2024 Listing Presentation

Page 1

A legacy of real estate a mastery of real estate marketing

You have one life to live

As you create your life’s legacy - through family, friendships and professional accomplishments - you need partners on the journey who take the time to know and understand you and your goals. Professionals who seek to find the perfect place where your dreams can live and take shape in all that surrounds you, inspires you and reflects your values.

At ONE Sotheby’s International Realty, that is our mission: to give extraordinary lives a home to thrive. Navigating the complex decision to invest in real estate - whether your first home, your forever home, or an investment in your future - requires a creative and compassionate associate who understands the importance of these decisions.

A professional who expects to be held to the highest standards of service. A professional for whom relationships are as important as they are to you.

ONE Sotheby’s International Realty is the premier source for luxury real estate and development along Florida’s East Coast. We bring together the world’s most passionate and committed professionals, backed by a global brand with a heritage of unsurpassed quality, value and trust. For nearly 300 years, the Sotheby’s name has exemplified the promise of a life well lived and this heritage has been the foundation of ONE Sotheby’s International Realty since our founding in 2008.

As markets evolve, core values like leadership, integrity and vision endure. At ONE Sotheby’s International Realty, these values are supported by market knowledge and insights, the latest technology and a global backbone of support and service, all grounded in the belief that the best experiences inspire the best decisions.

Inspiration lives here

OUR BRAND, YOUR ADVANTAGE

LEADERS ALONG FLORIDA’S EAST COAST

A TRUE GLOBAL REAL ESTATE NETWORK

YOUR PROPERTY JOURNEY

EXCLUSIVE GLOBAL PROPERTY DISTRIBUTION

UNRIVALED DIGITAL EXPOSURE

SOCIAL MEDIA REACH

MAKING HEADLINES: PR EXPOSURE

WORLD - CLASS ADVERTISING PARTNERSHIPS

SOTHEBY’S: HISTORICALLY REMARKABLE

GLOBAL NETWORKING: ALIGNED WITH THE BEST PROFESSIONALS

EXCLUSIVE NEW DEVELOPMENTS

VALUABLE PARTNERSHIPS 06 09 10 13 17 18 20 23 24 26 29 31 32

ONE Sotheby’s International Realty prides itself in being at the forefront of innovation - delivering ideas, tools, technology and marketing that push the boundaries within our industry. Our commitment to providing the highest caliber of expertise and dedication to each transaction sets us apart as we continue to raise the standard of excellence. Our global and local presence, combined with our unmatched resources, propel us as leaders in today’s real estate market.

VOTED BEST LUXURY BROKERAGE IN FLORIDA IN 2022 & 2023

GROWTH LEADER NATIONWIDE

The largest sales volume increase among franchised brokerages by T360

VOTED BEST BROKERAGE WEBSITE IN 2022

AWARD-WINNING MARKETING POWERHOUSE

11

30 1,300+ COUNTIES OFFICES REAL ESTATE ASSOCIATES

LOCALLY UNRIVALED, GLOBALLY RENOWNED

Since our inception in 2008, ONE Sotheby’s International Realty has built a notable presence along Florida’s East Coast with 30 offices spanning from Miami to Amelia Island. Our dedicated real estate professionals are experts in their local markets, backed by a global reach that transcends countries and cities like no other brokerage. With a reputation of passion, trust and unsurpassed service, ONE Sotheby’s International Realty is dedicated to giving extraordinary lives a home to thrive.

1,115 84 $143B

A WORLD OF OPPORTUNITY: CONNECTED TO KEY FEEDER MARKETS

With more than 26,500 associates, Sotheby’s International Realty has offices in the most significant markets in the world. These markets act as catalysts in generating sales traffic for one another, averaging over $3 billion in referral transactions annually by connecting affluent buyers and sellers around the globe. our Relocation Specialists and worldwide reach makes annually. By connecting affluent buyers and sellers around the globe, our Relocation Specialists and worldwide reach makes finding the perfect home, anywhere on the map, simple and seamless.

INTERNATIONAL REALTY
GREECE SOTHEBY’S

When it comes to selling real estate, the journey is equally important as the destination. That’s why at ONE Sotheby’s International Realty, we’ve strategically planned and prepared every step of the process, so you can rest assured that you are in the trusted hands.

