The Buckeye - July/August 2023

THE BUCKEYE is the official publication of the Ohio Green Industry Association and is published six times a year.

EDITORIAL / ADVERTISING

ISSN 1536-7940

Subscriptions: $75/year sara@ogia.org

OFFICERS

Genevieve Reiner-Mills President Oakland Nursery, Inc.

Molly John Immediate Past President M.J. Design Associates, Inc.

David Hupman President-Elect

T. R. Gear Landscaping, LLC

DIRECTORS

Michael Hall Harrell’s LLC

Peter Lowe The Dawes Arboretum

Ron Schultz Premier Plant Solutions

Devon Stanley Benchmark Landscaping

Abby Thompson Acorn Farms

Matt Turner Turner Landscaping LLC

Lori Zatroch Cuyahoga Community College

STAFF

Tracy Schiefferle Executive Director

Roni Petersen Membership & Certification

Sara Cantees Communications

Jim Scott Professional Development

Natalie Mitchell Finance

THE FINE PRINT

The statements and opinions expressed herein are those of individual authors and do not necessarily represent the views of the association, directors or staff and do not constitute an endorsement of the products or featured services. Likewise, the appearance of advertisers, or their identification as members of the OGIA does not constitute an endorsement of the products or featured services.

FEATURED STORIES

ALSO IN THIS ISSUE

PRESIDENT’S PERSPECTIVE

HAPPY SUMMER, EVERYONE! Hopefully, we’ve all survived and thrived over the last six months and are getting a little bit of a breather in the next few weeks.

Oakland Nursery, Inc. 2023 OGIA President

geneviever@oaklandnursery.com

In this issue of The Buckeye, we’re talking about design— trends, ideas, inspiration. But what is design? Celebrated designer Charles Eames said, “One could describe design as a plan for arranging elements to accomplish a particular purpose.” � In short, it is the why behind making or creating something. The “why” of design—good design—can be many things: to help people feel comfortable in a space, to encourage customers to linger and consider one more purchase, or to inspire us, invoke trust, motivate us, relax us, or make life *that* much easier.

“Capital D” design can sometimes come across as fancy or unattainable—think a $100,000 � handbag or the gardens at Versailles. � But everyday design is everywhere…and it’s with everyday design that we make the biggest impact in the lives of others. It’s the small patio escape you create for morning coffee sipping, the tulip bulbs displays that pop up and delight us every spring, or a mixed annual basket grown as a perfect gift. Design doesn’t have to be a grand statement, but it does have to exist—even if the why is simply because it makes the world more beautiful.

I would argue that if you’re in our profession, you’re a designer. Maybe you geek out over the other-worldly shapes of orchids or fuchsia, are captivated by a well-crafted, flowing perennial garden, or stay up to date on the most eye-catching way to showcase your retail displays. We all know about landscape design, but merchandising, traffic flow, the myriad ways we visually showcase our companies (websites, logos, letterheads)—all of these aspects of our businesses require design. More than ever, design is part of business, and to quote pioneering IBM CEO Thomas J. Watson, Jr., “good design is good business.” �

Speaking of landscape design, my father, John Reiner, is a landscape architect who likes to say that landscape designers and architects are at the top of the design game because they need to design in three dimensions, plus time. As our palette is made up of growing, ever changing materials, he’s 100% right. Our products grow, spread, flower, fruit, fade, creep, and respond to the environments in which we place them, making our designs pretty complex…not to take anything away Mr. Eames’ iconic chair! � We think about the relationship between changing textures, shapes, patterns. We are mixed media artists, crafting perfect soils for growing our seedlings or combining wood and stone, leaf and bloom, to build four dimensional spaces that bring delight and joy.

Humans have been designing with plants since the ancient Egyptians were building gardens in their palaces and temples. � As members of the green profession, we’re part of a long line of individuals who have used plant design

to improve our environments, and we’re living in a time when humans are more interested in plant design than ever before. Designing with plants is trendy (just look at the number of books, Instagrammers, and TikTokers talking about landscaping and houseplants), and people are more aware than ever of our need to be connected to nature (hello, biophilic design!). It’s true that types of “design worthy” plants may come and go, but plants as a design element are eternal.

If you’re interested in design in all it’s amazing forms, I’d recommend checking out the podcast 99% Invisible. (From the idea that good design is 99% invisible, that is, not actively noticed.) There are dozens of interesting episodes about plants, landscape, and nature in general, plus fascinating stories about how humans have shaped our tools and environments to accomplish various goals. In the meantime, keep designing amazing companies, spaces, experiences, gardens, and landscapes!

Happy summer and stay cool out there!

� https://uxdesign.cc/charles-eames-has-the-perfect-definition-of-design5e47c61a6a6c

� https://www.1stdibs.com/buy/blue-crocodile-birkin/

� https://en.chateauversailles.fr/discover/estate/gardens

� https://www.ibm.com/ibm/history/ibm100/us/en/icons/ gooddesign/

� https://store.herman miller.com/living-room-furniture-lounge-chairsottomans/eames-lounge-chair-and-ottoman/5667.html?lang=en_US

� https://nilescribes.org/2021/05/01/ancient-egyptian-gardens/

GENEVIEVE REINER MILLS

Each of these new panicle hydrangeas have been trialed and tested to ensure bigger, brighter, longer blooming flowers, held up on strong, supportive stems. Combine that with dense, healthy habits in useful, garden-friendly sizes, they’re not just new, they’re better.

