WE BUIL D C OMMUNITY
ONEVIETNAM OUR MISSION
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WHAT WE DO
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ONEVIETNAM NETWORK
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VIETNAM TALKING POINTS
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CITIZEN PHILANTHROPY
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SOCIAL MEDIA CAMPAIGNS
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MULTIMEDIA PRODUCTIONS & LIVE EVENTS
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MONTHLY IMPRESSIONS
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GET INVOLVED DONATE TO ONEVIETNAM
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PARTNER WITH US
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ABOUT US OUR PARTNERS
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ONEVIETNAM IN THE NEWS
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OUR TEAM
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OUR BOARD OF DIRECTORS & ADVISORS
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“OneVietnam Network represents a new dimension to social networking…something more exciting and more productive.” PROFESSOR DAVID J. TEECE, SAN JOSE MERCURY NEWS
WHAT SETS US APART
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ONEVIETNAM
We believe that the more connected people are with their culture, the more likely they'll invest in their community. OneVietnam uses modern technology to engage the next generation of Vietnamese around the world in philanthropy.
OneVietnam is a not-for-profit social enterprise and a fiscal agent of East Meets West Foundation, a 501(c)3 organization.
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WWW.ONEVIETNAM.ORG
ONEVIETNAM
ONEVIETNAM NETWORK
VIETNAM TALKING POINTS
www.onevietnam.org
talk.onevietnam.org
Online Network for the Global Vietnamese Community
Online Magazine and News Journal
CITIZEN PHILANTHROPY Special Projects for the Community's Greatest Needs
What We Do CONNECT - ENGAGE - GIVE BACK
MULTIMEDIA PRODUCTIONS
SOCIAL MEDIA CAMPAIGNS
Original Video Series for the Next Generation
The Community’s Daily Voice on the Most Popular Social Networks
LIVE EVENTS Experiential Meeting Place for the Community
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ONEVIETNAM VIETNAM TALKING POINTS
ABOUT US
SIGN IN
The global online Vietnamese network. OneVietnam Network connects you to Vietnamese communities from around the world. Succeed, together.
SIGN UP !
ONEVIETNAM NETWORK www.onevietnam.org OneVietnam Network is the largest online network for the global Vietnamese community. Our state-of-the-art technology platform allows you to instantly find, organize, and engage in causes at a place most important to you: your hometown. It’s social networking with a cause.
ONEVIETNAM NETWORK
Connect with others through profiles, pictures, videos, and message feeds Discover your community with events, news, and updates from organizations Support causes that matter to you most with your time and money
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19,000
350,000
Unique Visitors
Page Views
Visits from
United States
72
countries
25% 10% Other Vietnam
65%
ONEVIETNAM
VIETNAM TALKING POINTS talk.onevietnam.org Vietnam Talking Points (VTP) is the leading online magazine for Vietnamese Americans. With 20,000 monthly readers, it has surpassed major Vietnamese American news publications and continues to grow at 20-25 percent every month. VTP covers current events, community issues, innovative non-profits, and rising change makers. VTP is the ideal environment for our partners’ messaging.
VIETNAM TALKING POINTS
20,000
400
Monthly Readers
Published
Follow current events and issues in the community
32,000
Articles
Discuss culture, entertainment, philanthropy, business, and technology Learn about philanthropic initiatives, talented Vietnamese, and community events through special featured articles
Monthly Page Views
Visits from
143 countries
55%
United States
11%
Vietnam Other
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34%
WWW.ONEVIETNAM.ORG
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ONEVIETNAM
CITIZEN PHILANTHROPY OneVietnam’s goal is to make it easy for individuals to organize and support charitable projects that meet the community’s greatest needs. Not only do we connect individuals to projects that matter to them most, we also provide a platform for organizations to garner support for their causes. In only months, we’ve been able to channel the community’s efforts toward important initiatives like micro-finance and emergency relief.
CITIZEN PHILANTHROPY PROJECTS
Vietnam Flood Relief
$3,593
Accomplishments
Aid for Flood Victims in Vietnam
in the first 3 months:
Micro-Finance
$6,350 Loans to Vietnamese Micro-Entrepreneurs on Kiva
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ONEVIETNAM
SOCIAL MEDIA CAMPAIGNS OneVietnam is the largest Vietnamese-American non-profit organization in social media. Our Facebook and Twitter pages are daily doses of inspiration and insight to 8,000 supporters. Supporters are engaged with daily pictures, discussion topics, and articles. OneVietnam’s social media pages are ideal for partners’ promotions.