MARKET ANALYSIS

After a thorough comparative markets analysis, an exclusive listing agreement is signed detailing the optimal list price for your property.

MARKETING STRATEGY

Before your home is live on the market, we will outline a powerful and bespoke marketing plan tailored exclusively for your property to procure maximum exposure opportunities.

STAGED TO SELL

On average, staging a home leads to a faster sale and a higher sale price. We consult and collaborate to curate your home and increase its selling potential by setting an elevated and sophisticated aesthetic that appeals to qualified buyers.

PURPOSEFUL PHOTOGRAPHY

Brilliant marketing begins with exceptional imagery. With homebuyers consistently ranking photography as the most important feature on a real estate website, we leverage property photos throughout our marketing process to elegantly showcase your home and capture the attention of prospective buyers.

LIFESTYLE & PROPERTY VIDEOS

A property video illustrates a compelling story for your home and is the best way to highlight its inspiring features. Properties with a video receive 403% more inquiries than those without, making video a top resource in the selling and buying experience.*

AWARD-WINNING MARKETING

Our marketing delivers a digital forward approach making us the modern go-to for buyers, sellers, and real estate professionals who expect the very best from the very best.

*Source: DigitalSherpa

INNOVATIVE STRATEGY, BOLD INFLUENCE

We are the vanguard of marketing prestige properties. With an in-house creative team of marketing specialists, we beautifully present each of our properties with stunning detail. Once your property is ready to market, our dedicated experts launch an unrivaled selling strategy that includes traditional and modern approaches - on the ground, online and within the global network. Our mission is to conclude our journey with the successful and rewarding sale of your property by using innovative tools and techniques curated for you and your home.

PROPERTY WEBSITE

We attract and impress potential buyers through an exclusive website dedicated to your property. This exceptional platform features a high-resolution photo gallery, captivating 4K cinematic video, comprehensive listing details, and a personalized URL. By combining essential information with breathtaking visuals, this powerful tool effectively drives interested buyers to explore your property and allows them to easily connect with an associate.

MARKETING ESSENTIALS

We design beautiful and eye-catching marketing assets including brochures, postcards, emails, social media posts and bespoke ad campaigns to place your property in the hands of targeted buyers with the highest standards of presentation.

ICONIC SIGNAGE

Our brand’s recognizable signage, installed at over 30,000 extraordinary properties worldwide, is prominently displayed at single-family homes to effectively reach buyers in the local community.

DIGITAL REACH

Your property will be advertised on more than 100 Sotheby’s International Realty affiliate websites around the world. Exclusive to our brand, it will also be featured on notable sites across our property distribution partners, including the Financial Times, Mansion Global, Wall Street Journal and many others.

PROPERTY SHOWINGS

We host private client tours, weekend open houses and broker’s open houses for interested buyers to experience our exceptional listings in the best way: in person. Our exclusive, interactive open house technology ensures thorough and efficient follow-up with all who visit.

CLIENT UPDATES

By outlining a communication agenda that fits your schedule, we will keep you informed on buyer activity and the performance of our marketing efforts. Our ongoing updates and conversations optimize our strategy to get your home sold.

EXCLUSIVE GLOBAL PROPERTY DISTRIBUTION

The exposure and worldwide reach of our listings sets us apart. Our global media property distribution partners include the most authoritative news, lifestyle and financial voices, as well as real estate-centric websites. Beyond these publications, your property is showcased on sothebysrealty.com with instant distribution to more than 100 Sotheby’s International Realty affiliate websites around the world. With nearly all buyers starting their search online, optimizing your property’s search engine results is imperative.

UNRIVALED WEB EXPOSURE

More than ever, clients are seeking luxury not only in their everyday lives but also in their digital encounters. The demand for online experiences has reached new heights, and we proudly stand at the forefront of the industry, providing seamless and delightful real estate interactions on the web. As the world’s top luxury real estate website, sothebysrealty.com offers unparalleled worldwide exposure for real estate listings. Our unique editorial approach drives millions of buyers to fully immerse themselves in a property through high-resolution photography and cinematic video tours. With over 65% of traffic coming from mobile users, both sothebysrealty.com and onesothebysrealty.com are designed for optimal mobile viewing and accessibility.