Hydrangea paniculata

EXECUTIVE DIRECTOR’S MESSAGE

TRACY SCHIEFFERLE OGIA Executive Director tracy@ogia.org

IN MAY, I HAD THE OPPORTUNITY to attend the National Landscape Association Executives (NLAE) annual conference in Salt Lake City. It was a great opportunity to meet with others from different states to discuss issues, programs, membership, and such that they deal with in their respective areas. It was energizing to hear ideas that have been successful in other states and comforting to know that others are facing some of the same issues we are in Ohio. We had a nice line-up of speakers who shared ideas and updates, but the best part was the in-person connections and conversations that were made. I had met several of these individuals virtually, during our monthly online calls. However, the chance to have that in-person connection was so beneficial. I realized how much I valued these types of events.

In today’s digital age, where virtual communication and, in some cases, remote work have become the norm, attending in-person conferences might seem like a thing of the past. However, the importance of face-to-face interaction and the unique benefits offered by physical conferences cannot be overlooked.

Building Connections

One of the most significant advantages of attending inperson conferences is the opportunity to build meaningful connections. In a world increasingly dominated by virtual interactions, the value of face-to-face meetings cannot be overstated. Conferences bring together professionals from various fields, creating an environment conducive to networking. Engaging in conversations, exchanging ideas, and establishing personal connections can lead to collaborations, partnerships, and career opportunities that might not have been possible through virtual means alone. Interacting with these individuals in person provides a unique chance to engage with thought leaders, ask questions, and gain insights directly from the source. These interactions can foster mentorship relationships, inspire personal growth, and even open doors to future professional endeavors.

Gaining Insights and Staying Updated In-person conferences offer a wealth of knowledge and insights that are difficult to replicate in virtual settings. Industry conferences bring together experts, researchers, and professionals who share their expertise through educational sessions. Attending these sessions allows participants to stay up to date with the latest trends, advancements, and research in their respective

fields. These sessions provide a platform for presenters to showcase their work and for attendees to learn from their experiences. The exchange of ideas and the exposure to diverse perspectives can spark creativity, inspire innovation, and challenge conventional thinking. In addition, it provides an opportunity to see the latest products and interact with vendors.

Professional Growth and Development

In-person conferences are invaluable opportunities for professional growth and development. They offer a chance to learn new skills, acquire knowledge, and gain fresh perspectives that can be directly applied in one’s professional endeavors. Attending workshops, training sessions, and seminars conducted by industry experts can enhance competence and broaden skill sets.

Furthermore, conferences provide a platform for showcasing one’s own work, whether it be through teaching a session or entering projects for awards. Presenting at a conference allows individuals to receive feedback, engage in constructive discussions, and gain recognition for their achievements. Such experiences not only bolster confidence but also foster professional growth by providing exposure and opening doors to new collaborations and career opportunities.

While virtual conferences have their own merits, attending in-person conferences continues to hold immense value in today’s fast-paced world. The opportunity to build connections, gain insights, and enhance professional growth through face-to-face interactions is unparalleled. The personal connections made, the knowledge acquired, and the experiences gained at conferences can shape one’s career trajectory in profound ways. Therefore, professionals should consider attending inperson conferences as an essential part of their ongoing development and success in their respective fields.

I do hope you see the value of attending in-person educational conferences and make plans to join us November 6-7 for midwestGREEN at the Columbus Convention Center. We have two full days of educational opportunities for every person in your business, vendors, and, of course, countless opportunities to engage with others in the industry.

AN INSPIRATIONAL VISIT TO FRANKLIN

PARK CONSERVATORY in Columbus, Ohio helped Kate Wilson define the direction of her career. With a degree in Fine Art already under her belt, Kate enrolled in the Landscape Design and Management program at Columbus State Community College to learn how to combine her love of art and plants. She worked for both Oakland Nursery and Blue Oak Patio & Landscape before founding her own design firm in 2022.

OGIA: Can you talk about your early experiences in the field and what led you to where you are today?

KATE: My journey began at Columbus State Community College (CSCC), where I gained a solid foundation in plant knowledge, landscape design principles, and horticultural practices. The program helped to emphasize the importance of selecting the right plants for specific site conditions, which has become a cornerstone of my design philosophy.

During my studies, I had the opportunity to intern at Franklin Park Conservatory and the Biltmore Estate. At the Conservatory, I was fortunate to work with knowledgeable horticulturists who were generous in sharing their expertise, helping me develop a keen eye for plant selection and arrangement.

Working at the Biltmore allowed me to witness firsthand the power of thoughtful design to create an immersive and unforgettable outdoor experience. The internship broadened my perspective and pushed me to think beyond the ordinary, inspiring me to create outdoor spaces that evoke emotions and tell stories.

Working at Oakland Nursery was a wonderful experience. I still love visiting, wandering around and seeing the latest varieties of plants. My favorite part of working at Oakland was the relationships that were built with my co-workers. Landscape maintenance can be physically draining, but retail, when it is busy, is absolutely nutty. But there was always a sense that we were

KATE WILSON DESIGN

BY ALANA SETTLE

in it together, helping each other. It’s also where I gained a ton of experience working with all kinds of customers, which has translated into a great skill for working with landscape design clients.

It was hard for me to leave Oakland Nursery, but Pete Marsh, mentioned earlier, was starting his own landscaping business and I really wanted the opportunity to see him build it from the ground up. At Blue Oak Patio & Landscape, not only did I gain more experience doing sales, design and estimating work, but also gained practical knowledge in installation and maintenance, which provided me with a wellrounded understanding of the entire process.

While I had many mentors along the way who guided and supported me, Pete Marsh is a dear friend whose dedication to quality work, strong work ethic, and unwavering honesty left a lasting impression on me, shaping not just my professional approach but also my values as a person.

I’ve also had the pleasure of recently working with Molly John, from M. J. Design Associates, and I can’t help but admire her deep dedication to her clients, team members, and work. I’m genuinely excited to continue learning more from her and fostering our women-supportingother-women professional relationship.

