The Official Publication of the Ohio Nursery & Landscape Association
November / December 2015 Vol. 26, Issue 10
CENTS 2016
PREVIEW
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The Buckeye is published 10 times per year by The Ohio Nursery & Landscape Association, Inc. 72 Dorchester Square Westerville, OH 43081 p 614.899.1195 f 614.899.9489 www.onla.org info@onla.org
CONTENTS
Editorial / Advertising ISSN 1536-7940 Subscriptions: $75/year marshall@onla.org, editor
Staff Roni Petersen, Membership & Certification Marshall Kuppich, Communications Liaison Amy Eldridge, CENTS Manager Karen Lykins, Accountant Lisa Larson, Education Director Officers
Vol. 26, Issue 10
industry news
features
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President’s Perspective
CENTS is on the Rise
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Branches of Government
Lake Erie Caucus Entertains
Ballot Issue Ideas
departments
Mike Dues, President Dues Nursery & Landscaping, Ltd.
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Management /Marketing Today
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Thank You ONLA
David Richards, Immediate Past President South Ridge Farm Steve Maddox, President Elect Michell’s
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Directors
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Hillary Henry, Board Member The Pattie Group
Annette Howard, Board Member Gilson Gardens, Inc.
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Look to the Future
Tips for Student’s at the Job Fair
Josh Posey, Board Member Buckeye Resources, Inc.
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Mark Reiner, Board Member Oakland Nursery, Inc.
In the spirit of land stewardship, please consider recycling this publication.
42
Winter Safety Updates Retail Roundtable
Increase Your Credibility by Getting
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Ellen Gallucci Purcell, Board Member Riepenhoff Landscape, Ltd.
Safety First
Children and Pets at the Garden Center
Adam McClanahan, Board Member Carlton Plants
Brotzman‘s Honor CENTS 2016 Preview
Certified!
Why Trees Matter Kenny’s Garden
November / December 2015 Vol. 26, Issue 10
The Official Publication of the Ohio Nursery & Landscape Association
The Fine Print The statements and opinions expressed herein are those of individual authors and do not necessarily represent the views of the association, directors or staff and do not constitute an endorsement of the products or featured services. Likewise, the appearance of advertisers, or their identification as members of the ONLA does not constitute an endorsement of the products or featured services.
November / December 2015
CENTS 2016
PREVIEW
front cover: Winter Berries
Business Buzz Keep It Simple In Memoriam Stowe, Wright
also in this issue
15 New Members • 44 Classified Ads • 45 Industry Calendar • 46 About The Buckeye • 46 Ad Index
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President’s Perspective
CENTS IS ON THE RISE When this copy of the Buckeye hits everyone’s mail or inbox the excitement of CENTS Tradeshow and CENTS Education 2016 will be building at an alarming rate. Understandably so due to some of the changes and additions that we have added, such as the floor education listed here: • • • •
Beneficial’s & Pesticides in the Nursery & Landscape: Can they work together? Suzanne Wainwright Deer Damage Options Available to Deter Deer: Karen Norris Natural Weed Control Products for Organic Lawn Care: David Gardner National, State and Local Issues Affecting Turf Applicators and the Green Industry: Gina Zirkle
Sure each of you will be or have already received information on CENTS and CENTS Education, but when I look at the guest speakers we have coming in, my hat goes off to Miss Lisa Larson for her hard work. • • • •
Charlie Hall: Professor & Ellison Chair. Department of Horticultural Sciences - Texas A&M University. Travis Beck: Director of Horticulture at Mt. Cuba Center in northern Delaware. Mark Chisholm: 4 time - ISA International Tree Climbing Champion. Daniel A. Potter: Professor of Entomology University of Kentucky.
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Mike Dues Dues Nursery & Landscaping, Ltd. ONLA President mikedues@duesnursery.com
Kelly Norris: Greater Des Moines Botanical Garden. Peter Zale, Ph.D.: Breeder and Curator of Plants.
Please take the time to read the Bios of each of these individuals. Their work and accomplishments are quite amazing. As you look through the University guide program, make sure you have your pen in hand. The education choices will blow you away. The only way you will be able to schedule your classes/day will be by marking them off and then hoping the classes you didn’t have time for will be offered again on Tuesday or Wednesday (CENTS January 11th thru 13th). As in past years, the CENTS Featured Event will be very entertaining. • Welcome Reception • Ohio FFA CDE Testing • FFA Tour & Luncheon • Franklin Park Conservatory behind the Scenes Tour • Climber’s Corner The 2016 show will be an exciting event. Booths sale are also up, which means the core activity of CENTS is on the rise. CENTS is the premier trade show of the Midwest and each and every one of us should be proud and excited about CENTS 2016. B
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Feature
Tim Brotzman Receives Region’s Top Honor Tim Brotzman, President of Brotzman’s Nursery, received a standing ovation as he accepted the prestigious IPPS Eastern Region Award of Merit on September 26, 2015 in Cincinnati, OH. The Award of Merit is made to the individual who, in the opinion of the Recognition Committee, has made a significant contribution to the field of plant propagation or production and/or for service rendered to the Society and the green industry. Tim noted that he was “surprised and deeply honored” by the recognition. Tim has served in many capacities for IPPS: board member, president, committee member, committee chair, local site committee chair. He has organized tours for the International Board, has developed a conference program, presented over ten papers, contributed to the new plant forum, solicited scholarships for students to attend the annual meeting and donated countless plants to the annual conference auctions. Tim has been willing to do anything the society has asked and has always been willing to share his knowledge with others. Tim was raised in a nursery family and is one of three siblings all today involved in the business. As a child he worked for his father and spent most of his free time hunting and fishing. He attended Ohio State University earning his degree in Landscape Horticulture. At OSU he was a member of the Men’s Rugby Club where he made many friends from Ireland, England and New Zealand. Upon graduation he was accepted at Wisley Gardens in England where he interned and then went to Germany to work at Hans Bruns Nursery. Since then he has traveled extensively looking for plants as far away as Tibet. Tim is President of Brotzman’s Nursery, a wholesale nursery in Madison, Ohio offering specimen onla.org
landscape material, bare root and B&B trees, shrubs and evergreens. They have introduced over a dozen unique selections, including LAVENDER TWIST® weeping redbud, STREET KEEPER® columnar honeylocust and White Tigress striped maple. Tim and his wife, Sonia, who also has a Bachelors and Masters Degree from OSU have three children; their daughter is part of the nursery. In addition to IPPS, Tim has participated in a variety of plant societies and nursery organizations and has also been involved in his local community, serving on boards and committees. Tim is the truest of plantsmen, in his love of plants and people and willingness to share his knowledge. This honor goes to a person that truly lives the IPPS motto “to Seek and to Share”. B The International Plant Propagators’ Society is a nonprofit organization of over 1600 members organized into eight separate regions around the world. The membership is made up of those with a professional interest in plant propagation and production from businesses, colleges and universities, botanic gardens and arboreta. The motto of this non-commercial organization is “To Seek and To Share” knowledge and experience in plant propagation and production.
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Legislative
Branches of Government LAKE ERIE CAUCUS ENTERTAINS BALLOT ISSUE IDEAS The “Lake Erie Caucus”, an informal group comprised of legislators from the districts abutting Lake Erie, met recently to consider some long-range ideas for dealing with the Lake Erie water quality crises. The Caucus heard testimony about two plans: one being offered by Senate Minority Leader Joe Schiavoni (D; Boardman) and the Healthy Water Ohio Coalition.
Belinda Jones ONLA Legislative Consultant bjones@capitol-consulting.net
(OFBF). Formed in 2013, HWO has held a number of stakeholder meetings and focus groups throughout the state to develop a wide ranging assessment of needs and a long term water management plan for the state. HWO produced a 36 page report urging increased research and the creation of the Ohio Water Trust as well as a $100 million state bond initiative.
Sen. Schiavoni’s plan is laid out in his SJR3 and would generate the issuance of bonds to fund sewer and water quality needs. Specifically, the resolution would call for the generation of funds to support the preservation and expansion of sewer and water systems. Caucus Co-Chair, Sen. Randy Gardner (R; Bowling Green) sounded supportive in his comments stating “If this process is inclusive, (and) it’s bipartisan, (if) we have exectutive and legislative leadership... I believe this is something that would have statewide support.” (taken from Gongwer Ohio, October 27, 2015). Addressing concerns previously expressed, in his testimony, Sen. Schiavoni said that the most recent projections from the Office of Budget and Management (OBM) show that the measure is expected to increase the debt limit from 3.2% to 3.4% which is well below the mandated cap. SJR 3 has been assigned to the Senate Finance Committee but has not been heard to date. It is noteworthy though that in addition to several democratic cosponsors, SJR3 is co-sponsored by Sen. Bill Seitz (R; Cincinnati) and Sen. John Eklund (R; Chardon). Given the support articulated by Gardner, a hearing is likely. Meanwhile, Healthy Water Ohio, also presented testimony to the Caucus. Healthy Water Ohio (HWO) is coalition comprised of numerous businesses and is lead by the Ohio Farm Bureau Federation
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OFBF VP for Public Policy Adam Sharp indicated that the fund should be directed at local projects as opposed to larger infrastructure projects. Sharp said that the larger infrastructure projects could easily zap the fund and should instead be left for other funding mechanisms. Instead Sharp indicated that HWO believes that the bonding measure should focus on agriculture, natural systems and community projects. In sum, Ohio is looking at long-range funding for long-term improvements in water quality. It behooves ONLA to stay in this dialogue. BACK THE PAC What do you think when you hear the term “political action committee” or “PAC”? Do those terms generate a negative feeling? Many Americans and Ohioans associate PACs with “paying to play”. While some PACs may be of ill repute, most are not. The ONL PAC has been a source for the green industry for many years. The PAC is managed judiciously and thoughtfully. Through its by-laws, the ONL PAC limits its contributions to only Ohio House and Ohio Senate candidates; namely, the elected officials who have the closest ties to the entire industry in the state. Restated, the ONL PAC does not get involved in statewide races or ballot issues. Certainly, the ONL PAC is not the largest in the state but because of the way the ONLA has effectively utilized the PAC, the ONLA has become relevant in the dialogue.
So, if you are a current and historic contributor to the PAC, THANK YOU! If you are like Bryan Rice, Josh Posey, Dick Posey, Kyle Natorp, Andy Doesburg, Tom Demaline, Bill Gerhardt the Lake County folks and others who have gone the extra mile to host PAC events, THANK YOU! If you have played in the golf outing or the sporting clay shoot, THANK YOU! If you have attended a local fundraiser, THANK YOU! If, however, you have not considered being a part of the ONL PAC, we encourage you to do so now. Please consider making a contribution to the Dime-a-Day program on-line and attending a new, happy hour event next year at CENTS. Additionally, please consider stopping by the new ONL PAC booth at CENTS. Join the legislative committee. We need you! And you need the PAC. Need more information? Contact the ONLA Staff, Tom Demaline or me at bjones@capitol-consulting. net! I would LOVE to get you involved! We need a wide net of participation. Thank you in advance for being a part of the best industry in the state! B
Legislators know the ONLA. They reach out to us for our opinions in advance of introducing legislation and throughout the legislative process. They strive to understand our businesses and positions. But it isn’t a one-time deal. Since the implementation of term limits, the turnover in the Ohio General Assembly has been profound. You may recall that just this year, in the House Agriculture Committee there were SEVEN brand new members. Seven members out of 21 members of the committee who did not know who we were; who do not know what an Asian Long-horned Beetle is; who do not know what a liner is. This type of continual turnover keeps us on our toes. We have to stay vigilant and continue to meet new people and introduce our industry to new legislators.
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November / December 2015 7
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M A R K E T I N G T O D AY / M A N A G E M E N T T O D AY
Thank You ONLA! Mark Mayberry The Mayberry Group
Thank you ONLA members, staff and vendors. This will be my last article for “The Buckeye,” and I thank everyone for your support over the years. It all started many, many years ago, when ONLA and The Ohio Lumbermens’ Association (Now part of The Southern Building Material Assocation) combined to bring me in to do a Customer Service seminar for their members. ONLA’s Executive Director, Bill Stalter, took the time to sit in on my program, then wrote a very nice article in “The Buckeye” about my presentation. In addition, Bill did something that we all would welcome with open arms. He told his peers about me. I can’t even count how many programs I have done in the green industry. And it all started with Bill and ONLA. Thank you Bill. Thank you ONLA. As for a few final thoughts for those of you reading this article. First of all, thanks for your support. I’ve met many of you, and have been encouraged by your comments, e-mails and phone calls. You’re part of a wonderful organization, and the future is bright.
main reason for your success. Listen to them – listen to each other. Every organization, in every industry that I’ve worked in, has one main challenge – communication. Make sure that there are REAL lines of communication throughout your company. And stop having so many meetings! Get out of the conference room and make something happen. 3. Take care of your “External” Customers. They’re the ones that bring you your revenues. Communicate with them too. Why do they do business with you…what will make them do even more? What can you do to get them to recommend your company to their peers – just as Bill Stalter did for me. I wish you continued success. Thanks again for your support. The best is yet to come. The Shazzam Challenge What can you do to take better care of yourself… your Internal Customers…your External Customers? B
Here’s three things to leave you with:
© Mark Mayberry
1. Take care of yourself. The old saying is that no one ever looked back and said, “I wish I had worked more hours.” To succeed, you need to have “balance,” something that is different (and difficult) for everyone. Your kids are only young once, and your spouse or significant other needs your time too. And you need time to enjoy sports or hobbies.
