Be the Difference Award Program Will Recognize Team Members Who Live Out Watco’s Values Our One Watco rebrand last year invited customers
when they demonstrate those values underscores
to Discover the Difference of working with Watco.
how much Watco values our commitment to
The rebrand also prompted conversations about
giving back.
how we could formally and consistently recognize
So, in conjunction with Watco’s 38th anniversary
team members for the ways they make a difference
on July 1, we’re rolling out a new initiative, called Be
within the company and in our communities.
the Difference. During the first week of July, Be the
That recognition is important to our culture. As a company, Watco is a big believer in giving back.
Difference stickers were sent to each Watco location to be passed out to team members.
We’re constantly looking for ways to value people, to
Be the Difference is one important way we want
be good neighbors in our communities, and to go
to express gratitude for team members who are
the extra mile to provide the best quality service to
demonstrating what makes Watco different from
our customers. Recognizing our team members
other companies. Just like we’re asking team
4 The Dispatch | July 2021