HIGHLIGHTS & ACTIVITES
7,000+ Facebook followers
58%
27
Female
Average
42%
Age
Male
Daily community management Events announcements & surveys Highly active community
Visits from
United States Vietnam Other
49
countries
63%
25% 12%
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ONEVIETNAM
MULTIMEDIA PRODUCTIONS We use multimedia to make philanthropy and community involvement cool and relevant to the next generation. So far, they hear us well. We’ve produced over 30 videos in the past year to recapture their interest in Vietnam and Asian-American issues.
2 30
Original Series
Videos in 1 year
LIVE EVENTS From casual meet-ups to special occasions, our events bring out the most enthusiastic members: from prominent
250+
Atttendees at Launch Event
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community leaders to up-and-coming professionals and scholars. It is the perfect audience for our partners to engage with in person.
WWW.ONEVIETNAM.ORG
ONEVIETNAM
MONTHLY IMPRESSIONS 200,000 via ONEVIETNAM.ORG 30,000 via TALK.ONEVIETNAM.ORG 700,000 via FACEBOOK, TWITTER, and YOUTUBE
1,000,000
IMPRESSIONS
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DONATE TO ONEVIETNAM We started OneVietnam Network with a dream to transform philanthropy in the Vietnamese community, a talented and dedicated team to make it happen, and small savings to get started. After a year of hard work and a seed grant from the Ford Foundation, we are almost there. We need your help to continue building the community's first online network for philanthropy. We depend on donors like you to cover everything from developer salaries and server costs, to ink and staples. Your investment fuels our long-term mission and our ability to scale as an organization. Flip the page to see how you can donate to OneVietnam. We are a fiscal agent of the East Meets West Foundation, which is a 501(c)3 organization. 100% of your donation is tax-deductible as a charitable contribution. Please make all checks out to East Meets West Foundation care of OneVietnam Network.
Questions?
info@onevietnam.org.
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GET INVOLVED
BE AN ANGEL FOUNDER Like any startup business, we need investors to believe and invest in our business model. Instead of offering stock options, Angel Founders' ROI is measured in young people engaged in philanthropy and the lives they impact through OneVietnam. Make a major gift to support our early operations and be honored as part of our founding history. Your contribution will allow us to complete our development of the network and to scale the organization.
JOIN TOWN HEROES Unlike for-profit social networks, we are focused on our philanthropic mission instead of selling ads. To keep away the ads, we are bringing together a like-minded community of business professionals and philanthropists to fund our operating budget on a regular basis. Town Heroes is a membership program where donors give a set amount to our operating costs each year. Heroes are recognized on our website and have unique opportunities to network with other Heroes.
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$2,000 to $9,999
$25,000 to $49,999
$10,000 to $24,999
$50,000 to $100,000
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GET INVOLVED
SPONSOR A TOWN 50% of our members ranked regular live events as most important. Sponsor your hometown's page on www.onevietnam.org and earmark your contribution to supporting our live events throughout the year. Your donation will be prominently displayed on the town page of your choice. $500 / Town
ANGEL FOUNDER
MONTHLY SUBSCRIPTION OneVietnam is free to all users, but your monthly subscription provides us with consistent and reliable support to build the community. Make a monthly gift and be the first to test new features. $10, $20, $50, $100, $150, $250 / Month
GENERAL DONATIONS Your generous donations help to keep our lights on while we work to further OneVietnam’s mission. Make a donation to OneVietnam’s greatest needs via mail or at www.onevietnam.org.
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PARTNER WITH US Partnering
with
OneVietnam
provides
a
direct
and
cost-effective way to reach our talented and socially conscious community. Savvy companies like Wells Fargo and Yahoo! have partnered with us because they share the excitement for the thriving Vietnamese-American market and the commitment to our cause. Partners have a unique opportunity to make a strong social impact while raising the bottom line. Our profound branding in the Vietnamese-American community brings credibility to partners and builds goodwill among customers and employees. Contact us to become a partner at partner@onevietnam.org or (415) 448-6674. We look forward to working with you to develop a strong partnership.
