The Official Publication of the Ohio Nursery & Landscape Association
November / December 2014 Vol. 25, Issue 10
CENTS 2015
PREVIEW
TM
FROM PROVEN GENETICS COMES PROVEN PERFORMANCE. There’s a lot of genetic know-how behind high performance perennials. That’s why Proven Winners® turned to Walters Gardens, Inc. as their perennial experts to bring exclusive, beautiful new varieties that perform reliably for growers, retailers and gardeners alike. Proven Winners® Perennials: Beauty you can see. Performance you can trust.
Heuchera DOLCE® ‘Brazen Raisin’ PPAF CPBRAF
WALTERS GARDENS, INC. Proud supplier of Proven Winners® Perennials P: 888.WALTERS (888.925.8377) // F: 800.752.1879 // E: sales@waltersgardens.com WaltersGardens.com // ProvenWinners.com © 2014 Walters Gardens, Inc.
The Buckeye is published 10 times per year by The Ohio Nursery & Landscape Association, Inc. 72 Dorchester Square Westerville, OH 43081 p 614.899.1195 f 614.899.9489 www.onla.org info@onla.org
CONTENTS
Editorial / Advertising ISSN 1536-7940 Subscriptions: $75/year amandadomsitz@onla.org, editor
November / December 2014 Vol. 25, Issue 10
The Fine Print The statements and opinions expressed herein are those of individual authors and do not necessarily represent the views of the association, directors or staff and do not constitute an endorsement of the products or featured services. Likewise, the appearance of advertisers, or their identification as members of the ONLA does not constitute an endorsement of the products or featured services.
Jim Searcy, Immediate Past President Hyde Park Landscaping, Inc.
5
President’s Perspective
21
This Year, More Than Ever,
Company?
It Makes CENTS
CENTS 2015 Planning Guide
ONLA Office Update
23 54
My CENTS is Built Strong...
Registration Open
From the Ground Up!
8
ONLA / ODA Advisory Committee
Meets at ODA; Rules Rule the Day
departments 10
Why Trees Matter
Three for the Holidays
15
18
Retail Roundtable The Holiday Season Garden Store
Annette Howard, Board Member Gilson Gardens, Inc.
It All Starts With...Enthusiasm...
It’s as Simple as That
Bill Mainland, Board Member Klyn Nurseries, Inc.
19 20
Membership Moment ONLA Membership Advantages Management Today / Marketing Today
Safety First Smart Chip Cards are Here
Dr. Hannah Mathers, Board Member The Ohio State University Josh Posey, Board Member Buckeye Resources, Inc.
November / December 2014 Vol. 25, Issue 10
CENTS 2015
PREVIEW
front cover: “Winter Swag”
Mark Reiner, Board Member Oakland Nursery, Inc.
In the spirit of land stewardship, please consider recycling this publication.
ONLA Career Fair
Legislative Hotline
Directors Jason Bornhorst, Board Member Peabody Landscape Group
David Listerman, Board Member Listerman & Associates, Inc.
Why Should I Work at Your
The Official Publication of the Ohio Nursery & Landscape Association
Mike Dues, President-Elect Dues Nursery & Landscaping, Ltd.
features
6
Staff Kevin Thompson, Executive Director Roni Petersen, Membership & Certification Amanda Domsitz, Communications Director Amy Eldridge, CENTS Manager Karen Lykins, Accountant Lisa Larson, Education Director Officers David Richards, President South Ridge Farm
industry news
also in this issue
4 ONLA Connect • 55 Industry Calendar • 57 New Members • 58 About The Buckeye • 58 Classified Ads • 58 Ad Index
ONLA CONNECT Join Our Growing Networks
facebook.com/onlaconnect
Like us for daily posts to update you on the Green Industry and ONLA events!
twitter.com/onlaconnect
Follow @onlaconnect to stay on top of ONLA and Green Industry trends.
pinterest.com/onlaconnect
Find inspiration in our boards on landscaping, backyard gardening and DIY ideas.
ISSUU
HOUZZ
houzz.com/pro/onlaconnect
Browse landscaping ideas from ONLA as well as our members.
issuu.com/onla
Enjoy the latest electronic version of The Buckeye magazine as well as an archive of past issues.
BUCKEYE GARDENING Ohio gardeners can access useful and practical gardening information compiled from reliable sources.
buckeyegardening.com
instagram.com/onlaconnect
Browse photos from activities and everything Ohio & GREEN!
CENTS MARKETPLACE
centsmarketplace.com
CENTS is the marketplace to increase your buying and selling power, attend educational seminars, and discover up-andcoming industry developments.
NURSERY STOCK SELECT Your source for nurserystockselect.com premium nursery stock throughout Ohio.
LINKEDIN Network with other professionals in the Green Industry. linkedin.com/company/onlaconnect
YOUTUBE
youtube.com/user/onlaconnect
Visit our channel for videos of CENTS, members and Ohio landscapes.
www.ONLA.org
President’s Perspective
THIS YEAR, MORE THAN EVER, IT MAKES CENTS As my year of being ONLA president enters the home stretch, I find myself thinking back to all the years (now more than 30) of attending CENTS. I reflect on the reasons why I started attending, and made the decision to keep attending over the decades. There are several reasons why I made the choice to keep attending and growing in my green industry career. In the early years the priority was on education, and in the latter years it has been on renewing relationships, discovering what is new, and comparing notes on the industry that we all serve and love. Education. One of the things I have noticed is that as the years have gone by it has become a great opportunity to spend time with colleague’s and find new and innovative products on the CENTS floor. So, why this year more than ever? All of the above listed reasons would be enough to justify the time and expense. In today’s competitive business climate it is more essential than ever to have a “smart” workforce. Management styles and expectations have changed dramatically since the time I entered the industry some 35 years ago. Today’s companies must employ people who can think and problem solve on their feet and help bring the best out of their teams. Gone are the days of the lone wolf and the single rock star. Today’s successful companies have a culture of collaborative problem solving and are forced by the market to do more, for less, with fewer people. In 2014, companies are much more likely to hire their teams from non-traditional sources, those outside of the industry. With those hires, comes the necessity to facilitate personnel growth to achieve personal growth. Leaders who cannot embrace this onla.org
Dave Richards South Ridge Farms ONLA President sridgefarm@windstream.net
change face a future of limited growth and promotion, and frankly, so do their companies. Members of the “Next-Gen” will seek employment opportunities where the culture of collaboration exists. What does it cost a business to replace an employee? The simple answer is more than 3 days in Columbus at CENTS. This year the ONLA embarks on new ground combining one of the nation’s premier trade shows with its own educational programming. This year, education will be different; it will not look or feel the same. CENTS University will present educational programming for all levels of employees from technicians to owners. In other words, education that is relevant to personnel at all levels. One new product or idea from each person sent to CENTS could save a company thousands. Try passing out a notecard a day to those you send to the show and ask that each person list 5 takeaways from each day. Meet at the end of the day or at the end of the show as a company, division or department and see what happens. Maybe it’s a great idea to implement, or maybe the emergence of a new leader for your business. Perhaps a new type of equipment or a product that will improve the quality of the product or service your company provides. Perhaps, a method to grow your team and therefore your business. The benefit to stakeholders of knowing their company is willing to invest in their personal growth could prove to be priceless. I will be there not only to serve, but to grow personally, and professionally. Thankfully many friends, colleagues, and exhibitors who share the same goals will be there too. See you in Columbus! B
November / December 2014 5
B
B
ONLA Office Update
Kevin Thompson ONLA Executive Director kevinthompson@onla.org
My CENTS is Built Strong… From the Ground Up!
We’ve had a lot of fun with the theme and branding of this year’s CENTS Marketplace & University. Hopefully you’ve seen it in our ads, post cards or website. Or, by now you should have received a CENTS registration brochure in the mail and it caught your attention. Actually, it contains so much information it reads more like a book than a brochure. I hope you take the time to read through it to learn about all that’s going on at this year’s CENTS. The “Built Strong” theme was the result of a brainstorming session held early this year. We felt that it truly expressed the foundation of CENTS – that it’s a very strong conference and trade show serving Ohio’s very strong green industry. Ohio is recognized for its leadership role and vibrant green industry. It’s why people come to Columbus every January from around the Midwest. They know what a strong marketplace we have here in Ohio. While at the Green Industry Expo in Louisville recently, I was talking to the owner of a large landscape contractor from another state. Another landscape company owner from his state approached us, and he introduced me as “the Executive Director of the Ohio Nursery and Landscape Association: a powerhouse of an organization” he said. “The ONLA is what our association wants to be when it grows up!” CENTS is YOUR show. It was built by people like you, for people like you. Strong, hardworking people. Many shows have come and gone, others relegated to
6 The Buckeye
table-top shows in hotel ballrooms. These shows may still serve a valuable purpose, but don’t necessarily warrant the travel. CENTS is considered a strong show, with lasting power. Thus, the “Built Strong” theme. New this year we’re excited to debut CENTS University. This top-notch program offers cutting edge education, designed to help you survive in today’s challenging business climate. You can still count on the wide variety of technical training and continuing education credits as in the past, but you’ll find more classes designed to help you grow and succeed in your business. The mission of the ONLA is to “lead, promote and facilitate the success and growth of green industry businesses.” We’ve kept our mission in mind in the development of CENTS University. One more highlight regarding my visit to this year’s Green Industry Expo. An incredible woman by the name of Janine Driver was the Keynote Speaker. Unless you were there, you may not recognize her name. Janine is a “Body Language Expert” and she can help you in your personal and professional relationships. Ask anyone who was there and they will tell you she was FANTASTIC! (visit our website for a few video testimonials) The good news: Janine Driver is the Keynote Speaker at this year’s CENTS. You’re not going to want to miss her. Your staff will love her too.
onla.org
One more time: CENTS 2015 is earlier than usual and takes place Wednesday – Friday (January 7-9). For more information about the 2015 CENTS Marketplace & University, please call us at 800-825-5062 or visit www.centsmarketplace.com. On behalf of the ONLA staff and board of directors, we wish you a safe and Happy Holiday Season. See you in January! B
Growing High Quality Plants, People, and Relationships
• Perennials • Herbs • Edibles • Annuals
• Hardy Ferns • Succulents • Grasses • Vines • Peonies • Stepables®
C O L U M B U S • O H IO
See page 23 for the CENTS 2015 Attendee Guide!
We offer custom growing too! Serving garden centers and landscapers since 1978.
800-948-1234 15088 Smart Cole Road Ostrander, OH 43061 sales@millcreekplants.com • www.millcreekplants.com
Blue Diddley ™ Vitex
This dwarf chastetree has outstanding container presentation! It’s just one of the over 200 Proven Winners® shrub varieties available from Spring Meadow Nursery. We have 2¼”, 4” and Quick Turn™ liners available for 2014. Contact Sara Gordon, Ohio Account Representative to add these profitable new plants to your spring order.
616-223-3376 springmeadownursery.com 800-633-8859
100c / 0m / 81y / 66k
45c / 15m / 90y / 20
ONLA_BlueDiddley.indd 1
onla.org
9/10/14 7:29 AM November / December 2014 7
B
Legislative Hotline
Belinda Jones ONLA Legislative Consultant bjones@capitol-consulting.net
ONLA / ODA ADVISORY COMMITTEE MEETS AT ODA; RULES RULE THE DAY
As you know, the ONLA past and present leadership works to have at least an annual meeting (more frequently some years) with staff of the Plant Health Section of the Ohio Department of Agriculture (ODA). Recently, President David Richards, Incoming President Mike Dues, Legislative Committee Chairman Tom Demaline and other growers, past presidents and committee members from around the state met with Plant Health Section Chief Matt Beal and Assistant Chief Dan Kenny for a “catch up” of sorts. Further, we had a BONUS VISITOR: ODA Director Dave Daniels stopped in the meeting and chatted with us for nearly an hour about SB 150 (nutrient management) and the rules emanating from this legislation. (SIDE NOTE: Pause to appreciate how lucky and blessed we are to have that kind of a relationship with the Director of our regulatory agency!) From past “Hotline” editions, you know that ONLA, Ohio Farm Bureau and others worked with ODA and the Ohio Department of Natural Resources (ODNR) and countless other stakeholders on the drafting and passage of the nutrient management bill, SB 150. In general, that bill gives new rulemaking authority to the ODA to promulgate rules for certification of fertilizer applicators who are applying fertilizer on ag land at 50 plus acres. ODA is in the process of promulgating rules on this subject. ODA circulated a draft of the rules in advance of filing (NOTE: again, give thoughts of appreciation) and upon review, we did not find any issues with the draft rules. ODA expressed that it is their goal to have the nutrient management certification coincide with the pesticide ap-
8 The Buckeye
plicator licensing system. Additionally, we learned that at this time there is no plan for additional fees to be added; however, a new fee will be proposed for fertilizer applicators who do not already have a pesticide license. As you may know, the State has gotten pummeled in the press for not doing enough. In this case, the state is ahead of the curve and has already begun certification training in northwest Ohio. With over 44,000 licensees, it will be hard to get all persons certified for fertilizer applications in short order, but the agency is starting in the most dire part of the state! There is also a pesticide rule change in the works. Namely, the proposed changes center around the lawn posting rule. Apparently, ODA has received some complaints that certain companies are utilizing the lawn posting flags as advertisement, thus relegating the REQUIRED elements of the posting to smaller font type and poor placement. The proposed rule would clarify sign size and type size, etc... We also talked about rules that will need to be promulgated from the passage of SB 190,the Invasive Plant Bill. Sponsored by Senator Gayle Manning (R; Avon Lake), SB 190 clarified that ODA has the exclusive authority to regulate invasive plants. Because ODA staff is so tied up with the rule packages mentioned above, and because Assistant Plant Health Chief Dan Kenny is planning to attend a conference in January on this subject, the invasive plant rules will begin their promulgation process after the first of the year. Of course, the ONLA will stay in touch with ODA and you on this and all fronts.
onla.org
FALL FORECAST: LAME DUCK SEASON! This edition is always a tough article to write because you will be receiving this AFTER the General Election. I have two choices: make election predictions or move on (recapping the election later via email). I am choosing to avoid the predictions and move on to the legislative period post-election known as “Lame Duck.” This is a lame duck year because it concludes the end of the first four-year term of Governor John Kasich and it marks the end of the 130th General Assembly. Any bills that do not get to the governor’s desk by December 31, will have to be re-introduced and start the whole process over again! Anything can happen in lame duck as retiring legislators maneuver, negotiate and cajole to get their pet projects through before the 130th General Assembly recesses “sine die” (forever). Still, amidst the unknown and the unpredictable, there are some bills we know are worth watching.
GENERALLY SPEAKING Recently, when asked to make his own predictions about Senate action in lame duck, Senate President Keith Faber (R; Celina) indicated that he believes his caucus will consider making reforms on gun laws, traffic camera legislation and redistricting. Additionally, Senator Faber stated that the Senate will likely take action on municipal tax reform.
“open for business” in any of those areas. As such, we will be watching this bill closely as it moves through the House Ag Committee, the full House and in the Senate. If you are inclined to read through this bill, see: http://www.legislature.state.oh.us/BillText130/130_ HB_490_I_Y.pdf
HB 453 Another bill we are watching that will likely pass is HB 453. Introduced by Rep. Dorothy Pelanda (R; Marysville), HB 453 makes changes to several sections of the Ohio Revised Code including a change in the pesticide licensing renewal process.” Specific to ONLA, and all pesticide applicator licensees, are the provisions that clarify the pesticide renewal process. In general, under current law, licensees are taking advantage of the renewal grace period and in some cases, waiting until the last possible moment to renew, in effect allowing too much time to lapse between the expiration date and the renewal. ODA wants to clean that up and we should, too. Watch for more details and/or check out the bill: http://www. legislature.state.oh.us/BillText130/130_HB_453_I_Y.pdf. B
HB 5 You will no doubt remember HB 5, the municipal income tax reform bill? ONLA and other green industry partners lobbied in favor of this bill at our biannual “Green Industry Advocacy Day” event in February of 2013. Since that time, bill sponsor, Rep. Cheryl Grossman (R; Grove City) along with the Coalition for Municipal Tax Reform and its members has participated in countless hearings, meetings, conference calls and high level meetings. The House passed HB 5 before the summer recess. The Senate is expected to act during lame duck. Can’t remember the content of the bill? See: http://www.legislature.state.oh.us/BillText130/130_ HB_5_PH_Y.pdf
HB 490 One bill likely to be a candidate for the proverbial “Christmas tree” is HB 490, the Environment Mid Biennial Budget Review (MBR) bill. The term “Christmas tree” is used for a bill that is likely to pass, thus, it is subject to numerous “ornaments” - amendments that legislators want to slip in before the close of session. As introduced, the bill would not have a major impact on any programs in the Ohio Department of Agriculture (ODA); however, because it is a “clean up” bill in several provisions of law impacting ODA, OEPA and ODNR, it is onla.org
November / December 2014 9
B
W h y Tr e e s M a t t e r
THREE FOR THE
Holidays BY: JIM CHATFIELD
Caption 1: Persian Parrotia Form (Credit: Scott Zanon)
Caption 2: (left) Cover photo for Landscaping with Trees in the Midwest book (Scott Zanon) Caption 3: (right) Scott Zanon (Jim Brown Photography)
This month features three books you should all read/ view and consider for holiday gifts for your book-loving and plant-loving friends and families. Each of these books engages a different part of your horticultural gray matter. All authors are good friends to the Ohio Green Industry and plant lovers everywhere.
Landscaping with Trees in the Midwest; A Guide for Residential & Commercial Properties - by Scott A. Zanon Scott Zanon enlivens the Columbus-area scene with a full range of his eclectic entrepreneurial passions, including this book about landscape trees. His business LifeServers Inc., sells automated external defibrillators, but his horticultural interests bore fruit as early as the 1980’s with his degree in agronomy and landscape horticulture at Ohio State University. Today his passion for plants has resulted in this highly useful book, his own wine - Zanon Dry Creek Valley Zinfandel, which he blends in Sonoma Valley and sells here in Ohio, and his truly tasty hot pepper sauce, featured recently in an article in the Columbus Dispatch, titled “Hot-sauce Expert Shares Tricks for Making Flavorful Pepper Condiment.” Back to the book. Scott’s book, published by Ohio University Press, follows his Desirable Trees for the Midwest: 50 for the Home Landscape and larger Properties, that he published in 2009, which came about from onla.org
Scott’s experiences and observations, including another passion, golfing at OSU’s Scarlet Course (where he has long served on a number of committees). In golf, trees are often categorized in rule books as “immovable obstructions,” but Scott saw them in a much broader sense. This comes across well in the new book, which now features 65 selected trees, replete with information on hardiness zone, mature size, habit, growth rate, bark, leaf color, fall color, flowers, fruit, diseases & insects, culture, recommended cultivars and additional notes. Hundreds of vivid color photographs are included in the soft bound book, over 90% taken by Scott, and for each tree they feature the overall tree form at mature size and several other ornamental aspects of each tree, such as bark, flower, fruit, fall color, and others. Additionally, there are notes such as this for Persian parrotia: “One of the best specimen trees, the Persian parrotia is known for its foliage, bark and pest resistance…This fine four-season plant should be used more extensively in landscapes, parks, and golf courses. Author has an 11year old tight upright form (likely ‘Vanessa’) and marvels at the beauty of the tree in all 12 months of the year. It has been selected as the 2014 Society of Municipal Arborists urban tree of the year.” In addition to the 65 tree profiles there are a number of handy “tree usage” lists in the book as well as special please see page 12
November / December 2014 11
Caption 4: (left) Emerging flowers of parrotia in late winter/early spring (Scott Zanon); Caption 5: (middle) Mottled ornamental bark of parrotia (Scott Zanon); Caption 6: (right) Foliage of parrotia (Scott Zanon)
continued from page 11
sections on topics such as “trees versus turf,” emerald ash borer, and Scott’s version of Why Trees Matter (“Why Plant Trees”) Landscaping With Trees in the Midwest is available on Amazon and Barnes & Noble, the Ohio University Press website and locations such as Oakland Nurseries. It is available for $26.95 undiscounted, but is often available for as low as $20 with shipping online. Full disclosure: I was the Teaching Assistant for the Plant Pathology 401 lab back in 1980 and still have Scott’s grades in one of my little notebooks my daughter unearthed a few years ago. He did well, and book, the pepper sauce – magnifique. Next, the vino.