OGIA: Why did you start Kate Wilson Design?

KATE: I wanted to create a design firm that would allow me to work directly with a host of different types of clients and provide them with personalized attention and tailored outdoor spaces. My past experiences at various landscape companies had given me the confidence to design customized landscapes and provide referrals for reliable installation and maintenance services, ensuring that my clients’ vision would be executed with excellence and that their landscapes would be properly cared for in the long run.

I wanted to bring together my passion for plants, my commitment to creating functional and beautiful outdoor spaces, and my desire to provide exceptional client experiences, no matter their budget. By establishing my own design firm, I have been able to pursue these goals and continue to strive to make a positive impact on the landscapes of my clients in and around Columbus (and hopefully beyond!).

OGIA: What brings you joy in your career? What do you dislike, or find challenging, about your career?

KATE: One of the most fulfilling aspects of my career as a landscape designer is the joy I derive from creating outdoor spaces that bring happiness and delight to my clients. Witnessing the transformation of a barren or uninspiring landscape into a vibrant and inviting oasis makes me so happy. Seeing the joy on my clients’ faces as they experience their new outdoor environments and witnessing how it positively impacts their lives is really rewarding.

I also find a lot of joy in the creative process itself. Designing allows me to combine my love for plants and art together with problem-solving. It’s a constant exploration of possibilities, experimenting with different elements, materials, and plant combinations to create something unique and beautiful.

One of the challenges is managing client expectations and balancing their desires with practical considerations. Each client has their own preferences, and it can sometimes be challenging to align those preferences with the constraints of the site, budget, and other factors. It requires effective communication, negotiation, and the ability to guide clients towards choices that will result in successful and sustainable designs.

Lastly, the constant push and pull of time management. The administrative and business aspects of running a freelance design firm can be demanding. Balancing design work with client management, marketing, financial responsibilities, and administrative tasks requires effective time management and organizational skills. It’s important to find a balance between the creative aspects of the job and the business responsibilities, additionally it’s equally important to strike a healthy balance between work and life. I have the freedom to make my own schedule, for better and worse!

OGIA: Where do you find inspiration?

KATE: I can think of a few avenues:

Nature: Natural environments, such as gardens, parks, forests, and landscapes, to observe the beauty, patterns, and interactions of plants, textures, colors, and forms. Seasonal changes provide endless inspiration for designs.

Art and Design: I draw inspiration from various art forms and design disciplines. Visiting museums and botanical gardens, and observing other forms of creative expression allow me to expand my artistic vocabulary and bring fresh ideas into my designs. I find inspiration in the

Photo: Kate Wilson

principles of composition, color theory, and spatial arrangement.

Travel and Cultural Experiences: This is a big one! Traveling to different regions and experiencing diverse cultures broadens my perspective and stimulates my creativity. I seek out local landscapes, gardens, and public spaces during my family travels to gain insights into regional design aesthetics, unique plant palettes, and cultural influences. These experiences inform my design choices and help me create landscapes that reflect a sense of place and resonate with clients from various backgrounds.

OGIA: Where do you see the industry heading? Any trends you’re watching?

KATE: Here are a few notable trends that I am watching:

Sustainable and Eco-friendly Practices: There is an increasing emphasis on sustainability and eco-friendly practices. Clients are seeking designs that reduce water consumption, promote biodiversity, and minimize environmental impact. This includes incorporating native plants, utilizing efficient irrigation systems, implementing rainwater harvesting, and integrating green infrastructure elements like bioswales and permeable paving.

Outdoor Living Spaces: The demand for welldesigned outdoor living spaces continues to rise. People are recognizing the importance of extending their living areas outdoors, creating functional and inviting spaces for relaxation, entertainment, and recreation. This includes features such as outdoor kitchens, fire pits, seating areas, and outdoor lighting.

Native and Climate-Adaptive Plants: There is a growing interest in using native and climateadaptive plants. These plants are well-suited to local climates, require less maintenance once established, and are often more resilient to pests and diseases.

Low-Maintenance Landscapes: Everyone wants a low-maintenance landscape, and the trick is making it work while still providing beauty and functionality. Drought-tolerant plants and native plants can help a lot with this.

Wellness Gardens and Biophilic Design: These designs aim to improve mental and physical health by incorporating elements that engage the senses, foster relaxation, and promote a connection with nature. Features such as sensory gardens, therapeutic spaces, and natural materials are being integrated into designs to create calming and restorative outdoor environments.

Technology Integration: Automated irrigation systems with weather-based controllers, energyefficient LED lighting, and smartphonecontrolled outdoor amenities are becoming more prevalent.

OGIA: Any advice you’d like to share for designers just getting started?

KATE: Certainly!

Gain Knowledge and Experience: Always be investing in yourself, through education and work experience. Invest in your education and gain a strong foundation in landscape design principles, plant knowledge, and horticultural practices. Consider pursuing formal education in horticulture, landscape architecture, or a related field. Additionally, seek hands-on experience through internships, volunteering, or working with landscape companies to learn practical aspects of the profession. Over the years, I have come to greatly appreciate and value who I work with. Purposely seek out people and companies where you have a lot of overlap in values and work ethic.

Cultivate Your Design Skills: Develop your artistic and design skills by practice sketching, drawing, and using design software to effectively communicate your ideas. Look for inspiration to cultivate your unique design style and don’t be afraid to experiment with different combinations of plants and then find ways to try out your ideas. Because sometimes your ideas can look great on paper, but turn out very differently on the jobsite! One affordable way to do this is using your own containers. I have found that experimenting with color and texture combinations in seasonal planters can also transfer well to the scale of residential landscape designs. Having a VERY understanding partner

that lets me treat our yard as an experimental playground, constantly transplanting and moving plants around, has enabled me to test out ideas without risk to my clients.

