Watco Streamlines Services for Better Customer Experience

At Watco, we’re always looking for ways to better meet the needs of our customers. Recently, we took a step back to evaluate how we present our services in the marketplace and made some changes to streamline them for a better customer experience.

In February, team members from various departments came together to discuss these changes. We had productive conversations about how to better communicate our services to customers.

“We asked ourselves if we were providing the right overview of our services, and if customers and prospects could clearly understand what Watco offers,” said Nick Coomes, EVP and Chief Solutions Officer. “After some discussion, we realized we could present our services in a way that was better aligned with how customers shop for services they need.”

As a result, we’ve streamlined our existing services into three main areas: rail, transloading, and logistics. We also have highlighted a few of the secondary services we provide with industrial development, real estate, design and engineering, and construction management.

“This adjustment doesn’t change what we do or how we’re structured internally, but it helps clarify our services for current and prospective customers,” said Rachael Peterson, EVP and Chief Business Officer.

Watco CEO Dan Smith added that more clearly communicating our capabilities is one more way we can continue to deliver exceptional service.

“Our goal is to ensure that our customers fully understand the wide range of services we offer and how our team can help them achieve their goals,” Smith said. “It’s all about making sure our customers know that we’re here to support them every step of the way.”

The updated services are reflected on Watco’s website and in other digital and printed marketing materials.