Delira and Excira: Visions of the Flowers of Spring – by Stephen Tomasko This truly artful book about flowers was photographed and written by the Akron-area artist and photographer Stephen Tomasko. Stephen’s 2014 book project, which started in 2006, and included photos which debuted at the Akron Art Museum in 2011 under the curating of Barbara Tannenbaum in their “Flora” exhibition, is Stephen’s dramatic exposure of landscape scenes with the flowers as actors. He uses enhanced lighting techniques and artistry, including a hand-held flash in one hand and a small camera in the other, but no tripods or other accoutrements to illustrate his vision of a re-creation of what Nature gives us so freely. As David Wiesenberg notes: “Art that is engaging reveals to the observer things that are not normally seen; the artist shows us aspects of the world in ways which illuminate novel and deeper insights. Tomasko’s photographs transcend the limits of reproduction and stimulate his viewers by capturing the visual energy and magic of spring blossoms—even though the principal observers are having a different experience…A human, with good color
12 The Buckeye
vision and ideal lighting conditions, can see somewhere between 500,000 and ten million color hues. But Steve’s camera and the printing equipment used to produce the book have a color gamut of one-tenth this range. So it is the combination of composition and careful observation that give Delira and Excira its wonderful appeal. The book also becomes an invitation to go into the orchard or the arboretum and immerse ourselves in the rich visual experience of nature’s most attractive and abundant allures. “ These images are Stephen’s stories, told as a visual artist. The energizing chill of evaporating water on magnolia petals. Pointillist clouds in the background bringing out the finery of crabapple blooms and their archway of twigs. Punctuations of stamens, cherry blossoms an impossible pink, magnolia blooms melting with the sun. Stephen’s images, swirling and dancing to the eyes are the “delirious excitement” of the book’s title. These stories take time to unravel, to blossom forth to channel the floral metaphors in Stephen’s work. It is telling that he takes the images in the vernal chaos and change of Springtime, yet waits for the fullness of viewing and reviewing until the chill of Winter, the minds-eye in repose. But, oh that Spring, when the image is struck and that inner light is first revealed, when as Stephen says: “If I am not covered with pollen, then I am not working.” This well-considered initial work, this bee’s eyed view of the world, is what connects us as viewers, so much that gallery viewers who see Stephen’s images reveal that “it smells like flowers in here” when they see and feel these photos. Cherries and crabapples, magnolias, lilacs and forsythia, these are the source of Stephen’s work, with photos taken at OSU’s Secrest Arbotretum in Wooster, at Seiberling Naturealm of the Summit Metro Parks and at Holden onla.org
Arboretum in Lake County. Visit these places and visit the images in Stephen’s books. Not a cherry, but this particular cherry. “Delira and Excira” is available in soft cover ($23.16) from booksellers and through Amazon at http://www.amazon.com/Delira-Excira-VisionsFlowers-Spring/dp/0988589796 and hardcover ($72) from Shanti Arts Publishing at http://www.shantiarts.co/uploads/files/tomasko_delira.html and you can also check out Stephen’s website at : www. stephentomasko.com. Full disclosure: I regularly walk and talk plants with Stephen and Wooster Book Company owner David Wiesenberg as part of our “36 Views of Secrest Arboretum” project and also have an essay in Stephen’s book (though no financial connection to the publication).
Garden-pedia - by Pamela Bennett and Maria Zampini This handy dictionary of garden and landscape terms is designed to help those who grow plants to better understand common horticultural terms. The over 200 terms, replete with over 100 color photos and additional illustrations are meant to teach, to provide perspectives on terms such as “volcano mulching” and why this is not conducive to root health. Common plants are included, but always to illustrate commonly-asked questions. The entry for “hydrangea” explains the differences in pruning for hydrangeas that develop from new growth vs. those types developing from last season’s growth. “Disease triangle” defines how to use this concept for practical garden practices such as the use of rose hosts resistant to black spot, sanitation and preventive fungicides to control this pathogen, and managing environmental conditions conducive to disease through practices promoting leaf drying. More extensive side bars explain key distinctions between soil texture and soil structure. Understocks and grafting are explained, the practice of balled-and-burlapped trees is covered. The idea for the book starting with Maria Zampini needing to explain basic terms and practices to new hires in the nursery and was expanded by Pam Bennett’s experiences with teaching home gardeners and Master Gardeners a common ground of terms needed to understand garden resources. From binomial nomenclature for species on up to plant families and why it matters to a context for exotic invasive pests and plants and the term “aggressive” for native plants that may also cause problems in certain landscape contexts, this book helps us all to rethink what we think we know. onla.org
please see page 14
Caption 7: (top left) Deliara and Excira cover photo (Stephen Tomasko); Caption 8: (top right) Action photo of Stephen Tomasko amidst his crabapple actors (Eric Hayden); Caption 9: (middle) Maria and Jim Zampini with an espaliered Weeping Candied Apple crabapple (JC); Caption 10: (bottom left) Author Pam Bennett (JC); Caption 11: (bottom right) Cover of GardenPedia book
November / December 2014 13
continued from page 13
The book ($16.95) will not be available for the holiday tree, but can be preordered through Amazon and Barnes & Noble and gift cards will be available to order the books that will ship in early January. Full disclosure: I work with and admire Pam Bennett and her efforts as OSU’s Master Gardener Volunteer Coordinator and many other roles, and Maria Zampini for her garden writing and speaking and the innovative green industry marketing business she runs with her father Jim Zampini, UpShoot LLC. Both Maria and Pam are available for garden talks and book signings featuring the terms for success in growing plants. To close: Heed these words of the Roman scholar Cicero: “If you have a garden and a library, you have everything you need.” B Jim Chatfield Ohio State University Extension Nursery Landscape and Turf Team chatfield.1@osu.edu
14 The Buckeye
Caption 12: (top left) From GardenPedia: Succulents (Pam Bennett); Caption 13: (top right) From GardenPedia entry: An arbor (PB); Caption 14: (bottom left) From GardenPedia: Girdling (PB); Caption 15: (bottom right) Branch collar entry from GardenPedia (PB)
onla.org
Retail Roundtable
The Holiday Season
Garden Store It’s that time again; time to play, “Let’s Ask the Retailers!” You know how the fun game works; I ask the thought provoking questions, and our panel of esteemed retailing aficionados respond with their mind boggling answers. It’s as easy as that. Are you ready to play? Then boys and girls, place your thumbs on the buzzer because here we go! “Looking at your Christmas Holiday Season, how has it changed for your garden store over the past 3-5 years, and how are you approaching it in 2014? Any quick thoughts on where it’s headed for you?” Tom Hilgeman / White Oak Garden Center – “The changes over the last 3-5 years during the Christmas Holiday Season at White Oak have mostly been the trend for us to sell more fresh greens and outdoor decorating and less of the ornaments and other Christmas giftware. We have also had a very nice increase in cut tree sales the last 3 years. After seeing a big shift to artificial we have started to see a good amount of customers come back the fresh cut tree for the holidays. Part of this is likely due to the decision we have made to concentrate more on the fresh holiday greens and less on the holiday giftware. We have adjusted our Christmas postcard to be sent out later and feature more of the fresh product and cut trees where in the past the card was in homes right before Thanksgiving and featuring more of our Christmas gift shop. The fresh greens and cut trees are a higher margin department as well as an area of strength for White Oak. We will continue to find ways to better display and market this area in the future.” onla.org
Tim Clark / H.J. Benken Florist and Greenhouses– “Our change in Christmas offerings actually started a number of years ago. We simply couldn’t continue to offer all the gifts, and trinkets that we used to. The product was being offered everywhere and we were more expensive than most other places. We decided then that we were going to concentrate on the live portion of Christmas. Now our offerings are almost completely skewed toward fresh greens, trees, porch pots, hanging baskets, wreaths etc. along with poinsettias. Our revenue is not what it used to be at Christmas, 8 years ago, but then again, neither are our expenses. I look for this season to be much like last year’s. We tried something new this year with a pre-order sale for some porch pots and hanging baskets. We’ll see how that works.” Andrew Bartram / Oakland Nursery – “Here at the New Albany Oakland, Christmas is a big season for us. Christmas seems to start earlier every year so the transition from fall into winter has to be rapid and efficient. We pre-price and stage our gift items so as fall comes down Christmas can immediately go up. We have cut back on our artificial trees as customers have returned to live trees over the last few years. I have personally had quite a few customers tell me how they have missed the experience of selecting a tree and enjoying the fragrance it provides in the home so they just had to have one again. As our customers return to live trees it’s important to make sure to have stands, mats, tree bags, etc. to provide a one stop Christmas experience.” please see page 16
November / December 2014 15
B
continued from page 15
Mike Ennemoser / Greenleaf Landscapes – “The Christmas Holiday Season has certainly evolved for our store over the past several years. We look at Christmas every season to evaluate on how we can improve upon, change, and/or modify our efforts. It is a “fun” but short selling season. We used to completely change our store over to a “Holiday Gift Shop.” Efforts were made on ornamentation, artificial trees, greens, and holiday collectibles. Customers sought after new Christmas items and sale trends were strong in these categories for several years. Christmas sales were solid and consistent. Not anymore! Christmas sales are now more competitive than ever, and almost “discount” driven by box competition. Holiday merchandise sells only if it is “on sale,” or heavily discounted. Artificial and pre-lit pieces have become costly and do not sell through as well as they used to. Therefore, we stock and carry less of these items. Over the past few seasons, our focus has been on what really “sells.” For us: it is Holiday Floral (cut greens, live wreaths, and seasonal custom floral), Cut Trees, and Poinsettias. We still convert and change over the store, but not nearly to the extent that was done in the past. I call it “Christmas downsized.” In the process, we now bring in “gardening gifts” (that were purchased for spring sales), which are now placed front and center for the Christmas Holiday. A few of these categories are Candles and Accessories, Fairy Gardening, Wind Chimes, and Statuary. The sales are not huge in these categories, but it adds to the themes and fills the store with “new” merchandise to excite staff and customers alike. The result has been positive; Christmas sales are solid and even up again!” Steve Maddox / Michells – “From what I have seen in our area, the Christmas Season has been on the decline. My best guess is the majority of those who purchased fresh cut trees (baby boomers) have traded in this long standing tradition for plane tickets to visit kids and grand kids for the holidays. However, I have seen trends for folks in Generation X to go out and cut their own trees like our friends the Griswold’s in ‘National Lampoon’s Christmas Vacation’. My thoughts for this are to get the kids out of the house to enjoy family time in the outdoors. I also have seen the poinsettia business affected by the larger mass merchants. They usually do a great job of placing them right by the registers at a very low price. I think independents can take a note on placement but I would not get in that pricing game. Even though I am no longer in the retail business I can see what people are doing in their stores. I have been seeing a reduction in fresh offerings for some, and an increase in others. It’s been a very mixed bag throughout Ohio, Kentucky and parts of Indiana. But, I also have seen a number of companies close for the holidays for the first time. It’s hard to tell why exactly, but my guess is too many years of unprofit-
16 The Buckeye
able business.” Marcia Hawkins / Uncle Johns Plant Farm (Olmsted Falls) / Guest Contributor! – “Planning for the Christmas Season began last January. It’s also the time of year we ask ourselves, “Do I want to do THIS again!?” Humor aside, it’s the most advantageous, immediately after weathering a season, to evaluate what worked and what didn’t. Noting not only what sold, but looking at merchandise selection, colors, displays and staffing all need to be evaluated; although the most important aspect to consider after each season is the customer. As I’ve aged, our customers have too! Their needs change and we have to adapt our buying for each particular age group. It has become important for me to touch base with adults, children, and friends, tapping into their likes, dislikes and expectations of a store such as ours. This generation of new buyers seems to enjoy a “cleaner” look that isn’t so cluttered. This may be in part to the time and money they have to spend on home & decorating. It becomes our challenge to create displays and buy merchandise that meet these criteria yet touches their hearts and triggers those special holiday memories. Helping the next generation appreciate how plants can add a natural simplicity to their holidays is important to our industry. Introducing them to new plants for Christmas such as white hydrangeas or new ways to showoff the classic poinsettia is always a great challenge. It’s our responsibility to help quell any care and maintenance concerns as well. Uncle Johns is celebrating their 40th anniversary this year and as we try to still provide our treasured regulars with their favorites we’ll have to make sure we’re creating relationships with the next group of plant lovers; is this what they call going full circle?! Repurposing has become a strong trend and we’ve tried to have a little fun incorporating this into our displays and classes. Our Staff has designed beautiful, seasonal porch and patio creations using the greens we have purchased for re-sale and several taken from the property. Sharing the how-to’s with our customers and daring them to have a little fun too builds that camaraderie! Again, anything to engage our customers and stir a grin or two works for us! As a small family business we and our staff need to look each year at our Christmas departments, whether it’s home décor, greens, Christmas trees or the poinsettia crop, with excitement, enthusiasm and anticipation. Our customers deserve this!” Darlene Cooper / Sharon Nursery – “Well, put away the pieces of coal and break out the hot chocolate and cookies. Christmas is coming---FAST! Christmas is one of the most fickle and yet most heartwarming and enjoyable holidays that we as retailers get to try to figure out. Five years ago, Christmas was an utter flop. A lot of folks were looking at layoffs and onla.org
or permanent unemployment and Christmas decorating and all those little “extra touches” involved were out of the budget. About three years ago we started to see the resurgence of the interest and disposable income needed to really welcome family and friends into our homes at Christmas. (I should mention we haven’t even attempted to factor Hanukah or Kwanzaa into the equation and we probably should). Even at its best and most profitable phase I think most nursery retailers would agree it’s not a big money maker. We just try to keep it from being a big money taker. That said we still should try to mimic and create the type of warm and inviting holiday vibe that we’re inviting our customers to try. I’ve always believed the one thing that people enjoy about the holidays is the sense of tradition: sights, smells, comforts and familiarity. The more we tap into that and reinvent that in the retail setting the more we can grow our business. Offer hot chocolate and cookies! Have a small fire burning near your cut trees! Have someone demonstrating wreath decorating and bow making techniques during heavier traffic times. These are insignificant expenses that have a long lasting, high impact impression. Bring on the HO HO HO! Kick the BAH HUMBUG to the curb!!” Ron Wilson / Natorp’s Nursery Outlet - In 2011, we began putting together our ‘Game Changer Strategic Plan’ for the future of the retail division of Natorp’s. The
results were eliminating the existing garden stores, bringing everything to our nursery (wholesale / retail / landscape), and doing what we do best; growing and selling our top quality plants. We opened something very unique to our industry; a huge seasonal retail location located smack dab in the middle of our nursery - Natorp’s Nursery Outlet. (And yes, seasonal means open for the spring and fall planting seasons.) That of course, eliminated a season which had been declining in sales and profits for us over the past several years; the Christmas Holiday Season. Regrets? None, other than it was a very fun time of the year. But now, it’s fun to go visit our Independent Retail Garden Center friends who are still enjoying success with their Holiday season. At least I hope they are! I leave you with words from the Jolly ole Elf himself, Paul Reiner, who exclaims on December 21, “We’re down to 2,300 cut trees! Bring me two more loads! Hey, where in the heck did that reindeer go?” It’s the most wonderful time of the year…hey retailers, can we talk? B Ron Wilson / Personal Yardboy & ONLA Retail Committee Ghost Writer in the Sky rwilson@natorp.com
DON’T JUST
STAND THERE
N U R S E R Y
Quality and Service G A R D E N C E N T E R is the Nature L A N D S C A P E of our Business
Who says money doesn’t grow on trees? Have you heard what a beautiful yard can do for your property value? By adding quality landscaping to your home, you can boost its resale value by up to 15%. Learn how green investments pay high returns at:
www.buckeyegardening.com/plant-something
Call Us for all your nursery needs including Quotes, Availability or a Catalog
1-877-722-7337 411 N. State Route 235 Fax 937-845-9731
plant_something_ad.indd 1
onla.org
New Carlisle, OH 45344 www.scarffs.com
3/17/2014 3:15:02 PM
November / December 2014 17
B
Membership Moment
ONLA Membership Advantages As a Past President of the Ohio Nursery & Landscape Association, I have had the opportunity to promote the advantages of membership in the ONLA. In my 40 years in the industry, getting involved with the organization has been one of the best things I have ever done. Involvement to me means using the many benefits we have to offer, being on committees and serving on the board. Category 4 & 5 members who make up the majority of our organization, can benefit the most. The opportunities for growth are outstanding if you take the time to review what ONLA has to offer. Those in Categories 2 & 3, can learn what it takes to get to the next level. Obviously, those who have achieved the Category 1 status have become very successful – learn from them, ask them, maybe you’ll find that ONLA helped them along the way. If you want to get more involved in the Green Industry, join ONLA. When you have questions about how to choose a software program for your accounting or best practices for another area of your business, ONLA member benefits can help you find the best solution. Being involved also means having access to legislative issues that will affect your business.
18 The Buckeye
Your ONLA membership gives you over 15 member benefits, access to the ONLA office (outstanding staff by the way), the award winning Buckeye Magazine, and legislative updates of issues affecting our industry. Who can forget the ever popular, educational and all around good time at CENTS. (As an ONLA member, you will now receive discounted CENTS registration rates.) Besides the tangible hands on stuff, you also get the intangibles as well: Meeting friends, creating new relationships, and the opportunity to see what’s new in the industry are all great things to take advantage. As the old saying goes, whatever you put into it, is what you’ll get in return. Getting involved in the ONLA can do just that. Current members should contact others and ask them to join. New members are looking closer at what ONLA has to offer and making the time to be active. Our organization is strong because over the years membership has made it that way. It takes time and effort, but making that time available will pay back twofold. B Bob Hirth Membership Committee Chair bhirth@natorp.com
onla.org
M a n a g e m e n t To d a y / M a r k e t i n g To d a y
It All Starts With…Enthusiasm…
It’s as Simple as That Culver’s is a wonderful “fast” food restaurant in the Midwest. I put the word “fast” in parentheses, because Culver’s is different from McDonald’s, Burger King and many other fast food restaurants. They serve food fast – but each meal is prepared after you order it, unlike the other fast food restaurants, that seem to only pop the food in a microwave. (OK, McDonald’s puts their fries in a fryer.) Culver’s also has a unique treat – custard. It’s like ice cream, but it’s not. Their food is terrific too. So where does enthusiasm come in? It’s the people who work at Culver’s – not the food. Recently, Lynn and I drove up to the window at the Roscoe Culver’s, and were greeted by a most enthusiastic young woman. I can’t remember a word that she said – only her attitude. She made us feel welcome, and put a smile on our faces. She didn’t read from a script (“Would you like fries with that?) – she was genuine. We are used to great Customer Service at Culver’s, but this young lady stood out. A few years back, I gave a Customer Service presentation to a group of HR people in Jamaica. It was broadcast over the radio all across Jamaica, and the response was incredible. The next day, I did a television interview in Montego Bay. The host asked a series of questions, and one was, “Why don’t we see better Customer Service?” My response was two-fold: “Companies don’t hire the right people, and they don’t train properly.” I truly believe…it’s that simple. OK, there’s one more step. And this is the most difficult and controversial one – you have to get rid of the “bad apples” in your nursery/landscape company. The “right” Team Members are enthusiastic. Their wonderful personalities are already there. As a leader in your green industry company, you just have to channel this enthusiasm in the right direction. Give them the proper training, the “tools” that they need to be successful, and get rid of the “downer” co-workers that are in their way. onla.org
As a leader, you can’t “make” someone enthusiastic. But you can build on your Team Members’ natural assets. Motivate them in your own way – you don’t have to stand on a table and shout. Each person has their own, unique “start button.” You just have to find it. Let’s go back to “Miss Enthusiasm” at the Roscoe Culver’s. I don’t think this person plans to work at Culver’s for the rest of her working years. She won’t be at the drive through window every time that Lynn and I visit the Roscoe Culver’s. I am willing to bet on this – wherever she goes, she will stand out. I just hope that her attitude continues to be nurtured, not suppressed by an overbearing, micro-managing supervisor in the next step in her career. If you’re lucky, she’ll work for you some day. Hopefully, someone like her already does. Better yet, you have several people that brighten your customers’ lives, every time they work with you, with an incredible dose of enthusiasm.
The Shazzam Challenge What is the reading on your green industry company’s “enthusiasm meter?” What can you do to draw a line in the sand (or in the turf) and raise the reading on that meter? Start today! B © Mark Mayberry Make 2015 your best year yet! – Bring Mark in to motivate your Team with an amazing dose of “Shazzam!” Call Mark today! (815) 209-1381 Mark Mayberry is a Customer Service expert. He works with a wide variety of organizations around the world, helping organizations like yours deliver “Service With Shazzam” to your Customers. Call Mark today at (815) 209-1381!