Make 2016 your best year yet! – Bring Mark in to motivate your Team with an amazing dose of “Shazzam!” Call Mark today! (815) 209-1381
2. Take care of your “Internal” Customers. That would be your Team Members. They work hard, and are the
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Mark Mayberry is a Customer Service expert. He works with a wide variety of organizations around the world, helping organizations like yours deliver “Service With Shazzam” to your Customers. Call Mark today at (815) 209-1381! onla.org
SAFETY FIRST Winter Safety Updates
NEW EMPLOYEES ARE AT THE HIGHEST RISK FOR SEVER INJURIES ELYRIA, Ohio - The first day on the job for a new employee ended tragically when the 21-year-old man suffered severe burns and the loss of four fingers on his right hand as he tried to clear a jam in a plastic molding machine. The man had been working for a few hours when the incident occurred at an Elyria manufacturer. OSHA inspectors found the company failed to train the employee about safety requirements that protect workers from machine hazards. The company also failed to report the injury to the agency, as required. The company, which manufactures bottles, golf tees and other plastic items, faces proposed penalties of $171,270 and was placed in OSHA's Severe Violator Enforcement Program following the investigation of the March 2 injury. OSHA inspectors found the company also failed to protect workers from operating machine parts because it had not implemented procedures to prevent machines from starting up during service and maintenance. In addition, the company did not train workers on safety procedures or install machine guards on horizontal lathes. These violations are among OSHA's most frequently cited, and can result in death or permanent disability. LACK OF KNOWLEDGE IS THE NEW EMPLOYEE’S WORST ENEMY • • • •
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Lack of on-the-job experience and specific knowledge can lead workers into misjudging situations and making unsafe decisions. Machinery and systems can bbecome out-of-date. It is mandatory that new employees demonstrate a thorough knowledge of safe machinery operations before being allowed to proceed. Encourage both the new and experienced employee to continue professional development and be for the most experienced workers to share their knowledge with colleagues. Part of this learning process should include the latest knowledge on human error and performance. It should not be a taken as a sign of weakness to ask someone for help or for information; in fact this should be encouraged.
onla.org
•
Checklists and publications should always be referred to and followed, and never make assumptions or work from memory KNOW YOUR LABELS • Chemical manufacturers and importers must provide a label that includes a signal word, pictogram, hazard statement, and precautionary statement for each hazard class and category. Distributors may only ship containers labeled by the chemical manufacturer or importer if the labels meet these requirements.
Contact us at ashmci@aol.com or by phone at (330) 854-4577 for further details.
N U R S E R Y
Quality and Service G A R D E N C E N T E R is the Nature L A N D S C A P E of our Business
Call Us for all your nursery needs including Quotes, Availability or a Catalog
1-877-722-7337 411 N. State Route 235 Fax 937-845-9731
New Carlisle, OH 45344 www.scarffs.com
November / December 2015 9
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Retail Roundtable
Children and Pets at the Garden Center
Hi Kids! Do you know what time it is? That’s right; it’s time for another round of “Let’s Ask the Retailers!” You know the rules; we ask the questions and our panel of retailing aficionados provide their thought provoking brain stimulating out of the box answers, sure to be changing your retailing ways. Aficionados, are you ready? Then grab your buzzers (we said buzzers, Tom) and let’s play! Here is your question(s). Good luck. 1.)“KIDS…aren’t they wonderful? How important are ‘kids’ when it comes to your garden center? Do you encourage kids to visit your garden store? Do you market your store to the kids? Do you do anything special for the kids once they’re there? If not, why not?” 2.)“Dogs…aren’t they wonderful? How important are dogs when it comes to your garden center? Do you encourage dogs to visit your garden center? If not, why not? If so, do you do anything special for the dogs that come to visit?” Tom Hilgeman / White Oak Gardens – “Kids - yes they are wonderful, although my boys were not so wonderful this morning. Getting them ready for school in the AM can be a challenge! I would say kids are important to our garden center and that we make a strong effort to be a family friendly business year round. It is sometimes with our street displays. Giant straw bales painted like Minions or this year Charlie Brown and Snoopy. Sometimes, it is with the kids ‘Make & Takes’. These family friendly classes get the entire family involved in creating a planter or growing vegetables. There is a straw maze and straw castle during the fall that the kids love running around and parents feel safe because it is in a smaller space that is easy to keep an eye on the kids. And we do all this, why? Because if we can make mom comfortable bringing the kids to our store and if the kids can behave and enjoy visiting White Oak, we can get mom to spend a bit more at our store. If mom is worried about bringing kids to the store then she is less likely to shop our place. Some of the same
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goes for pets. We encourage customers to bring pets on a leash to our store. We keep treats at the front counter and give them out if the owner approves. There are also a very high percentage of our top garden customers that are also pet lovers. Making them comfortable with bringing their pets to our store makes them enjoy shopping and shop longer at White Oak. One small downside to this is that our employees are also giant pet lovers, so when a friendly dog stops in the store there tends to be a crowd of employees greeting the pet. Customers love it, employees enjoy it. Tim Clark / H.J. Benken Florist & Greenhouses – “Well, let’s start with kids. We do several events every year that centers on kids. The biggest is our Fall Festival held the first weekend in October every year. The entire event is geared towards children and experiencing the beauty and natural wonder of the fall season. All activities that are planned are centered on the fall season with the intent that both the kids and their young parents (which we desperately need to attract) connect to nature and subsequently our business. The second event is our annual Holiday Open House where a visit from Santa is always in order. In addition, we offer a class that weekend for a do it yourself Advent wreath which is always popular with parents and kids alike. One of the highlights for the kids is roasting marshmallows while they pick their Christmas tree. We do not have a kids section in the store however. To us, the bottom line is kids mean young parents that are coming into an independent garden store…and we want more of them. As far as dogs go…we love having dogs at the garden store! At any given time there are at least 3 of our own dogs here on property as well. We have become known for hosting events at the garden center for the SPCA and local rescue foundations. Customers bring their dogs in while they shop and then head back to the pond to let them take a quick swim. The rule of thumb is the dog must be on a leash and people friendly.” onla.org
Andrew Bartram / Oakland Nursery (New Albany) – “Kids are a vital part of our future as well as our business. It is very important to start educating our youth and turn them into lifelong plant lovers. Catering to the kids is also a great way to draw in and return younger parents that may have neglected their yards due to their new arrivals. In the spring we offer hands on seed planting demonstrations, we have a festival in the fall with pumpkin and face painting, fishing derby, kids games, and for Christmas we are doing art classes with Mrs. Clause and of course Santa will be here too. The kids really seem to have a good time, it’s a great opportunity to show off the nursery, and a great time to introduce yourself to new customers.” Tony Sciambi / Buckeye Resources – “I visit a couple of Garden Centers, who cater to kids in the fall with pumpkins; they bring them in by the bus loads. I suppose the ideal would be to come in with their parents; however the parents probably get an earful about what they experienced on their field trip. Having Santa Clause is also a draw for young families. Gahanna, OH has a dog festival at least once a month in the summer and there is always a large crowd, everyone with their dog. I please see page 12
Online Availability klynnurseries.com Visit our website Sales Staff Availability* Hot List* Klyn Catalog 2015* Quote Form Photo Gallery E-mail addresses About Us Directions *Contact us for user name and password
KLYN NURSERIES, Inc. 3322 SOUTH RIDGE RD. • P.O. BOX 343 PERRY, OHIO 44081
TELEPHONE: (440) 259-3811 FAX: (440) 259-3338 1-800-860-8104 Web Site: klynnurseries.com please see page 11
E-Mail: klyn@klynnurseries.com
onla.org
November / December 2015 11
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would think if Garden Centers carry pet supplies like The Andersons they could promote those products; anything to bring people into your stores.” Mike Ennemoser / Greenleaf Landscapes – “While we do not directly market to kids here at Greenleaf, they are almost always recognized in subtle ways. We realize that they are our future shoppers! We will let them rearrange our “fairy” garden display and even encourage it. We will also offer them candy on occasion, with parent’s approval, (i.e. Halloween season). Both our store(s) utilize small children’s shopping carts for the children to use. It is amazing to watch them, when they fill it too. While not a huge purchase in their cart, it does almost always guarantee a sale. In the “off” season, we entertain school tours, teaching the class and their chaperon’s about gardening. We consider these free public relations. It is scheduled in “early” spring and “late” fall, not to interfere with our selling seasons. Ages range from pre-k to third graders. This is always received well. For the few events that we do, we also cater to the children. During our Holiday open house, we hire a professional Santa to pose with families and pets. He is more realistic that our local mall Santa, and almost always “no lines”. We usually see the same families year after year. Dogs and other pets are welcome too, I just require a leash. Steve Maddox Jr. / Michell’s – “As I travel and visit garden centers throughout my territory I see very little catering to kids and/or dogs. The ones that do, I would say 50% have made a great effort to entertain the kiddos while the parents shop. I am sure for most retailers the reason they don’t are: liability, space, and staffing. It’s just like anything else in the retail world, if you put some effort into it, you will reap the rewards! A happy kid equals happy parents which equals more sales. It’s no different than when I was a kid and used to go grocery shopping with my mom. I knew I would get a free cookie from the bakery if I went with her. You know what? I loved to go grocery shopping because of that cookie. If you make the experience for the kid enjoyable - they will love to come back! That’s one less obstacle for the parent to overcome. It doesn’t have to be complicated either. Miniature gardens, a small swing set, coloring books, etc. will entertain most for short periods of time. I’ve seen it in action and it works! I’ve also noticed more and more signs encouraging dogs in garden centers. The key to that is having doggy bags (and not the kinds for food) to clean up after the pets. The biggest concern I see (and I used to have) is if other customers are nervous or scared of large dogs. If that is the case, you may be creating an environment that is not comfortable for all. Pet owners are sometimes like parents of kids. Some parents/pet owners are very conscientious and
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courteous of their children. Others are not and allow their children (furry or otherwise) to roam free. Either way, it’s what you are most comfortable with within your business.” Jodi Dawson / Oakland Nursery (Columbus) – “Kids... aren’t they wonderful? Yes! They are our future shoppers!!! We encourage parents to bring the children along. We have enough to keep them busy! We provide carts that look like cars with steering wheels. There is a playground for the kids to run and play. Our events are truly surrounded with children. Our fall festival offers games, rides, animals, food and lots of fun! What child wouldn’t enjoy that?! Christmas is all about tradition. Santa visits every weekend throughout the season. Our Santa house is available to stroll through during all store hours. We have activities that just scream CHILDREN! Many customers return each year because they know that we care about families. I hear stories of some customers that came here as children and are now bringing their families. Wow, that can’t be true because I am only 20 years old! We try to make it fun for all because I would visit a place that could make memories. Now for the dogs...Dogs are the new children. Some people care more for animals than they do people!! We welcome dogs and other pets with open arms. We have had pet contests and parades for our pet loving customers. They are pretty entertaining. Treats are always available to animals coming through the register. We have a lot of regulars and favorites. I think it is more of a treat for employees because we get to visit with some pretty cool animals. Oakland Nursery is like a park for many dog owners because they are so welcomed here and we have 10 acres of pee spots!!! Darlene Cooper / Sharon Nursery – “Kids ARE wonderful and important and often ignored in our garden store. As a big fan of kids (or as I like to put it, the poor saps inheriting our environmental headaches) I can’t honestly say that we market to kids or encourage them to visit. I long to offer kid friendly, hands on, interactive opportunities for kids who visit us. I’m not talking about a coloring station or a big pot of dirt they can aggravate their folks with. I’m talking about creating excitement for and ownership in the garden experience. Here’s my biggest conundrum—how do we effectively and creatively compete with every type of electronic device known to date that are currently the main focus of nearly everyone who owns one? We’ve all been out to dinner and seen the family of virtual distractions; the family where every person has their face in a screen of some type. So how do we, as the direct opposite of flashy, splashy places to go, lure the next generation of gardeners? It can be done! It requires long term planning, consistency in offering events and kid friendly programs, onla.org
but most of all it requires vision. We have to collaborate and communicate and figure out the best way to make this happen. Certainly aligning ourselves to community events, possibly partnering with great resources like Zoos, Conservatories and Park Systems would help with achieving this. As far as doing anything special for kids when they visit, the one thing I try to do is point out pretty flowers or butterflies or wildlife. Not all kids will engage but when they do, it’s cool! Dogs ARE wonderful and important and rarely ignored in our garden store. There’s nearly always a bag of treats behind the counter for any pooch willing to beg. As a crazy dog lady, I can tell you I enjoy seeing dogs brought to the garden center. People LOVE their pets and they are always happy when someone fusses over Muffy! I don’t know that I truly believe dogs are important to our business but I think making them feel welcome earns us points with their owners who are hopefully our customers. The thing the kids and dogs have in common is that if we make them feel welcome when they’re here they are more likely to visit a little longer and perhaps a little more frequently and that’s the point, right?” Sounds like kids and dogs are indeed ‘wonderful’, and can be a great way to market our garden centers to their parents, grandparents, owners, or whoever happens to be accompanying them at the time they visit. As a matter of fact, this past spring, Natorp’s Nursery Outlet invited the first 150 customers who responded to a special email, an opportunity to come and shop the Outlet before it opened, and would get a $25 gift card to spend. In trade, they agreed to allow us to take their picture / videos while they shopped, and use those in future marketing and advertisements. We also encouraged bringing the kids and the pet dogs while they shopped. We had kids and dogs for the shoot, which turned out perfect for creating that family friendly / pet friendly shopping atmosphere for our future marketing. By the way, we have one of our Horticulturalists who carries dog treats with him to feed our canine visitors, and we have a FREE planting area for all kids to pot up a FREE plant whenever they visit the outlet. So what are you doing to market to the kids and dogs at your retail garden center? Hey Retailers, can we talk? B Ron Wilson / Personal Yardboy and ONLA Retail Committee’s Ghost Writer in the Sky rwilson@natorp.com
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November / December 2015 13
Increase Your Credibility By Getting Certified! The ONLA is proud to offer the Ohio Certified Nursery Technician (OCNT) Program. DESCRIPTION OF SPECIALIZATIONS
PURPOSE The purpose of the OCNT Program is threefold: to improve the skill and knowledge of green industry employees; to have this improvement and professional qualifications recognized in the eyes of the public as well as within the landscape and nursery industry; and to provide a means of selfimprovement and increased worth to the employee.
