If it’s unavoidable to put the logo on a colour, we prefer UL burgundy, or a photo, use either of the negative logos, depending on what’s clearer 03 Be kind Do not sit the logo on garish colours 04 Beware of clutter Do not use the negative logo on backgrounds that are too light or cluttered. 05 Don’t swivel Do not rotate the logo 06 No need to embellish Do not add embellishments like drop-shadows, embossing etc. to the logo
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01 Do ✓
04 Don’t ✗
02 Do ✓
05 Don’t ✗
03 Don’t ✗
06 Don’t ✗
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How to use with the UL brand
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Where space allows, you are encouraged to include the University of Limerick logo in conjunction with the UL Sport Brand. The University of Limerick Brand Specifications will provide advice on how to apply the UL logo. For further information go to www.ul.ie/news All materials using the UL logo must be sent to Corporate Affairs for approval prior to publication. All materials using the UL Sport branding must be approved prior to production by Aidan Holden, UL Sport Marketing Officer aidan.holden@ul.ie | 25
Our colours These are what give us our personality Central Brand Colours Accent Colours (used sparingly)
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Central Brand Colours
Black
UL Burgundy
White
Navy
Pantone Neutral Black CMYK: 0.0.0.100 RGB: 34.34.34 Hex# 222222
Pantone 222 CMYK: 20.100.20.63 RGB: 106.26.65 Hex# 6a1a41
CMYK: 0.0.0.0 RGB: 255.255.255 Hex# ffffff
Pantone 2755 CMYK: 100.100.26.25 RGB: 24.20.100 Hex# 181464
Accent Colours
UL Safron
UL Stone Grey
Light Cyan
Pantone 130 CMYK: 0.35.100.0 RGB: 240.171.0 Hex# fcaf17
Spot 50% Black CMYK: 0.0.0.50 RGB: 128.128.128 Hex# 939598
Pantone 2995 CMYK: 81.12.1.0 RGB: 0.168.226 Hex# 00a8e2
Gradient 75%
Gradient 25%
Gradient 75%
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Our typeface
AaAa Print
Trade Gothic Light is our print font. It’s a nice, simple font, good for all body text. Abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz 0123456789 (.,:?!$&@#) Trade Gothic Bold Condensed No 20
Web Arimo Regular is our web body font Abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz 0123456789 (.,:?!$&@#) Arimo Bold
is our headline font. It’s a good strong font and easily read.
is our web headline font. It’s open type and quite similar to Trade Gothic
Abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz 0123456789 (.,:?!$&@#)
Abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz 0123456789 (.,:?!$&@#)
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AaAa
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Our straplines
Primary
I r e land ’ s S po r ts C ampus
Secondary for target audiences
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Photography Remember your key themes – community sport and high performance. And most of all, people are important.
High quality photography to be used at all times. Do not use stock imagery. Do not use low resolution/pixelated images. One large, high impact picture is better than multiple smaller images. Less is more!
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Social Media and Web Don’t forget to include your social media icon and web address.
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www.ulsport.ie
UL Sport
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Putting it all together Our primary logo should be used whenever and wherever possible. The brand colours must be in use. Be people and activity-focused. Use only high quality imagery Add the strap-line suited to the target audience. Include your social media icons and web address. Avoid clutter – is the message clear!
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Be More www.ulsport.ie
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Play More Live More
Be More www.ulsport.ie
Remember Protect our brand = Use the force wisely Be consistent = Repetition is king Have fun = Play More Live More Be More
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