November / December 2014 19
B
B
Safety First
Online Availability klynnurseries.com Visit our website
Smart Chip Cards Are Here What Every Business Owner Needs to Know to Stay Compliant with Upcoming Regulations
Sales Staff Availability* Hot List* Klyn Catalog 2014* Quote Form Photo Gallery E-mail addresses About Us Directions *Contact us for user name and password
KLYN NURSERIES, Inc. 3322 SOUTH RIDGE RD. • P.O. BOX 343 PERRY, OHIO 44081
With a 47% increase in card fraud in the past year alone, the U.S. has become home to an estimated $8.6 billion dollars of annual fraudulent card transactions. EMV – more commonly known as Smart Chip cards – has finally arrived to the United States to help mitigate these losses. While smart chip cards have made card payments safer for customers and card issuers, merchants face carrying full liability for any fraudulent card used in their store if they are not equipped to properly handle smart card transactions. ONLA has endorsed Merchant Services to assist in this mandatory transition and ensure that your business is ready to accept these payments. Various factors have brought smart card technology to the public conscious and pushed EMV adoption in the United States, from recent data breaches at large retailers like Target and Home Depot to new methods of consumer transaction such as Apple Pay™. Upgrading your point of sale terminal system to smart chip standards will open your business to safer transactions, new methods of payment, and the latest technology solutions to help you manage everything in your business from payments to inventory. Merchant Services is a long-standing member of ONLA, and has helped hundreds of thousands of businesses find ways to improve and grow their businesses. To schedule a complimentary consultation on what your business needs to become EMV ready, call 949-861-4000 ext. 7865 or email member.benefits@ sbga.com. Don’t be left liable for fraudulent transactions – let Merchant Services go to work for you. B
TELEPHONE: (440) 259-3811 FAX: (440) 259-3338
Article provided by Merchant Services
1-800-860-8104 Web Site: klynnurseries.com E-Mail: klyn@klynnurseries.com
20 The Buckeye
onla.org
Feature
Why Should I Work at Your Company? How to create a compelling recruiting / interviewing experience. In order to attract great prospective employees, you need to up your game and orchestrate the recruiting and interviewing process. The following story is how a potential recruit might perceive a company that didn’t pay attention to the first, second and third impressions made during the interview process: Hi, my name is “Joe Employee,” your next great hire, and I believe I can bring value to your business and clients - but your recruiting process made me feel uncomfortable: • Your job ad is transactional and doesn’t convey the values, passion or future-focus of your business. I can’t tell what is special about your firm, and why I should bother talking with you. Nor can I tell “What’s in it for me?” • When I call to respond to your job ad, your company doesn’t “reach out and grab me.” Your office treats me like I am interrupting them from something more important. • My first impression is awkward when I come to your office; I am kept in a busy front office, with no good place to write, or I am put into a dusty unorganized room with a half broken pencil to fill in a job application. • It seems like you made it up on the fly. It is unclear to me how your process works; I feel like I am being bounced around as the owner bounces around. The owner seems a bit distracted when we talk, and perhaps a bit desperate; it makes me wonder how organized the business is. • During the interview process I am not allowed to meet the employees I would be interacting with on a day-to-day basis. I want to interview your people, onla.org
•
•
•
•
•
•
as much as you may want to interview me. I want to see if it is a good fit for me, but I am kept away from your “busy people” - this is disappointing. The interview took place in the office only, I found this strange since half (or all) of my time will be out in the field. I wonder why the owner didn’t take me outside to test my knowledge and engage my passion. The questions he asked me were all “technical” in nature, he didn’t ask me about my personal goals, what I want to achieve in my life, what “values” are important to me. He (or she) probably didn’t get to learn much about me “the person,” and I certainly didn’t get to learn much about him/her. I want to work with a company that has a vision and “is going somewhere.” The owner said “We want to grow,” but he didn’t say how much, or why, or in what direction. He didn’t talk about his ideal clients and what their expectations are. I don’t think the owner has a real business plan (he may, but he didn’t share it.) The owner’s desk is messy and he has no clear written job description to show me. He talks about the job, but he has no handout. He said “everyone helps out and does what is needed.” I like the “we” feeling but I have worked in unorganized companies before - I hope this one is more organized. The job opportunities for advancement are unclear, and I don’t understand how I will be empowered (or even allowed) to become successful and grow my career. I have found that good systems are important for success and when I ask about them, I am not
please see page 22
November / December 2014 21
B
continued from page 21
•
•
•
•
shown anything concrete. The owner mutters that “we have a binder, but no one ever looks at it.” When I am asked (and answer) how much I want to earn, you make me feel like I am crazy and over valuing myself. You don’t give me a way to prove my value to you, and you don’t show me a path to how I can increase my value at your firm in order to earn more to take care of my family. At my last job, the owner was late with paychecks a few times; I am wondering how much better this company is with paychecks, but the owner makes no mention of this being important to him. He doesn’t talk about the stability of his or her firm. I want to work at a company with a good culture and morale, but the owner doesn’t take time to talk about the company culture and what they do to ensure high standards and morale. He doesn’t talk about company events or even company parties too bad. I like the owner, but I plan to keep looking for a better company.
Dear owner, If you asked me my advice on how to do a better job recruiting, I would tell you the following: • Treat me like you would treat an important, valued customer. • Treat me with respect. • Show me that you are serious about your business
• • • • • • •
• • •
and profession. Share with me how you focus on training and cultivating professional employees. Show me your pride by sharing your portfolio of great work. Point to your updated and clean equipment and show me how you take care of it. Talk about the critical nature of safety training. Explain to me your passion to “give back” and support my community. Elaborate on your company values, and what is expected of employees, how it benefits the clients and everyone. Give me an interview process to follow, with a clear beginning, middle and end – just like you would a design-build client who goes through a design, budgeting and contracting process. Let me see/meet your smiling employees and read their stories on your website. Don’t try to sugar coat everything; let me know how you handle problems when they arise. Make me feel like “I would be crazy to not come work for you.” B
Jeffrey Scott jeff@jeffreyscott.biz www.GetTheLeadersEdge.com
Feature
GREATER COLUMBUS CONVENTION CENTER
C O L U M B U S • O H IO
MY CENTS IS BUILT STRONG FROM THE GROUND UP.
onla.org
November / December 2014 23
B
LANDSCAPER STRONG
PERENNIALS TEACH MY THAT BLOOM CREWS AND WITHOUT FAIL GET CERTIFIED STRONG STRONG
SCIENTIFICALLY PROVEN STRONG
BUILDING CUSTOMER RELATIONS STRONG
WHEN YOU’RE THIS STRONG, IT SHOWS.
YOU TALK. WE LISTEN.
CENTS Marketplace & University is built strong from the ground up by you: the people who make it the largest convention of its kind in the Midwest. CENTS brings thousands of green industry professionals together each year to learn, to experience, and to grow. From the newest plant species to the most exciting business trends to the freshest ideas to ignite your customers’ interest—it’s all here, because we grew it that way, together. Deep roots, broad reach, lasting fruit, year after year.
Every year, we ask each person who comes to CENTS Marketplace & University what they really want from their convention. We hear that you value rigorous courses taught by engaging presenters, and this year our line-up is unprecedented. We hear you want dedicated time on the show floor to explore what is new, so we’ve created that space in your schedule. We hear that you want an experience to refresh and renew, and you can be sure that this year you will be educated to the fullest, entertained beyond expectation, and wowed at least once!
24 The Buckeye
onla.org
BUSINESS OPERATIONS MANAGER STRONG
EQUIPMENT STRONG
GROWER STRONG
I NEED NEW NETWORKING IDEAS STRONG STRONG
ARBORIST STRONG
THREE DAYS TO MAKE IT REALLY COUNT. We’ve dedicated new resources and programs to keep your experience fresh, new and interesting. This is not your grandfather’s convention (though we’d love to have him). Inspiring imagery, captivating presentations and a convention floor filled with inspiration are only the beginning. Learning, networking and exploring will take on new meaning as you meet a professor with a unique point of view, or an old friend who still makes you laugh. Perhaps you’ll learn about a new trend, a new way of doing business or a new source for a favorite product. Maybe you’ll finally take that class on social media because you suspect you’re missing out. It’s your time—you decide what you need. It’s all here, so the toughest part is simply making a choice, from the ground up.
onla.org
November / December 2014 25
CONVENTION AGENDA TUESDAY, JANUARY 6
WEDNESDAY, JANUARY 7
7:00 a.m. – 4:00 p.m. 7:00 a.m. – 5:00 p.m. 7:00 a.m. – 5:00 p.m. 7:30 a.m. – 4:00 p.m. 9:00 a.m. – 4:00 p.m.
CENTS Exhibitor Move-In Exhibitor Registration Open Attendee Registration Open John Deere Landscapes University Diving Into Irrigation Installation: Intensive Hands-On Workshop 9:00 a.m. – 4:00 p.m. Built to Last: Dry-Laid Walls and Outcrops 8:00 a.m. – 4:00 p.m. Intensive Ecological Design Workshop: Position Your Practice to Meet Emerging Demand 5:00 p.m. – 9:00 p.m. Behind the Scenes Tour & Cocktails at Orchids!
Registration Open CENTS U Sessions Ohio Certified Nursery Technician Garden Center Exams 9:00 a.m. – 5:00 p.m. CENTS EXHIBITS 9:00 a.m. – 4:00 p.m. Landscapers’ Challenge 11:30 a.m. – 1:00 p.m. ONLA Annual Business Meeting 12:30 p.m. – 5:00 p.m. CENTS U Sessions 5:00 p.m. – 6:00 p.m. CENTS Opening Night Party 6:00 p.m. – 6:30 p.m. ONLA Landscape Awards Ceremony
THURSDAY, JANUARY 8
FRIDAY, JANUARY 9
7:00 a.m. – 5:00 p.m. 8:00 a.m. – 9:00 a.m. 8:00 a.m. – 9:00 a.m.
7:00 a.m. – 5:00 p.m. 8:00 a.m. – 10:30 a.m. 9:00 a.m. – 12:00 p.m.
Registration Open 7:00 a.m. – 2:00 p.m. Registration Open KEYNOTE SESSION: Janine Driver 8:00 a.m. – 12:45 p.m. CENTS U Sessions AmericanHort Wholesale Plant Sales 9:00 a.m. – 12:00 p.m. Ohio Certified Nursery Technician Professionals Meeting Landscape & Core Exams 9:00 a.m. – 12:00 p.m. Ohio Certified Nursery Technician 9:00 a.m. – 2:00 p.m. CENTS EXHIBITS Grower Exams 9:00 a.m. – 1:00 p.m. FFA Nursery/Landscape Career 9:00 a.m. – 5:00 p.m. CENTS EXHIBITS Development Event; Student Tours; CENTS U Sessions 9:30 a.m. – 11:45 a.m. FFA Student Luncheon 12:30 p.m. – 3:00 p.m. CENTS U Sessions 12:00 p.m. – 2:00 p.m. It’s 5 O’Clock Somewhere Party 1:00 a.m. – 4:00 p.m. PLANET Certification Exams1:00 p.m. – 3:30 p.m. ONLA Career Fair Technician Exam 1:00 p.m. – 4:00 p.m. Irrigation Association Certification 7:00 p.m. – 11:00 p.m. ONLA Throwback Thursday Party 2:00 p.m. – 3:00 p.m. CENTS U Sessions @ Brothers Bar & Grill
VISIT CENTSMARKETPLACE.COM TO SEE THE LIST OF NEARLY 400 EXHIBITING COMPANIES PLANNING TO BE AT THIS YEAR’S CENTS 26 The Buckeye
onla.org
KEYNOTE SPEAKER THURSDAY, JANUARY 8, 8:00-9:00 a.m.
Janine Driver
BODY LANGUAGE INSTITUTE
Why would companies like Coca-Cola, P&G, Pricewaterhouse Coopers and Lockheed Martin want to know anything about body language? Because understanding human behavior is smart business. As a law enforcement officer with the U.S. Department of Justice, Ms. Driver trained over 60,000 professionals within the ATF, CIA, FBI how to read body language
Body language and business—is there really a connection? According to New York Times bestselling author and founder of The Body Language Institute, Janine Driver, and her legions of Fortune 500 clients and fans, the answer is a resounding “Yes!” Ms. Driver is the Keynote Speaker of the 2015 CENTS Marketplace & University convention, and you don’t want to miss her fascinating look at what we can all learn without speaking a word.
and detect deception. Across the nation, Ms. Driver has educated and entertained viewers on TV shows like NBC’s TODAY Show, 20/20, CNN, Anderson Cooper and Dr. Oz. Now she’s coming to CENTS, where the green industry can learn more about her fascinating techniques for reading what customers and colleagues are really saying to you.
THE ADDRESS
THE POST KEYNOTE SESSION
THE BOOK SIGNING
CENTS is dedicated to bringing Keynote speakers whose perspective will dazzle audiences, and Ms. Driver epitomizes that elusive “x” factor that sets apart the most amazing of presenters. The Ohio Nursery & Landscape Association, host of CENTS Marketplace & University, is proud to be able to secure this level of talent for the Midwest’s largest green industry convention. We encourage you to come early and bring your friends to a presentation that promises to be as educational as it is memorable.
Janine Driver’s 2015 Keynote Presentation will take place Thursday, January 8, 2015, 8:00-9:00 a.m. followed by an interactive breakout session and book signing. As founder of the Body Language Institute program, Ms. Driver will give a snapshot of what she teaches executives, sales professionals, and others about how to use body language techniques to build executive presence, maximize selling skills, and deliver winning business presentations. Ms. Driver’s workshops are recognized for their power and intrigue, and this is your chance to find out why she’s considered to be the foremost authority in her field.
A typical book signing often has more in common with the drive-through at a fast food restaurant than it does meeting an author you admire. Not this time. Janine Driver takes her book signings in a different direction by making them uniquely personal and fun. Curious? Come early and grab your spot! We promise you won’t be disappointed.
onla.org
November / December 2014 27
CENTS AFTER HOURS
Welcome Wednesday Begin a great conference on a great note! Enjoy tunes courtesy of a live DJ, where you can meet up with colleagues for a relaxed and fun party. It’s all part of the CENTS experience of working hard, playing hard and having a good time. At what other time will you be able to visit with prospects, customers and co-workers this way? It’s the first night of CENTS 2015 Marketplace & University, and we promise to roll out the green carpet just for you. Following the Welcome Reception, the 42nd ONLA Landscape Awards will be presented from 6:00 p.m.6:30 p.m. in the concourse.
Throwback Thursday This is your night. Your people. Your time to relax and throw back, old school-style. Put on your college sweatshirt, or don a jersey for your favorite team and have some fun. Throw a few darts with people you like or want to get to know better, or throw back a cold one. If you dare, throw your hat in the ring and enter the President’s Challenge Pool Tournament. It’s your night—throw yourself a party, on your terms. No Fee to Attend! Thursday, January 8th 7-11 p.m. Brothers Bar & Grill 477 Park Street Columbus, Ohio 43215
2015 Columbus John Deere Landscapes University
When: January 6th, 2015 Time: 7:30 a.m. - 4:00 p.m.
John Deere Landscapes invites you to join us for the 2015 Columbus John Deere Landscapes University. You will be attending educational seminars and a vendor trade show where you will have the opportunity to grow, learn, and network! For questions call 614-863-4013 Deadline to register is December 30, 2014
Time
Where: Greater Columbus Convention Center, 400 North High Street, Columbus, OH 43215 Cost: $25 per person or 2,300 Partner Program points per person; Each paid seminar attendee will receive a voucher in the amount of $25.00 good towards their next purchase of $100 or more at participating John Deere Landscapes locations. Includes lunch and trade show. Transportation, hotel and other activities will be at your own expense.
Room 1
Room 2
Room 3
Room 4
Room 5
Exam
Irrigation Track
CEU Track 1
Lighting & Electrical Track
CEU Track 2
Other Track
Exam Session
7:30 a.m. - 8:30 a.m.
Registration
9:00 a.m. - 10:00 a.m.
Win With Service Part I Jeff Mgebroff, Hunter Industries
Post-Emergent Ornamental Control Dow
Fixtures the Next Generation Drew Tedford, FX Luminaire
Turfgrass Disease Control, Management Options for 2014 & Turfgrass Fungicide Update Joseph W. Rimelspach, The Ohio State University
Partnering With Belgard Belgard
10:00 a.m. - 11:00 a.m.
Win With Service Part II Jeff Mgebroff, Hunter Industries
Assessing Soil Nutrients to Maximize Turf Performance & Minimize Environmental Impacts & Costs - Using 4R Principles of Nutrient Management Dr. Chuck Darrah, CLC LABS
Transformer Offering Joel Hynes, Kichler
PH Water Testing Jay Young, FMC
Landscaping Trends Mike Rizzo, Techno-Bloc
11:00 a.m. - 1:00 p.m.
TRADE SHOW & LUNCH
1:00 p.m. - 2:00 p.m.
Service Questions Chris Dimmick, Rain Bird
Benefits of Tree Care Application Plant Health Care
New Technology Additions Dan Tome, Vista Professional Outdoor Lighting
Spreader Calibration Tom Horn, John Deere Landscapes
Alliance
2:00 p.m. - 3:00 p.m.
Selection & Service Irrigation Pumps Ben Painter, F&W
Pesticide Safety & Proper Application Jay Young, FMC
Drainage Sales & Installation NDS
Field Support Turface
How To Use A Wire Tracer Armada
3:00 p.m. - 4:00 p.m.
Two Wire Troubleshooting Damian Zawacki, John Deere Landscapes
Ice Melt Applications Bill Robb, Kissner
LED vs. Incandescent Lighting Troubleshooting Mike Grzywacz, Halco
Pond Management: Control of Submerged & Emergent Weeds Rich DeJonghe, Applied Biochemists
It’s an Upsell Scott Akey, Pro Products
onla.org
Exam Begins at 8:30a.m. and ends at 12:00p.m. Please arrive by 8:00 a.m. Seating is limited for this exam. Those wishing to take the Pesticide Applicator Exam will need to register with the State of Ohio by calling 1-800-282-1955 ext. 31. or by signing up on the website. The website for the State of Ohio is http://www.agri. ohio.gov/apps/ odaprs/pestfert-prsols.aspx?ols=rg. Please bring a pen, pencil, photo ID and, if renewing your credential, your renewal application (mailed to you in October 2014) and your certification card.
November / December 2014  29
BE ENGAGED
EXPERIENCE CENTS! Behind the Scenes Tour & Cocktails at Orchids! Franklin Park Conservatory and Botanical Gardens Tuesday, January 6th 5–9 p.m. Join us for an exclusive, behind-thescenes tour of Orchids! at Franklin Park Conservatory and Botanical Gardens. Chase away winter’s chill with hundreds of colorful and delicate orchids to provide respite from winter’s gray skies. A gallery exhibition of botanical illustration interpreting years of global botanical discovery accompanies an array of orchid displays throughout the Conservatory. This special CENTS tour provides a look at the amazing process used to de-install and re-install horticultural exhibitions in a week’s time. You’ll get a pre-show preview and back stage pass to enjoy cocktails, dessert and friends in the company of hundreds of colorful orchids and Franklin Park Conservatory and Botanical Gardens’s lush 9,200 square foot production greenhouse. Reservations are required and space is limited. Cost is $15 per person, which includes: bus transport, two cocktails and dessert. Reserve your space today at centsmarketplace.com.
30 The Buckeye
LANDSCAPERS’ CHALLENGE Wednesday, January 7th 9 a.m.–4 p.m. The future of landscape design is now. Each year, this dynamic educational event enables aspiring student landscapers to showcase their creative visions for outdoor living. From water features to stone arrangements, nothing is out of bounds. So successful in showcasing young talent, this fun CENTS competition now serves as a recruiting tool for employers and will feature a record-breaking number of participating schools. Blueprints are provided in advance.
IT’S 5 O’CLOCK SOMEWHERE! Friday, January 9th 12–2 p.m. This is IT! Your experience at CENTS was amazing and now it’s time to mill about and chill out, Jimmy Buffet style. As he sings, “Latitudes and attitudes, where nothing stays the same,” you’ll be glad for time away and refreshed enough to return, inspired. Think cocktails and brew, old friends and new... just some time to relax. With CENTS’ lush imagery, landscape displays and fragrant flora and fauna you might just lose yourself for a minute or two–and that’s just fine with us. Special Note: CENTS Marketplace & University is pleased to announce that all materials left by the Landscapers’ Challenge and convention exhibitors will be donated to Habitat for Humanity.
onla.org
WEDNESDAY 9-5 - THURSDAY 9-5 - FRIDAY 9-2
FLOOR IT!