Garden Center The retail nursery is the information center on which homeowners have come to rely for dependable horticultural expertise. In order to provide sound scientific horticultural advice to customers, the garden center employee must be knowledgeable in a wide variety of subjects including proper plant usage, plant health, soils, turfgrass management, landscape design, proper planting and maintenance of nursery stock and more. Grower The grower is the base of the green industry. In order to have healthy plants to sell, the nursery employee must be knowledgeable in a wide variety of subjects including plant identification, development and health; growing and harvesting techniques; plant nutrients; pest and disease elimination; plant maintenance and more.
Landscape The public, architects and contractors have come to rely on landscape contractors and installers for dependable landscape construction techniques and horticultural expertise. In order to provide sound scientific horticultural advice and proper installation, the landscape installer must be knowledgeable in a wide variety of areas including plant identification, plant usage, plant health, soils, turfgrass management, use of pesticides, construction techniques, design, sales and more. Core Core is important to all aspects of the Green Industry. Plant ID, Professionalism, Safety & First Aid are examples of the Core chapters of which all nursery and landscape professionals should have knowledge.
Ohio Certified Nursery Technician - Exam Application
Application Instructions: Fill out one form per applicant. Make copies as needed. Print or type information. Return completed application with proper payment to The Ohio Nursery & Landscape Association, 72 Dorchester Square, Westerville, OH 43081; Fax: (614) 899-9489. Application Deadline: Monday, December 28, 2015 or register at onla.org Name :________________________________________________________________________________________________________________ Home Address:__________________________________________________________ Email:__________________________________________ City:___________________________________________ State:_________ Zip:____________ Phone:_________________________________ Company Name:________________________________________________________________________________________________________ Address:_______________________________________________________________ Email:_________________________________________ City:___________________________________________ State:_________ Zip:____________ Phone:_________________________________ Monday, January 11, 2016 Garden Center test Tuesday, January 12, 2016 Grower test Wednesday, January 13, 2016 Landscape + Core Test Pricing & Location: (ONLA will verify membership) ONLA Member: $35.00 per test Non-member: $70.00 per test 9:00 a.m. Greater Columbus Convention Center B200, 400 N. High Street, Columbus, OH 43215
Payment Methods:
Employer’s Statement (REQUIRED!): I confirm that the above applicant meets the OCNT eligibility requirements: • Worked 1000 hours in the Green Industry or • Worked 500 hours in the Green Industry and is currently enrolled in or has successfully completed a recognized Horticultural Program (i.e. college or high school) or • Worked 1500 hours as a volunteer in the Green Industry at an arboretum, botanical garden or as a master gardener Employer Signature:___________________________________________
Check enclosed—Check #:____________________
VISA
MasterCard
Card Number:________________________________________ Exp. Date:_______ 3 Digit:______ Signature:_________________________ Additional information: Attendees should arrive 15 minutes prior to testing time! NO ONE will be admitted after the classroom doors have closed. After sending payment, you will receive a copy of this form stamped “CONFIRMED.” You must bring this copy and Photo I.D. with you to the testing site. No refunds will be given after the application deadline. Questions? Call the ONLA at (614) 899-1195.
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onla.org
ONLA NEW MEMBERS
View www.onla.org for more information on ONLA Membership opportunities.
The following firms and individuals have been approved for ONLA membership, pending the completion of the application process, which includes requesting comments from the current ONLA membership regarding the qualifications and/ or dues classifications of applicants within three weeks following receipt of this issue of The Buckeye.
The following company is applying for ACTIVE membership:
The following people are applying for Student membership:
Casto-Anderson Kimberly Casto 685 East Mason Road Sidney, OH 45365
Penta Career Center Chase Cutchall Katelyn Dawison Chad Evans Dustin Fry Tanner Gau Jonathan Greene Jonathan Gruben Matthew Hinojosa Brandon Knieriem Jon Stoma Jordan Stuck
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November / December 2015 15
B
Look to the Future
TIPS FOR STUDENT’S AT THE JOB FAIR So, you’re planning on going to the ONLA JOB FAIR on January 12th in Columbus. Weather you’re a student at one of Ohio’s 11 Colleges or Universities horticultural programs looking for an internship, full-time employment, or you’re simply interested in checking out what opportunities are out there, you don’t want to miss it! However, you do need to think about how to approach it and get the most out of it. Hopefully, the following guidelines will help you have a successful Job Fair experience. WHAT YOU CAN EXPECT The Job Fair takes place in the Greater Columbus Convention Center on Tuesday, January 12th from 11:00 a.m. till 2:00 p.m. • There will be over 40 Companies there looking for people to hire. • Many employers will be eager to interview and hire you on the spot!! • Don’t ‘settle’ for your first offer. Your job is to find the right fit for you. • It can be an overwhelming experience!!! So you really want to take some time to prepare and think about what you hope to achieve there. HOW TO PREPARE YOURSELF • Dress appropriately. You don’t have to get decked out, but look nice, a shirt and tie for the guys and a blouse for the gals. NO HATS! • Bring a resume. One of your primary goals should be to meet and impress as many people as possible. A resume is the best way to do this. It gives you both something to refer to while you talk, and it leaves all your information with the employer after you leave. Bring plenty of copies. • Think about what kind of position you are looking for. You must think about what field of the green industry that you are interested in. Is it Landscape, Nursery, Lawn Care, Garden Center, or Grounds Maintenance that you wish to pursue? You must
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also think about what kind of job you want. In other words, if you do not have much work experience, you should be looking for a company that has the reputation of having a good internship program where you can learn as much as possible. The pay and opportunity for advancement may not be that important for now. If, however, you have good work experience and are near graduation, salary, benefits, and advancement opportunities are of the utmost importance. • Get a list of the participating companies before you go. It’s a good idea to have a list of some of the companies that you want to visit before you go in. Because once you’re inside there is a lot going on. WHAT TO DO WHEN YOU’RE THERE • Find companies that you wanted to talk to. • Stop at tables that interest you. All these companies are here to talk to you, so go talk. Walking around will not get you anywhere but going in a circle. This is an unbelievable opportunity, take advantage of it! • If you are nervous about talking to people, go to employers that you may not be as interested in first so you are more comfortable when you visit ones you are serious about. • Let the employers know what you are looking for. If one company can’t satisfy your needs, go on to another one. • Ask questions!!!! Many of the employers will be offering you a job. One of your most difficult task will be finding the right company for you at this point and time if your life. If you are still in school and don’t have much experience, your top priority should be to find a job that you can learn a lot from. Here are some examples of some questions you could ask: 1. “Describe what a typical day would be like working with your company?”
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2. “What will I spend the majority of my time doing if I come to work for you?” 3. “Does your company have an established internship program? If it does, ask them about it. 4. “Who will I be working with on most days?” You may be really impressed with the person that is interviewing you. But you may never work with them. Find out some things about who you will be working with. Like if they went to college and understand what an internship is all about. And how many years they’ve been working in their currant position. It’s sad, but with as tight as the labor situation is right now, many crew leaders have been promoted to soon and really don’t have the knowledge or experience that you can learn from. • Be realistic. Just because you’re in college and the job market is good right now, don’t expect to get a high level job or the highest pay. The ‘Green Industry’ relies heavily on ones experience, work ethic, and leadership skills for promotion purposes. And many employers still expect you to ‘pay your dues’ by starting off in entry level positions. That’s O.K. you
just prove to them what you can do every day and things will happen quickly for you. • Be honest. If the employer gets the impression that you know or can do more than you really can, you’ll have a terrible experience. • Get Excited. This is a fantastic opportunity!! It is rare to have the chance to meet and talk with so many people in one place. This is a great chance to work on your interviewing skills for the job you really want when you return to the job fair next year as a graduate So, I look forward to seeing you at this years ONLA job fair and hope you find the job that suites you best. B Chris Foley Owens Community College Landscape and Turfgrass Management Program Facilitator
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November / December 2015 17
W h y Tr e e s M a t t e r
Kenny’s Garden 1
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5 Many of you know that Ken Cochran retired this past December as the Director of The Ohio State University’s Secrest Arboretum at the Ohio Agricultural Research and Development Center. What is Kenny doing now?
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As you may imagine, Ken is active in the community, with his family, with his church, at Secrest helping the current Director Joe Cochran and his colleague Paul Snyder…and Ken is keeping his appointments with the natural world. This includes his own landscape garden at his home in Wooster. I visited him there in mid-October and was amazed, if not surprised at what Ken has done with the landscape there since moving there twelve years ago. Then, there were only a few trees and shrubs: an ‘October Glory’ red maple, foundation Taxus (now tamed), an ash (gone), and a few more. Now it is quite a living laboratory. Let’s look at some of Ken’s observations and lessons from his everchanging garden. Making New Plants. Ever a master propagator, Ken always sees opportunities for making new plants from his collection. We looked at the shattering of a ‘Horstmann’s Silberlocke’ fir cone and the seeds inside. True firs have
Captions: 1: Gerbera daisy pots ready for plucking and gifting; 2: Tiny glowing spines on the leaves of Little Quick Fire hydrangea; 3: Some obese mole gourds; 4: Kenny checking cultivar names in book once used by his mother Ethel over six decades ago; 5: Kenny and the book. (Photo Credits: Jim Chatfield)
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attractive upright cones, but collecting them is tough since they do shatter quickly, leaving remnant “candles”. It was cool looking at them up close. There are layered rows of scales with seeds (“fir nuts”) attached. Planting these seeds will not produce identical progeny of the parent (since they will not be the asexual clone) but might produce something interesting. Noticing the Nuances. Like many seasoned horticulturists, one of Ken’s joys is experiencing the discovery of often once-in-a-season or other only occasional features: the pooling of water in the center of lupine leaves, the tiny spines at the edge of Little Quick Fire® hydrangea leaves, the nectar guides and the spotted stamens of toad lilies. Discovery.
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The Edible Landscape. Ken keeps a few blueberry plants, gladly sacrificing some to the birds, and taking his share while gardening, but his favorite treat is the acidic zest of yellow pear tomatoes from a sprawling plant amidst his shrubs. As he gardens and ponders, a quick pop of one of these tomatoes is just the ticket. Animals in Eden. Ken admits to not being particularly fond of animals in a horticultural setting. For example, dogs rampaging through arboretum beds. His granddaughter Lauren, an animal lover herself, noticed this and inspired Ken to include animals in his new gardens. The result is a gourdscape of long-necked swans and chubby moles.
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Gerberas as Gifts. Ken likes to visit friends and to leave them a touch of the garden, so in keeping with an interiorscaper’s sense of simplicity, has chosen a single gerbera in a bud vase as a calling card. So he keeps some large pots of growing gerberas right outside his front door. Conservation. Like most horticulturists and certainly as part of his Cochran heritage, Ken is deeply aware of making the most of what is available. He found one of his mother Ethel’s journals, complete with the prices of milk and meat in 1952, and now he keeps notes in the book of the cultivars of plants he has added to his landscape. When on his daily walks, Ken noted a neighbor sweeping up white pine needles from his driveway, verbally expressing displeasure of these messy leaves. Ken, without white pines in his own landscape, seized the moment, sealed the deal and now collects his neighbor’s white pine straw for his own landscape beds, enjoying the way their color complements plants such as pulmonaria. Looking Up. Ken typically limbs up trees in his garden, wanting the chance to look up, say at the patterns of dawnredwood foliage against the sky. He also wants to
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Captions: 6: Ken and his ‘Adirondack; crabapple; 7: Azalea beauty in the Fall; 8: Gaillardia blossom and a slow bee of autumn in Kenny’s Garden; 9: Dawn redwood- looking up; 10: Ken’s swan-neck answers to granddaughter Lauren’s desire for garden animals. (Photo Credits: Jim Chatfield)
please see page 20
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November / December 2015 19
continued from page 19
see what is under these trees, the layered landscape of shrubs. His favorite tree: could it be – a crabapple? No, I admit that I inserted that idea when we walked by his naturally ascendant ‘Adirondack’ crabapple. I do not like to ask anyone to pose for this one, but this was an exception Kenny gracefully acceded to, and he certainly looks good and looks happy amongst the crabs.