SOTHEBYSREALTY.COM

52M+

AVERAGE VISITS PER YEAR

LANGUAGE TRANSLATIONS

INTERNATIONAL VISITS

ONESOTHEBYSREALTY.COM

GROWTH IN VISITS

YEAR OVER YEAR

INTERNATIONAL VISITS

NEIGHBORHOOD AND LIFESTYLE CONTENT PAGES

We drive more eyes to your home

REAL ENGAGEMENT, LASTING IMPRESSIONS

ONE Sotheby’s International Realty’s social media platforms are always buzzing with activity, helmed by a team of expert marketers who deliver our unique voice and brand to a wide-reaching audience daily. Our content is inspiring and informative, making us an industry leader in the social space promoting market insights, properties and lifestyle campaigns highlighting Florida’s East Coast.

Additionally, Sotheby’s International Realty has more than 1,000,000 followers worldwide across Instagram, YouTube, Facebook, LinkedIn, Twitter, TikTok and our popular RESIDE Blog. Their award-winning YouTube channel has more video views and subscribers than any other real estate brand. Together, we leverage targeted social media marketing to ensure your property reaches the web’s most sophisticated buyers.

OUR SOCIAL APPROACH EXPERIENCE

Provide a unique, compelling digital experience for consumers

ENGAGEMENT

Develop relationships and engage with our followers and clients worldwide

EXPERTISE

Create a distinct blend of lifestyle and real estate trends that showcase our properties

EMOTION

Build trust and long-term awareness with our target audience

CONNECTING WITH AFFLUENT FOLLOWERS AROUND THE GLOBE

SOTHEBY’S INTERNATIONAL REALTY @SOTHEBYSREALTY

ONE SOTHEBY’S INTERNATIONAL REALTY @ONESIR

YOUTUBE CHANNEL COMPARISON

SUBSCRIBERS

VIDEO VIEWS

SOTHEBY’S INTERNATIONAL REALTY

COLDWELL BANKER

ENGEL & VOLKERS

SAVILLS

CHRISTIE’S INTERNATIONAL REAL ESTATE KNIGHT FRANK

COMPASS

DOUGLAS ELLIMAN

CENTURY 21

RE/MAX

KELLER WILLIAMS

ZILLOW

TRULIA

400,000 350,000 250,000 200,000 150,000 100,000 50 000 0 300,000 100,000,000 200,000,000 150,000,000 50,000,000 0
22

YOUR PROPERTY MAKING HEADLINES

When it comes to renowned real estate news, we drive the conversation. Sotheby’s International Realty is the most profiled real estate brand in the press, positioning your property at an unmatched advantage. As a result of our team’s strong relationships with leading media outlets, we generate significant exposure for your home in top-tier placements such as The New York Times, Wall Street Journal, Robb Report, Forbes, Architectural Digest and many more. ONE Sotheby’s International Realty’s dedicated public relations team focuses on garnering maximum attention for our properties.

MOST PROFILED REAL ESTATE BRAND IN THE PRESS

2023 PRESS SHARE OF VOICE

ONE SOTHEBY’S INTERNATIONAL REALTY’S

AVERAGE PRESS IMPRESSIONS IN A 12 - MONTH PERIOD

SOTHEBY’S INTERNATIONAL REALTY

COLDWELL BANKER

COMPASS

BERKSHIRE HATHAWAY

DOUGLAS ELLIMAN

CHRISTIE’S INT. REAL ESTATE

KELLER WILLIAMS REALTY

ENGEL & VOLKERS

KNIGHT FRANK

LEADING RE

*Source Meltwater

23 Volume 25% 18% 12% 11% Reach 29% 15% 11% 5%

GLOBAL ADVERTISING: THE LUXURY STANDARD

Sotheby’s International Realty has exclusive advertising partnerships with the most significant media powerhouses. This allows our brand to successfully connect with a global audience of qualified real estate consumers. With an emphasis on brand exclusivity, impact and driving traffic, clients of ONE Sotheby’s International Realty benefit from dedicated placements that include The Wall Street Journal, The New York Times, Mansion Global, Architectural Digest, Condé Nast and more, as well as proprietary publications created by both Sotheby’s auction house and Sotheby’s International Realty.