! W NE Hands in the Dirt! Demo Stage Exhibitor demos and informational sessions will cover everything from container planters to 3D Design, from fireplace construction to outdoor kitchens. This interactive playground for grown-ups is intriguing and surprising. For those who want to go beyond textbooks and talks, this is your chance to see how it’s really done.
onla.org
A great reason to be floored... You asked, we listened. CENTS 2015 is featuring new, dedicated floor time which means CENTS University classes will be offered outside of these FLOOR IT! time slots, so you can dive into the rest of the convention without missing a thing.
climber’s corner sponsored by ahlum & arbor tree preseveration Ah, breathe in the air at Climber’s Corner and see for yourself why these CC sessions are so popular! Sessions branch out to include subjects like structural pruning, chainsaw use, aerial rescue, and others. See them all or cherry pick your favorites. When you change your vantage point, you might just change your view!
November / December 2014 31
CLIMBERS CORNER Climber’s Corner, located in the back of the CENTS exhibit hall, is a hands-on education zone brought to you by: ONLA, Ahlum & Arbor Tree Preservation and Ronin Modern Arboriculture & Education. Renowned arborist, Rick Denbeau, will lead nine, 1-hour education programs that demonstrate best practices and teach the technical skills arborists, tree service managers and crew members need to succeed. Climber’s Corner classes are free to everyone with a CENTS trade show or CENTS University badge. Come learn the skills, safety procedures and techniques the experts use to perform productive and profitable tree care services.
FRIDAY, JANUARY 9
THURSDAY, JANUARY 8
WEDNESDAY, JANUARY 7
Note: Certified arborists may receive CEUs from ISA for each Climber’s Corner class they attend for the sixty minutes provided they enter their name & license number on each course sign-in sheet.
9:30 a.m. - 10:30 a.m. Tree Climbing Equipment, Systems & Industry Standards- An introductory look at tree climbing basics from individual components to the building of climbing systems while complying with industry standards. 12:30 p.m. - 1:30 p.m. Basic Chainsaw Maintenance & Operations- A simple look at basic chainsaw maintenance and field operation. Focusing on chainsaw safety features, efficient ergonomic use, and simple cutting techniques. 2:45 p.m. - 3:45 p.m. Basic Tree Felling- An in depth look at the practice of tree felling focusing on a safety oriented systematic approach to provide accurate felling results while in the field. 9:30 a.m. - 10:30 a.m. Hazard/Technical Cutting Techniques with a Chainsaw- Introducing a systematic approach to cutting hazardous technical trees already or partially on the ground. 12:30 p.m. - 1:30 p.m. Basic Tree Rigging- A discussion and demonstration of simple yet effective ways to rig tree parts safely to the ground with the use of ropes, pulleys, and other tree rigging tools. 2:30 p.m. - 3:30 p.m. Emergency Prepardness & High Angle Rescue Techniques: Part 1- An introductory look at what it takes to be prepared for a workplace emergency in a high angle setting. 9:30 a.m. - 10:30 a.m. Emergency Prepardness & High Angle Rescue Techniques: Part 2- A more in depth look at tree related emergency scenarios like a trapped/pinned climber or a spar/pole rescue. 10:45 a.m. - 11:45 a.m. Advanced Climbing Systems & Techniques- Focusing on the advancements of climbing equipment and techniques through demonstrations and discussions. 12:30 p.m. - 1:30 p.m. Rope Splicing- A demonstration and explanation of why spliced rope terminations are stronger than knots. Making rope tools for the Arboriculture industry.
MY CENTS IS ARBORIST STRONG!
“
CENTS offers educational sessions that include classroom CEU’s and hands-on techniques which are a great way to keep my employees excited about being in the Green Industry.
“
Chris Ahlum Ahlum & Arbor Tree Preservation
EDUCATION CREDITS GREEN INDUSTRY- CONTINUING EDUCATION CREDITS The CENTS University program provides diverse education and CEU credits from a wide array of certification and licensure providers. Built strong from the ground up, CENTS University offers green industry professionals from every sector access to the best practices, trends, tools and technical information they need to succeed, grow and perform in today’s competitive marketplace. Customize your CENTS learning experience by selecting the classes that meet your personal and professional needs. Come learn about bugs, brine, balance sheets and bushes from researchers, authors, experts or industry leaders and earn loads of CEUs to boot. The CENTS University programs have will offer continuing education credits from a wide range of accreditation groups. The program includes sixteen programs with that have received recertification credit code approvals from the Ohio Department of Agriculture. These 16 classes provide pesticide applicators options to learn & earn credits towards CORE and Categories 4A, 6A, 6D and 8. There are three program choices for CORE and category 8 credit; eleven options for 6A content, and two class options each for category 4A and 6D. LA CES has awarded our pre-convention workshop on: Dry-Laid Stone and Irrigation Installation 6 PDH each and 7 PDH & 10 HSW for Ecological Design. To date, 15 programs have received LA CES credits totaling 19.5 PDH and additional credits are coming in daily.
For full details on industry CEUs visit: centsmarketplace.com. Commercial Pesticide Applicators (ODA): The Ohio Department of Agriculture’s Pesticide & Fertilizer Regulation section licenses pesticide dealers and applicators and has approved ONLA’s teaching team to provide recertification education to assure the safe and effective use of pesticides. Visit centsmarketplace.com for details on CEU’s approved by this provider.
Landscape Industry Certified Technician (CLT – PLANET): PLANET certified technicians may earn CEU’s from attending CENTS University programs. Landscape Industry Certified programs (one hour class=one CEU) provided that the course content pertains to the designation held.
Note: Out-of-state pesticide recertification credit hours have been
Association of Outdoor Lighting Professionals: AOLP landscape lighting professionals who hold a Certified Low Voltage Lighting Technician (CLVLT) or Certified Outdoor Lighting Designer (COLD) may earn CEUs for attending CENTS University programs. Visit centsmarketplace.com for details on CEU’s approved by this provider.
applied for Indiana, Kentucky, Michigan, Pennsylvania, Tennessee and West Virginia. Contact Lisa Larson (614) 899-1195 for details.
Association of Professional Landscape Designers (APLD): APLD’s certification program confers professional recognition to landscape designers based on established standards of excellence. Visit centsmarketplace.com for details on CEU’s approved by this provider. American Society of Landscape Architects (LA CES and LA CES/HSW): ASLA’s license renewal requires licensee’s to earn CEU’s from professional development programs across a wide array of subjects. Visit centsmarketplace.com for details on CEU’s approved by this provider.
Ohio Certified Nursery Technicians: The ONLA’s certification program, OCNT provides professionals industryleading education and members who are certified may earn one recertification credit for attending a pre-convention workshop or one credit per day for attending CENTS University programs.
onla.org
Irrigation Association (IA): IA’s well-respected Select Certified program sets the bar for irrigation professionals and members with IA certifications may earn CEUs by attending CENTS University programs. Visit centsmarketplace.com for details on CEU’s approved by this provider. International Society of Arborists (ISA) – Certified Arborists: ISA members work hard to obtain an ISA credential and CENTS University programs are designed to help you maintain it. Programs in CENTS classrooms and at Climber’s Corner on the show floor are eligible for ISA CEU credits.
Tree Care Industry Association (TCIA): TCIA member arborists may be required to earn CEUs to maintain their credentials. Visit centsmarketplace.com for details on CEU’s approved by this provider.
November / December 2014 33
CENTS UNIVERSITY SCHEDULE: TUESDAY
Landscape
Grower
Garden Retail
Arboriculture
TUESDAY 7:30 a.m. - 4:00 p.m.
John Deere Landscapes University- $25 Various Speakers See page 29 for details.
9:00 a.m. - 4:00 p.m.
Diving Into Irrigation Installation- $125 Scott Knowles, Wolf Creek Company This intensive day-long workshop will provide classroom discussion and hands-on experience with the process, steps, tools and skills needed to complete the successful installation of a landscape irrigation system. Participants will get to see and learn from realtime demonstrations of: solvent welding PVC pipe and fittings, the process for making proper threaded connections, joining poly pipe, building valve manifolds, attaching sprinklers, making good wire connections, wiring controllers, and basic controller programming. We’ll stop just short of digging, so you’ll gain an understanding of the full range of installation skills, tips and best practice techniques from onsite preparation to the end goal of flowing water.
34 The Buckeye
Plant Knowledge
Pests & Diseases
Business Operation
Young Leaders
9:00 a.m. - 4:00 p.m. Built to Last: Dry-Laid Walls and Outcrops- $225 John DeVore, DeVore’s Land & Water Gardens This hands-on training teaches participants the basics of wall construction, the physics of dry-laid stone and how-to use the tools of the stone-work trade. Come prepared to work with stone to construct serpentine and straight walls and features such as outcrops, arches and corners. Participants at all levels are welcome and will gain firsthand experience utilizing the equipment, techniques and best practices necessary to construct distinctive stone walls and features. Learn how to apply your creativity and allow the landscape to guide and inspire your designs and approach.
8:00 a.m. - 4:00 p.m. Intensive Ecological Design Workshop: Position Your Practice to Meet Emerging Demand- $150 Peter MacDonagh, Kestrel Design Group, LLC. This interactive, hands-on workshop will provide experienced designers, architects and design/build contractors knowledge and skills to incorporate Low Impact Development (LID) into their practice to produce ecologically sound landscapes and gardens. LID principles work with nature to manage stormwater as close to its source as possible to reduce the impact of built areas and promote the natural movement of water within an ecosystem or watershed. Demand for LID is expanding in the residential sector. Is your practice ready to confidently serve this emerging market? Attend this training to learn about LID practices to get ahead of your competition.
onla.org
CENTS UNIVERSITY SCHEDULE: WEDNESDAY WEDNESDAY 8:00 a.m. - 9:30 a.m.
Expanding the Plant Palette and Vision of Landscape Designers and Architects Tim Schmalenberger, MKSKLandscape Architecture, Urban Design & Planning Ever wondered why you see the same plants used over and over in designs? Factors include: curriculum shortfalls, cost/availability of CE training, learning styles/venues etc. But if we let this trend continue, we risk all of our projects looking the same. This interactive training will investigate the factors, reasons, even excuses that are at play and we’ll explore options and practices to mitigate this phenomenon. You’ll learn about and evaluate the corrective practices and have an opportunity to collaboratively generate additional solutions and action plans to strengthen the plant material knowledge base across the design portion of the green industry.
8:00 a.m. - 10:00 a.m.
Cost-Based Estimating for Projects & Maintenance Marcus VandeVliet, MV Enterprises What’s the difference between estimating and job costing? Marcus defines both and demonstrates how implementing a cost-based estimating method will support generation of higher margins, increased profits and provides data to evaluate your service mix. Learn pricing systems: material multiplier, fair market price, unit pricing and guesstimate and how to use them to define: direct, labor and equipment costs, overhead recovery and profit targets to ensure your success. Come learn how-to include all costs in job estimate/ prices, establish a breakeven and profit contribution per project and ways to use these systems to differentiate your firm in the design/build and maintenance sectors while gaining practical tips for improving labor efficiency, eliminating waste and increasing revenues/profits.
onla.org
8:00 a.m. - 12:00 p.m.
5D’s: The Keys to Successful Design Build Sales Jody Shilan, Design2Build.com Tired of clients using your plan, shop the competition for a lower price? Come learn Jody’s replicable process to achieve consistent success winning new business opportunities. The 5D’s to Successful Sales is a two-part course that covers how-to: develop, determine, discuss, design and deposit the check. Part 1: Defines the process elements and method for creating an un-biddable landscape plan. Part 2: Reveals the steps and techniques used to create a proposal template and deliver a perfect kitchen table presentation (even if you’re technically challenged). Come shift your sales paradigm and embrace a proven system that closes sales and provides ready-made up-sell opportunities to increase your margins.
8:00 a.m. - 9:30 a.m.
OSHA Standards Review: Top Concerns for Landscape, Horticultural and Tree Service Companies Owen Wagner, OSHA-Onsite Consultation Program This presentation will cover the OSHA top 10 violations for landscaping and horticultural services and a review of the OSHA Tree Trimming Local Emphasis Program (LEP) for Ohio and Illinois. Attendees will also be provided information about the free OSHA On-Site Consultation Program and be informed of the tools that have been developed for the landscaping and horticultural industry on the OSHA website.
8:00 a.m. - 9:00 a.m. Pesticide Safety, Calibration Basics and Proper Application Jay Young, FMC Professional Solutions The presentation covers various parts chemical labels that end users commonly overlook. Many end users look for use rates and skip valuable information about the product like: PPE’s, what to do in case of a spill, REI’s and specific use sites. Gain an understanding of how pesticides may enter into the body, how to properly protect yourself from this happening and
gain practical tips on proper pesticide storage. Jay will review calibration pointers and discuss the effects of water quality and potential adverse effects it can have on pesticide application. Learn to use information on water to save you time, money and headaches.
8:00 a.m. - 9:00 a.m.
Using Ornamental Grasses in Designs that Thrive Scott Epps, Hoffman Nursery, Inc. Ornamental grasses add an entirely different quality of beauty, movement, color, and texture to your garden. This lecture will cover the range of ornamental grasses available and how to grow them well in your garden. We will learn more about culture and maintenance and we will discuss how to use grasses well to take best advantage of their ornamental qualities.
8:00 a.m. - 9:00 a.m.
Landscape Lighting: Marketing & Installation Guidelines Drew Tedford, Fx Luminaire This class will present the basic design and marketing techniques that allow you to demonstrate to the end user the advantages of professional grade lighting in the landscape environment as well as outdoor living spaces. We will also discuss advanced fixture applications that maximize both profitability and the aesthetic effects of lighting.
8:00 a.m. - 9:00 a.m.
How to Be Competitive and Make a Profit: What a Concept! Ian Baldwin, Ian Baldwin.com Margin dollars, not percentages pay the bills! Ian will share how-to price your goods to cover ALL the costs and still get the number of turns you need to make money. To accomplish this, he’ll discuss the impacts of known-value and impulse products, traffic drivers, opportunity costs, overheads and the often overlooked ‘Cost of Space and Time’. Competition is intense now but stores are still using 1990’s price models, when 5 years after the recession, the public wants a deal. This workshop answers the question, “Where is the sweet spot?”
November / December 2014 35
CENTS UNIVERSITY SCHEDULE: WEDNESDAY 8:00 a.m. - 9:00 a.m.
Landscape or Hardscape Design: Easy to Use 3D Tools to Wow & Upsell Customers Tim Edick, Unilock Ohio, Inc. This course will take a brief look at some of the 3D landscape design programs on the market as well as how easy the software has become. Also, we will take a more in-depth look into the Uvision 3D Landscape Creator Software and some of the basic functions and capabilities of the program.
8:00 a.m. - 9:00 a.m.
Installation Techniques for Small & Large Segmental Retaining Walls Al Pfannenstein, Belgard Hardscapes Concrete retaining wall systems can provide job site enhancements and project extensions. In this presentation, Gene will discuss products, application, best practices for design and construction via a detailed review completed projects. You’ll learn how to include wall systems in your project plans and get suggestions on product selection; site preparation and construction that will help you complete profitable projects that get rave reviews from customers and their referrals.
8:00 a.m. - 9:00 a.m.
What is Killing the Lawns? Dave Shetlar, Ohio State University Lawn care specialists often blame grubs as the primary destroyer of lawns, but recent surveys are showing that billbugs and chinch bugs may actually kill more lawn area than white grubs. This presentation will emphasize proper diagnosis of these pests and provide information on chemical (synthetic pesticides as well as organic/ bio based pesticides) and cultural control techniques useful for managing these pests.
9:30 a.m. - 11:30 a.m.
Manage, Motivate & Prepare Your Build/Install Team to Generate Winning Projects Jerry Gaeta, J. Gaeta Business Planning, LLC Hardscape and landscape contractors are in a very competitive marketplace that’s in large part driven by price. Did you know that with high performing and efficient staff and field team you have a ready-made resource to gain a competitive advantage for securing contracts and profits? This program will outline the systems and steps that will prepare your crews for success, while building teamwork and loyalty. We’ll discuss how sharing the scope of work, job tracking processes, estimates and project outcomes with staff and production workers empowers and engages them in attainment and invests them in the project, training/mentoring and encourages leadership development.
9:30 a.m. - 11:00 a.m.
The Future of the Green Industry Tony LoBello, Mariani Landscape Mariani Landscape prides itself on being on the cutting-edge of the green industry. In this session, Tony LoBello, Mariani Landscape Design Director will share his experience, knowledge and thoughts about trends emerging across the industry. The discussion will cover topics related to plant material, design and the use of technology. Come see for yourself how this industry-leading team monitors issues, trends and demand for design/build services in commercial, residential and municipal sectors to stay on top. What’s next...come find out!
9:30 a.m. - 10:30 a.m.
Pond, Fountain or Pond-Free: What’s the Water Feature Your Customer Really Wants? Ben Hoffman, Pond Supplies of Ohio, Inc. This session provides best practice guidelines for all pond installers to follow. We’ll outline three types of water features and give tips for assessing and guiding your customer to the water feature that best meets their needs and budget. You’ll
36 The Buckeye
see why ponds are perfect for when they who want the whole enchilada, why pond-free features are optimal when they want it all and have limited space and, what makes fountains perfect for clients with small space/budget clients who enjoy the sights and sounds of H2O.
9:30 a.m. - 10:30 a.m.
New & Underused Perennials Stephanie Cohen, The Perennial Diva Yes, everyone wants new perennials. We have created plant lust on a large scale. What we need to consider is new is not necessarily better, some of the old standbyes are more reliable, and a plant without a good press agent (no publicity) generally cannot be found in the trade for the long run. Sometimes it’s hard to separate the wheat from the chaff. So let the dirt fly as the opinionated diva discusses her selections.
9:30 a.m. - 10:30 a.m.
Climbing the Walls: Discover the Value of Vines Bill Hendricks, Klyn Nurseries Add a new twist to your landscape design. Join Bill for a pictorial review of old favorites and forgotten treasures, as well as some of the newest vines and climbers for Midwest gardens.
9:30 a.m. - 10:30 a.m.
Tree Law & Liability Part 1: Basic and Advanced Concepts Victor Merullo, Merullo, Reister & Swinford Co., LPA This extended session will acquaint you with basic and advanced concepts of tree law and tree law liability. He will discuss the origins of the laws governing trees, examine ownership rights to trees, discuss boundary line trees and overhanging branches and encroaching roots and he will look at the duties, rights and responsibilities of landowners, adjoining landowners, arborists, municipalities and utilities to prevent injuries to person and property. This session covers concepts every arborist and landscape professionals need to know to practice legally and safely*. Learn common law concepts (negligence, trespass and nuisance) through Ohio and national cases of interest.
onla.org
CENTS UNIVERSITY SCHEDULE: WEDNESDAY *NOTE: Tree Law & Liability Part 2: Will provide a review of useful legal forms and documents you may want to implement to protect you and your business. (Part 2Wednesday 1:30-3:00 p.m.)
9:30 a.m. - 10:30 a.m.
9:30 a.m. - 10:30 a.m.
Dan Kenny the Assistant Chief for Ohio Department of Agriculture’s - Division of Plant Health, will provide a detailed overview of Ohio’s Plant Pest laws including updates on quarantines, licensing and inspection of nursery stock, and a discussion of compliance agreements and control measures for quarantined insects and diseases. Dan will review how these law and industry requirements can affect the movement of nursery stock within Ohio and throughout the Country and the impacts this has on nursery/greenhouse growers and retail garden centers.
An introductory look at tree climbing basics from individual components to the building of climbing systems while complying with industry standards. Located in Climber’s Corner
How Plant Pest Laws Affect the Nursery & Landscape Industries Dan Kenny, Ohio Department of Agriculture
9:30 a.m. - 10:30 a.m.
The State of Science & Practice: Using Urban Trees for Stormwater Control L. Peter MacDonagh, Kestrel Design Group, Inc. Foresters have been studying and growing urban trees for centuries, stormwater professionals have been studying stormwater control measures for decades. But combining the two: using trees as a Stormwater Control Measure, is in its infancy. To our knowledge, Minnesota is one of the first states to add a chapter on trees into its stormwater manual, as well as add the stormwater benefits of tree/ soil systems (including evapotranspiration, interception, and soil storage) to its stormwater crediting calculator. Learn practical options for resolution via Peter’s review of case studies, research findings and stormwater incentive programs.