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Windows to His World. Ken pays attention to his landscape while on his deck by removing the railing that once blocked his view and he is also very aware of the views of his gardens from inside the house. Seeing and being among the trees was his goal when he and Joe Cochran rebuilt the Miller Pavilion at Secrest Arboretum with windows to view the new trees planted after the 2010 tornado. And it is ever on his mind as he sees his ever-changing home garden from his inside desk, kitchen, and living room. He is always among his plants and his winterberry holly favorites. The radiating blossoms of gaillardia blooming still in October after earlier deadheading. The hues of fall color of a multitude of azaleas. The hardy fuchsia he bought from his buddy Justin Marotta. A life among plants. B Jim Chatfield Ohio State University Extension chatfield.1@osu.edu
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Captions: 11: Hardy fuchsia a la Justin Marotta and Kenny Cochran; 12: Little fir nuts exposed at the base of the shattering ‘Hortsmann’s Silberlocke’ fir candle; 13: The foilage of this ‘Polka Dot Princess’ Digitalis in the fall garden catches Kenny;s eye; 14: Ken points out the toad spots even on the stamens of this toad lily. Also note what we think are yellow-orange nectar guides at the flower’s base. (Photo Credits: Jim Chatfield)
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Business Buzz
Keep it Simple
My friend Joe Calloway is a brilliant author, speaker, and consultant. He helps leaders, owners, and entrepreneurs improve performance and grow their businesses. He has helped me do that at Grunder Landscaping Co. Joe keeps things simple. He has taught me to look for simple, actionable strategies that you implement immediately. His philosophy is that most businesses make things way too difficult and look for “silver bullets” when, in fact, there aren’t any.
In my book, The 9 Super Simple Steps to Entrepreneurial Success, I point out that the steps one needs to take to be successful are actually very easy to understand. Now implementing them is a whole different deal. Recently I had Joe do a conference call with my ACEs, 40 landscapers I am facilitating through the process of growing their businesses. It was awesome to be reminded by Joe we all need to keep things simple and not make things too difficult. Here are my takeaways from our call with Joe that will help you: 1. Culture Drives Results. What you do is what people notice, not what you say. Joe says he sees businesses all the time that preach how important Core Values are yet he sees someone at the company breaking half those rules and wonders why they still work there if they don’t support the Core Values. Amen to that one. I always like to say, “I see better than I hear.” In the end what you do is what you believe, not what you say. Actions truly speak louder than words. How do you stack up here? How does your company? 2. Sit down with your team and come up with 3 things you’d like to hear your clients say about you. I’ve done this; however, it’s been awhile and I’m going to do it again with my team. Talking with your team about what a “win” looks like is always an engaging, smart, and fun thing to do. Don’t wait, get
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Marty Grunder Grunder Landscaping Co. www.GrunderLandscaping.com
your team together and talk about this and then, by all means, take action!
3. Joe said his perfect landscaper would be one he likes and trusts and has great references. He suggested all of my landscapers Google their company name and make sure they like what others are saying about them. He says that word-of-mouth advertising is the best kind of advertising. Now, how many of you have heard that before? Probably all of you. How many of you have Googled your name and searched for online reviews of your business? How many of you have great reviews? Bad reviews? What are you going to do to make sure you have great reviews going forward? 4. Take action. And I love this one so much. When I asked my group for questions only a couple came up and I was a bit surprised; how could we have this best-selling author to ourselves for 45 minutes and no one had any questions. Joe said it’s because nothing he said was hard to understand or implement or surprising. He said, “Everyone knows all this stuff; they just aren’t doing it.” Amen to that, Joe! So, I’ll close this column by asking and challenging you: if you know what you should be doing, why aren’t you doing it? Keep it simple, it works, you know it does. B Please visit Joe’s website www.JoeCalloway.com and buy his book Be the Best at What Matters Most. I’m proud to say that Grunder Landscaping Co. is featured prominently in the book and I think you will enjoy the whole book as well as reading about our Ohio-based business.
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B
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11 2016 13 CENTS16 January
Greater Columbus Convention Center, Columbus, Ohio
GROWING together
GROWING
GROWING TOGETHER CENTS Marketplace & CENTS University have Grown Together to provide a truly integrated professional development experience. With over 400 exhibitors and more than 5,000 attendees, CENTS is an ideal environment to build personal and qualified connections with prospective suppliers and partners. Thanks to your feedback, 2016 is the strongest year ever for CENTS content and interests, as we commit to making this your premier tradeshow event. From the latest in trends and industry advancements to the newest trade education, it’s all here for you. Grow together with us!
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together
ENHANCE YOUR DEVELOPMENT WITH ONLA GARAGE & MORE
MAKE YOUR EXPERIENCE COUNT FOR YOUR BUSINESS
Keeping up-to-date with industry certifications can be a challenge during the busy season; that’s where CENTS provides centralized, convenient opportunities to affordably earn your CEUs. Educational courses are delivered by national expert educators dedicated to your development needs. New this year, experience free technicianbased training in a hands-on environment with the ONLA Garage. Whether it’s earning credits, attending classroom training, or learning directly on the tradeshow floor, you can take control to personalize your educational program.
Every improvement, addition, and change we’ve made to CENTS is dedicated to ensure that you leave this year’s show empowered to take your business to the next level. Network with top experts and next generation professionals as you experience the redesigned, interactive tradeshow floor. Leverage the power of connecting with peers and colleagues in the green industry, and put your new-found knowledge into action for your business, employees, and customers following the conference. CENTS 2016 is built from the ground up to meet your needs—are you ready to get started?
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AGENDA SUNDAY, JANUARY 10
TUESDAY, JANUARY 12
7:00 a.m. – 1:00 p.m. Registration Open
7:00 a.m. – 5:00 p.m. Registration Open
8:00 a.m. – 4:00 p.m. CENTS Pre-Con Programs
7:45 a.m. – 9:00 a.m. KEYNOTE: Charlie Hall 9:00 a.m. – 11:00 a.m. FFA Testing
MONDAY, JANUARY 11 Registration Open 8:00 a.m. – 11:30 a.m. CENTS Education Sessions 9:00 a.m. – 5:00 p.m. CENTS EXHIBITS 9:00 a.m. – 4:00 p.m. Landscapers’ Challenge 9:00 a.m. – 11:45 a.m. Ohio Certified Nursery Technician Garden Center Exam 9:00 a.m. – 5:00 p.m. ONLA Garage Trainings 10:30 a.m. – 11:30 a.m. Nursery Tours 10:30 a.m. – 12:00 p.m. KEYNOTE: Travis Beck 11:30 a.m. – 12:30 p.m. Industry Sector Roundtables 11:30 a.m. – 1:30 p.m. Education Lunch Break 12:30 p.m. – 1:30 p.m. Nursery Tours 1:30 p.m. – 5:00 p.m. CENTS Education Sessions 2:00 p.m. – 3:30 p.m. ONLA Annual Business Meeting 2:45 p.m. – 3:45 p.m. Nursery Tours 4:00 p.m. – 5:00 p.m. KEYNOTE: Jeni Britton Bauer, Jeni’s Splendid Ice Creams 5:00 p.m. – 6:00 p.m. CENTS Welcome Party 5:30 p.m. – 6:00 p.m. ONLA Landscape Awards Ceremony 7:00 a.m. – 5:00 p.m.
9:00 a.m. – 11:45 a.m. Ohio Certified Nursery
Technician Grower Exam 9:00 a.m. – 5:00 p.m. ONLA Garage Trainings 9:00 a.m - 5:00 p.m. CENTS EXHIBITS 9:15 a.m. – 11:30 a.m. CENTS Education Sessions 11:00 a.m. – 1:00 p.m. FFA Student Tour &
Luncheon 11:00 a.m. – 2:00 p.m. ONLA Career Fair 11:30 a.m. – 1:30 p.m. Education Lunch Break 12:30 p.m. – 1:30 p.m. Nursery Tours 1:30 p.m. – 5:00 p.m. CENTS Education Sessions 5:00 p.m. – 7:30 p.m. Franklin Park Conservatory & Botanical Gardens: Greenhouse & Exhibit Design Tour 7:00 p.m. – 11:00 p.m. ONLA After Hours Party @ Brothers Bar & Grill
WEDNESDAY, JANUARY 13 7:00 a.m. – 2:00 p.m. 8:00 a.m. – 11:30 a.m. 9:00 a.m. – 2:00 p.m. 9:00 a.m. – 11:45 a.m.
9:00 a.m. – 2:00 p.m. 9:15 a.m. – 10:15 a.m. 10:30 a.m. – 11:30 a.m. 11:30 a.m. – 12:30 p.m. 11:45 a.m. – 12:45 p.m. 12:30 p.m. – 4:00 p.m.
26 The Buckeye
Registration Open CENTS Education Sessions CENTS EXHIBITS Ohio Certified Nursery Technician Core & Landscape Exam ONLA Garage Trainings Nursery Tours Nursery Tours Education Lunch Break Nursery Tours CENTS Education Sessions
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KEYNOTES Monday Morning Keynote Ecological Design at Mt. Cuba Center Travis Beck, ASLA, Director of Horticulture at Mt. Cuba Center and author of Principles of Ecological Landscape Design. Mt. Cuba Center is a botanical garden focused on native plants that spans nearly 600 acres of natural lands, grounds, naturalistic and formal gardens. Travis Beck, Mt. Cuba’s Director of Horticulture and OSU Alum is back to present Mt. Cuba projects and show how they demonstrate real world implementation of concepts from his book, Principles of Ecological Landscape Design. Beck will share how Mt. Cuba is using patch dynamics as an experimental reforestation model for transitioning an aging tree canopy into the future and shed light on the opportunities and challenges of applying ecological understanding to landscape design and management. Come see diverse examples of how restoration practice can be informed by the study of succession and gain an understanding of how ecological thinking can be applied to numerous designs, even a formal garden setting.
Monday Afternoon Keynote Crisis Management: Community and Quality Jeni Britton Bauer, Founder & Chief Creative Officer, Jeni’s Splendid Ice Creams Jeni Britton Bauer opened Jeni’s Splendid Ice Creams in 2002 with the singular goal of making better ice cream. Today, she and team produce every batch with only the finest ingredients: milk from grassgrazed cows, whole fruits, vegetables, and herbs from nearby farms, as well as rare, carefully sourced ingredients from around the world. Jeni’s Splendid Ice Creams—a certified B Corporation—has been instrumental in paving the way for the artisanal ice cream movement. (B Corporation status is to business what Fair Trade Certification is to farming.) Hear Jeni discuss her philosophy of community and business and how values have played a role in crucial decision-making in difficult times.
Tuesday Morning Keynote Economic Trends Impacting the Green Industry in 2016 Dr. Charles R. Hall, Ellison Chair in International Floriculture, Texas A&M University, Department of Horticultural Sciences While the demand for green industry products and services has been picking up the last couple of years, the future of the green industry is still at a crossroads. On the one hand, a rosy (pardon the horticultural pun) picture can be painted. But on the other hand, there are many challenges looming. Join Charlie as he picks his way among the thorny issues (economic, demographic, and otherwise) and elaborates on exactly what actions are needed to keep your business “blooming” in the coming year, followed with a panel discussion by top industry experts representing the grower, landscape and retail segments. You’ll gain valuable insight into the economic indicators that point to trends impacting the green industry. Lean the long-term trends that will affect the demand for plants and understand how responses on the part of green industry firms can enhance profitability. onla.org
November / December 2015 27
CENTS 2016 EVENTS CENTS Pre-Con Intensives
CENTS WELCOME Party
Sunday, January 10th
Monday, January 11th, 5:00 - 6:00 p.m.
• Ecological Planting Design • Million-Dollar Breakthrough: Executive Training • Stone Craft: Building Naturalized Outcrops • Analyze This: A Practical Approach to Finance, Budgeting, Planning and ROI • In-Ground Fountain Installation Workshop • Irrigation Installation & Service Workshop • Selling With a System Workshop
Join ONLA and Jeni’s Splendid Ice Creams as we celebrate the opening of CENTS 2016 Growing Together. Enjoy music, mingling while you sample the champagne sorbet cocktail Jeni Britton Bauer created for the event. Begin your CENTS experience with great tunes, a fun party and lively interactions with friends, co-workers and customers. This is CENTS first night and we’re rolling out the green carpet just for you!
see page 10 for details
Perennial Plant Association (ONLA Partner Event) Sunday, January 10th 8:00 a.m. - 5:00 p.m. Full-day conference co-located at CENTS
ONLA Landscape Awards Program Monday, January 11th, 5:30 - 6:00 p.m. The 43rd Annual ONLA Landscape Awards will present the best-of-the-best projects in the landscape industry on Monday, January 11th at 5:30 p.m. during the party. Visit the breathtaking display in the concourse to see where a career in the industry can take you.
Society for Commercial Arboriculture (ONLA Partner Event) Sunday, January 10th 8:00 a.m. - 5:00 p.m. Full-day conference co-located at CENTS • Full-day Professionals Teaching Professionals • Half-day Aerial Rescue Program: The 3 P’s
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ONLA After Hours Party @ Brothers Bar & Grill Tuesday, January 12th, 7:00 - 11:00 p.m.
Join the Ohio Nursery & Landscape Association for a night out at Brothers Bar & Grill. This is your night. Your people. Your time to relax and throw back. Throw a few darts with people you like or want to get to know better, or throw back a cold one. It’s your night—throw yourself a party, on your terms. No Fee to Attend! Brothers Bar & Grill, 477 Park Street, Columbus, Ohio 43215.