Network and Collaborate: Connect with professionals in the industry, join design associations, and attend industry events and conferences. Networking allows you to learn from experienced designers, find mentors, and create collaborative opportunities. Engaging with others in the field will expand your knowledge, open doors for referrals, and foster professional growth.

Embrace Continuous Learning: Stay updated on industry trends, emerging technologies, sustainable practices, and new plant introductions. Attend workshops, seminars, and conferences, and engage in professional development opportunities to expand your knowledge and skills.

Prioritize Client Relationships: Building strong relationships with your clients is crucial. Listen carefully to their needs, communicate effectively, and manage expectations. Establish trust, be responsive, and involve them in the design process. Good client relationships lead to positive referrals and long-term success. Social media is a great way to market yourself, but word of mouth is still the most effective way to find good clients.

For more information, visit katewilsondesign.com

Photos via katewilsondesign.com

It’s a constant exploration of possibilities, experimenting with different elements, materials, and plant combinations to create something unique and beautiful.

We offer:

•

YEARS

YEARS

Since 1997, we’ve worked with outdoor lighting contractors, electricians, landscape design/build contractors, and other professionals to make the world a brighter place.

We’ll partner with you to provide expert advice on the best lighting solution to fit your project and budget. Our team also offers design and technical support at no additional cost. And to ensure the job gets done on time, our warehouse stocks a huge inventory of products ready for same-day shipment.

ADVOCACY UPDATE

BOX TREE MOTH FOUND IN LOVELAND, OHIO

ON APRIL 9, ODA DIRECTOR Brian Baldridge sent a letter to Kevin Shea, Administrator of USDA’s Animal and Plant Health Inspection Service, about the concerns ODA has regarding the Box Tree Moth and potential impacts to nursery stock producers if detected in Ohio. Director Baldridge urged the USDA to fast-track research and development of a compliance program that will protect the nursery industry from the threat posed by the Box Tree Moth.

Tony is

The Box Tree Moth has been found in some Michigan counties that border Ohio, which resulted in a quarantine for those counties by the Michigan Department of Agriculture and Rural Development on April 10.

Early in June, ODA’s Division of Plant health was alerted to a possible Box Tree Moth presence near Loveland, Ohio by a person who is a nature enthusiast. Division Chief Dan Kenny informed OGIA that a Box Tree Moth was likely found in the area pending verification and that prompted trapping operations to take place. The USDA’s Animal and Plant Health Inspection Service then verified the specimen and two others that had been caught in traps were Box Tree Moths.

OGIA staff and nursery members from the area were briefed about the developments in Loveland in a zoom call with Division Chief Kenny and other ODA and OSU staff on June 27. Inspectors with ODA’s Division of Plant Health and USDA staff are placing additional traps and will survey the area over the summer and fall to determine the source and extent of the population. ODA is working with USDA to develop a compliance program but for now, there currently are no effective eradication solutions and so efforts will be aimed at working with nursery partners and slowing the spread of the moth.

ODA, USDA, and OGIA urge anyone who believe they have found a Box Tree Moth to look for and report any signs of infestation by following these steps:

• Familiarize yourself with the insect’s appearance and signs of damage on boxwood shrubs. You can use the following link to the USDA’s photo album on flickr, www.flickr.com/photos/usdagov/ albums/72157719574970883/

• Check any boxwood plants you have for signs of box tree moth life stages

• If you find any signs of infestation, take a picture, and report it on ODA’s website, https://agri.ohio.gov/ divisions/plant-health/invasive-pests, or email the Division of Plant Health, PlantPest@agri.ohio.gov

OGIA will continue to work closely with ODA on this issue and will keep you informed of any updates.

TONY SEEGERS

1803 Consulting, LLC tony@1803consulting.com

the governmental affairs liaison for OhioPLANT, of which OGIA is a member. OhioPLANT is a coalition of pesticide, landscape, agriculture, nursery and turf professionals. For more information, visit OhioPLANT.com

Photo: USDA

Unleash Your Creativity

Embrace Trends Shaping the Creative Landscape

BY ALANA SETTLE

KEEPING UP-TO-DATE ON TRENDS can help designers anticipate the preferences of their clients and stay competitive in the industry. In any case, trends can inspire you to try new techniques, materials, and design elements that can enhance the beauty and functionality of your projects.

Outdoor Retreats

Nearly any landscape designer can confirm that expansive patios, fire pits, outdoor kitchens, pergolas, and other hardscape features continue to be highly requested. But Monrovia and others predict a new theme for these outdoor living spaces—an upscale version that prioritizes relaxation, seclusion, and retreat. More people are becoming aware of the health benefits of time spent outdoors and are eager to find stress relief in their own backyards. Consumers are seeking a vacation-like vibe at home. Think large tropical houseplants brought outdoors for the summer, a focus on foliage and texture, ornamental grasses that move with the breeze, intricate water features, and luxurious furnishings.

Small Space Solutions

In Garden Media Group’s 2023 Garden Trends Report, the PR firm used data from cities across the country to introduce a trend they call the Backyard Revolution. High interest rates and housing shortages are delaying would-be firsttime homebuyers and increasing the need for rentals. Municipalities are revising codes to make it easier for residents to build accessory dwelling units (ADUs). Cities are attempting to expand “middle housing” options by reducing lot size requirements and allowing more multiunit structures such as townhomes, duplexes, triplexes, and cottage clusters that promote walkability and community-building benefits.

The current housing crisis and an evolution in housing preferences provide the landscape industry with new opportunities. Container gardening is the most popular way to garden for 35–45-year-olds, according to a survey by the Great Grow Along. We're seeing new introductions, like Star Rose’s Petite Knock Out® rose and the popular Bushel and Berry® line of container-sized edibles. Online design firm Yardzen reports an uptick in prefabricated, luxury “sheds” as a more affordable alternative to an ADU and can be used as a home office, playhouse, or art studio.