9:30 a.m. - 10:30 a.m.
Costing and Financial Management: Identify Issues and Optimize Profit John Stenger, Stenger & Company LLC Do you know how to generate and use a Work in Progress (WIP) schedule to change your financial outcomes? Come learn to implement and use WIP to identify issues and ensure your projects succeed on-time and on-budget. You’ll learn to use financial management tools to increase your success as John demonstrates how-to: setup and maintain internal benchmarks (ratio analysis); how-to use industry benchmarks to rate your performance; how banking credit criteria affect interest rates and your credit capacity. Come see a comprehensive review of how job costing and financial management work together to give you a complete and accurate picture of where your company has been and is going in the future.
onla.org
9:30 a.m. - 10:30 a.m.
Pruning: Overgrown Shrubs & Keeping Trees Small Janet Macunovich, Garden A to Z Many people seek help when they find their garden has grown bigger than they expected or when they purchase homes with overgrown and neglected landscapes. Come learn Janet’s tricks for taming overenthusiastic, unruly and unexpectedly large plants based on her twenty years’ experience doing so in her own, clients’ and students’ landscapes. You’ll take away a basic understanding and practical tips for: pruning hedges, shrubs and trees to shape them, keep them small or cut them back to start over. Janet will share lots of pictures to help you know what to expect as well as how to approach the cut-back.
Tree Climbing Equipment, Systems & Industry Standards Rick Denbeau, Ronin Modern Arboriculture & Education
12:30 p.m. - 1:30 p.m.
Basic Chainsaw Maintenance & Operations Rick Denbeau, Ronin Modern Arboriculture & Education A simple look at basic chainsaw maintenance and field operation. Focusing on chainsaw safety features, efficient ergonomic use, and simple cutting techniques. Located in Climber’s Corner
1:30 p.m. - 3:00 p.m.
Mariani Method: Satisfied Clients and Associates Tony LoBello, Mariani Landscape Tony Lobello, Design Director for Mariani Landscape, will share the Mariani philosophy for building a landscape business that consistently generates A+ ratings for client service and associate satisfaction. You’ll hear about the projects and lessons learned that the Mariani team has used to inform their philosophy and practices and get specific examples of how they have upgraded their business, customer service, employment and design/ build processes to ensure their longterm success. Come see for yourself why this industry-leading team has garnered numerous awards for their worldclass public and private projects. Take home replicable best practices you can immediately implement to support your company’s success.
November / December 2014 37
CENTS UNIVERSITY SCHEDULE: WEDNESDAY 1:30 p.m. - 3:00 p.m.
1:30 p.m. - 2:30 p.m.
Come see how to apply legal forms, documents and processes to your business to ensure that you, your company and contractors are protected and informed on tree laws and liabilities. A brief review of tree law and tree law liability from Part 1 are followed by an outline of vital documentation that arborists, contractors and landscape professionals need to implement prior to performing tree services. Victor reviews his book, Contract Basics for Arborists, to provide a thorough understanding of legal concepts/issues around: cabling, disclaimers, indemnity clauses, trespass, boundary line tree, over hanging prances and encroaching roots. Learn why you need written contract and subcontractor forms and why verbal agreements are binding and dangerous. *NOTE: Book/CD set contains case law and template contracts attendees can use to perform tree services in a legal and safe manner. Book/CD set can be purchased for $25 via CENTS online registration or onsite.
Environmental control that is possible with the use of open-framed and plasticcovered low, mid and high tunnels can offer excellent returns on investment. Join this session for a primer on how to do more with less control than is common in greenhouses. Tunnels bridge gaps between open field and greenhouse production and are proven tools in market expansion and diversification, especially among vegetable and small fruit growers.
1:30 p.m. - 2:30 p.m.
Advanced Landscape Lighting Design for Architects & Designers Drew Tedford, Fx Luminaire
Tree Law Part 2: Contract Forms for Arborists, Landscape and Tree Professionals Victor Merullo, Merullo, Reister & Swinford Co., LPA
Managing Insects & Mites in Nurseries: Modes of Action & Application Techniques Dave Shetlar, OSU-Dept. Entomology Nurseries and Christmas tree producers are considered farming operations by governmental agencies, so there are many more insecticide and miticide options available. While everyone wants to use the “latest and greatest” products, some of the traditional pesticides continue to provide excellent control if you are willing to better target application timing and coverage. The key to successful management of these pests is an understanding of insecticide and miticide modes-of-action and how application techniques can change performance, especially when using compounds with systemic action.
38 The Buckeye
Low, Mid & High Tunnels: Options to Expand Production & Product Mix Matt Kleinhenz, Ohio State University - OARDC
1:30 p.m. - 2:30 p.m.
Ornamental & Native Grasses for Today’s Garden Scott Epps, Hoffman Nursery, Inc. Create landscapes that are environmentally friendly using low maintenance, low input grasses. This talk focuses on the functionality and sustainability of grasses and sedges, with an emphasis on native species and cultivars.
1:30 p.m. - 2:30 p.m.
With the advanced technology of LED lighting and wireless control of today, low voltage lighting can be a viable solution to wide array of architectural and landscape sites; including high-end residential, resort/hospitality, restaurant, office/ retail, etc. This class will discuss the site analysis, economic advantages and design fundamentals of low voltage LED lighting in each of these applications.
1:30 p.m. - 2:30 p.m.
How is Tree Species Diversity and Water Quality Related? Peter MacDonagh, Kestrel Design Group, Inc. How important is tree species diversity and how is it related to stormwater management? Peter will use multiple case studies to correlate to species diversity
with declining water quality and show how water quality and canopy cover decreased dramatically in Minneapolis following the 1970’s DED outbreak. Learn how urban forest diversity and water quality may be affected by Ohio’s Emerald Ash Borer crisis and gain insight into strategies to increase urban forest species diversity to minimize canopy cover loss from major pest and disease outbreaks, thereby also minimizing the effects of canopy cover loss on surface water quality.
1:30 p.m. - 2:30 p.m.
Tree Trends: Growing MarketOriented Trees and Maximizing Sales Nick Overall, Frank J. Schmidt & Son Co. Predicting tree needs of the landscape industry and the retail market is increasingly difficult in our modern economy. Growing the appropriate trees for the market and selling in a competitive landscape is an everyday challenge. Nick Overall will share strategies and goals of the Schmidt New Product Development program that has produced dozens of low maintenance, adaptable, resilient, urban tolerant, long-lived trees to the marketplace. He will discuss issues influencing tree selections, market – oriented approach to tree development, and strategies for selling trees based on strong knowledge of the tree and its best application in the landscape.
1:30 p.m. - 2:30 p.m.
Managing Personalities and Processes, Not the People Richard Arlington, Richard Arlington & Associates Managing diverse personalities in the workplace is critical to managerial success. When leaders know each individual’s temperament, they can assign tasks and direct employees into the job functions that best fit their unique skills and personality. Making these “best fit” matches optimizes utilization of your teams’ talents and abilities and it minimizes conflict. Richard Arlington outlines the four types of temperament and shows you quick methods to ensure your success. You’ll learn to implement a process for determining which personality type you and your employees fall under
onla.org
CENTS UNIVERSITY SCHEDULE: WEDNESDAY and how to adjust your work load/ assignments to provide a more effective work place environment.
1:30 p.m. - 2:30 p.m.
How I Built a Strong Career and a Profitable Nursery Chris Uhland, Harmony Hill Nursery, LLC Chris Uhland is youthful, energetic and has a lifelong passion for the nursery industry which has enabled him to build a strong business from the ground up. Learn how nursery tours, mentors and collaborations with designers, contractors and homeowners can be used to provide best practice insights. Understand why it’s crucial for young professionals and owners to expand their skills, cultivate their image, reputation and brand, while they develop an industry network that supports career growth and business expansion. Learn about common entrepreneurial challenges (establishing credit, banking and industry relationships; building inventory, lack of funds and customers) and see examples to overcome them.
1:30 p.m. - 2:30 p.m.
Porous Paving Materials - Storm Water Management, Erosion Control & Safety Ben Hoffman, Pond Supplies of Ohio, Inc. Over the last decade, homeowners and businesses have become concerned about the costly impacts of storm water damage; as they must repeatedly work to maintain, repair and resolve emerging safety issues to patios, sidewalks and hardscapes. Municipalities are experiencing rising costs for construction and maintenance of public works as a result of storm water management requirements. Porous paving materials are one of the best solutions to help control storm water run-off, stop run-off erosion on roadways and bike/ hiking trails. Porous paving materials can also make sidewalks, tree surrounds and swimming pools safer and reduce maintenance costs for all your clients.
onla.org
2:45 p.m. - 4:45 p.m.
Retail Should Be More than Pretty: How One-Stop Shopping Can Increase the Average Sale and Help Customers Succeed Ian Baldwin, Ian Baldwin Consulting Containers and above-ground gardening projects are the “whole story” for consumers who want gorgeous color and projects that are easy, quick, and successful. This mindset represents big sales opportunities and so don’t leave money on the table or pallet by just “decorating” your store and letting customers buy beautiful plants, but go elsewhere for hard goods. Sell more to shoppers who already love and trust you. Educate and tempt customers with high margin, easy-to-relate solutions that will: raise your average sale, enhance their success and build long-term customers. Gain proven techniques from winning retail teams and learn to use the power of “Silent Selling” and merchandising to boost sales of color, containers and essential hard goods to consumer’s on-the-go.
2:45 p.m. - 4:15 p.m.
North vs South - What Difference Does it Make? Bill Hendricks, Klyn Nurseries Steve Foltz, Cincinnati Zoo & Botanical Gardens Ohio is a diverse state made up of many soil types, weather and rainfall patterns. Plant performance can be effected by where you live, garden and do business. Bill and Steve will be facilitated in a lively discussion of these dynamic factors and they’ll share their opinions and observations on a wide range of plant materials. (Class repeated Friday, 10:45 a.m.)
2:45 p.m. - 4:45 p.m.
Setting Goals to Achieve Your Business Plan Jerry Gaeta , J. Gaeta Business Planning, LLC Present economic conditions have kept many companies growth stagnant and put pressure on staff and owners. Having a business plan is a tool for success, engagement and even better relationships with financial institutions. Learn the steps to build a goal driven business plan that will direct your hardscape or landscape company in a controlled manner that prepares you for attainment and challenges along the way. Gain an understanding of business plan components and best practices for developing a plan that guides you to stated goals and prevents reactivity to daily distractions that leave you hoping things work themselves out.
2:45 p.m. - 3:45 p.m.
Manganese Deficiency: Diagnose and Treatments for Lawns and Shrubs Chuck Darrah, CLC LABS Chlorotic trees and shrubs are common in many Ohio landscapes. Chlorosis is most often misdiagnosed and treated as an iron deficiency. Iron fertilization often does not cure the symptom and trees and shrubs continue to decline. Learn how to correctly diagnose chlorosis and make the correct treatment to restore good leaf color, improve plant health and save the plants from dying.
2:45 p.m. - 3:45 p.m.
Improving Your Cash Flow Marcus VandeVliet, MV Enterprises Do you understand how profits and cash flow relate? Come learn to develop a monthly cash flow calendar, eliminate waste and excess capabilities, build a cash flow budget and a payment schedule system that will reduce accounts receivable issues. Marcus will review business operations and overhead structures, and discuss how carrying a materials inventory or lack of cash flow management processes can impact your profits and long term success.
November / December 2014 39
CENTS UNIVERSITY SCHEDULE: WEDNESDAY 2:45 p.m. - 3:45 p.m.
Does Your Insurance Cover the Work You Do? Are You Certain? Rick Bersnak, Keenan Agency, Inc. Lawn and tree and shrub applicators have been treating commercial and residential properties in Ohio for the last several years with no basic coverage for the work they perform and the advice they offer their clients whose properties they treat. The presenters will offer common sense explanations of the void between the coverage insurers are willing to offer, what applicators think they have and what is required by the Ohio Department of Agriculture. To support attendees in gaining a comprehensive understanding of the issues the presenters will review: types of coverage, claim scenarios and cases that illustrate financial liabilities and risks. The session will conclude with Q & A and an open discussion.
2:45 p.m. - 3:45 p.m.
Managing Pests that Follow Plants from the Greenhouse Into the Landscape William Barnhill, Franklin Park Conservatory & Botanical Gardens Annuals can make an instant impact in the landscape and for this reason, they have become both a economic and design staple for the horticulture industry. However, there are often unseen issues that follow them from greenhouse to garden center to the landscape itself. What are these hidden perils? Learn seven common annuals and get tips and techniques on avoiding their major pest problems from the Lead Production Grower and IPM Specialist at Franklin Park Conservatory & Botanical Gardens.
2:45 p.m. - 3:45 p.m.
4:00 p.m. - 5:00 p.m.
Shrubganza Stephanie Cohen, The Perennial Diva
4:00 p.m. - 5:00 p.m. As our customers begin to age they want less work, yet they still want color. Busy younger couples with little time to garden, but want to plant something that lasts and is colorful and easy. The answer is flowering shrubs that can be integrated into both large and small gardens. Their attributes besides flowers are some berry, some have interesting bark, and many are extremely colorful in fall. I am going to present most of the ones that have been very successful in my garden and flourish in a wide range of zones and climates. Many of these are good for beginners as well as advanced gardeners. Perennial and small shrubs are the best of friends!
4:00 p.m. - 5:00 p.m.
Tricks and Tools of an Artist in Landscape Design Reuben Huffman, Fullmer’s Landscaping, Inc. Here is one designer’s method of harnessing the benefits of technology while maintaining a traditional handdrawn appeal. A combination of Sketch Up and Photoshop is used to create an accurate, helpful, and pleasing landscape design presentation. Reuben Huffman, APLD, will demonstrate these tools as you look over his shoulder through a design project. You’ll learn how Sketch Up is a quick, easy, and accurate tool for sitemaps, hardscapes, 3d modeling, and shadow studies and tips for using Photoshop for plans and renderings that sizzle. Reuben will also share tricks he uses to illustrate how topography, plants, and hardscape work together to knit the architecture to the site.
Basic Tree Felling Rick Denbeau, Ronin Modern Arboriculture & Education
4:00 p.m. - 5:00 p.m.
An in depth look at the practice of tree felling focusing on a safety oriented systematic approach to provide accurate felling results while in the field. Located in Climber’s Corner
Practical, reliable, easy-to-apply steps to designing a garden, especially for the professional with limited time. You’ll learn: How to match the garden to the owner’s needs, determine a budget, select a site, arrange the plants, and even how to be sure the finished garden gets the care it will need to look great. The approaches
40 The Buckeye
reviewed in this session are perfect for: annual flower beds, perennial gardens and mixed herbaceous-woody beds.
Simple, Successful Garden Design Janet Macunovich, Garden A to Z
Integrated Pest Management in the Design Garden Pat Seibel, Four Star-Proven Winners When a garden is open to the public, such as the Proven Winners Display Garden at Four Star Greenhouse in Carleton, Michigan, it must look its best at all times. Keeping plant pests and diseases under control is critical. It’s also important to use the safest and most cost-effective techniques. Pat Seibel will detail his practical experience, and explain how Four Star integrates IPM practices in the garden, including introducing bio-controls, proper plant selection and care and maintenance to promote optimal health.
4:00 p.m. - 5:00 p.m.
A Beginner’s Guide to Social Media & Brand Recognition Jan Bills, Two Women and a Hoe Whether you realize it or not, your prospects and clients are checking to see if you are engaging in social media. Let’s dig in and discover how to build and grow a social media presence. Jan will share practical, sustainable, and affordable social media marketing strategies to assist small business owners. From this session, you’ll learn relevant and simple social media and brand recognition practices that you can implement today to grow your brand and business! (Class repeated Friday, 9:30 a.m.)
4:00 p.m. - 5:00 p.m.
Using Houzz, Pinterest and Social Media: Drawing in the Consumer Houzz Speaker TBD Industry experts will lead a discussion on how to incorporate social media and online resources like Pinterest and Houzz to expand demand and sales from consumers who shop, research and generate their design ideas via the internet.
onla.org
CENTS UNIVERSITY SCHEDULE: THURSDAY 4:00 p.m. - 5:00 p.m.
Seizing Opportunity from Crisis: Columbus and the Emerald Ash Borer Joe Sulak, City of Grand Rapids, Michigan Take a comprehensive look at the financial, environmental tolls of Emerald Ash Borer on Ohio’s urban forests, insects, diseases, competitor plants and even climate change. Arborists and Urban Forest Managers are on the front line and are taking primary responsibility to mitigate the hazards associated with dead and declining trees. Learn what’s being done to address the current canopy crisis and understand best practices to prepare for future events from examples of the ways urban foresters are using: logistics, coordination and communication to inform responses to crisis and resource allocation and how they are developing strategies to recognize opportunities within the current crisis and ways to use them to attain goals that better prepare programs for future threats.
THURSDAY 8:00 a.m. - 9:00 a.m.
KEYNOTE ADDRESS: You Say More than You Think: How-to Make Every Moment with Clients more Profitable! Janine Driver, Body Language Institute If you understood what you and others body language reveal without saying a word; how would these insights guide your personal and professional success? Janine Driver, media expert [TODAY Show, 20/20, CNN, Anderson Cooper and Dr. Oz] and Body Language Institute - Founder, President, and Lead Instructor, knows the answer! Stop wasting time, money and resources. Start paying attention to what your body is saying and discover the ‘unspoken reasons’ for the NO’s in your life. Learn and laugh while Janine share stories that expand your ‘listening’ and we guarantee you’ll leave the presentation inspired and prepared to unleash the power of the New Body Language to win new business and connect authentically with your clients, colleagues and team!
onla.org
9:30 a.m. -12:30 p.m.
9:30 a.m. - 12:30 p.m.
Communication is essential to every manager, coach, and leader in today’s environment. This training provides methods to ensure that you can broadcast and receive on the same frequency as your employees and coworkers. Kirk guides you through the three-phase coaching process where you set expectations, deliver feedback and inspect expectations with team members using techniques from strategic listening, to effective questioning and learn to develop SMART commitments, multilayered benefits learn a protocol for handling resistance. Attend this interactive training that will provide you resource anchors for support in times of stress and give you advanced skills to communicate, motivate, develop and manage talent across your team.
This intensive Two Part training prepares technicians to: install, test, troubleshoot, diagnose, service and repair commercial and residential systems and provides a review of the components of the Certified Irrigation Technician exam. You’ll learn how-to review the plan, allocate equipment & material for the jobsite preparation, and review best practices for site preparation that include: locating utilities, flagging the job, checking water pressure and testing existing components. The instruction includes training on pipe gluing, head installation, diagnostics and troubleshooting of electrical and water elements. John will review OSHA requirements and safety processes that should be implemented to support the team with preparation, equipment maintenance and on the jobsite.
Fundamentals of Leadership & Coaching Kirk Gibson, Bobcat & Doosan Infracore Construction Equipment
9:30 a.m. - 11:30 a.m.
Create a Destination Company: How to Find, Attract & Retain Great Employees Jeffrey Scott, Jeffrey Scott Consulting, Inc. To attract and retain great clients, and build a self-managing and profitable business, you’ve got to attract and retain great employees. Period. This workshop shows you how-to implement the 7 Pillars of a Destination Company, where hard-workers, rising stars and top talent are attracted and encouraged to plant and grow their careers. Jeffrey will demonstrate concepts from his new book, Destination Company to enable you to immediately improve and grow your company. Learn how to attract better employees by treating recruiting like marketing, create an ownership culture, implement effective people-systems and become a magnet for good employees by implementing vision/values based leadership.
Irrigation Service Technicians: Training Intensive & Test Preparation – Part 1 John Newlin, Quality Services
9:30 a.m. - 10:30 a.m.
Snow & Ice: Equipment Selection and Maintenance for Best Financial & Customer Performance Richard Arlington, Arlington Lawncare, Inc. Snow and ice management in winter conditions is demanding work. It involves extensive hours, logistical management, knowledge of the weather, and major costs in equipment, materials, and manpower. Many landscaping companies see an opportunity in adding snow and ice management as a service. This can be achieved if done right, but there are fundamental areas that must be thoroughly reviewed prior to taking that leap.
November / December 2014 41
CENTS UNIVERSITY SCHEDULE: THURSDAY 9:30 a.m. - 10:30 a.m.
Tree Injection Best Practices Gregg Suver, Rainbow Treecare Scientific
zone of rapid taper roots, feeder roots and transport roots, decline indicators, and how these can help reflect and or predict soil conditions and growth expectations.