Ohio Certified Nursery Technician (OCNT) Exam 8:45 – 11:45 a.m. each day Monday: Garden Center Exam Tuesday: Grower Exam Wednesday: Landscape & Core Exams Pre-registration required. Contact 800.825.5062 for details.
Ohio FFA CDE Testing Tuesday, January 12th, 9:00 - 11:00 a.m.
Greenhouse & Exhibit Design Tour: Franklin Park Conservatory & Botanical Gardens
High school students from across the state will participate in the final stage of CDE testing at CENTS in our Education Hall classrooms on Tuesday from 9:00 - 11:00 a.m.
Tuesday, January 12th, 5:00 - 7:30 p.m. Price: $15
FFA Tour & Luncheon
Want an insider’s view of the 9,200 sq. ft. production greenhouse, Orchid Show and the Barn? Reserve your spot today to tour has three venues at FPC. In the greenhouse, we’ll learn how ventilation and other technologies support production of healthy plants for exhibitions, collections, the landscape and edibles for café and catering. We’ll meet the new Orchids Show designer, hear about his vision and learn how FPC budgets, plants and maintains a 90-day exhibition of orchids. Then we’ll enjoy cocktails and dessert in the Well’s Barn education and community outreach venue. Come enjoy a respite from winter’s chill, reconnect and make new friends. Space is Limited. Reservations are required. Cost is $15 per person and includes: bus transport, two cocktails and dessert.
Tuesday, January 12th 11:00 a.m. - 1:00 p.m. Following the Ohio FFA CDE testing, students will take a guided tour of the CENTS trade show floor and our career fair before enjoying lunch and a panel of young professionals from diverse positions within the green industry. After lunch students are invited to meet prospective employers and investigate career options in the job fair aisle of the trade show.
ONLA Annual Business Meeting Monday, January 11th, 2:00 - 3:30 p.m. Organizational updates, board elections, professional awards, scholarship recognitions and more.
onla.org
November / December 2015 29
SHOW FLOOR Climber’s Corner
Daily Programs Monday-Wednesday, January 11-13th This live education stage features expert educators on a wide array of topics. CENTS 2016 is proud to host instructors who work, teach, compete and are rock stars of the arboriculture industry. Climber’s Corner (CC) classes will benefit tree work professionals, landscape crews, managers and even designers. This year’s programs provide options for you to increase your knowledge build new skills and learn from national and international champions who are passionate about education. Our CC educators include: Mark Chisholm, a 3rd generation, certified arborist who works in the family business, has 21 wins from ISA New Jersey competitions and three wins from ISA’s International Climbing Championships. Anthony Tresselt, the mastermind of the blog “Gravitational Anarchy”, is a featured instructor on Tuesday as is the popular, Rick Denbeau, a Ohioan, production climber, safety/training coordinator, rope splicer, instructor and awardwinning tree climber on the national and international stage. Come learn: best practices, safety procedures and techniques the experts use to perform productive and profitable tree care services. Note: Certified arborists may receive CEU’s from ISA for each Climber’s Corner class they attend for the full duration provided they get badge scanned and sign the ISA credit form during the course.
**NEW** Nursery TourS Daily Programs Monday-Wednesday, January 11-13th A Nursery Tour is a 60-minute class, designed to benefit landscape architects, designers, design/build owners, landscapers and their team leaders by providing plant education in multiple categories via industry leaders in each arena. Attendees will have an opportunity to build relationships with growers and colleagues as they tour four exhibit booths to hear a 10-minute presentation of each firms’ expertise, specialties and recommendations on new and best performing plants materials for designs and clients. Each tour includes one exhibitor from: (1) Bedding plants, perennials and ground
30 The Buckeye
covers; (2) Conifers and evergreens; (3) Trees and shrubs [flowering and shade] and (4) Grasses and natives. Each tour is limited to 20 attendees and advanced registration is required. Tours will be led by Anne Obarski, a retail and customer service expert and Susan Martin, a veteran nursery marketer and tour guide and renowned writer. Tours registration is facilitated within your CENTS Education registration process to make it quick and easy to reserve your spot to learn from the pros. High demand is anticipated for the seven tours we’ve planned. Registration is required. Each tour is limited to 20 registrants. Reserve your spot Today.
**NEW** ONLA Garage Daily Programs Monday-Wednesday, January 11-13th ONLA and CENTS have collaborated with manufacturers, technicians and experts to provide technician education in a show floor training venue that provides expert instruction on the equipment, products and techniques necessary to keep your team running at peak performance with scheduled maintenance and troubleshooting procedures. Trainings include: operation and maintenance of: small engines, chainsaws, mowers, safety, pavers, irrigation, fuels, outdoor fireplaces and wiring just too new a few. ONLA Garage education free with the purchase of a CENTS trade show pass.
ONLA Career Fair Tuesday, January 12th 11:00 a.m. - 2:00 p.m. NEW THIS YEAR! The Career Fair will be located on the CENTS TRADE SHOW FLOOR. This will create more traffic for potential employers. The actual Career Fair will be held Tuesday, January 12, 2016 from 11:00 a.m. - 2:00 p.m. Exhibitors will be allowed to man the booth during all 3 days of the Trade Show. Register at onla.org. onla.org
Room 5
Room 4
Room 6
Room 3
CENTS Main Stage
ONLA Garage
Dining Area
Room 2
Room 1
Educational Classrooms
Climber’s Corner
Landscapers’ Challenge ONLA Membership Booth
ONLA Career Fair
onla.org
November / December 2015 31
Registration
ReCharge Lounge
Exhibits Hall
Field Education Classroom
FLOOR
SHOW
PRE-CONVENTION Ecological Planting Design: Explore the Science to Create Successful, Sustainable Landscapes Fee: $195 Member, $225 Non-Member Travis, APLD and ASLA of Ohio designed this workshop so designers and architects could understand how to connect the findings of classic and contemporary ecology to transform their designs. Travis will facilitate a dynamic look at real-world case studies to help define what works and what does not. Small teams will collaborate on design problems with Travis’ coaching. Come learn how-to analyze a site in its ecological context, design for ecosystem services, construct appropriately diverse plant communities, manage competition, and plan for change over time. We’ll investigate how best to merge common client requests with larger ecological goals and show projects [residential, commercial and public spaces] to illustrate how the principles can be applied on any scale or site. Instructor: Travis Beck, ASLA, Director of Horticulture at Mt. Cuba Center and author of Principles of Ecological Landscape Design.
Million Dollar Breakthrough – Proven Strategies to Hit and Pass the Million Dollar Mark! Fee: $195 Member, $225 Non-Member Regardless of why you went into business [passion, know-how, choice or serendipity] there comes a time when you want to cross the million dollar hurdle and often owners get stuck on this threshold. Come learn a structure to transform your owner-centric business model to an organized team model, that’s scalable, profitable and reduces the stress of ownership. Learn through interactive small group exercises, self-assessment tools, real-life case studies and take away a proven process to: accelerate profit growth, scale and systematize, attract, build and empower your team using transparency as your secret weapon. Dust off your hurdling spike and get ready to grow your wealth, team and skills to create work/life balance. Instructor: Jeffrey Scott, MBA, author, consultant and Leader’s Edge facilitator.
Stone Craft: Building Naturalized Outcroppings, Water’s Edges and Dry Laid Walls $195 Member, $225 Non-Member For gardens that look organic, the walls and stone features need to look like they were in place before anyone got there. This hands-on training teaches three unique skills and promises to deliver fun and practical learning. See how emulate nature in the landscape using large stones and boulders to form naturalized outcroppings. Practice the skillful use of stone, plants and even logs to create authentic water’s edges, and proper construction techniques for traditional dry laid stone walls. Come work with stone and learn to choose/place rocks, evaluate effects and make adjustments to create a design that looks natural. John and Nate will share the art and science of stone work to differentiate your work and generate profits on your projects. Instructors: John and Nate DeVore, of DeVore’s Land & Water Gardens share a passion for stone design and John teaches the art internationally.
Selling With a System: Using DISC to Increase Sales and Build Clients for Life Fee: $195 Member, $225 Non-Member Tired of having your ideas shopped or having to discount to close the job? This training intensive explores specific challenges landscapers face with in business development
32 The Buckeye
and how to overcome them. You’ll learn a framework you can use in sales that are comfortable for seller and buyer and gain insights into psychology behind why people buy. The course includes a DISC assessment (completed online in advance) and a personal result summary. Learn communication styles differ and see how to apply DISC strategies to build trust with prospective customers. Come learn best practices to differentiate among competitors, gather authentic customer requirements, increase sales/ profits with fewer customers. Instructor: Jared Lockwood, MBA, Associate at Sandler Training, territory sales expertise.
Analyze This: A Practical Approach to Finance, Budgeting, Planning and ROI Fee: $195 Member, $225 Learn to analyze your finance and understand what drives your business. Get direct instruction on financial statements, cash flow, job cost analysis, customer analysis, and marketing effectiveness, with an eye to helping you use the history of your business to plan, budget & grow in the future. Get templates to organize the facts in comprehensive and meaningful formats and learn tools that reveal the factors affecting your performance and future. Participants will leave equipped to make informed decisions and have a working knowledge of: Cash Flow; Capacity; Bid Tracking; Job Costing; Financial Statement Analysis; Marketing Effectiveness; Customer Analysis; Working Capital & other Financial Ratios; Fade/Gain; Direct/Indirect/SGA Costs; WIP; Internal Benchmarking. Ideal for: Owners, Finance Managers, Accounting Leaders. Instructors: Ed Wandtke, Managing Director of Wandtke & Associates and John Stenger, CPA, Owner, Managing Member, Stenger & Company.
Irrigation Installation & Service Hands-On Training Intensive Fee: $175 Member, $195 Non-Member Learn the process, steps, tools and skills needed to complete the successful installation of a landscape irrigation system. Practice: solvent welding PVC pipe and fittings, the process for making proper threaded connections, joining poly pipe, building valve manifolds, attaching sprinklers, making good wire connections, wiring controllers, and basic controller programming. Learn to: test, troubleshoot, diagnose service and repair residential systems. You’ll learn on pipe gluing, head installation, diagnostics and troubleshooting of electrical and water elements and review Certified Irrigation Technician exam and OSHA requirements. Instructors: Scott Knowles, President, Wolf Creek Company and John Newlin, President, Quality Services both are IA Certified Irrigation Designers, Contractors and Auditors and Water Sense Partners.
In-Ground Fountain Installations: Do it Right and Build on your Success Fee: $95 Member, $115 Non-Member This hands-on class covers how to size, spec, prepare, install, and maintain pottery fountains installed on in ground basins. Be ready to get your hands wet and gain live experience with setup and installation of a running pottery fountain. You’ll gain insights into installation tips to create efficient and cost effective installs. Learn to close add-on sales that increase enjoyment and decrease maintenance for your clients. Learn how basin sizing and selection, pump sizing, and hose and fitting selection are vital to your projects long-term success. Instructor: Bill Hoffman, Owner, Pond Supplies of Ohio, 35 years’ experience in landscape industry.
onla.org
GREEN INDUSTRY EDUCATION CREDITS CENTS education is diverse to address the needs of professionals across the green industry and our programs are CEU approved by a wide array of credentialing providers, so whether you attend a class on bugs, brine, balance sheets or bushes, you’ll gain relevant learning and have options for CEU credits. To customize your CENTS experience per the CEU’s you need, we’ll post charts on our new website (CENTS16.com) that detail each course and the CEU credits that accompany that program.
Commercial Pesticide Applicators (ODA): The Ohio Department of Agriculture’s Pesticide & Fertilizer Regulation section licenses pesticide dealers and applicators and has approved ONLA’s teaching team to provide recertification education to assure the safe and effective use of pesticides. Visit cents16.com for details on CEUs approved by this provider. Note: Out-of-state pesticide recertification credit hours have been applied for Indiana, Kentucky, Michigan, Pennsylvania, Tennessee and West Virginia. Contact Lisa Larson 614.899.1195 for details. Association of Professional Landscape Designers (APLD): APLD’s certification program confers professional recognition to landscape designers based on established standards of excellence. Visit cents16.com for details on CEUs approved by this provider. American Society of Landscape Architects (LA CES and LA CES/HSW): ASLA’s license renewal requires licensees to earn CEUs from professional development programs across a wide array of subjects. Visit cents16.com for details on CEUs approved by this provider. Ohio Certified Nursery Technicians (OCNT): The ONLA’s certification program, OCNT provides professionals industryleading education and members who are certified may earn one recertification credit for attending a pre-convention workshop or one credit per day for attending CENTS Education programs.
onla.org
Landscape Industry Certified Technician (NALP): NALP certified technicians may earn CEUs from attending CENTS Education programs. Landscape Industry Certified programs (one hour class=one CEU) provided that the course content pertains to the designation held. Association of Outdoor Lighting Professionals (AOLP): AOLP landscape lighting professionals who hold a Certified Low Voltage Lighting Technician (CLVLT) or Certified Outdoor Lighting Designer (COLD) may earn CEUs for attending CENTS Education programs. Visit cents16.com for details on CEUs approved by this provider. Irrigation Association (IA): IA’s well-respected Select Certified program sets the bar for irrigation professionals and members with IA certifications may earn CEUs by attending CENTS Education programs. Visit cents16.com for details on CEUs approved by this provider. International Society of Arborists (ISA) – Certified Arborists: ISA members work hard to obtain an ISA credential and CENTS Education programs are designed to help you maintain it. Programs in CENTS classrooms and at Climber’s Corner on the show floor are eligible for ISA CEU credits. Tree Care Industry Association (TCIA): TCIA member arborists may be required to earn CEUs to maintain their credentials. Visit cents16.com for details on CEUs approved by this provider.