Landscape design will play an important role in defining outdoor living spaces and addressing privacy concerns for ADUs, multi-family homes, and apartment complexes.

PHOTO:

2022 LAP AWARD WINNER: LIFESTYLE LANDSCAPING, INC.

Nostalgia and Romance

Garden Media Group stressed the value all generations of gardeners place on nostalgia. In Monrovia’s 2023 trend report, the nursery and popular consumer brand predicts an increase in demand for traditional plants, such as fragrant roses and lilacs, and big bloomers like hydrangeas and peonies.

These plants are part of a larger, renewed interest in more formal, romantic gardens, something Monrovia calls the New Victorian Garden. Many attribute the trend to the popularity of Netflix’s Regency-era drama Bridgerton and its highly stylized aesthetic (Google searches for “royal garden” increased nearly 400% in 2022).

The trend focuses on dramatic flowering plants in soft shades of pink, white, and lavender. While anyone can plant a hydrangea, a professional design provides clients with structure, drama, and winter interest interest—think well-manicured hedges, defined pathways, topiaries and vertical evergreens, and custom fountains or ponds, stone walls, and other statement pieces.

Garden of Abundance

At the 2023 Chelsea Flower Show, two-thirds of the display gardens featured edible plants in their designs. Also referred to as Gardens of Eden, this design trend intersperses fruits, vegetables, and herbs with pollinator-friendly plants and traditional landscape elements to create a garden that is pretty and productive.

A December 2022 Nursery Magazine article highlights that while edible plants are always in demand (especially since the 2020 pandemic) consumers are increasingly seeking out “edimentals”—plants that offer just as much ornamental value as they do function.

Gardens of Abundance are natural-looking landscapes that serve as sanctuaries for both humans and wildlife like butterflies, bees, and birds. Since edibles aren’t relegated to raised beds, a focus on soil health is pertinent. Organic, sustainable practices are often preferred by clients who are interested in this style of landscape. Those who want to get started can turn to newer introductions of patio-sized berries and fruit trees or simply try adding a few herbs to their container garden designs.

Cottage Gardens

Garden Design magazine calls cottage gardens the “comfort food” of gardening. While always a popular design style, Google searches for cottage gardens have increased as more consumers think about ditching huge swaths of unused grass in favor of sustainable garden practices and pollinator-friendly habitats.

Cottage gardens ultimately include a large variety of plants, a key factor in protecting pollinator populations and creating a landscape resilient to climate change. The traditional dense planting design helps the soil naturally retain moisture. Incorporating natives and drought-tolerant plants can create a garden that is low maintenance and water-wise, too.

At first glance, cottage gardens can look a little chaotic and wild. Homeowners can benefit from a professional design that provides underlying structure and proper plant selection. When designed smartly, cottage gardens can be as low or high maintenance as the client desires. A professional will design a cottage garden with four seasons of interest as well.

Without a doubt, cottage gardens are a haven for plant enthusiasts. Gardeners have the freedom to experiment with a new plant or two and the failure of a plant makes little impact on the overall design. Clients who like to tinker in the garden every day will enjoy deadheading or other simple tasks to keep plants in check. Whimsical elements, like unique plants and vintage seating, can provide a one-of-a-kind look.

It’s easy to stay on top of trends if you’re involved in the industry. Attending industry tradeshows to see new products, technology, and plant introductions, following industry influencers on social media or subscribing to their newsletters, and simply networking with peers and maintaining close relationships with your clients will keep you in the loop.

Photos via Pinterest

FALL PRUNING WORKSHOPS

These workshops are all about getting familiar with tree and shrub pruning techniques. We're all about creating landscapes that are easy on the eyes and making sure those plants stay happy and healthy. It's a big deal in the industry, so come join us and let's have some fun while we master the art of pruning!

Friday, September 22

Northwest Ohio Location TBA

Monday, October 2

Northeast Ohio Location TBA

Friday, October 6 Central Ohio The Dawes Arboretum

Monday, October 9 West Central Ohio Ohio Nursery Exchange

Tuesday, October 17 Southwest Ohio Cincinnati State & Technical College

Cost OGIA Member - $129 Nonmember - $169

Register at ogia.org/pruningworkshop

OGIA SCHOLARSHIP SPOTLIGHT

BY SARA CANTEES

EMBARKING ON A CAREER PATH driven by passion and a deep connection with nature can lead to a fulfilling and purposeful life. In this interview, we have the pleasure of exploring the journey of Cara Robinson, the nursery and pest manager at Delhi Flower and Garden Center and an OGIA Scholarship recipient. From her childhood memories of gardening with her grandmother to her current role in the green industry, Cara’s story is one of inspiration and growth.

A Love for Nature Blossoms

Cara, born and raised in Middletown, Ohio, was fortunate to have a family that nurtured her love for nature from an early age. Engaging in activities like gardening, hiking, and rock hunting, she developed a keen eye for the intricate beauty of the natural world. These experiences laid the foundation for her future career in the green industry.

A Serendipitous Discovery

Cara’s career trajectory took an unexpected turn when, on a whim, she applied for Cincinnati State Technical & Community College. Little did she know that this decision would lead her to discover her true passion: horticulture. As she discussed her side hobbies of growing sunflowers and propagating houseplants with her academic advisor, a dormant spark within her awakened. She set her sights on becoming a manager in the green industry, eventually landing a position at Delhi Flower and Garden Center.