9:30 a.m. - 10:30 a.m. This presentation will discuss safe methods of maintaining the trees and shrubs we have in our landscapes. Mature trees and shrubs (OK, small trees also) are often attacked when stressed and this presentation will provide some insights as to what, why, and how to approach plant health care with the safety of the environment and the applicator responsibly. Learn how to be safe and operationally efficient while controlling pests such as borers, caterpillars, aphids, bagworms, gypsy moth, sycamore anthracnose, dutch elm disease, oak wilt, and the condition of chlorosis.
9:30 a.m. - 10:30 a.m.
Non-Stop Garden Stephanie Cohen, The Perennial Diva With hectic lifestyles and busy schedules, people are finding it more and more appealing to enjoy their leisure time at home rather than packing their bags in search of peaceful retreats. But how can they confidently create a garden retreat? By following this advice and building a nonstop garden, they’ll have more creative planting options, a garden that provides year-round interest, and - most importantly - a yard that requires less maintenance than a traditional perennial border.
9:30 a.m. - 10:30 a.m.
Soil Science and Tree Biology - Their Critical Relationship to Healthy Trees James Urban, Urban Trees + Soils Trees and soils have critical relationships that must be considered when planting or managing trees. This session will be a review of the 8 functional parts of soil. The lecture covers the interrelationships of soil texture, chemical properties, pH, organic matter, density, structure, soil biology, and profile, as they impact the conditions that grow plants. This session will also review the important aspects of tree biology that must be considered in the design of a tree planting space. These include growth aspects of leaf and twig, annual wood production, trunk flare and
42 The Buckeye
Hazard/Technical Cutting Techniques with a Chainsaw Rick Denbeau, Ronin Modern Arboriculture & Education
your time or build their project. No more wrestling with couple-dynamics! Come learn to decode the truth through people’s word choices, pitch and tone and elevate your confidence, strength and ability to handle defensive and uncertain situations with professionalism. If you want richer, more trusting, authentic relationships, come learn how to make everyone happy, win more bids and expand your business!
11:00 a.m. - 12:30 p.m. Introducing a systematic approach to cutting hazardous technical trees already or partially on the ground. Located in Climber’s Corner
9:30 a.m. - 10:30 a.m.
Lawns Beyond Aesthetics: What Does it Mean to Owners, Contractors, the Community & Environment? Norm Goldenberg, Namron Business Associates- PLANET What exactly is the anti-green movement? It is comprised with those that are opposed to enhancing our environment with inputs or is it those in our industry who improve the environment with the work we do by protecting and enriching the lives and surroundings. Is aesthetics, the perceptive word that illustrates to some the fact that there are no other benefits to what we do to enhance, improve, and enrich the water, air and sight where we live, work and play? We need to do a better job in communication the work we do and benefits derived. If aesthetics is a by-product of our hard work, then need we be ashamed?
9:30 a.m. - 10:30 a.m.
You Can’t Lie to Me: Communication Strategies that Increase Confidence, Customer Satisfaction & the Bottom Line! Janine Driver, Body Language Institute You work hard and deserve to know that your team and customers are trustworthy and dependable. Janine will share techniques so you can quickly spot words and phrases that suggest there’s something more to the story and you’ll learn practical strategies for growing your business. Soon your whole team will be able to spot those “the check is in the mail” clients before you give them
We All Want the Same Thing – Better Construction, Collaboration & Communication Tim Schmalenberger, MKSKLandscape Architecture, Urban Design & Planning Why do some site construction projects go smoothly while others fail...even when the size and scope of work are nearly identical? This session will identify communication factors that contribute both positively and negatively to the projects’ success or not. Learn through participation, as we traverse a lively discussion of real-life project “war stories” and identify together how we can achieve what we want in our projects (success) through better collaboration vs. torturing ourselves or other project players in the process. Bring your project stories and be open to sharing and gaining new ideas on how-to produce successful projects and relationships. Audience participation is an absolute must...prepare to have fun!
11:00 a.m. - 12:30 p.m.
Laws & Liabilities: Key Concepts Independent Contractors & Business Entities Must Understand Victor Merullo, Merullo, Reister & Swinford Co., LPA Come learn the legal concepts via cases that illustrate the key legal differences between an employee, an independent contractor and the reasons why owners need to use concise terms and conditions in any Independent Contractor Agreement so all parties are protected. The program reviews types of business entities including: sole proprietors, corporations, partnerships and limited liability companies and discusses why each type of business entity has unique liabilities and needs for documentation. *Course content from
onla.org
CENTS UNIVERSITY SCHEDULE: THURSDAY Contract Basics for Arborists which has template independent contract agreement and other forms essential to subcontracted services per entity type. *NOTE: Book/CD set can be purchase for $25 via CENTS online registration or onsite and are recommended for all attendees to ensure you leave the session prepared to perform subcontracted services in a legal and safe manner.
11:00 a.m. - 12:30 p.m.
Herbicides and Turfgrass – How to Develop Effective Weed Control Programs & Answer Client FAQ’s Dave Gardner, Ohio State UniversityTurfgrass Science Development of weed control strategies requires: species identification, selection of appropriate products and timing of application. Learn about the newest herbicides and how their performance compares with industry standards as well as organic lawncare alternatives and how these compare to conventional chemistries. Dave will review the controversies of herbicide use and what we know about pesticide fate in the environment and share strategies for communicating the risks/benefits of herbicides to clientele.
11:00 a.m. - 12:00 p.m.
Tending the Landscape: Diagnosing and Handling problems Janet Macunovich, Garden A to Z Problems occur even in the best landscapes. If diagnosing problems and treating plant ailments is taking up more time and creating more brain strain than you like, take this course on plant-doctoring. Complete with common symptoms, what they mean, and cures that are so much simpler and probably much less expensive than what you’re doing now or think you must do. Also included are remedies for some of the most common “hardscape” problems, how to know they may be occurring, and how to solve them.
onla.org
11:00 a.m. - 12:00 p.m.
Is Chemical a Dirty Word? IPM for Sensitive Environments Patrick Hoehn, Franklin Park Conservatory & Botanical Gardens
edible landscape dates back to ancient times. But what is the nature of today’s edible garden? Debra will offer options for adding edible trees, shrubs and herbaceous plants to your design palette.
11:00 a.m. - 12:00 p.m. Both the general public and horticulture industry are becoming more aware of the possible toxic impacts of pesticides on human health and the environment. Interior and exterior spaces that are open to the public must seek to reduce public exposure to pesticides, and social limits in sensitive environments--such as those that cater to children, pets, and pollinators-provide unique challenges to pest control. Speakers from Franklin Park Conservatory and Botanical Gardens will share their expertise on maintaining healthy and beautiful gardens while respecting the sensitive spaces they work in and those that visit them. The IPM tips discussed will seek to decrease toxic exposures using cost- and time-effective methods.
11:00 a.m. - 12:00 p.m.
Understanding & Managing Your Energy Costs Anne Schenk, Palmer Energy Do you understand what drives your natural gas & electric costs? Energy costs are one of the largest expenditures for green industry companies, so understanding and managing these costs can provide substantial savings to your business. The Palmer team will review the basics of the natural gas & electric industries and what influences your energy rates via a discussion that addresses: generation, production and transmission, rate components, market drivers, deregulation and pricing options as they relate to natural gas and electricity.
11:00 a.m. - 12:00 p.m.
Edible Ornamentals: The Marriage Between Use and Beauty Deb Knapke, Columbus State Community College
Exits are Inevitable: Prepare & Complete a Successful Exit or Succession Ed Wandtke, Wandtke & Associates Business owners are often too busy addressing economic challenges and competitive pressures to complete the critical task of exit planning. All owners exit their businesses when that day comes and they want to exit on their terms. Two important criteria owners must consider in advance are: financial independence and choosing the person or entity that will receive or buy the business. Many owners wonder why it’s important to exit plan if they don’t plan to leave or sell the business soon; so to address this issue Ed will review recent issues and challenges to the Green Law and the crisis plan that had to be implemented to resolve them. Learn about challenges of not having an exit plan, the time line is necessary to develop a plan and what can happen if a plan is developed that brings peace of mind and less stress on the business, owner and their family.
11:00 a.m. - 12:00 p.m.
Retail Business is Show Business Anne Obarski, Merchandise Concepts Your customers rate your “performance” every time they come in contact with you and your retail business. Their critique starts with what they see, hear and experience. Anne will teach you strategies that will get your customers applauding. She’ll explore how color, lighting, inventory control, merchandising, smells, sounds and well-trained “actors” are all part of the retail stage. You will find out how you can get your customers to give you a “standing ovation” every time they do business with you.
Today’s gardeners want more than an attractive landscape. They want a landscape that fulfills multiple functions. What better way to tap into this trend than to include plants that are pleasing not only to the eye and nose, but also to the taste buds? The concept of the
November / December 2014 43
CENTS UNIVERSITY SCHEDULE: THURSDAY 11:00 a.m. - 1:00 p.m.
1:30 p.m. - 4:30 p.m.
2:30 p.m. - 3:30 p.m.
Although most nurseries and landscape operations are not usually targeted by OSHA there are still a number of major OSHA regulations that apply especially around the Maintenance Shop Area. Also employees involved in maintenance activities are exposed to a number of serious injuries. These can include serious hand injuries, slips, trips and falls, electrical burns, chemical exposure, eye injuries and back injuries. This seminar is designed to outline and identify the key OSHA standards that apply to your Maintenance Operations and help eliminate safety hazards to your employees.
This intensive Two Part training prepares technicians to: install, test, troubleshoot, diagnose, service and repair commercial and residential systems and provides a review of the components of the Certified Irrigation Technician exam. You’ll learn how-to review the plan, allocate equipment & material for the jobsite preparation, and review best practices for site preparation that include: locating utilities, flagging the job, checking water pressure and testing existing components. The instruction includes training on pipe gluing, head installation, diagnostics and troubleshooting of electrical and water elements. John will review of OSHA requirements and safety processes that should be implemented to support the team with preparation, equipment maintenance and on the jobsite.
So you have all the equipment, all the material, a great crew and all the time needed to make your business a success during snow season… so why are you not rolling in the dough come spring? Rich is a 30 year veteran and snow and ice expert in the exterior maintenance industry, during his seminar you will learn to understand the strategic tactics to winning in bidding and profiting throughout the snow season. Learn why you could be setting yourself up for failure and how you can make small adjustments to save time and money when dealing with your customers. Work smarter not harder at increasing your efficiency and decreasing your bottom line cost.
Can Your Maintenance Shop Survive an OSHA Inspection? Gary Hanson, American Safety and Health Management
12:30 p.m. - 1:30 p.m. Basic Tree Rigging Rick Denbeau, Ronin Modern Arboriculture & Education
Irrigation Service Technicians: Training Intensive & Test Preparation – Part 2 John Newlin, Quality Services
2:30 p.m. - 4:00 p.m. A discussion and demonstration of simple yet effective ways to rig tree parts safely to the ground with the use of ropes, pulleys, and other tree rigging tools. Located in Climber’s Corner
1:00 p.m. - 4:00 p.m.
Introduction to Construction of Permeable Pavements Greg Ambrose, Fairlawn Consulting This class is perfect for owners, estimators, foreman and designers who want to learn to build strong from the ground up. As a Certified ICPI trainer, Greg will walk attendees through the steps in building permeable interlocking pavements (PICP’s) including system components, selections of various types, construction and maintenance best practices with design and layout. The course also includes a discussion of the differences between a PICP and a traditional pavement.
44 The Buckeye
What are the Factors that Drive the Value of Your Business? Ed Wandtke, Wandtke & Associates Many business owners ask “How do I calculate the value of my company?” While owners may have a feel for the value of your business, in reality, value varies depending if you are a buyer or seller. What are the key items that will determine the value of a business – customers, contracts, employees etc. This presentation will provide insights as to what would be the value of your business in its current operating condition. Once we have value principles established; Ed will demonstrate why knowing how to lead and direct your company are just as key as value drivers are for your business. A budget and strategic plan will support goal attainment and can improve the financial performance of your company, but how do they impact the value of your company? Learn what value drivers exist in a green industry company, what will have the largest impact on the future value of your company, and how to incorporate the value drivers in your planning for 2015?
Generating a Successful & Profitable Snow & Ice Business Rich Arlington III, Arlington Lawncare, Inc.
2:30 p.m. - 3:30 p.m.
Designing Containers that WOW!! Pat Seibel, Four Star-Proven Winners Go beyond ‘thriller, filler and spiller,’ and learn how to combine new and unusual annuals and perennials to create eyecatching containers that bring the beauty of the garden to the patio, porch or entry way. Pat Seibel will share some of his proven combinations and his favorite varieties, along with tips for ensuring your containers will perform all season.
2:30 p.m. - 3:30 p.m.
Water Feature Remedies: Cloudy H2O, Pump Issues and Leaks Ben Hoffman, Pond Supplies of Ohio, Inc. If you’ve been plagued by cloudy or green water, low or no-flow and pump sizing issues this is the class for you! Water features can be a profitable line of business, if you can prevent these expensive “Where did my water go!” call-backs. Come learn industry best practices for prevention, analysis and remedies for the most common water feature issues. You’ll leave the session with proven methods to quickly assess and inexpensively resolve or prevent these problems from ever happening.
onla.org
CENTS UNIVERSITY SCHEDULE: THURSDAY 2:30 p.m. - 3:30 p.m.
Trees, Nurseries and Specifications: Shifting Practices & Paradigms James Urban, Urban Trees + Soils Huge amounts of time and energy have been spent over the last 40 years trying to improve the growing conditions for trees in our cities. There is still the need for major changes in the quality of the nursery stock being put into increasingly expensive planting sites. We’ve had branch problem improvement with new trees, but the root systems continue to elude the needed attention, even though they’re causing tree failures both during plant establishment and much later in the trees life cycle. Root problems and the tree growth issues will be presented and a review of why planting quality trees begin with a specification that reflects the items we are trying to control in our tree approval process. Important changes in language can equip the purchaser with new tools to better evaluate plants and have a stronger basis to reject or modify trees before they are planted.
2:30 p.m. - 3:30 p.m.
Neonicotinoid Update: Public Perception, Law Review & Best Practice Tips Joe Bischoff and Craig Regelbrugge, AmericanHort The goal of maintaining the tools we need to effectively manage pests could be a victim in a head-on collision with public perceptions over bee and pollinator protection. How can the industry best position itself to do both? This presentation will bring us up to date on the threats and opportunities we face. Learn more about the Horticultural Research Institute and AmericanHort’s Bee and Pollinator Stewardship Initiative and what you can do in your own business.
2:30 p.m. - 3:30 p.m.
Rain Gardens: Stormwater Control & Environmental Benefits Homeowner Want Rose Seeger, Green City Resources As homeowners and property managers become aware of the costs and issues involved in managing stormwater, many are choosing rain
onla.org
gardens to control the runoff from their homes and businesses. Rain gardens are shallow depressions and serve as landscape features that effectively collect and treat stormwater and reduce localized flooding. You’ll learn how rain gardens can be integrated into the existing landscapes as a retrofit or be included in your initial landscaping plan. We’ll discuss best practices for accurate sizing, proper construction and maintenance of rain gardens. Rose will also provide tips for: communicating, selling and installing successful rain gardens that look good, add habitat and ecosystem services, manage runoff, operate effectively and safely for the longterm.
4:00 p.m. - 5:00 p.m.
Nursery Plants Behaving Badly: New Add-On’s to Invasive Plant Lists Theresa Culley, University of Cincinnati
An introductory look at what it takes to be prepared for a workplace emergency in a high angle setting. Located in Climber’s Corner
Several plants of past or current nursery importance are now appearing on invasive plant lists in Ohio and surrounding states. Scientific evidence reveals that these plants are spreading unassisted into natural areas and forming populations that can damage natural ecosystems. Such species include the Callery pear, Japanese barberry, and burning bush, among others. It is important that the nursery industry recognize this situation so that it can be prepared and develop suitable, non-invasive alternatives to offset any future economic impacts. In this presentation, we will discuss the process through which plants are assessed as being invasive, which ornamental plants are new additions to these lists (and why), and ways in which some species can be controlled. The emphasis will be on ways in which the nursery industry can be proactive and help develop practical and economical solutions to this issue.
4:00 p.m. - 5:00 p.m.
4:00 p.m. - 5:00 p.m.
2:30 p.m. - 3:30 p.m.
Emergency Preparedness & High Angle Rescue Techniques: Part 1 Rick Denbeau, Ronin Modern Arboriculture & Education
Complementary Design: Embracing Nature Inside and Out Deb Knapke, Columbus State Community College A landscape is made up of three parts: the interior, the exterior, and the building shell in between. The California School of Design strives to unite the three, which made me ask...what’s in it for me? So I surveyed visitors to ODNR’s Prairie Area at the Ohio State fair. When I saw how thirsty and enthusiastic they were to improve their well-being by surrounding themselves with nature, I saw BIG opportunities! Designers, architects, contractors, growers and retailers of plants for the landscape can incorporate nature into your designs. Come learn practical methods to blend the interior environment with the outside to deliver 360° “green experiences” that will make your clients happy year round.
Unique Events that Will Turn Your Business Inside Out! Louise Reiling, Auburn Pointe Greenhouse Louise will show you the 4 successful events that have made her business stand out. She will give you ideas on how to create events at your greenhouse, making it totally unique to the owner, staff and business. You will also learn the key elements needed to make a greenhouse event a success. Louise will share ways to have a fabulous event on a small budget. Discover why customers say that being on Auburn Pointe’s “Invitation List’ has true cache and how this new line of business is delivering substantial contributions to earnings each year. Come learn how Louise started with one small event, applied the lessons she learned and customer comments to generate a diversified earnings portfolio and new customers from across the state.
November / December 2014 45
CENTS UNIVERSITY SCHEDULE: THUR/FRI 4:00 p.m. - 5:00 p.m.
Sustainable Turf Management Using the 4R Principles of Nutrient Management Chuck Darrah, CLC LABS The perception of adverse environmental impacts from fertilizer use in urban landscapes is causing nutrient use restrictions in many parts of the U.S. These regulations are leading to unintended consequences in lawn quality and in some cases greater adverse environmental impacts. Learn how nitrogen and phosphorus behave in landscape soils. Also, learn the 4R Principles of Nutrient Management and the importance of soil testing in the urban environment to maximize turf performance while minimizing environmental impacts and costs.
4:00 p.m. - 5:00 p.m.
Family Business Transitions, Transformations & Turnovers Bill Boonstra, Bluestone Perrenials Jerry Schill, Schill Grounds Management, Inc.
4:00 p.m. - 5:00 p.m.
Project Tracking & Predictive Maintenance Dean Bortz, Columbus State Community College This session will address how project tracking, management, predictive maintenance and safety affect productivity, morale and the bottom line. We will utilize the changes in the Hazards Communications Standard as a frame of reference, along with some strategies to consider for improved safety, quality, and profitability.
4:00 p.m. - 5:00 p.m.
When Good Chemicals Go Bad: Imprelis and Other Herbicide Disasters Bert Cregg, Michigan State University In spring 2011 landscapers and lawn service companies in the Midwest began treating lawns and golf courses with Imprelis, a newly registered broadleaf herbicide for turfgrass. By early summer
46 The Buckeye
2011 widespread reports of tree death and injury associated with Imprelis applications began to surface. Eventually DuPont received over 30,000 claims for damages in excess of $1 billion. In this presentation, Dr. Bert Cregg will discuss the Imprelis issue and other case studies of herbicide damage to trees. He will present suggestions for herbicide applicators to reduce the likelihood of tree-herbicide issues and steps that arborists can take if they suspect that trees have been damaged from an herbicide application.
4:00 p.m. - 5:00 p.m.
An Advanced Guide to Social Media & Brand Recognition Jan Bills, Two Women and a Hoe The prevalence and importance of social media marketing can’t be overstated. Your prospects and clients are engaging and evaluating you via social media. Social media is a digital asset that grows every year and over time it can provide huge leverage and marketing independence. In this session, you will learn how to build brand recognition and ROI by interacting with your resource network, customers, prospects and referrals using powerful social media strategies and tactics. (Class repeated Friday, 2:00 p.m.)
FRIDAY 8:00 a.m. - 10:30 a.m.