November / December 2015 33
CENTS EDUCATION Landscape Pros Retail Garden Plant & Grower Arboriculture
Pest & Disease
Young Pros
Business
Snow & Ice
CENTS education is diverse to support professionals from the eight sectors of the green industry designated by the icons above. The charts are your guide to content relevance per industry sectors. Note: Grids DO NOT list CEU credits. For CEU’s per program visit CENTS16.com
Sector Specific – Education Options SUNDAY, JANUARY 10 Time Session
Speaker
8:00 AM
4:00 PM
Million Dollar Breakthrough: How to Build to and Beyond the Million Mark
Jeffrey Scott
8:00 AM
4:00 PM
Analyze This: A Practical Approach to Finance, Budgeting, Planning and ROI
Ed Wandtke & John Stenger
8:00 AM
4:00 PM
Selling With a System: Using DISC to Increase Sales Jared Lockwood and Build Clients for Life
8:00 AM
4:00 PM
Ecological Planting Design: Explore the Science to Create Successful, Sustainable Landscapes
Travis Beck
8:00 AM
4:00 PM
Irrigation Installation & Service Hands-On Training Intensive
Scott Knowles
8:00 AM
1:00 PM
In-Ground Fountain Installations: Do it Right and Build on your Success
Bill Hoffman
8:00 AM
4:00 PM
Stone Craft: Building Naturalized Outcroppings, Water’s Edges and Dry Laid Walls
John DeVore & Nate DeVore
MONDAY, JANUARY 11 Time Session
Speaker
8:00 AM
10:00 AM
10 Roles Highly-Effective CEOs can Apply to Achieve Long-Term Success
Jeffrey Scott
8:00 AM
9:30 AM
What IF we Knew the Future of our Industry?
Jennifer Noble
8:00 AM
9:00 AM
The History of Plant Breeding and Development at Longwood Gardens
Peter Zale
8:00 AM
9:00 AM
Heavenly Plants for Hellstrips!
Kerry Mendez
8:00 AM
9:00 AM
Bees, Pesticides & Politics: Challenges & Opportuni- Daniel Potter ties for the Green Industry
8:00 AM
9:00 AM
Planting in a Post-Wild World: Creating Resilient and Thriving Landscapes
Claudia West
8:00 AM
9:00 AM
Biochar, The Permanent Amendment
Dawn Sherman
9:15 AM
10:45 AM
Advancements in LED Technology & How they Affect Landscape Lighting
Jeffrey Dross
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34 The Buckeye
onla.org
Sector Specific – Education Options
Time
Session
Speaker
9:15 AM
10:15 AM
Pest Education: Planning for Sustainable Management
Bruce Fraedrich
9:15 AM
10:15 AM
Customer Service Touchpoint: How to Deliver Consistent, Enviable Customer Service
Anne Obarski
9:15 AM
10:15 AM
Structural Pruning for Young Trees: An Essential Component of Tree Management
Larry Costello
9:15 AM
10:45 AM
Plants with Style
Kelly Norris
10:30 AM 12:00 PM
KEYNOTE: Ecological Design at Mt. Cuba
Travis Beck
10:30 AM
11:30 AM
Doctor’s Orders - Take a Walk in a Healing Garden
Bruce Zaretsky
10:30 AM
11:30 AM
Nursery Tour: See the Best Performers from 4 Featured Exhibitors
Susan Martin & Anne Obarski
10:30 AM
11:30 AM
Climber’s Corner: Systematic Approach to Crane Use
Mark Chisholm
10:30 AM
11:30 AM
Pest Education: Beneficials & Pesticides in the Nurs- Suzanne Wainwright ery & Landscape: Can they Work Together? Part 1
10:30 AM
11:30 AM
SMART Irrigation Revolution: Water Conservation and Cost Savings
Scott Knowles
10:30 AM
11:30 AM
Planting Details and Specifications for AutoCAD
Brian Kempf
12:30 PM
1:30 PM
Nursery Tour: See the Best Performers from 4 Featured Exhibitors
Susan Martin & Anne Obarski
12:30 PM
1:30 PM
Climber’s Corner: Stationary Rope Techniques
Mark Chisholm
12:30 PM
1:30 PM
Pest Education: The Heart of Diagnostics
Charles Behnke
12:30 PM
1:30 PM
Tree Work Risk Management
Dwayne Neustaeter
1:30 PM
2:30 PM
Climber’s Corner: Cascading Failures
Anthony Tresselt
1:30 PM
2:30 PM
Field Education: Beneficials & Pesticides in the Nursery & Landscape: Can they Work Together? Part 2
Suzanne Wainwright
1:30 PM
2:30 PM
Strategies to Reduce Tree Root Infrastructure Conflicts
Larry Costello
1:30 PM
2:30 PM
Grasses & Sedges for Green Infrastructure Projects
Shannon Currey
1:30 PM
2:30 PM
Adding Lighting to your Landscape Design
Jeffrey Dross
1:30 PM
2:30 PM
Motivating and Retaining Quality Employees
Stephen Keating
1:30 PM
2:30 PM
Biltmore - Preserving Olmstead’s Vision and Embracing the Future
Susan Woodell
1:30 PM
3:00 PM
Planting for the Future
Kelly Norris
2:45 PM
3:45 PM
Challenges with Organic Plant Management & Sustainable Alternative
Bruce Fraedrich
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Class times and speakers are subject to change without notice. See cents16.com for the most up-to-date CENTS 2016 schedule and descriptions.
Claudia West, Ecological Sales Manager, North Creek Nurseries, co-author of Planting in a Post-Wild World: Designing Plant Communities for Resilient Landscapes onla.org
Judy Sharpton, LEED Green Associate, Owner of Growing Places Marketing.
November / December 2015 35
Sector Specific – Education Options
Time
Session
Speaker
2:45 PM
3:45 PM
Nursery Tour: See the Best Performers from 4 Featured Exhibitors
Susan Martin & Anne Obarski
2:45 PM
3:45 PM
Climber’s Corner: Low Impact Rigging - Part 1
Mark Chisholm
2:45 PM
3:45 PM
The Ecology of Natives, Cultivars and Hybrids
George Coombs
2:45 PM
3:45 PM
Biltmore - Managing a Historic Landscape with Modern Challenges
Susan Woodell
2:45 PM
3:45 PM
Thinking Outside the Shell - Ponds and Waterfeature Unique Designs
Bruce Zaretsky
2:45 PM
3:45 PM
Value, Relevancy & Authenticity: Our Three-Pronged Charlie Hall Success Strategy for Selling
2:45 PM
3:45 PM
Controlling Turf Insect Pests: It’s Getting Easier to be Green
Daniel Potter
4:00 PM
5:00 PM
Starting a Hardscape Restoration Service
Jay Krech
4:00 PM
5:00 PM
Striking, Unusual Plants and Awe-Inspiring Design Tips
Kerry Mendez
4:00 PM
5:00 PM
Arboriculture Starts in the Nursery
Brian Kempf
4:00 PM
5:00 PM
Crisis Management: Community and Quality
Jeni Britton Bauer
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TUESDAY, JANUARY 12 Time Session
Speaker
7:45 AM
9:00 AM
KEYNOTE: Economic Trends Impacting the Green Industry in 2016
Charlie Hall
8:00 AM
9:00 AM
Beyond Beauty: U.S. Native Magnolias - Origin, Propagation and Use
Peter Zale
8:00 AM
9:00 AM
The Good, the Bad and the Hungry-Living with Wildlife in the Garden
Samantha Peckham
8:00 AM
9:00 AM
LinkedIn for Business - Marketing, Sales and Networking
Jeff Young
9:15 AM
10:15 AM
This is a Hold-up - Retaining Walls
Bruce Zaretsky
9:15 AM
10:15 AM
Pest Education: Designing for the Good Guys
Suzanne Wainwright
9:15 AM
10:15 AM
Marijuana Law: Impacts, Opportunities, Liabilities & Douglas Berman Precedents
9:15 AM
10:15 AM
Small, Medium and Large Retail Designs that Work Judy Sharpton
9:15 AM
10:15 AM
Framework for Strategic Urban Forest Planning
Philip vanWassenaer
9:15 AM
10:15 AM
Fleet Management for Optimal Year Round Contracts
Ross Weaver
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9:15 AM
10:15 AM
Designing Unique Outdoor Spaces that Invite Engagement, Play and Contribute to Well-being
Susan Weber
9:15 AM
10:15 AM
Increasing Diversity & Availability of Native Woody Plants in the Nursery Industry
Bill Hendricks
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Class times and speakers are subject to change without notice. See cents16.com for the most up-to-date CENTS 2016 schedule and descriptions.
Kelly Norris, Award-winning author and plantsman, Director of Horticulture Greater Des Moines Botanical Garden
36 The Buckeye
Ken Thomas, Founder and Consultant Envisor Consulting
onla.org
Sector Specific – Education Options
Time
Session
Speaker
9:15 AM
How to Find, Retain and Motivate Quality Employees
Monroe Porter
10:30 AM 12:00 PM
The 4 P’s of Differentiation
Ken Thomas
10:30 AM
11:30 AM
Climber’s Corner: Low Impact Rigging - Part 2
Mark Chisholm
10:30 AM
11:30 AM
Gen Y and the New Digitals: Three ways to Attract, Manage and Sell to Them
Anne Obarski
10:30 AM
11:30 AM
Native Plant Research at Mt. Cuba Center
George Coombs
10:30 AM
11:30 AM
Pest Education: Winter Pest Scouting
Sandy Feather
10:30 AM
11:30 AM
Job Market Visibility & Preparedness: LinkedIn, Resumes, Interviews and Offers
Amy Dennis
10:30 AM
11:30 AM
Perennial Gold Standard
Susan Martin
10:30 AM
11:30 AM
Are you Listening to Your Customer?
Jonathan Pederson
10:30 AM
11:30 AM
Harvesting the Power of Biophilia!
Charlie Hall
12:30 PM
1:30 PM
Nursery Tour: See the Best Performers from 4 Featured Exhibitors
Susan Martin
12:30 PM
1:30 PM
Climber’s Corner: Aerial Rescue Strategies
Mark Chisholm
12:30 PM
1:30 PM
Pest Education: Pesticide and Nutrient Fate in Lawns
David Gardner
1:30 PM
2:30 PM
Pest Education: Deer Damage: Options Available to Karen Norris Deter Deer
1:30 PM
2:30 PM
Women in Horticulture: Varied and Prosperous Career Options
1:30 PM
2:30 PM
The One Session Exclusively Designed for Emergent Kelly Norris Horticulturists
1:30 PM
2:30 PM
10 Things to Consider for your Website in 2016
Sean Cowan
1:30 PM
2:30 PM
Equipping and Maintaining a Shop for Efficiency
Ross Weaver
1:30 PM
2:30 PM
Reduce the Crown, Retain the Tree
Philip vanWassenaer
1:30 PM
2:30 PM
Trends in Hardscape Design: What’s New and Fresh Austin Keay
1:30 PM
3:00 PM
The Bruce Company: Employee Retention and Business Diversification
1:30 PM
3:00 PM
Merchandising that Sells: In-store and Online Judy Sharpton
2:45 PM
3:45 PM
Climber’s Corner: Felling Notches
Rick Denbeau
2:45 PM
3:45 PM
Pest Education: Natural Weed Control Products for Organic Lawn Care
David Gardner
2:45 PM
3:45 PM
Greenhouse Temperature Management to Control Flowering and Energy Consumption
Erik Runkle
11:15 AM
Lela Kelly
Bliss Nicholson & Seth Nicholson
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Class times and speakers are subject to change without notice. See cents16.com for the most up-to-date CENTS 2016 schedule and descriptions.