Mentors Who Ignite the Flame

Throughout Cara’s journey, she encountered mentors who played a pivotal role in fueling her drive and passion. Her mother’s dedication to education and her perseverance in earning a master’s degree while raising three children inspired Cara to aim high. At Cincinnati State, Heather Augustine, an academic advisor and professor, provided guidance and encouragement, pushing Cara to overcome challenges. Her words, “Short term pain,” resonated deeply, reminding Cara to persevere in pursuit of her dreams.

Continuing her education at the University of Cincinnati, Cara found another mentor in Jim Hansel, a professor who recognized her potential and encouraged her to expand her skill set. His emphasis on being a multidimensional person opened Cara’s eyes to the value of diverse experiences and a wide range of passions.

Expressing Creativity and Cultivating Connections

With an innate artistic spirit, Cara found an outlet

for her creativity through her career in horticulture. As a horticulturist, she assists homeowners in designing their landscapes, highlighting the importance of native plants, biodiversity, and supporting local pollinators. Additionally, Cara nurtures her creativity by attending craft shows as a vendor, specializing in macrame and succulent propagation. Inspired by these experiences, she began organizing her own craft shows called “Living Space Craft Shows,” where local creators can connect, share ideas, and exhibit their art.

A Vision for the Future

Looking ahead, Cara envisions herself deeply immersed in the world of education, teaching others about the significance of native plants, biodiversity, and environmental stewardship. Whether running her own business or working as an ecologist, she seeks to contribute to conservation efforts and study the impact of plant life on various ecosystems. Cara’s passion for educating the public and inspiring others to embrace sustainable practices shines through her aspirations.

Advice for Aspiring Green Professionals

To those considering a career in the green industry, Cara offers words of wisdom. She emphasizes the importance of showing up and maintaining an open mind, remaining teachable in the face of an ever-changing field. Acknowledging that experience is the best teacher, she encourages individuals to absorb as much knowledge as possible, fostering continuous growth.

Leaving a Mark on the World

Cara’s ultimate goal is to leave a lasting mark on the world through her dedication to biodiversity and horticulture. She believes that every individual has the responsibility to care for the marvels of plant and animal life that surround us. By educating ourselves about sustainable practices, conserving natural habitats, and promoting awareness of the importance of biodiversity, we can collectively make a positive impact on the world.

Cara’s journey in the green industry exemplifies the power of following one’s passion and the profound impact it can have on shaping a fulfilling career. From her childhood experiences to her current role as a nursery and pest manager, Cara’s love for nature and commitment to sustainable practices shine through. Her dedication to education, multidimensionality, and the preservation of biodiversity serves as an inspiration to others considering a path in the green profession. As we strive to make a meaningful mark on the world, let us heed Cara’s words and embrace our role as stewards of the environment, caring for the wonders that surround us.

DIAGNOSTIC WALKABOUTS

These interactive, hands-on, in-the-moment events are unique alternatives to traditional classroom sessions or passive webinars. Attendees are invited to ask questions and take pictures along the way to customize their educational experience.

July 10 Cincinnati, OH

SOLD OUT Cincinnati Zoo & Botanical Garden

July 13 Elmore, OH

ALMOST FULL The Schedel Arboretum & Gardens / The Joseph J. & Marie P. Schedel Foundation

July 27 Columbus, OH

ALMOST FULL Columbus Zoo & Aquarium

August 7 Cincinnati, OH

ALMOST FULL Smale Riverfront Park

August 10 Akron, OH

Summit Metro Park

September 11 Union, KY

ALMOST FULL Boon Co. Arboretum

September 21 Cleveland, OH

Cleveland Metro Zoo

OGIA.ORG/WALKABOUTS

The Power of a 50/50 Ratio: How AI Integration Benefits Your Business

IN THE ERA OF RAPID TECHNOLOGICAL ADVANCEMENTS,

SARA CANTEES OGIA Communications Manager sara@ogia.org

businesses across industries are embracing artificial intelligence (AI) as a transformative tool to enhance their operations. While AI is often seen as a replacement for human labor, there is a growing trend of utilizing AI in conjunction with human expertise, known as a 50/50 ratio. This strategic integration offers a multitude of benefits for businesses, enabling them to leverage the strengths of both AI and human capabilities. Here are some reasons why adopting a 50/50 ratio of AI and human involvement can be highly advantageous for your business.

Enhanced Efficiency

By combining AI with human intelligence, businesses can achieve heightened operational efficiency. AI excels at processing and analyzing vast amounts of data at a rapid pace, automating repetitive tasks, and generating insights. This allows employees to focus their time and energy on higher-value tasks that require creativity, critical thinking, and problem-solving abilities. The synergy between AI and humans streamlines workflows, reduces errors, and boosts productivity, leading to significant time and cost savings.

With AI handling routine and mundane tasks, employees are liberated to concentrate on complex, strategic assignments that require human judgment and expertise. For example, AI algorithms can analyze customer data to identify patterns and trends, while human employees can interpret these insights and devise tailored marketing strategies or develop personalized solutions for customers. This collaborative approach maximizes efficiency across the organization and empowers employees to contribute their unique skills and talents.

Improved Decision-Making

The integration of AI and human expertise creates a powerful decision-making framework. AI algorithms can analyze complex data sets, detect patterns, and generate insights, providing businesses with valuable information for informed decision-making. However, human judgment, experience, and intuition are equally important in assessing nuanced situations, considering ethical implications, and incorporating subjective factors. By combining AI-generated insights with human decision-making, businesses can make more accurate, well-rounded decisions that consider both quantitative and qualitative factors.

For instance, AI algorithms can analyze market trends, customer preferences, and competitor data to generate pricing recommendations. However, human employees, with their industry knowledge and understanding of customer psychology, can evaluate these recommendations in the context of broader market dynamics, competitive landscape, and customer expectations to arrive at the optimal pricing strategy. This collaborative decisionmaking process leverages the strengths of both AI and human intelligence, resulting in more robust and informed choices.