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GET INVOLVED
DID YOU KNOW? 85% of Americans have a more positive image of a company that supports a cause they care about. 85% of Americans feel it is acceptable for companies to involve a cause in their marketing. 79% of Americans say they are willing to switch from one brand to another if the other brand is associated with a good cause. 38% of Americans have bought a product associated with a cause in the last 12 months. (2008 Cone Cause Evolution Study)
Partnership Opportunities WE BUILD COMMUNITY I
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GET INVOLVED
Make a direct donation to OneVietnam's
Donate products or services to support
greatest need or earmark the donation to a
OneVietnam's operations. We’ll be happy to
specific program. We are committed to
accept from software, office furniture, airfares,
working with partners to match a program
to reams of paper. Our strong brand appeal
with your donation objectives.
to Vietnamese-Americans can help increase sales for your products and services.
GIFTS-IN-KIND 2
DIRECT DONATIONS
1
How you
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FOUNDATION SUPPORT
EMPLOYEE INVOLVEMENT
Suggest OneVietnam for corporate
Your company can help OneVietnam through
funding or connect our staff with the right
matching gift or payroll deduction
people within the foundation department. We
programs with your employees.
are always looking to expand and diversify our
can be a great benefit to your company's
funding base and welcome introductions to
public
any corporate foundation that is interested in
relations.
supporting the Vietnamese community.
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relations
and
This
employee/employer
GET INVOLVED
Sponsor online contests or giveaways.
OneVietnam hosts a number of popular events
You can also sponsor OneVietnam’s original
throughout the year, and we're always in need
video series on YouTube or special article
of corporate sponsors who are willing to
series on Vietnam Talking Points. Our growing
underwrite
audience is great brand and product exposure
events through co-hosting, exhibitor's table,
for your company.
product
event
costs.
donations,
Support
food
and
our
drinks
sponsorships, or giveaways.
ONLINE SPONSORSHIPS 3
EVENT SPONSORSHIPS 4
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CONSUMER DONATIONS
IMPACT MARKETING
can help Retailers can allow your customers to
Donate
add a contribution to their purchases
company's
at
OneVietnam which can improve PR, increase
a
point-of-sale
customer
and
which
employee
help
generate
goodwill.
a
percentage product
of
your
revenues
to
Our
sales and enhance brand loyalty. We will work
profound branding can help build credibility
with you to develop an alliance that is strategic
with customers.
and mutually beneficial.
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GET INVOLVED
PARTNERSHIP LEVELS & BENEFITS OneVietnam offers different partnership levels and benefits to our partners. We will work with you to develop a unique relationship that meets your marketing and philanthropic goals. As a partner, you can enjoy creative multi-channel exposure online, in-person, media, and in print through our extensive network.
Partnership Levels
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GET INVOLVED
+ $50,000 FOUNDING PARTNER
Stand alongside OneVietnam as a Founding Partner. Be acknowledged in all our work and expose your company to potentially millionsof impressions.
EXCLUSIVE BRAND EXPOSURE ON ONEVIETNAM NETWORK Special acknowledgement on homepage Featured on the About Us and Partner pages Customized large display ad
CO-HEADLINE ALL EVENTS Headline every live event as a co-host or sponsor. Be recognized on all event materials: online, in-person, media, and print.
VIETNAM TALKING POINTS Be featured on our popular online magazine with over 20,000 monthly readers. Choose from different display ad sizes and promotional activities.
SOCIAL MEDIA & PRINT Be mentioned on our Facebook and Twitter pages, brochures, books, and presentations.
VIDEOS Reach the next generation with our original series. Receive ad time, product placement, and producer credit.
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GET INVOLVED
ONEVIETNAM NETWORK Featured on Partner page Customized display ad
VIETNAM TALKING POINTS Be featured on our popular online magazine with over 20,000 monthly readers. Choose from different display ad sizes and promotional activities.
VIETNAM TALKING POINTS Be featured on our popular online magazine with over 20,000 monthly readers. Choose from
Be acknowledged on Facebook and Twitter.
different display ad sizes and promotional
VIDEOS
activities.
Reach the next generation with our original
Recognized as our valued partner on www.onevietnam.org.
producer credit.
PREMIERE PARTNER
SILVER PARTNER
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series. Receive ad time, product placement, and
$25,000 +
$5,000 +
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SOCIAL MEDIA & PRINT
WWW.ONEVIETNAM.ORG
GET INVOLVED
ONEVIETNAM NETWORK Featured on Partner page
VIETNAM TALKING POINTS Be featured on our popular online magazine with over 20,000 monthly readers. Choose from different display ad sizes and promotional activities.