Lela Kelly, Vice President, Horticulture Specialist at Dosatron International.
onla.org
Mark Chisholm, 3rd-generation, Certified Arborist, Lead Climber at family-owned Aspen Tree Expert Company
November / December 2015 37
Sector Specific – Education Options
Time
Session
Speaker
2:45 PM
4:45 PM
The Power of Story: Three Reasons to Consider Video for your Business
Kelley Hynds
2:45 PM
3:45 PM
What is the Value of your Business
Peter Holton
2:45 PM
3:45 PM
Landscape Lighting for Design Impact and Elevation Brooke Perin
2:45 PM
3:45 PM
Leading Up in Your Organization
2:45 PM
3:45 PM
Designing Plant Communities: The Art & Science of Claudia West Successful Planting
2:45 PM
3:45 PM
The History, Evolution, Types and Benefits of Tree Injection
4:00 PM
5:00 PM
Top 10 Notorious Insect Pests of Woody Landscape Daniel Potter Plants: How to Deal with Them
4:00 PM
5:00 PM
How to Transition your Business to New Owners
Peter Holton
4:00 PM
5:00 PM
Maintenance & Calibration of Fertilizer Injectors
Lela Kelly
4:00 PM
5:00 PM
The Garden Aesthetic
Debra Knapke
4:00 PM
5:00 PM
Managing Trees on Construction Sites: What can Remain
Philip vanWassenaer
4:00 PM
5:00 PM
How to Survive and Thrive - Landscape Design Build Monroe Porter Firm
4:00 PM
5:00 PM
Vibrant Public Gardens - It takes a Village: Olbrich Botanical Gardens
Stephen Keating
Dawn Sherman
Samantha Peckham
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WEDNESDAY, JANUARY 13 Time Session Speaker 8:00 AM
10:00 AM
Selling With a System: A Framework for Success – Part 1
Jared Lockwood
8:00 AM
10:00 AM
Segmental Retaining Walls - NCMA Training - Part 1
Austin Keay
8:00 AM
9:00 AM
No More Wet Noodles! How to Create Videos that Create Leads, Drive Sales and Empower your Team
Kelley Hynds
8:00 AM
9:00 AM
Snow Success: Build Strong Team using Operational Steven Cohen and Management Structures
8:00 AM
9:00 AM
The New Dutch Wave Style of Landscaping from the Joanne Kostecky Petito Netherlands, Germany and USA
8:00 AM
9:00 AM
Pest Education: Biological Control: The First Line of Defense
Sandy Feather
8:00 AM
9:00 AM
Turf: How to Utilize Natural Organics along with Low Use/Risk Pesticides
Stephen Lange
8:00 AM
9:00 AM
Top 5 Best Retail Store Designs and Practices to Maximize ROI
Judy Sharpton
8:00 AM
9:00 AM
Worker Protection Standard: Compliance Best Practices for Nursery and Greenhouse Growers
Mimi Rose
8:00 AM
9:00 AM
Placing Art in the Garden
Bobbie Schwartz
9:15 AM
10:15 AM
The HR Side of Horticulture
Karin Noecker
9:15 AM
10:15 AM
Pest Education: National, State and Local Issues Affecting Turf Applicators and the Green Industry
Gina Zirkle
9:15 AM
10:15 AM
Climber’s Corner: Climbing Harness Selection
Rick Denbeau
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Class times and speakers are subject to change without notice. See cents16.com for the most up-to-date CENTS 2016 schedule and descriptions.
38 The Buckeye
onla.org
Sector Specific – Education Options
Time
Session
Speaker
9:15 AM
10:15 AM
Nursery Tour: See the Best Performers from 4 Featured Exhibitors
Susan Martin & Anne Obarski
9:15 AM
10:45 AM
A Passion for Plants
Bill Hendricks
9:15 AM
10:45 AM
Technologies and Strategies for Greenhouse Erik Runkle Lighting
9:15 AM
10:15 AM
Flowers to Food
Lela Kelly
9:15 AM
10:15 AM
Overcoming Tree Canopy Challenges in the Public Domain
Ron Lucas
9:15 AM
10:15 AM
Green to White: Generating Financial Balance Year Round
Steven Cohen
9:15 AM
10:15 AM
Developing a Niche Landscape Installation Business John DeVore
10:30 AM 12:00 PM
The Essentials of Business: Leadership, Finance, Process & Team
Ken Thomas
10:30 AM
11:30 AM
Pest Education: How to Scout, Identify and Manage Sandy Feather Conifer Insects
10:30 AM
11:30 AM
Nursery Tour: See the Best Performers from 4 Featured Exhibitors
Susan Martin & Anne Obarski
10:30 AM
11:30 AM
Digital Marketing Best Practices to Reach Plant Buyers
Jonathan Pederson
10:30 AM
11:30 AM
Plants are not on the Menu: Plants, Deer & Rabbits Julia Hofley Don’t Eat
10:30 AM
11:30 AM
Public Gardens are a Horticultural Gateway Drug
Ben Futa
10:30 AM
11:30 AM
Tough Plants for Urban Landscapes
Steve Foltz
11:45 AM
12:45 PM
Pest Education: If Turf is so Bad...What’s the Better Option?
Gina Zirkle
11:45 AM
12:45 PM
Climber’s Corner: Rope Tools for the Modern Arborist
Rick Denbeau
11:45 AM
12:45 PM
Nursery Tour: See the Best Performers from 4 Featured Exhibitors
Susan Martin & Anne Obarski
12:30 PM
2:30 PM
Selling with a System: Building Trust and Relationships – Part 2
Jared Lockwood
12:30 PM
2:30 PM
Segmental Retaining Walls - NCMA Training - Part 2
Austin Keay
1:00 PM
2:00 PM
Ornamentals: How to Utilize Natural Organics along Stephen Lange with Low Use/Risk Pesticides
1:00 PM
2:00 PM
Japanese Garden Design Principles for Everywhere
John DeVore
1:00 PM
2:00 PM
Season Extenders
Scott Beurelin
2:15 PM
3:15 PM
Best Regional Perennials
Scott Beurelin
2:15 PM
3:15 PM
Edible Native Plants
Debra Knapke
3:00 PM
5:00 PM
NCMA Certification Test - Segmental Retaining Walls (fee & registration required)
Austin Keay
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Class times and speakers are subject to change without notice. See cents16.com for the most up-to-date CENTS 2016 schedule and descriptions.
Philip van Wassenaer, ISA Certified Arborist and Urban Forestry Consultant and Principal Consulting Arborist and Founder of Urban Forest Innovations Inc. onla.org
Susanne Woodell, Historic Gardens Manager for Biltmore.
November / December 2015 39
The ONLA GARAGE – Technician-based Training to Protect your Investments Equipment is your most significant investment, so it’s vital that your team knows how to correctly to operate, utilize and maintain it for optimal performance and longevity. If, instead, these resources are used and abused, you’ll have to keep reinvesting, which is a major drain on your bottom line. ONLA and CENTS have collaborated with manufacturers, technicians and experts to create the ONLA Garage, a training venue aimed at your success.
What does that mean to your ROI? By signing your team up to attend CENTS, they’ll get a 3-day, all-access pass to the technical training they need to operate, use and protect your equipment. The ONLA Garage provides expert technicians and
MONDAY, JANUARY 11 Time Session
manufacturing reps who will provide instruction on the equipment, products and techniques necessary to keep your team running at peak performance with scheduled maintenance and troubleshooting procedures. Topics include operation and maintenance of: small engines, chainsaws, mowers, safety, pavers, irrigation, fuels, outdoor fireplaces and wiring just too new a few. Protect your equipment and team investments and reduce lost efficiencies from crews sitting idle when the equipment fails on the jobsite. Take the 1st step, register your team to attend CENTS 2016 and get them onboard to learn and engage in protecting your assets and building your ROI. Note: CENTS 2016 trade show passes include 3-days of education in the ONLA Garage venue.
TUESDAY, JANUARY 12 Time Session
WEDNESDAY, JANUARY 13 Time Session
9:00 AM
How To Keep Your Equipment Running at it’s Peak Performance
9:00 AM
How To Keep Your Equipment Running at it’s Peak Performance
9:00 AM
How To Keep Your Equipment Running at it’s Peak Performance
9:30 AM
Z Mowers and Mid Size Mowers
9:30 AM
MSRW Installation without the Massive Equipment
9:30 AM
Utility Vehicles Maintenance and Repair
10:00 AM
Dingo Mini Skid Steer Attachment and Operation
10:00 AM
Oops, I Cut That Cable!
10:00 AM
Small Engine Repair
10:30 AM
Landscape Lighting- Basic Design
10:30 AM
Stihl Chainsaw, String Trimmers and Blowers Repair & Maintenance
10:30 AM
Bobcat Tier 4 Do’s and Don’ts
11:00 AM
Landscape Lighting -LED VS Halogen
11:00 AM
Bobcat Tier 4 Do’s and Don’ts
11:00 AM
Stihl Chainsaw, String Trimmers and Blowers Repair & Maintenance
11:30 AM
Landscape Lighting -Electrical Troubleshooting,
11:30 AM
Safety & PPE for Landscapers, Current OSHA Regulations
11:30 AM
Porcelain Paver Installation Basics
12:00 PM
Landscape Lighting- Basic Design
12:30 PM
Z Mowers and Mid Size Mowers
1:00 PM
Making Irrigation Wire Splices
1:30 PM
Public Utilities Commission of Ohio Transportation Department
Sponsor: Lucas Oil
Sponsor: Century Equipment
Sponsor: Century Equipment Sponsor: Century Equipment Sponsor: Century Equipment
Sponsor: Lucas Oil
Sponsor: Belgard
Sponsor: Century Equipment
Sponsor: AIS
Sponsor: AIS
Utility Vehicles Maintenance and Repair, Sponsor: Century Equipment
12:00 PM
Public Utilities Commission of Ohio Transportation Department
12:30 PM
Irrigation Trouble Shooting-Controllers
12:30 PM
Irrigation Pipe Connections
1:00 PM
Irrigation Trouble Shooting-Hydraulics Sponsor: Century Equipment
1:30 PM
Irrigation Troubleshooting-Electrical and Wiring Sponsor: Century Equipment
2:00 PM
Small Engine Repairs
2:30 PM
Stihl Chainsaw, String Trimmers and Blowers Repair & Maintenance
3:00 PM
Safety & PPE for Landscapers, Current OSHA Regulations Sponsor: AIS
3:30 PM
Irrigation Wire Path Diagnostics
4:00 PM
Fireplaces in a Fraction of the Time
4:30 PM
All About PUMPS
Sponsor: Century Equipment
Sponsor: Belgard
40 The Buckeye
Sponsor: Ohio Irrigation Association
1:00 PM
Small Engine Repair
1:30 PM
Irrigation Troubleshooting-Electrical and Wiring
Sponsor: Century Equipment
Sponsor: Century Equipment Sponsor: Bobcat Enterprises
Sponsor: Belgard
Sponsor: Century Equipment Sponsor: Century Equipment
Sponsor: Ohio Irrigation Association
Sponsor: Century Equipment
2:00 PM
Irrigation Trouble Shooting-Hydraulics
2:30 PM
Irrigation Trouble Shooting-Controller Repair
Sponsor: Century Equipment
Sponsor: Century Equipment
3:00 PM
Sponsor: Ohio Irrigation Association Sponsor: Belgard
Sponsor: Century Equipment
Sponsor: Bobcat Enterprises
12:00 PM
Sponsor: Century Equipment
Sponsor: Lucas Oil
Utility Vehicles Maintenance and Repair Sponsor: Century Equipment
3:30 PM
Landscape Lighting -Electrical Troubleshooting Sponsor: Century Equipment
4:00 PM
Landscape Lighting -LED VS Halogen
4:30 PM
Landscape Lighting- Basic Design
Sponsor: Century Equipment Sponsor: Century Equipment
onla.org
REGISTRATION
CENTS16.COM Registration required for all attendees over the age of 11. Badges will be available for on-site pickup. Registration Methods: Online: cents16.com Phone: 847.957.4258 Fax: 847.957.4258 Mail: CENTS 2016 P.O. Box 783 Elk Grove Village, IL 60009 Questions: CENTS, Exhibits, Special Events: Amy Eldridge 800.825.5062 amy@onla.org CENTS Education: Lisa Larson 800.825.5062 lisa@onla.org Registration: Phone: 847.957.4258 Email: cents2016@cteusa.com Hours: Monday-Friday 8:30 a.m. - 5:00 p.m. CST Cancellations: No refunds will be given for CENTS 2016 registrations. Non-compete rule prohibits individuals, groups or companies from scheduling any receptions, hospitality suites, social functions, exhibits, product demonstrations, technical seminars, training seminars, or other events or functions during exhibit or CENTS Education hours.
RATES ONLA reserves the right to audit or adjust any total charges due to registrant errors.
CENTS 3-Day: Trade Show Only
ONLA
Non-Member
Before Jan.8
Onsite ONLA Member After Jan. 8
Onsite ONLA
Non-Member
After Jan. 8
Price
Price
Price
Price
$15
$15
$25
$25
CENTS SPECIAL EVENTS included in all registration types $15 $15 $15 $15 everyone welcome, no cover charge
Welcome Party! Greenhouse & Exhibit Design Tour: Franklin Park Conservatory & Botanical Gardens ONLA After Hours Party @ Brothers Bar
EDUCATION
(All education options include: 3-day trade show and Keynote Speaker.)