Enhanced Customer Experience

Customer-centricity is paramount for businesses, and the 50/50 ratio approach can greatly improve the customer experience. AI-powered chatbots and virtual assistants enable quick and efficient customer interactions, providing instant responses to common queries and freeing up human agents’ time for complex customer issues. These AI systems can analyze historical customer

interactions, preferences, and purchase history to personalize interactions and offer tailored recommendations.

Human agents, on the other hand, bring empathy, emotional intelligence, and personalized attention to customer interactions, fostering deeper connections and resolving intricate problems. When complex issues arise, customers appreciate the reassurance and expertise of a human representative. The blend of AI and human interaction ensures a seamless customer experience that combines efficiency, accuracy, and a human touch, leading to higher customer satisfaction, increased loyalty, and positive brand perception.

Scalability and Adaptability

AI integration allows businesses to scale their operations efficiently and adapt to changing market dynamics. AI systems can handle high volumes of data, customer inquiries, and repetitive tasks without compromising quality. As businesses expand or experience fluctuations in demand, AI can seamlessly handle increased workloads. The scalability guarantees that customer service maintains a consistent and dependable quality, even when experiencing high-demand periods.

Human employees, on the other hand, can focus on tasks that require creativity, innovation, and adaptability. They can engage in strategic planning, develop new products or services, and nurture customer relationships. The 50/50 ratio provides the flexibility to adjust the balance between AI and human involvement based on business needs, ensuring optimal resource allocation. Whether it’s ramping up AI capabilities during busy seasons or relying more on human expertise during complex decision-making processes, businesses can adapt to changing requirements and maintain operational efficiency.

Continuous Learning and Improvement

AI systems thrive on data and continuously learn from new information. By leveraging AI algorithms, businesses can gather insights from customer behavior, market trends, and internal processes, enabling data-driven decision-making and identifying areas for improvement. However, human employees play a crucial role in interpreting and contextualizing AI-generated insights, validating results, and refining algorithms based on real-world experiences.

The collaborative feedback loop between AI and humans leads to iterative improvements, innovation, and the development of smarter AI systems. Human employees can identify nuances that AI algorithms may miss, incorporate ethical considerations, and adapt AI models to evolving business needs. This continuous learning process ensures that AI systems remain aligned with business objectives and evolving customer expectations, providing a competitive edge in the market.

The 50/50 integration of AI and human intelligence offers businesses enhanced efficiency, decision-making, customer experience, scalability, and continuous improvement, enabling them to thrive in the AI-driven era while preserving the valuable human touch. This strategic synergy between technology and human expertise cultivates a competitive edge and shapes the future of industries as technology advances.

Elevate Your Business with OGIA's Landscape & Annual Awards Program

IN THE WORLD OF BUSINESS, it's crucial to find ways to set your company apart from the competition. If you're in the green industry, one fantastic opportunity to achieve this is by participating in OGIA's Landscape & Annual Awards program.

Enhance Your Reputation with Ease:

Participating in OGIA's Landscape Awards program is a breeze and offers an instant boost to your business's reputation. Winning or being nominated for an award means that your exceptional work has been acknowledged by industry experts and peers. This recognition adds an extra touch of credibility to your brand and fosters trust with potential clients. It's an effortless way to establish yourself as a leading player in the landscaping field.

Stand Out from the Crowd:

In a competitive market, standing out is essential. OGIA's Landscape Awards program allows you to showcase your unique qualities and innovative approaches to landscaping projects. By highlighting your strengths and achievements, you can position your company as the best choice for clients seeking top-notch services. The awards program acts as a marketing tool, allowing you to communicate your expertise and

APPLY

DEADLINE: SEPTEMBER 1, 2023

Submit your entry at ogia.org/landscapeawards

OGIA Members

First entry FREE, then $125 per entry

Four or more - $100 per entry

differentiate yourself from the rest. Winning an award or being shortlisted can generate buzz through press releases, social media coverage, and industry publications. This exposure not only boosts your brand's visibility but also helps attract new clients and build valuable connections.

Inspire and Energize Your Team:

Taking part in the awards program is not only about your business—it's an opportunity to uplift and energize your team. Being recognized for their hard work and dedication through an industry accolade fills them with pride and a sense of achievement. It's acknowledgment for their expertise and an occasion to celebrate their contribution to your business's success. The awards program can also spark friendly competition within the team, encouraging them to continuously improve their skills and aim for excellence.

Hang Out with Industry Mavericks:

OGIA's Landscape Awards program brings together like-minded professionals, creating an atmosphere of camaraderie and laid-back collaboration. Building a strong network within the industry not only expands your business but also keeps you up-to-date on the latest trends and innovations, all while having a great time.

AWARD CATEGORIES

Residential Installation Under $50,000

Residential Installation $50,001 - $250,000

Residential Installation $250,001 & Over

Commercial Installation Under $150,000

Commercial Installation Over $150,000

Residential Landscape Management & Maintenance

Commercial Landscape Management & Maintenance

Use of Seasonal Color, Container Gardens, or Perennial

Gardens

Student Project

Water Feature

Lighting

Interiorscape

Consumer Show Landscape Display

Public Works / Sports, Parks & Athletic Facility Maintenance

Sustainability

Community Service Project

Best Marketing Campaign - Social Media

Best Marketing Campaign - Print Ad

Best Website Design

Best Recruitment Campaign

EMPLOYEE RECOGNITION AWARDS

Is there an employee that you think deserves to be recognized for their hard work? Nominate them for one of the below categories. Recognize a team member who has made your company successful.