24
25
26

HISTORICALLY REMARKABLE

For three centuries, the Sotheby’s name has been synonymous with the exceptional. A name that not only represents the most prized possessions in the world but decides them. As real estate’s most trusted brand, our name alone opens the most prestigious doors, creating opportunities and connecting affluent sellers and buyers worldwide.

At ONE Sotheby’s International Realty, our deep-rooted connection with this history distinguishes us within the industry. This outstanding alliance of marketing efforts presents our properties to the esteemed clientele of our parent brand. Building on the centuries-long reputation of the Sotheby’s auction house, established in 1744, the Sotheby’s International Realty brand is recognized globally and our legacy of quality service and expertise is unmatched.

27
28

LEVERAGING THE GLOBAL NETWORK

As part of the Sotheby’s International Realty global network, associates are constantly interacting and meeting peers at numerous events hosted by affiliates and the Sotheby’s auction house. These exclusive relationships provide additional property exposure to key feeder markets and opportunities beyond our local regions. Clients can leverage our unmatched network and receive our signature white-glove service when looking for residences in cities across the world such as Madrid, Hong Kong, Paris or wherever your journey takes you.

29

ONE THOUSAND MUSEUM RESIDENCES BY ZAHA HADID ARCHITECTS

REPRESENTED AND SOLD OUT BY ONE SOTHEBY’S INTERNATIONAL REALTY

30

DEVELOPMENTS

SOLD TO DATE

AVERAGE SALES PRICE

CURRENT INVENTORY

EXCLUSIVE NEW DEVELOPMENTS

Representing a portfolio of the most prestigious new residences in Florida, our Development Division continues to honor a proven track record, with more than 30 esteemed developments sold throughout the most coveted neighborhoods.

Our specialized in-house sales associates elevate each development, attracting the most discerning and distinguished global audience. Our firm has successfully raised the region’s luxury real estate market standards by offering a curated sales experience replete with tailored marketing strategies, access to proprietary technology, and extensive digital exposure.

31

THE POWER OF ONE, THE COLLABORATION OF MANY

ONE Sotheby’s International Realty prides itself on being an active and engaged leader in our communities. To maintain local ties and provide additional services, we have participated in, collaborated and partnered with leading organizations and events that share our corporate values and resonate with our real estate associates.

From local real estate and community service initiatives to the vibrant world of sports, entertainment, and art, we engage with brands pioneering within their respective industries through their pursuit of innovation and dedication.

Our involvement exemplifies our dedication to being more than just leaders in real estate; it allows us to connect with our community, build lasting relationships, and contribute to the vibrant culture that makes our region unique.