PRE-CONVENTION WORKSHOPS Ecological Planting Design: Explore the Science to Create Successful, Sustainable Landscapes Million Dollar Breakthrough – Proven Strategies to Hit and Pass the Million Dollar Mark! Stone Craft: Building Naturalized Outcroppings, Water’s Edges and Dry Laid Walls Selling With a System: Using DISC to Increase Sales and Build Clients for Life Analyze This: A Practical Approach to Finance, Budgeting, Planning and ROI
Irrigation Installation & Service Hands-On Training Intensive In-Ground Fountain Installations: Do it Right and Build on your Success
$195 $195 $195 $195 $195 $175 $95
$225 $225 $225 $225 $225 $195 $115
$195 $195 $195 $195 $195 $195 $95
$225 $225 $225 $225 $225 $195 $115
$159 $139 each $129
$209 $159 each $149
$229 $139 each $169
$269 $169 each $189
$55
$55
$85
$85
$25
$35
$35
$45
CENTS UNIVERSITY *includes 3-day admission to CENTS Marketplace 3-Day Rate 3-Day Group Rate (5 or more from same company) 1-Day Rate *any one day 3-Day CENTS University- Educator Rate
(must provide copy of valid campus ID with registration)
3-Day CENTS University- Student Rate
(must provide copy of valid campus ID with registration)
HOTELS The Hyatt Regency Convention Headquarters Price Range: $129-$379 350 North High Street Columbus, Ohio 43215 Main Phone: 614.463.1234 Toll Free: 800.233.1234
OverFLOW HOTELS HILTON COLUMBUS DOWNTOWN Price: $145 401 North High Street Columbus, Ohio 43215 Main Phone: 614.384.8600
HAMPTON INN & SUITES Price Range: $139-$169 Group Code: ONL 501 North High Street Columbus, Ohio 43215 Main Phone: 614.559.2000 Toll Free: 800.426.7866
onla.org
ONLA Member Before Jan. 8
DRURY INN & SUITES CONVENTION CENTER Price Range: $136-$169 88 East Nationwide Blvd Columbus, Ohio 43215 Toll Free: 800.325.0720
Register for CENTS 2016 and Hotels at CENTS16.COM TODAY! November / December 2015 41
In Memoriam
Mary J. Stowe, 59 Mary J. Stowe, 59, passed away peacefully Wednesday, September 30, 2015 at the Kobacker House, Columbus, Ohio. Mary was born November 23, 1955 to Betty and James Stowe of Ottawa, Ohio. Mary was a kind, beautiful and loving person and so thoughtful of others. She was a graduate of The Ohio State University and was employed for 28 years at Oakland Nursery. She worked and lived caring for God’s earth. She loved plants and enjoyed teaching and sharing her passion with others. She volunteered countless hours working on the annual Rose Festival at the Park of Roses. Mary was preceded in death by her parents and brother Robert. Mary is survived by her husband of 22 years, Bobby Joyner; and brothers, Sam (Joyce) Stowe of Worthington and Bruce Stowe of Ottawa; stepson, Trevin (Diane) Joyner and their children of Tennessee; and nephews, Ryan (Sarah) Stowe of Worthington and Andrew Stowe of Chicago. She will be especially missed by her Oakland Nurseries’ family as well as many other family and friends. Family and friends are invited to a memorial celebrating her life. It will be held Monday, November 23 at the Whetstone Park of Roses’ Shelter House between the hours of 4-7:30 p.m. Donations in Mary’s memory can be made to Kobacker House or the Pancreatic Cancer Action Network (pancan.org). B
42 The Buckeye
onla.org
In Memoriam
Ben Wright, 68 Ben Wright, age 68, passed away on October 26, 2015 at St. Elizabeth Hospital in Florence, Ky. He was born on February 23, 1947 in Mayfield, Ky. Ben was a graduate of Murray State University College of Agriculture. He attended Xavier University, Eastern Kentucky University, and the University of Louisville while obtaining his Master’s Degree in Horticulture from Murray State University. He obtained an additional 30 hours to become an educational administrator in the State of Kentucky. He was a professor in the Horticulture Department at Cincinnati State Technical and Community College until he retired in 2002. He also taught one semester at Murray State University in the Fall of 2014. Ben and his wife Sandy owned and operated Rightway Nursery, Inc. in Burlington, Ky and was the previous owner of Rightway Nursery on 641 in Murray, Ky. Ben was a United States Army Veteran. He was also a member of Florence Church of Christ. He was preceded in death by his father and mother Robert Edward Wright, Effie Kaye Harrison Wright and Father in Law Gerald Thweatt. He leaves behind his wife Sandy Wright, 2 sons Jonathan Wright (Cara) of Twinsburg, OH, Christopher Wright (Pamela) of Burlington, KY, 2 brothers, Edward (Cathy) Wright of Mayfield KY and Dale (Laurie) Wright of Evansville IN, 2 sisters, Rita (Ricky) Yates of Mayfield, and Leta (Steve) Dobson of Mayfield KY, brother-in-law, Gary (Gail) Darnell of Union KY, mother-in-law, Dulcie Thweatt of Union KY and 5 grandchildren, Braden, Nicholas, and Madison Wright of Twinsburg, OH, Payton and Emily Wright of Burlington, KY. In lieu of flowers donations can be made to the Antioch Cemetery Fund c/o Eddie Workman 439 Workman Rd. Murray KY, 42071. Pall Bearers: Honorary Jamie Potts, and Tim Holloway Pallbearers; Jonathan Wright, Christopher Wright, Jesse Wright, Eric Wright, Phillip Wright, Stacy Overby, Jeff Overby, Jason Carney, and Austin Morris.B
Turfgrass Sod Grass Seed
Fertilizers
Pre-emergent Herbicides
Post-emergent Herbicides
Fungicides
Growth Regulators
Soil Amendments
Wetting Agents
Aquatic Pond Management
Spray Additives
onla.org
Insecticides
Athletic Field Products
Ornamentals
Erosion Control
November / December 2015  43
ONLA Classified Advertising View www.onla.org
The online classified service can be found on onla.org along with the complete postings. New ads will be added as soon as they are submitted to the ONLA. For more information, please contact the ONLA office at (614) 899-1195. The ONLA reserves the right to refuse ads. As we go to press, here are the ads posted on onla.org’s online Classified Section: Brand Manager (Hard Goods Product Development) We are currently adding a Product Development & AM Leonard Brand Manager to our talented staff who believe in doing business “the old fashioned way.” This position will supervise the Development Specialist and Coordinator for New Product Development, and will report to the Director of Merchandising and Product Development. The AM Leonard Brand Manager is responsible for managing the entire life cycle of the AM Leonard brand of products from strategic planning to product launch. As the AML Brand Manager, you will create products from existing ideas and help to develop new ideas based on industry experience and contact with customers. The ideal candidate must possess a unique blend of business and technical savvy; a big-picture vision, and the drive to make that vision a reality and must enjoy spending time in the market to identify opportunities while finding innovative solutions. alewis@amleo.com
Landscape Sales Professional Perform all phases of the sales/design process, including client meetings, cost estimates, proposals and project presentation.Organization of project materials and site details.Ensure accurate field verifications, measurements and analysis.Coordination with clients, production and subcontractors. careers@grunderlandscaping.com
Equipment Operator / Field Supervisor Instruct the digging crews for B&B processing.Identify the location of the plant material that is to be processed for the day. Instruct the crews on proper tree handling based on variety prior to digging. Process trees with hydraulic spade. Maintain plant health and quality to meet Willoway’s standards. Become a part of Willoway’s proactive succession plan as we develop our next generation of employees. Landscape Foreman Landscape professional needed for an established garden center / landscape company serving Akron and surrounding suburbs providing customer friendly service. A company where each staff member is treated respectfully and personal growth is ncouraged. Contact: Lisa Graf (lisa@grafgrowers.com) Landscape Designer/Estimator Preparing site plans, specifications and project estimates. Prepare bid/quote documents, present project estimates to customers, and follow through on sales leads. Designing projects using computer-aided software and by hand. Selecting appropriate materials for use in landscape designs. Working with installation crews to achieve total customer satisfaction; willing to participate in installations. Following projects from design phase to completion. Inspecting landscape work to ensure that it adheres to original plans. Meeting with clients building longlasting partnerships/relationships.Contact Kyle Smetzler ksmetzler@barnesnursery.com
44 The Buckeye
onla.org
Industry Calendar
View www.onla.org for seminars, events, trade shows and more! O designates qualifying OCNT recertification events
November 10, 2015- Free Safety Seminar, Columbus,Ohio, “Improving Safety Performance through Effective Safety Training” Gary Hanson, President American Safety and Health Management Consultants, Inc.
November 19, 2015- OCNT Testing, Westerville, Ohio. ONLA is now having Ohio Certified Nursery Technician (OCNT) testing once a month at the ONLA office. See ONLA.org for an application.
November 12, 2015- Free Safety Seminar, Akron,Ohio, “Improving Safety Performance through Effective Safety Training” Gary Hanson, President American Safety and Health Management Consultants, Inc.
January 11, 2016- OCNT Garden Center Testing, Columbus, Ohio. See ONLA.org for an application.
November 16, 2015- Free Safety Seminar, Hamilton, Ohio, “Improving Safety Performance through Effective Safety Training” Gary Hanson, President American Safety and Health Management Consultants, Inc.
onla.org
January 12, 2016- OCNT Grower Testing, Columbus, Ohio. See ONLA. org for an application. January 13, 2016- OCNT Landscape & Core Testing, Columbus, Ohio. See ONLA.org for an application.
O January 11-13, 2016- CENTS Marketplace & University, Columbus, Ohio. CENTS (Central Environmental Nursery Trade Show) is Ohio’s Green Industry Convention brought to you by The Ohio Nursery & Landscape Association. Over the years, CENTS has added an education program alongside the trade show. CENTS Marketplace & University is built strong from the ground up by you: the people who make it the largest convention of its kind in the Midwest. CENTS brings thousands of green industry professionals together each year to learn, to experience, and to grow. From the newest plant species to the most exciting business trends to the freshest ideas to ignite your customers’ interest—it’s all here, because we grew it that way, together. Deep roots, broad reach, lasting fruit, year after year. Visit centsmarketplace.com for additional information. B
November / December 2015 45
Advertisers’ Index Big Trees Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . 42 bigtreegroup.com Buckeye Resources. . . . . . . . . . . . . . . . . . . . . . . 7 buckeyeresources.com The Buren Insurance Group. . . . . . . . . . . . . . . 45 coveryourgrass.com CENTS 2016. . . . . . . . . . . . . . . . . . . . . . . . . . . OBC The Official Publication of the Ohio Nursery & Landscape Association
cents16.com Ernst Seeds. . . . . . . . . . . . . . . . . . . . . . . . . . . . 11 ernstseed.com Everris. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17
The Buckeye is the nursery and landscape industry’s authoritative voice in Ohio. Second to none in editorial and graphic quality, The Buckeye publishes a wide range of editorial features on the green industry’s key issues. The Buckeye is another example of how the ONLA leads, promotes, and facilitates the success and growth of green industry businesses.
The Buckeye is published 10 times each year with a circulation of over 5,000 each issue and an
estimated readership of over 10,000. Advertisers benefit from an industry-specific audience, with distribution to professional nursery, landscape and independent garden center businesses and individuals, certified green industry professionals, educators/researchers, and subscribers. Access Ohio’s $4.9 billion industry. Contact Amanda to learn how your business can benefit from becoming an advertiser in The Buckeye.
800.825.5062 marshall@onla.org
everris.us.com Green Velvet Sod Farms Ltd.. . . . . . . . . . . . . . 43 greenvelvet.com Klyn Nurseries, Inc. . . . . . . . . . . . . . . . . . . . . . 11 klynnurseries.com Medina Sod Farms. . . . . . . . . . . . . . . . . . . . . . 20 medinasodfarms.com Michell’s . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13 michells.com Millcreek Gardens, LLC . . . . . . . . . . . . . . . . . . 44 mgohio.com Oberfield’s LLC. . . . . . . . . . . . . . . . . . . . . . . . . 21 oberfields.com Scarff’s Nursery, Inc.. . . . . . . . . . . . . . . . . . . . . . 9 scarffs.com Smith’s Gardens, Inc.. . . . . . . . . . . . . . . . . . . . 13 smithsgardensinc.com Spring Meadow Nursery. . . . . . . . . . . . . . . . . 15 colorchoiceplants.com Unilock . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . IBC unilock.com Walters Gardens Inc. . . . . . . . . . . . . . . . . . . . . IFC unilock.com
Ad Rates & Info Contact Marshall Kuppich 614.899.1195 marshall@onla.org
46 The Buckeye
2016 featured speakers We’re excited to announce that CENTS 2016 will offer landscape architects, designers, contractors and technicians, arborists, growers and garden centers over 120 classes and CEUs from leading
Philip van Wassenaer, B.Sc.
organizations. Our programs, led by nationally renowned experts cover everything from bugs to bushes, and balance sheets to business management. Your whole team will benefit from CENTS
Travis Beck
education programs. Check out a few of our featured speakers!
Charlie Hall Professor & Ellison Chair Department of Horticultural Sciences - Texas A&M University
Kelly Norris Director of Horticulture Greater Des Moines Botanical Garden
Peter Zale, Ph.D Breeder and Curator of Plants Longwood Gardens, PA
Registration is open Visit cents16.com often for updates. • Multiple packages and education options available • January 11-13, 2016 (Monday – Wednesday)
New Show Dates! January 11-13, 2016 Greater Columbus Convention Center, Columbus, Ohio Call 614.899.1195 or learn more at
CENTS16.com/attend
Environmental Sciences, Master of Forest Conservation Urban Forest Innovations, Inc.
Director of Horticulture Mt. Cuba Center
Mark Chisholm 4 time - ISA International Tree Climbing Champion Aspen Tree Expert Company & Team STIHL
Susanne Woodell Historic Gardens Manager Biltmore Estate
Cuba Center
Daniel A. Potter Professor of Entomology University of Kentucky
Cuba Center
CENTS provides the ideal platform to communicate and interact with industry leaders, suppliers, colleagues and educators! • Personalize your education program with industry experts via pre-con intensives, classroom training, grower tours and hands-on demos • Choose from 120+ courses delivered by a diverse array of educators • Earn certified CEUs from ASLA, ODA, APLD, ISA, OCNT and more • Network with experts and next generation professionals • Experience the redesigned, interactive tradeshow floor • FREE technician-based, hands-on training on the tradeshow floor