TRUST Selling: Sales Training for Your Whole Team! Kirk Gibson, Doosan Infracore Construction Equipment Customers are diverse, as are the members of your team that serve them; so it’s vital to sales and customer service that they all understand how to establish TRUST and take excellent care of your customers. Kirk trains this comprehensive process to all levels of sales/customer care professionals internationally, and he knows that to produce consistent results and build long-term relationships, it takes more than a “sales personality.” This training covers elements of the TRUST Selling process and provides concrete examples for developing skills & best practices around steps to generate revenue and loyal customers. Get coaching on how-to: create a sales/client service plan, prospect/
build rapport, ask effective questions, generate benefit statements or examples to match individual customers and attain goals consistently. Learn behavior styles and get practical guidance on how-to communicate more effectively with a diverse range of customers.
8:00 a.m. - 9:30 a.m.
Estimating Labor & Materials for Segmental Concrete Pavements Greg Ambrose, Fairlawn Consulting This course is ideal for owners, estimators and designers as the intent is to provide the essential information to ensure you bid and win hardscape projects that will be profitable. The program covers a methodology for generating accurate cost approximations of: labor hours, materials, equipment, and subcontractor costs associated with each potential project so your bid is complete and meets your revenue and profit goals.
8:00 a.m. - 9:00 a.m.
Design Faster - Sell More Jody Shilan, Jody Shilan Designs, LLC Clients can go from hot to cold very quickly if you take too long to get back to them. Their excitement of redoing their entire property fades with each passing day, until they either decide to hold off until next year, or worse yet, they go with another company. Cut your design time in half and get back to your clients faster than ever before! This session gives you the tools to do just that. You’ll learn to avoid designers block, schedule activities, design while you commute (no texting allowed) and get to know the key players at your local Staples or property survey office. Come see how Jody has streamlined the design and information gathering steps to keep him in the creative zone and support rapid delivery of the plan, bid and expedited decisions.
onla.org
CENTS UNIVERSITY SCHEDULE: FRIDAY 8:00 a.m. - 9:00 a.m.
8:00 a.m. - 9:00 a.m.
Green roofs and green walls have become more popular and common in our urban landscape. Have you had inquiries from residential or commercial customers? If so, then it’s time to get informed and learn industry best practices for design and construction of these projects that provide essential environmental and economic benefits. The bio mimicry of green roofs and green walls resemble landscaping on the ground, but harsher conditions challenge their survival. Rose will discuss the key functions and components of green roofs and illustrate from her projects how habitat, animals and storm water management can play a role in a project’s success or failure. You’ll also learn about stormwater retention and weight loads, so you leave the course ready to design, bid and install successful green roof and wall projects in a variety of settings.
How can you help your commercial and residential customers maintain the beauty and investment they’ve made in their landscapes with an ever-increasing deer population? Creating deer resistant landscapes includes not only plant selection for browsing resistance, but also appropriate seasonal use of deterrents and other techniques to discourage the establishment of foraging patterns. This session will review strategies and provide plants recommended for deer resistant landscapes.
Green Roofs & Walls - Infusing Urban Environments with Nature Rose Seeger, Green City Resources
8:00 a.m. - 9:00 a.m.
What Woman Want from their Landscaper! Anne Obarski, Merchandise Concepts These statistics should be important for all landscape businesses: More than one in five home buyers is a single woman, twice as many unmarried women are buying homes than single men and 80% of all buying decisions are made by women. Whether you offer residential or commercial services, you probably will run into a woman decision maker. Now is the time to take a look at your business through a woman’s eyes! In a time of business uncertainty, listening to your “best customer” is the trump card you need to play to insure a landscape business.
Deer Resistant Landscapes: Plant Selection and Seasonal Deterrents Roger Gettig, Holden Arboretum
8:00 a.m. - 9:00 a.m.
Insecticide Use in Nursery, Greenhouse and Landscape Settings Brett Garrard, Dow AgroSciences Applicators and managers must consider a multitude of factors to ensure efficacy long-term program success and this training will provide professionals insight into: the steps new products go through prior to coming to market; why it is so important to follow label directions of insecticides and all products; the importance of pollinators and support these populations relates to following label directions. Learn the topics growers must consider selecting insecticide(s) and where/ how they can access key information on each option. Brett will outline commonly used insecticides, their mode of action and discuss the introduction of XXpire insecticide and look at IRAC and why this is important to insecticide use and review how chemical class rotation can help combat resistance.
8:00 a.m. - 9:00 a.m.
Ohio ALB Eradication Project & Early Detection of Exotic Tree Pests John Burch, USDA APHIS PPQ The presentation will cover components of the Ohio ALB Eradication Project, including survey, control, and regulatory activities. Efforts to detect and increase awareness of ALB and other exotic tree pests throughout Ohio through survey and outreach will also be discussed.
onla.org
8:00 a.m. - 10:00 a.m.
Job Market Visibility & Preparedness: LinkedIn, Resumes, Interviews and Offers Amy Dennis, Atrium Tech Solutions & Ability Professional Network
How are you being found in today’s job market? Come learn about being found using social media site, LinkedIn. Once found, how to navigate through the interview process. Learn about the common questions asked and how to answer them so you get the job!
9:30 a.m. - 11:00 a.m.
The Art of Stone Construction: Walls, Outcrops, Paving and Ponds John DeVore, DeVore’s Land & Water Gardens High quality, custom stonework will set your hardscapes apart from the competition and move you into more upscale projects. This presentation will look in detail at the step by step process of how to install stone in the landscape via dry laid and mortared applications. We’ll look at projects and possibilities for using stone paving for walks and patios, stone walls and outcrops, naturalizing stone in ponds and best practices for boulder placement. Come get inspired to apply stone and your creativity to grow your business.
9:30 a.m. - 11:30 a.m.
Roadmap for Success: A Case Study in Business Transformation Jeffrey Scott, Jeffrey Scott Consulting, Inc. In this exciting interactive session, learn how Jeffrey Scott transformed 3 mundane no-growth landscape firms into among the most dynamic firms in their state. Then learn how to do the same things in your company, with minimal investment. From these three on-the-ground and highly applicable case studies you’ll learn six key lessons and tools that will dramatically maximize your firm’s success and profitability in 2015. Attendees will leave this session with: a renewed sense of what is possible, a self-assessment, and concrete steps to reinvigorate profits, sales, and your company’s value.
November / December 2014 47
CENTS UNIVERSITY SCHEDULE: FRIDAY 9:30 a.m. - 11:30 a.m.
9:30 a.m. - 10:30 a.m.
9:30 a.m. - 10:30 a.m.
The benefits of incorporating liquids into your snow & ice business tool box range from financial to safety and environmental. Come get a full spectrum view of how liquids reduce slip and fall claims, the amount of Chloride applied and how they increase the top and bottom line. We’ll discuss how liquids applied before storms act as an anti-icer that prevents snow/ice from bonding to pavement, producing a cleaner look that’s safer for drivers, pedestrians and the environment. Learn how liquids and brine can save your BIG dollars on labor, equipment and materials by stock pile treating which reduces use of salt needed and when combined with salt brine will further decrease your needs and application of expensive resources.
You have become familiar with the new A300 Tree Risk Assessment and the ISA Best Management Practice for Tree Risk Assessment. This session will provide vital details as to what you should be including in a Tree Risk Assessment Report according to the A300 Standards for Tree Risk Assessment and the ISA BMP for Tree Risk Assessment. We’ll look at whether or not the standard form is sufficient for your clients, or is an additional report needed? Barb will outline the pros and cons between a form, booklet, letter, oral or videography report, so you can implement the best options for your business and customers. This session will give you insights and tips of the trade when reporting on a tree risk assessment.
Whether you realize it or not, your prospects and clients are checking to see if you are engaging in social media. Let’s dig in and discover how to build and grow a social media presence. Jan will share practical, sustainable, and affordable social media marketing strategies to assist small business owners. From this session, you’ll learn relevant and simple social media and brand recognition practices that you can implement today to grow your brand and business!
9:30 a.m. - 11:30 p.m.
9:30 a.m. - 10:30 a.m.
Snow & Ice: Liquids- Save Money and Grow Your Profits Daniel Gilliland, SnowEx
Keys to Better Job Costing in Quickbooks Monica Muir, Muir Associates Get the essentials to job costing in QuickBooks. You’ll learn common crucial job cost mistakes, essential tips for setup, power tips to get work done faster, how to track job expenses and labor costs, and suggestions for better reporting.
9:30 a.m. - 10:30 a.m.
Did You Just Plant Weeds in a Rain Garden? James Funai, Cuyahoga Community College: East Campus With the need to address stormwater opening countless doors of opportunity for the Green Industry, we must ask if we are willing to stand up for good design principles. Much of the research and development in this field has focused on the functionality of the system and paid too little attention to the key component of aesthetics. By examining installed projects we will explore some do’s and don’ts that will lead to rain gardens that both function and look good doing it. Without public buy in, through good aesthetics, this technology is doomed to fail.
48 The Buckeye
Tree Risk Assessment Barb Neal, Green Legacy Tree Consultants, Inc.
Capture High Margin Sales with Abundant Container Garden Displays Bill Peters, Fullmer’s Landscaping Veteran gardener, container connoisseur, and visionary, Bill Peters will take you on an exciting journey through his experiences and techniques in the retail market on how to wow the customer the moment they step foot into your establishment, and have them keep coming back for more! Bill will share what he has learned through experience and travel, the latest trends in container gardening, how to create phenomenal displays in your garden center, and unique function ideas that will set you apart from your competition, while you watch your high margin sales soar.
A Beginner’s Guide to Social Media & Brand Recognition Jan Bills, Two Women and a Hoe
9:30 a.m. - 10:30 a.m.
My Green Industry Career: Young Professionals Panel Panel TBD
9:30 a.m. - 10:30 a.m.
Emergency Preparedness & High Angle Rescue Techniques: Part 2 Rick Denbeau, Ronin Modern Arboriculture & Education A more in depth look at tree related emergency scenarios like a trapped/pinned climber or a spar/pole rescue. Located in Climber’s Corner
10:45 a.m. - 12:15 p.m.
North vs South - What Difference Does it Make? Bill Hendricks, Klyn Nurseries Steve Foltz, Cincinnati Zoo & Botanical Gardens Ohio is a diverse state made up of many soil types, weather and rainfall patterns. Plant performance can be effected by where you live, garden and do business. Bill and Steve will be facilitated in a lively discussion of these dynamic factors and they’ll share their opinions and observations on a wide range of plant materials. (Class repeated Wednesday, 2:45 p.m.)
onla.org
CENTS UNIVERSITY SCHEDULE: FRIDAY 10:45 a.m. - 12:15 p.m.
10:45 a.m. - 11:45 a.m.
This program is designed for designers, estimators, owners and installers as our focus will be to deliver practical steps and marketing principles for installers and selling strategies to increase your teams’ ability to win new business. Hardscape sales are unique from landscape design/ installation and Greg will share the tools and tips he’s learned from years of experience working in the field closing deals. Come learn new ideas, proven strategies and practical processes to help you grow your hardscape business from an ICPI certified expert.
Few topics seem to generate as much discussion as proper techniques for tree planting. The list of do’s and don’ts is ever-expanding and sometimes the “rules” may even conflict. So, what’s important and what isn’t? In this presentation, Michigan State University Extension Specialist Dr. Bert Cregg will review the scientific research on tree planting and highlight factors that warrant the most attention for your next planting job.
How to Sell & Market Concrete Pavers Greg Ambrose, Fairlawn Consulting
10:45 a.m. - 11:45 a.m. Career Development
Tree Planting: What Matters and Why? Bert Cregg, Michigan State University
10:45 a.m. - 11:45 a.m.
Hardscape Trends: Concrete Overlay, Segmental Pavement and Heat Mike Rizzo, Techo-Bloc
Site Analysis Paralysis: What’s the Solution? Jody Shilan, Jody Shilan Designs, LLC Performing a proper site analysis is critical for your landscape design, your estimate and the overall success and profitability of the project. Unfortunately, because we are so busy, many of us rush through them, missing important details and critical information. Well this course is going to change all that, right now! Come learn Jody’s time tested trade secrets to accomplish both fast and accurate site analysis. You’ll learn to use siding, fences, graph paper, spot elevations to cut your time in half, and keep you in the creative zone, so you can capture the “Big Picture” ideas flying around in your head. It’s time you got to know the site like the back of your hand, instead of writing on it.
onla.org
State & National Legislative Update Panel Joe Bischoff, AmericanHort Norm Goldenberg, Namron Business Associates - PLANET Belinda Jones, Capitol Consulting Group, Inc. Will there ever be immigration reform? Why do the activists hate H-2A and H-2B? Are we really stuck with Obamacare? The answers to these and other mysteries will be explored as we look at green industry related issues and the state of play in Congress and key federal agencies. This panel of experts will update attendees on national, regional, state and local legislation, regulation and other public sector issues that affect green industry businesses.
10:45 a.m. - 11:45 a.m.
Speaker TBD
10:45 a.m. - 11:45 a.m.
10:45 a.m. - 11:45 a.m.
Hardscape industry trends typically arise because the field discovers a new way to “fix” problems and repetitive issues. This course provides an overview of concrete overlay and addresses questions like: why consider a concrete overlay, why introduce segmental permeable pavement into your residential applications and how will the trend towards heating pavement impact your snow maintenance business? Mike will also offer hardscape contractors an opportunity to learn new installation techniques and understand industry trends and potential solutions without having to make their own mistakes.
Elements of Consistent Enviable Customer Service Anne Obarski, Merchandise Concepts In this world of “always open”, do your current customers and potential customers receive exceptional customer service at every possible point of connection 24/7? If they don’t, do you know why and how to fix it? We are all part of a 1.5 trillion dollar “switching economy”, that is one click away from being tempted by the competition. Consumers used to be much more forgiving, often giving 3 strikes before you were out. Now your customers can leave you with one mistake, one blunt conversation or a slow website response! What is your company’s “touchpoint score”? Are you aware of where you must put your focus to avoid any and all parts of your customer service falling through that lethal crack?
November / December 2014 49
CENTS UNIVERSITY SCHEDULE: FRIDAY 10:45 a.m. - 11:45 a.m.
10:45 a.m. - 11:45 a.m.
This advanced training event is geared towards architects, designer and design/ build owners who design professional outdoor lighting systems for commercial and residential customers. The course will provide attendees expanded knowledge of design topics including: light source technology, characteristics of light, site evaluation, source selection, zoning, placement and controlling options to meet diverse client needs and lifestyles. There are emerging technologies in today’s lighting industry, which avail lighting designers many more options than ever before on how to create distinctive designs, controls and maintenance options for professional outdoor lighting system. Come learn layout components and gain an understanding of all phases of the project and best practices that can maximize profits and grow your company by adding to or enhancing your existing business through professional outdoor lighting services.
Focusing on the advancements of climbing equipment and techniques through demonstrations and discussions. Located in Climber’s Corner
The Art and Science of Outdoor Lighting Design Brian Smith, Vista Professional Outdoor Lighting
10:45 a.m. - 11:45 a.m.
Stan Hywet Hall & Gardens Designing & Maintaining Public and Historic Landscapes Shelley Funai & Tom Hrivnak, Stan Hywet Hall & Gardens Stan Hywet is one of the nation’s premier historical museums and estates who hosts more than 100,000 visitors per year. Discover some of the methods and challenges of restoring and maintaining a once private residences’ landscape to a public garden show piece. Stan Hywet Hall and Gardens will celebrate their 100th anniversary this year.
50 The Buckeye
Advanced Climbing Systems & Techniques Rick Denbeau, Ronin Modern Arboriculture & Education
12:30 p.m. - 1:30 p.m.
Rope Splicing Rick Denbeau, Ronin Modern Arboriculture & Education A demonstration and explanation of why spliced rope terminations are stronger than knots. Making rope tools for the Arboriculture industry. Located in Climber’s Corner
2:00 p.m. - 3:00 p.m.
An Advanced Guide to Social Media & Brand Recognition Jan Bills, Two Women and a Hoe The prevalence and importance of social media marketing can’t be overstated. Your prospects and clients are engaging and evaluating you via social media. Social media is a digital asset that grows every year and over time it can provide huge leverage and marketing independence. In this session, you will learn how to build brand recognition and ROI by interacting with your resource network, customers, prospects and referrals using powerful social media strategies and tactics.
2:00 p.m. - 3:00 p.m.
Taking Root, Confronting Historic Tree Losses By Planting Two Million by 2020 Scott Beuerlein, Cincinnati Zoo & Botanical Gardens A Cincinnati regional grassroots organization consisting of tree experts and volunteers is confronting the loss of our canopy caused by emerald ash borer, Asian longhorned beetle, drought, and storms by raising community awareness of the importance of trees, the benefits of caring for existing trees, and the need to plant many more. The causes of loss will be briefly overviewed, but this talk will mostly focus on the many benefits tree have on the environment, our economy, and the health of people and communities. Moreover, the importance of bringing this to the public conscience and the methods Taking Root is using to do just that will be discussed.
2:00 p.m. - 3:00 p.m.
Invasive, Naturalized, and Non-Native – Do You See Any Difference? James Funai, Cuyahoga Community College: East Campus These key words are often used in our attempts to categorize a plant species without having common definitions for each word. We will explore possible definitions and possible implications that follow so that we can make more intelligent choices when selecting plant materials for the landscape. Responsible plant choices come from understanding plant materials and ecosystems. This talk will challenge the “Natives Only” camp as well as the “As long as it isn’t invasive” camp and everyone in between. B
onla.org
HOTELS AT CENTS 2015
CENTS MARKETPLACE & UNIVERSITY IS HELD AT THE Greater Columbus Convention Center 400 N High St. Columbus, OH 43215
Other Hotels Hampton Inn & Suites 501 North High Street, Columbus, OH 43215 Main Phone: (614) 559-2000 Toll Free: (800) 426-7866
The Hyatt Regency LOWEST RATE / BEST DEAL!
Special Rate: $139 standard; $169 king suite. Valet Parking = $15 Per Car Per Day, Free Deluxe Breakfast Rate Code: CENTS or ONLA
350 North High Street, Columbus, Ohio 43215 Main Phone: (614) 463-1234 Toll Free: (800) 233-1234 Enjoy the flexibility of two hotel options! Select the Room Only Package or the All-Inclusive Package, which allows you to enjoy complimentary wireless internet in your room, complimentary self-parking in the Chestnut Street Garage, with in/out privileges for one car each night of your stay, and one complimentary full breakfast buffet voucher per room for each night of your stay. CENTS Rate: $119.00 room only; $159 single/ double all inclusive package (complimentary internet, parking & full breakfast). Rate Code: Ohio Nursery & Landscape
Hilton Columbus Downtown 401 North High Street Columbus, Ohio 43215 Main Phone: (614) 384-8600 Special Rate: $142 Standard Double Queen or Standard King Parking: $20 Per Car Per Day Rate Code: CENTS or ONLA CONTACT THE FRIENDLY ONLA STAFF WITH QUESTIONS 72 Dorchester Sq., Westerville, OH 43081 614.899.1195 or 800.825.5062
centsmarketplace.com to make hotel reservations
onla.org
November / December 2014  51
REGISTRATION CENTSMARKETPLACE.COM Registration required for all attendees over the age of 11. Badges will be available for on-site pickup. Registration Methods: Online: centsmarketplace.com Phone: 508.743.8510 Fax: 508.743.9684 Mail: CENTS Registration c/o CDS 107 Waterhouse Road Bourne, MA 02532 Questions: CENTS, Exhibits, Special Events: Amy Eldridge 800.825.5062 amyeldridge@onla.org CENTS University: Lisa Larson 800.825.5062 lisalarson@onla.org Registration: 508.743.8510 cents@xpressreg.net Monday-Friday 9:00 a.m. - 5:00 p.m. EST Cancellations: No refunds will be given for CENTS Marketplace & University registrations. Non-compete rule prohibits individuals, groups or companies from scheduling any receptions, hospitality suites, social functions, exhibits, product demonstrations, technical seminars, training seminars, or other events or functions during exhibit or CENTS University hours.
RATES ONLA reserves the right to audit or adjust any total charges due to registrant errors.