32
34

OUR SERVICE OUR NETWORK OUR MARKETING OUR STANDARDS OUR LEGACY OUR RESULTS OUR SERVICE OUR NETWORK OUR MARKETING OUR STANDARDS OUR LEGACY OUR RESULTS OUR SERVICE OUR NETWORK OUR MARKETING OUR STANDARDS OUR LEGACY OUR RESULTS OUR SERVICE OUR NETWORK OUR MARKETING OUR STANDARDS OUR LEGACY OUR RESULTS OUR SERVICE OUR NETWORK OUR MARKETING OUR STANDARDS OUR LEGACY OUR RESULTS OUR SERVICE OUR NETWORK OUR MARKETING OUR STANDARDS OUR LEGACY OUR RESULTS OUR SERVICE OUR NETWORK OUR MARKETING OUR STANDARDS OUR LEGACY OUR RESULTS OUR SERVICE OUR NETWORK OUR MARKETING OUR STANDARDS OUR LEGACY OUR RESULTS OUR SERVICE OUR NETWORK OUR MARKETING OUR STANDARDS OUR LEGACY OUR RESULTS OUR SERVICE OUR NETWORK OUR MARKETING OUR STANDARDS OUR LEGACY OUR RESULTS OUR SERVICE OUR NETWORK OUR MARKETING OUR STANDARDS OUR LEGACY OUR RESULTS OUR SERVICE OUR NETWORK OUR MARKETING OUR STANDARDS OUR LEGACY OUR RESULTS OUR SERVICE OUR NETWORK OUR MARKETING OUR STANDARDS OUR LEGACY OUR RESULTS OUR SERVICE OUR NETWORK OUR MARKETING OUR STANDARDS OUR LEGACY OUR RESULTS OUR SERVICE OUR NETWORK OUR MARKETING OUR STANDARDS OUR LEGACY OUR RESULTS OUR SERVICE OUR NETWORK OUR MARKETING OUR STANDARDS OUR LEGACY OUR RESULTS OUR SERVICE OUR NETWORK OUR MARKETING OUR STANDARDS OUR LEGACY OUR RESULTS OUR SERVICE OUR NETWORK OUR MARKETING OUR STANDARDS OUR LEGACY OUR RESULTS OUR SERVICE OUR NETWORK OUR MARKETING OUR STANDARDS OUR LEGACY OUR RESULTS OUR SERVICE OUR NETWORK OUR MARKETING OUR STANDARDS OUR LEGACY OUR RESULTS OUR SERVICE OUR NETWORK OUR MARKETING OUR STANDARDS OUR LEGACY OUR RESULTS OUR SERVICE OUR NETWORK OUR MARKETING OUR STANDARDS OUR LEGACY OUR RESULTS OUR SERVICE OUR NETWORK OUR MARKETING OUR STANDARDS OUR LEGACY OUR RESULTS OUR SERVICE OUR NETWORK OUR MARKETING OUR STANDARDS OUR LEGACY OUR RESULTS OUR SERVICE OUR NETWORK OUR MARKETING OUR STANDARDS OUR LEGACY OUR RESULTS OUR SERVICE OUR NETWORK OUR MARKETING OUR STANDARDS OUR LEGACY OUR RESULTS OUR SERVICE OUR NETWORK OUR MARKETING OUR STANDARDS OUR LEGACY OUR RESULTS OUR SERVICE OUR NETWORK OUR MARKETING OUR STANDARDS OUR LEGACY OUR RESULTS OUR SERVICE OUR NETWORK OUR MARKETING OUR STANDARDS OUR LEGACY OUR RESULTS OUR SERVICE OUR NETWORK OUR MARKETING OUR STANDARDS OUR LEGACY OUR RESULTS OUR SERVICE OUR NETWORK OUR MARKETING OUR STANDARDS OUR LEGACY OUR RESULTS OUR SERVICE OUR NETWORK OUR MARKETING OUR STANDARDS OUR LEGACY OUR RESULTS OUR SERVICE OUR NETWORK OUR MARKETING OUR STANDARDS OUR LEGACY OUR RESULTS OUR SERVICE OUR NETWORK OUR MARKETING OUR STANDARDS OUR LEGACY OUR RESULTS OUR SERVICE OUR NETWORK OUR MARKETING OUR STANDARDS OUR LEGACY OUR RESULTS OUR SERVICE OUR NETWORK OUR MARKETING OUR STANDARDS OUR LEGACY OUR RESULTS OUR SERVICE OUR NETWORK OUR MARKETING OUR STANDARDS OUR LEGACY OUR RESULTS OUR SERVICE OUR NETWORK OUR MARKETING OUR STANDARDS OUR LEGACY OUR RESULTS OUR SERVICE OUR NETWORK OUR MARKETING OUR STANDARDS OUR LEGACY OUR RESULTS OUR SERVICE OUR NETWORK OUR MARKETING OUR STANDARDS OUR LEGACY OUR RESULTS OUR SERVICE OUR NETWORK OUR MARKETING OUR STANDARDS OUR LEGACY OUR

35

© 2024 ONE Sotheby’s International Realty. All rights reserved. Sotheby’s International Realty® and the Sotheby’s International Realty Logo are service marks licensed to Sotheby’s International Realty Affiliates LLC and used with permission. ONE Sotheby’s International Realty fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each franchise is independently owned and operated. Any services or products provided by independently owned and operated franchisees are not provided by, affiliated with or related to Sotheby’s International Realty Affiliates LLC nor any of its affiliated companies. The information contained herein is deemed accurate but not guaranteed. Pricing subject to change without notice.

Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.