Grower

Garden Center

Landscaper

Sales Professional

ANNUAL AWARDS

OGIA seeks to honor and highlight green industry individuals who have made significant contributions to their fields. Over the years, these awards have evolved into long-lasting traditions of encouraging and identifying the best of the best. Visit ogia. org/AnnualAwardNominations to submit your nominations by September 1, 2023.

Distinguished Contribution Award

Educator/Public Service Award

OGIA Service Award

Young Professional of the Year

Legislative Advocate of the Year

Above: Award Winner Bremec Garden Centers & Bremec Group

Above: Award Winner Goldenscapes LLC

Above: Award Winner Oakland Nursery, Inc.

HUMAN RESOURCES FEATURE

Navigating the Termination of DHS’s Form I-9 Flexibility: An Urgent Call for Employer Action

BOB BETHEL VP of HR & Learning Services

The Employers Association is an OGIA service provider offering FREE HR assistance and more. Check it out and learn more about this benefit of your OGIA membership at ogia.org/serviceproviders.

The Urgency of Ensuring Compliance in Employment Screening

For employers across the United States, ensuring compliance in employment screening is a task of paramount importance. As providers of corporate intelligence, we comprehend the intricacies and challenges that such compliance presents. Today, we bring to your attention a pressing issue that requires your urgent attention: The forthcoming termination of the temporary flexibility granted to Form I-9, Employment Eligibility Verification, by the Department of Homeland Security (DHS).

In response to the COVID-19 pandemic, the DHS, in March 2020, introduced flexibility to the Form I-9 requirement allowing for remote document inspection. The move aimed to accommodate the shift towards remote work, ensuring both the safety of employers and employees and the continuity of business operations. After an update in March 2021, this temporary leniency has remained effective, providing respite for employers in these uncertain times.

Revising the Verification Process: The Imminent Change

However, the DHS has recently announced that from July 31, 2023, these flexibilities will cease, necessitating a return to the traditional practice of in-person document inspection for employment eligibility verification. What does this mean for you as employers? It implies that the onus is now on you to revise and reorient your employment verification processes, ensuring strict adherence to the updated guidelines.

Understandably, the thought of this transition may be daunting. You must physically re-inspect documents previously inspected remotely. This action must be completed by August 30, 2023, as stipulated by U.S. Immigration and Customs Enforcement (ICE). While this signals a significant shift from the more relaxed stance adopted during the pandemic, it’s crucial to remember that this change is central to preserving the integrity of the employment verification system.

Future Outlook: Balancing Compliance and Flexibility

While we navigate this imminent transition, we must recognize the broader perspective. The DHS, acknowledging the potential of remote work arrangements and technological advancements, introduced a Notice of Proposed Rulemaking last year. This proposed rule aims to establish alternative procedures permitting remote document examination in the Form I-9 process.

Such an innovation, if implemented, promises to strike a balance between the stringent requirements of employment eligibility verification and the need for flexibility in the face of evolving work trends. This rule is expected to be published as the Final Rule in the Federal Register soon, formalizing the proposed changes and marking a significant stride in the evolution of employment screening processes.

The Path Forward: Preparation and Proactivity

The end of Form I-9 flexibilities signifies a crucial transition back to the core principles of employment screening compliance. The path to ensuring a compliant working environment that effectively balances business continuity and immigration enforcement starts now. We urge you to take the necessary steps to prepare for this transition, recognizing its critical role in maintaining the sanctity of our labor market. With diligent preparation and a proactive approach, we can collectively work towards a smooth transition that upholds the integrity of our employment verification processes.

OGIA EVENT CALENDAR

Subject to change. Visit ogia.org/events for more information.

July 10

Cincinnati Zoo & Botanical Diagnostic Walkabout

Cincinnati, Ohio

July 13

The Schedel Arboretum & Gardens Diagnostic Walkabout

Elmore, Ohio

July 27

Columbus Zoo & Aquarium Diagnostic Walkabout

Powell, Ohio

August 7

Smale Riverfront Park Diagnostic Walkabout

Cincinnati, Ohio

August 10

Summit Metro Parks Diagnostic Walkabout

Akron, Ohio

September 1

September 11

September 14

September 13

September 19 - 21

Landscape & Annual Awards Entry Deadline

Boone Co. Arboretum Diagnostic Walkabout

Union, Kentucky

NGLCO Field Day - Visit OGIA’s Booth!

Madison, Ohio

OGIA Connect - Networking Event

The Dawes Arboretum | Newark, Ohio

OSU College of Food, Agricultural, & Environmental Sciences

Farm Science Review- Visit OGIA’s Booth!

London, Ohio

September 21

Cleveland Metroparks Zoo Diagnostic Walkabout

Cleveland, Ohio

September 22

Pruning Workshop

Location TBA | Northwest Ohio

October 2

Pruning Workshop

Location TBA | Northeast Ohio

October 6

Pruning Workshop

The Dawes Arboretum | Newark, Ohio

October 9

Pruning Workshop

Ohio Nursery Exchange | New Carlisle, Ohio

October 11 - 12

Ohio High School Landscape Olympics

OSU ATI | Woooster, Ohio

October 9

November 6 - 7

Pruning Workshop Cincinnati State & Technical College | Cincinnati, Ohio

midwestGREEN Conference

Greater Columbus Convention Center | Columbus, Ohio

Ohio Green Industry Association P.O. Box 518 Dublin, Ohio 43017-9998

Address Service Requested

LANDSCAPE PLANTS FOR OHIO

Updated for 2023 - Landscape Plants for Ohio: A Professional’s Guide. An 80 page printed publication including, evergreens, ferns, grasses, perennials, shrubs, and trees. This book is designed to help everyone from home gardeners to professional landscapers identify plants, optimal growing conditions, planting tips, and more!

For more information, visit ogia.org/LandscapePlantsOhio