Early Bird ONLA Member Before Nov. 15th
Price
CENTS 3-Day: Trade Show Only Trade Show Group Rate (5 or more from same company)
Early Bird ONLA
Non-Member
Before Nov. 15th
Price
ONLA Member Before Jan. 5
Price
Onsite ONLA Member After Jan. 5
ONLA
Non-Member
Before Jan.5
Price
Price
Onsite ONLA
Non-Member
After Jan. 5
TOTAL
Price
$15
$15
$15
$15
$25
$25
$10 each
$10 each
$10 each
$10 each
$10 each
$10 each
$15
$15
$15
$15
$15
$15
$30
included in all registration types $30 $30 $30 $30 everyone welcome, no cover charge
$30
CENTS SPECIAL EVENTS Behind the Scenes Tour & Cocktails at Orchids! (Tuesday) Welcome Party! (Wednesday) ONLA Annual Business Meeting & Luncheon (Wednesday) Throwback Thursday Party @ Brothers Bar (Thursday)
EDUCATION (All education options include: 3-day trade show and Thursday Keynote.) PRE-CONVENTION WORKSHOPS John Deere Landscapes University (Full-Day) Registration Deadline: December 30th, 2014 Built to Last: Dry-Laid Walls and Outcrops (Full-Day) Intensive Ecological Design Workshop: Position your Practice to Meet Emerging Demand (Full-Day) Diving Into Landscape Irrigation Installation- Intensive Hands-On Workshop (Full-Day)
$25
$25
$25
$25
----
----
$225
$225
$225
$225
$225
$225
$150
$150
$150
$150
$150
$150
$125
$125
$125
$125
$125
$125
$159 $129 each $119
$199 $159 each $139
$229 $129 each $169
$269 $159 each $189
CENTS UNIVERSITY *includes 3-day admission to CENTS Marketplace 3-Day Rate 3-Day Group Rate (5 or more from same company) 1-Day Rate *any one day 3-Day CENTS University- Educator Rate
(must provide copy of valid campus ID with registration)
3-Day CENTS University- Student Rate
(must provide copy of valid campus ID with registration)
$119 $149 $119 each $149 each $119 $139 $55
$55
$55
$55
$85
$85
$25
$35
$25
$35
$35
$45
(payment must accompany registration) TOTAL
DUE:
For group registrations, please complete a separate form for each attendee. Primary business interest (to appear on badge).
Name _____________________________________________________ Company __________________________________________________ Address ___________________________________________________
Mark only one (required) q Arborist q Grower q Landscape Services q Design / Architecture q Government / Association
q Press q Retail q Supplier q Student / Educator q Other ________________
City / State _________________________________________________ ZIP / Country ________________________________________________ Phone _____________________________________________________ Cell Phone _________________________________________________ E-mail _____________________________________________________ PAYMENT INFORMATION: q U.S. check payable to CENTS.
q Visa q MasterCard
Card Number __________________________________________ Exp. Date __________ Name on Card ____________________________________________________________ Signature ________________________________________ Date ___________________
Which best matches your job title? q President / Owner / CEO q Staff / Employee q General Manager / VP q Student / Educator q Manager q Other ________________ Do you make or influence purchasing decisions for your company? q Yes q No
q I am, or my company is, an ONLA member. q Do not include my information on mailing list. q I require special assistance in accordance with ADA.
Pre-Registration Deadline: January 5, 2015
ONLA Membership: The Ohio Nursery & Landscape Association leads, promotes, and facilitates the success and growth of green industry businesses.
Exclusive Member Benefits Credit Collection - Cash Flow Management (CFM) With CFM, a trained collection specialist is assigned to bring in your past-due accounts before they fade away as bad debts.
Credit/Debit Card Processing - Merchant Services
ONLA members can take advantage of credit and debit card merchant service processing program through Merchant Services. Merchant Services brings electronic processing programs specifically designed to fit the needs of your business.
Energy Program - Growers Energy Solutions (GES)
Grower Energy Solutions (GES) helps manage an energy program designed to help save on your natural gas and electric bill by utilizing the strength of group buying. Average savings between 8 and 15%.
Federation of Employers & Workers of America
FEWA is an internationally recognized non-profit association which provides members with educational and informational services related to cultural and non-immigrant and immigrant labor management issues.
Fuel/Fleet Program - SuperFleet®
Payroll/Human Resource Services - Automatic Data Processing, Inc. (ADP)
(ADP) offers a range of payroll, payroll tax, and human resources services to assist ONLA members with staffing, managing, paying, and retaining employees.
Property/Casualty Insurance - Best Hoovler McTeague
Save on your property and casualty insurance with BHM. BHM’s group program is designed for ONLA members to save at least 15% with the best coverage rates for your liability, fleet and equipment.
Safety Services - American Safety & Health Management Consultants, Inc./American Premier First Aid
Save up to $.05 per gallon on all fuel purchases at SuperFleet® (Speedway, Marathon and Rich Oil) locations with no minimum purchase required.
American Safety & Health Management Consultants, Inc. (ASH) fills the growing need for professional safety and health management services for companies of all sizes. Meet requirements and reduce costs using first aid products from American Premier First Aid, Inc.
Green Industry Education
Shipping Solutions - PartnerShip
Attend ONLA educational events at a discounted rate and learn with fellow green industry professionals.
Health/Life/Income Insurance - TAH Benefits
The ONLA Group Benefit Programs has partnered with various health plans to offer a variety of plans with many optional benefits such as vision, dental, life, and disability.
Legislative Advocacy
Full-time lobbyist, Capitol Consulting Group, is employed by the ONLA to ensure green industry legislative involvement.
Long Distance/Local Telephone
First Communications provides full telecommunications services: long distance, data services, conference calling and toll free service.
Take control of your shipping costs and add profits to your bottom line. PartnerShip delivers effective discounted shipping services to small- and medium-sized businesses nationwide, save up to 20%.
Soil & Plant Tissue Testing/Ag Hort. Consulting Services CLC LABS
Through CLC LABS, ONLA members receive various laboratory services at a 10% discount off list prices including testing of soil nutrients, soilless media, soil texture, fertilizer solution, plant tissue, irrigation water suitability and dry fertilizer analysis.
Workers’ Compensation - CareWorks Consultants, Inc.
The ONLA Workers’ Compensation Group Rating Program has saved its members over $21.4 million in the last 12 years.
Office Supplies - Friends Business Source
Friends Business Source is a leader in providing office supplies and equipment with ONLA member discounts on over 35,000 products. Receive 30-55% off list price!
Online Safety Training- LS Training
LS Training offers 23 high-quality online videos; complete with online exams and field checklists to make your employees more efficient. Save 5% off the total invoiced price.
onla.org
For more information on ONLA member savings visit onla.org or call 614.899.1195
November / December 2014 53
ONLA Career Fair Registration Form Sponsorships Available!
YES, I wish to participate in the ONLA Career Fair on Friday, January 9, 2015, from 1:00 - 3:30 p.m. (setup from 11:00 - 1:00 p.m.) Registration is $50 (ONLA member) or $100 (non-member) for each 8’ x 30” table/space. I need ________ spaces. Registrations received after the deadline (December 12, 2014) must be accompanied by an additional $40 fee.
Yes! I would like to help sponsor the 2014 ONLA Career Fair & ONLA/FFA Testing! In return for my $100 contribution, I understand that my company’s name will appear on a sign at the events entrance. My company will also be highlighted in the Career Fair Directory as well as in The Buckeye magazine.
YES, I wish to have access to electric (limited availability, must be reserved on a first-come, first-serve basis). NO, I cannot participate in the ONLA Career Fair, but would like the following information distributed to Ohio’s two- and four-year horticulture programs. Return fee ($20 ONLA members / $40 fee non-members) and form by December 12, 2014 for this option.
Please neatly print or type the following information Firm Name _________________________________________________________________________________________ Contact Name ______________________________________________________________________________________ Mailing Address _____________________________________________________________________________________ City _________________________ State ______ Zip ______________ County___________________________ Phone (_____)___________________________________Fax (_____)__________________________________________ Contact Email: ____________________________________Website____________________________________________ Is your company a member of The Ohio Nursery & Landscape Association?
Internships Available Part-Time Positions Available Full-Time Positions Available
Return form with payment to:
NO
Work Categories: Check all that apply:
Employment Type: Check all that apply:
Registration Deadline: December 12, 2014
YES
Garden Center / Retail Landscape: Design/Sales Installation Construction Maintenance/Irrigation Wholesale Nursery: Field/Container Sales Propagation Arborists
Lawn Care Golf Course, Turf Interior Plantscaping Arboretum, Public Gardens Horticultural Supplies, Horticulture Broker Sales Other (please specify): ______________________________
The Ohio Nursery & Landscape Association 72 Dorchester Square, Westerville, Ohio 43081-3350 P: (614) 899-1195 / Fax: (614) 899-9489
CHECK (enclosed, made payable to The Ohio Nursery & Landscape Association) VISA Card Number: _________________________________________ Exp. Date: ________________ MasterCard Print Name:_________________________________ Signature: __________________________
Industry Calendar
View www.onla.org for seminars, events, trade shows and more! O designates qualifying OCNT recertification events November 18, 2014 Safety Seminar “Can Your Company Survive an OSHA Inspection?” Presented by: Mr. Gary Hanson, President American Safety and Health Management Consultants, Inc. This seminar is being put on for Group Rating member companies and for companies who had a workers’ comp claim in either 2013 or 2014. This seminar meets the requirements of the 2-hour training requirement for employers who are required to attend a 2-hour safety training class who had a claim in either 2013 or 2014. December 9, 2014 Safety Seminar “Can Your Company Survive an OSHA Inspection?” Presented by: Mr. Gary Hanson, President American Safety and Health Management Consultants, Inc. This seminar is being put on for Group Rating member companies and for companies who had a workers’ comp claim in either 2013 or 2014. This seminar meets the requirements of the 2-hour training requirement for employers who are required to attend a 2-hour safety training class who had a claim in either 2013 or 2014.
O January 7-9, 2015 CENTS Marketplace & CENTS University, Attend CENTS Marketplace & CENTS University, with over 225,000 square feet of exhibition space and world class education. January 7, 2015 107th ONLA Annual Business Meeting, Attend the ONLA’s 107th annual Business meeting. Watch the passing of the gavel and see who wins the ONLA’s top awards. January 9, 2014 ONLA Career Fair, The ONLA Career Fair will be held in conjunction with CENTS Marketplace on Friday, January 9, 2015, from 1:00- 2:00 p.m. for Student Walkthrough and 2:003:30 p.m. for Career Fair (set-up is 11:00 a.m. - 1:00 p.m.). The Career Fair will take place at the Greater Columbus Convention Center. Exhibitors are encouraged to bring display boards, brochures, job descriptions, business cards, etc. Booth spaces are limited: return this form by December 12, 2014 to ensure your spot.
February 25, 2015 Ohio Green Industry Advocacy Day, You are invited to join us for the ONLA’s “2015 Advocacy Day” on February 25 in Columbus. This is a great chance to partner with fellow green industry colleagues to explain issues critical to your business and the size and importance of Ohio’s Green Industry to our state legislators. August 11, 2015 NGLCO 48th Annual Field Day, Celebrate the NGLCO's 48th annual Summer Field Day at the beautiful Chalet Debonne Winery, Madison, Ohio. Visit the NGLCO website for more details. B
NEW! from
Mineral and Peat Grown Sod for Sun and/or Shade, Blue Grass Blend, Improved Tall Fescue, Fine Leaf Fescue & Blue Grass Mix Contract Grown to Specifications. Shredded Topsoil, Peat, and Custom Blending (Delivered or On-Site) Bark Mulch, Ties Custom Hauling Scanwith with smart phone Scan smart phone
CALL YOUR BUSINESS PARTNERS Dick Posey, Josh Posey, Judd Posey or Tony Sciambi www.BuckeyeResources.com
800-443-8203
"Ohio Grown PROUDLY for over 50 years!” onla.org
For complete listing & product descriptions, visit
www.BuckeyeResources.com
November / December 2014 55
VINYL PERGOLA
COMFO BACK CHAISE CHAIRS
TREATED WOOD PERGOLAS
RECTANGULAR TABLE WITH COMFO BACK CHAIRS
OBERFIELDS IS PROUD TO PARTNER WITH BERLIN GARDENS, A LEADING MANUFACTURER OF OUTDOOR LIVING PRODUCTS. WITH A VISION OF SERVING THE DESIRE AMONG CONSUMERS TO TAKE LIFE OUTDOORS, OBERFIELDS WILL NOW OFFER WOOD AND VINYL PERGOLAS AND FURNITURE FROM THE LEADERS IN OUTDOOR STRUCTURES AND FURNITURE. OBERFIELDS IS OHIO’S LEADING MANUFACTURER OF PAVER & RETAINING WALL PRODUCTS. OBERFIELDS HAS THREE SALES LOCATIONS-COLUMBUS, OH, DAYTON, OH AND DELAWARE, OH. DELAWARE, OH SHOWROOM COLUMBUS DAYTON DELAWARE
STATEWIDE DISTRIBUTORS
WWW.OBERFIELDS.COM
WWW.BERLINGARDENSLLC.COM
New Members The following firms and individuals have been approved for ONLA membership, pending the completion of the application process, which includes requesting comments from the current ONLA membership regarding the qualifications and/or dues classifications of applicants within three weeks following receipt of this issue of The Buckeye. The following companies are applying for ACTIVE membership: Belgard Hardscapes 901 E. Troy Ave. Indianapolis, IN 46203 Jim Paluch, Category 1 Foreground Studio LLC P.O. Box 29533 Columbus, OH 43229 Singleton Hicks, Category 5 Jonescape LLC 3529 Manila Drive Westerville, OH 43081 David Grose, Category 5 Marion Landscape Service 132 Union Street Marion, OH 43302 Shawn Cress, Category 4 Pony Lawncare & Landscaping, LLC 1377 London Road Delaware, OH 43015 John Panovsky Jr., Category 2 Schill Grounds Management 5000 Mills Industrial Parkway North Ridgeville, OH 44039 Gerald Schill, Category 1 Sweet Bay Gardens 9801 Stafford Road onla.org
Auburn, OH 44023 Karen & Tony Colini, Category 5 Uncapher Landscaping Ltd 4064 North 3Bs and K Road Sunbury, OH 43074 Tom Uncapher, Category 5 The following people are applying for Affiliate membership: John Garwood, Columbiana County Career & Tech Center Jessica Hammer, Toledo Public Schools - Natural Science John Kreitzer, Upper Valley Career Center Michael Liston, Tolles Career & Technical Center Tim Rhodus, The Ohio State University The following people are applying for Professional Individual membership: Rebekkah Berryhill, Kent State Facilities Management Sandy Hartmann, Orvilla Retirement Community Jason Keltner, Catholic Cemeteries Association
Columbus State Community College Traci M. Parks Megan L Severance Shaner Josh Stanley Christen M. Wilcox
Austin Long Colton Perdue Austin Rehm James W. Timmons Alec Robert Wendel Aaron Wynkoop
Knox County Career Center Monica Adkins Andrew Banks Jonathan Brooks Erica Boggs Autumn Bunn Christopher Isaacs Taylor Jones Kyler Kent Tara Keys Amanda Kinnear Triston Martin Cheyann Oswalt Ryan Parks Kaleb Quinn Courtney St. Clair Kierstin Stone Bob Thorne Leah Tucker Brittany Watts Matthew Wise
Washington County Career Center Jacob Anderson Jacob Beverly Brianna Cline Brittni Cline Austin Gray Tyler McKinney Shawn Myers Jakob Riffle Abigail Siley Derek Theobald Michael Truax Alivia Wix
Clark State Community College Rose Akerley Zachary Huff David B. McDaniel
Portage Lakes Career Center Emilie Boggs Angel Marie Fernwalt Brooke Golden Connor Herold Kay Htoo Nick Keller Angel Kirk Emily Moneypenny Kathleen Peterson Dylan Sandy Frederick Schnering Sam Walters
Coldwater Exempted Village Megan Edgecomb Austin Goodwin Loren Hein Ryan Lochtefeld Michael Sheperd Sam Steinbrunner
Tolles Career & Tech Center Garret Buehl Armando Cardone Josiah Grimm Yusef Keshk Josh Koteles Philip Lichwa
The following people are applying for Student membership:
Wayne County Career Center Allen Badgett Timothy Baker Andrew Buckland Paul M. Call Austin Garmann Cody Hamrick April Landaw Elizabeth McClendon Maurice Mann Kristine Miller Cheyenne Morehouse Clinton Murphy Zach Stillwagner Charles Stoudmire Adrianna Stroud Michael D. Wilson III Dylan Yale Nicole Conrad, Lorain County JVS Rebecca Troutner, Theopile Academy Home School Kyle Urig, Lorain County JVS B
November / December 2014  57
Advertisers’ Index Buckeye Resources. . . . . . . . . . . . . . . . . . . . . . 55 buckeyeresources.com CENTS Marketplace. . . . . . . . . . . . . . . . . . . . . 22 The Official Publication of the Ohio Nursery & Landscape Association
centsmarketplace.com CENTS University. . . . . . . . . . . . . . . . . . . . . . . 34
The Buckeye is the nursery and landscape industry’s authoritative voice in Ohio. Second to none in editorial and graphic quality, The Buckeye publishes a wide range of editorial features on the green industry’s key issues. The Buckeye is another example of how the ONLA leads, promotes, and facilitates the success and growth of green industry businesses.
The Buckeye is published 10 times each year with a circulation of over 5,000 each issue and an
estimated readership of over 10,000. Advertisers benefit from an industry-specific audience, with distribution to professional nursery, landscape and independent garden center businesses and individuals, certified green industry professionals, educators/researchers, and subscribers. Access Ohio’s $4.9 billion industry. Contact Amanda to learn how your business can benefit from becoming an advertiser in The Buckeye.
800.825.5062 amandadomsitz@onla.org
centsmarketplace.com Ernst Seeds. . . . . . . . . . . . . . . . . . . . . . . . . . . . 18 ernstseed.com Hobby Nursery. . . . . . . . . . . . . . . . . . . . . . . . . . 9 hobbynursery.com KNLA. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14 knla.org Klyn Nurseries, Inc. . . . . . . . . . . . . . . . . . . . . . 20 klynnurseries.com Medina Sod Farms. . . . . . . . . . . . . . . . . . . . . . 55 medinasodfarms.com Millcreek Gardens, LLC . . . . . . . . . . . . . . . . . . . 7 mgohio.com Oberfield’s . . . . . . . . . . . . . . . . . . . . . . . . . . . . 56 oberfields.com ONLA Career Fair. . . . . . . . . . . . . . . . . . . . . . . 54
ONLA Classified Advertising: onla.org
The online classified service can be found on onla.org along with the complete postings. New ads will be added as soon as they are submitted to the ONLA. For more information, please contact the ONLA office at (614) 899-1195. The ONLA reserves the right to refuse ads. As we go to press, here are the ads posted on onla.org’s online Classified Section: •
Assistant Container Grower, Studebaker Nurseries, Inc., New Carlisle, Ohio
•
Commercial Landscape Maintenance Sales, Sales Environmental Management Services, Plain City, Ohio
•
Conservatory Manager, Miami University, Oxford, Ohio
•
Inventory Technician, Studebaker Nurseries, Inc., New Carlisle, Ohio
•
Landscape Crew Leader, McCoy Landscape Services, Marion, Ohio
•
Residential/Commercial Irrigation Technician, Environmental Management Services, Inc., Dublin, Ohio
•
FOR SALE: 400 Gallon Rears Air Blast Tower Orchard Sprayer, Sunleaf Nursery, LLP, Madison, Ohio
•
Field Service Manager, Environmental Management Services, Inc., Dublin, Ohio
•
Great Lakes Regional Sales Manager- OH, IL, IN, MI, WI
•
FOR SALE: Greenhouse Facility, Piqua, Ohio
•
Grower/Production Assistant, Taylor’s Nursery, Inc., Raleigh, North Carolina
•
•
Inside Sales Rep, Studebaker Nurseries, Inc., New Carlisle, Ohio
FOR SALE: Nursery Container Pots, Ohio nursery selling used, 1-gallon, black, plastic, container pots. 60,000 available, 12 cents a piece, or best offer. Call 858-2482184 (Ohio) for more details.
58 The Buckeye
onla.org ONLA Connect . . . . . . . . . . . . . . . . . . . . . . . . . . 4 onla.org ONLA Membership. . . . . . . . . . . . . . . . . . . . . . 53 onla.org Scarff’s Nursery, Inc.. . . . . . . . . . . . . . . . . . . . . 17 scarffs.com Spring Meadow Nursery. . . . . . . . . . . . . . . . . . 7 colorchoiceplants.com Unilock . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . IBC unilock.com Walters Gardens, Inc.. . . . . . . . . . . . . . . . . . . . IFC waltersgardens.com
Ad Rates & Info Contact Amanda Domsitz 614.899.1195 amandadomsitz@onla.org
CENTS University provides worldclass education and business training to green industry professionals. At the 2015 convention, CENTS University will launch its inaugural educational platform featuring renowned speakers and expert educators. Come learn from the industry’s top thinkers from across the nation.
www.centsmarketplace.com