SOCIAL MEDIA & PRINT
Recognized as our valued partner on
Be mentioned on our Facebook and Twitter.
www.onevietnam.org.
$10,000 + GOLD PARTNER
$1,000 + SUPPORTER
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ABOUT US
OUR PARTNERS OUR PARTNERS
Granted early funding
FORDFOUNDATION
of $100,000 to start the development of OneVietnam Network
Acts as OneVietnam’s
Funded a OneVietnam
fiscal sponsor and
special initiative to
provides guidance and
bring social media to
operational support
agent orange victims in Vietnam
SOCOLA CHOCOLATIER
Huy Phan
Butterfly RESTAURANT
PHOTOGRAPHY
WELLS FARGO Sponsored
GIBSON DUNN
Provides world-class
OneVietnam’s launch
legal advice to our team
event in San Francisco
as an in-kind partner
that attracted 250 people
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ABOUT US
ONEVIETNAM IN THE NEWS
"OneVietnam links young Vietnamese-Americans to their cultural homeland."
"New social media site tackles Agent Orange."
"OneVietnam.org uses Twitter and Facebook among its many tools to serve as the hub of all things Vietnamese."
"The website has already achieved its goal of connecting Vietnamese miles apart in many ways."
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ABOUT US
James Bao
Uyen Nguyen
Paul Pham
Brian Luong
Anh Ton
Executive Director & Co-Founder
Business Development & Co-Founder
Product Development
Vietnam Talking Points
Vietnam Talking Points
OUR TEAM Sarah Bui
Khoa Vu
Social Media
Graphic Designs
Lana Huyen
Amanda Owyoung
Kevin Ta
Jennie Le
Development Research
Media Productions
Media Productions
Media Productions
YOU!
JOIN OUR TEAM Our team is a different kind of breed. We look at what is and imagine what could be. Then, we go make it happen! We welcome the late nights and the fire-drills. We live and die by emails. Retailers allow yourengineers, customers to We are can entrepreneurs, economists, doctors, lawyers, add a contribution to and theirstudents. purchases bankers, consultants, We are the next generation. at a point-of-sale which generate Sounds like your cup ofhelp team? Join our team! customer and employee goodwill. Our
Contact us at volunteer@onevietnam.org
profound branding can help build credibility with customers.
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WE BUILD COMMUNITY WWW.ONEVIETNAM.ORG PARTNERSHIP PACKET I I WWW.ONEVIETNAM.ORG
ABOUT US
BOARD OF DIRECTORS JAMES BAO - Executive Director Before OneVietnam, James was a corporate financial analyst at FTI Consulting. James's work and interest are focused in technology, media, and telecommunications. His past engagements include Pay by Touch, T-Mobile, AT&T, Google, and General Motors. James was born in Da Lat, Vietnam, and grew up in California. He graduated as a Regents Scholar from UC Berkeley with a B.S. in Business Administration.
DAVID J. TEECE, PhD David is a renowned economist and one of the founding fathers of the field of strategic management. He is recognized by Accenture as one of the world's top 50 business minds and is a co-founder of two economic consulting firms: LECG, LLC and Berkeley Research Group. He is also the Thomas W. Tusher Professor at the Haas School of Business at UC Berkeley. Dr. Teece has a Ph.D. in economics from the University of Pennsylvania, four honorary doctorates, and has taught at Stanford University and Oxford University.
DIEN YUEN Dien has more than 13 years of experience in the non-profit sector and is currently the Chief Philanthropy Officer of Give2Asia. Dien is the founder of Asian American Giving, an online journal promoting philanthropy in the Asian American community. She has served on numerous non-profit boards, including the AAPIP and NCPGC. Dien was born in Saigon and grew up in the U.S. She is an attorney and has a LL.M. in International Law.
ADVISORS Bruce Donoff, DMD, MD
Khai Duong
Harvard School of Dental Medicine, Dean
Ana Mandara Restaurant, Owner Asian Culinary Association, Founder
John Anner
Hoang Bao
East Meets West Foundation, Executive Director
Yahoo!, Manager
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THANK YOU!
OneVietnam Network ATTN: Uyen Nguyen P.O. Box 60522 Palo Alto, CA 94306 T: (415) 448-6674 E: partner@onevietnam.org
http://www.onevietnam.org twitter.com/onevietnam facebook.com/onevietnam youtube.com/onevietnamnetwork PARTNERSHIP PACKET
2010